New Horizons Counseling Center

What New Horizons Counseling Center does

New Horizons Counseling Center is a small, community-based nonprofit mental health counseling provider operating from a single location at 34 N Whistler Ave in Freeport, Illinois. Founded around 2003, the center delivers professional outpatient counseling to local individuals, families, and groups across nine service categories: anger management, anxiety, ADHD, depression, divorce, family conflict, individual counseling, group counseling, and family counseling. Service delivery is conducted in person by a team of licensed clinicians — including Executive Director Barry Klaung (MA, LCPC) and Licensed Clinical Professional Counselors Kelley Munda (with the organization since 2003) and Ashley Abate — supported by an executive assistant handling scheduling and intake.

The center's business model is built on a sliding-scale fee structure designed to make mental health services accessible regardless of clients' ability to pay. Sessions are scheduled by phone or in-person inquiry, with extended evening hours (Mon/Tue/Wed until 8pm) accommodating working clients. There is no disclosed technology stack, no digital platform, no telehealth offering, and no mobile app; the website serves as the primary marketing and information channel while all clinical services are delivered face-to-face at the Freeport office. The organization also maintains a sponsors program, suggesting supplementary funding from community donors or partner organizations.

Commercially, the center serves a fragmented, long-tail clientele of individual consumers and families within a single metropolitan market in northwestern Illinois. It competes on local accessibility, licensed clinical expertise, and fee flexibility rather than on scale, technology, or geographic reach. With 1–10 employees, no disclosed funding rounds, no acquisitions, and no digital channels, New Horizons operates as a stable, single-site community service provider rather than a scalable enterprise.

Name

New Horizons Counseling Center

Legal name

New Horizons Counseling Center

Website

https://newhorizonscounselingcenter.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

New Horizons Counseling Center is a small, nonprofit outpatient mental health provider in Freeport, Illinois, offering sliding-scale individual, group, and family counseling for anxiety, depression, ADHD, anger, divorce, and family conflict, delivered in person by licensed clinicians.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Family therapy services
• Individual counseling
• Group therapy sessions
• Sliding-scale counseling

Headquarters

HQ city

Freeport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

New Horizons Counseling Center provides professional mental health counseling services on a sliding-scale fee basis at its Freeport, IL office. The center delivers individual, group, and family therapy addressing anger issues, anxiety, ADHD, depression, divorce-related challenges, and family conflict, staffed by licensed clinical professional counselors.

Product overview

New Horizons Counseling Center offers a unified set of professional mental health counseling services delivered through individual, group, and family therapy formats. The center provides specialized treatment programs for anger issues, anxiety, ADHD, depression, divorce, and family conflict. All services are offered on a sliding-scale fee basis to ensure accessibility. The portfolio is unified under the New Horizons Counseling Center brand, with services coordinated by licensed clinicians including Executive Director Barry Klaung (MA, LCPC) and Licensed Clinical Professional Counselors.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Emerging players

• Lyra Health: Mental health benefit platform providing therapy and coaching to employees of enterprise clients. Overlaps with NHCC's therapy offerings for working adults and families, particularly via employer-sponsored access.
• Cerebral: Telehealth platform focused on anxiety, depression, and ADHD — directly overlapping NHCC's highest-volume service lines (ADHD, anxiety, depression). Competes on convenience and integrated medication management rather than in-person care.
• Brightside Health: Online mental health provider combining therapy and medication for anxiety and depression. Competes for the same outpatient demand that anchors NHCC's anxiety and depression service lines, with a national digital footprint.

Broad incumbents

• Talkspace: Publicly traded online therapy and psychiatry platform offering unlimited messaging and live sessions via subscription. Competes with NHCC for outpatient counseling demand nationally, including individual, couples, and adolescent therapy.
• BetterHelp: The largest online counseling platform, connecting clients to licensed therapists via subscription-based virtual sessions. Directly competes for the same anxiety, depression, and relationship-counseling demand that NHCC serves, but via a fully remote, scaled model.
• LifeStance Health: The largest U.S. outpatient mental health provider, operating hundreds of clinics across dozens of states with in-person and telepsychiatry offerings. Comparable as a multi-modality outpatient mental health services competitor, but at vastly greater scale and geographic reach.
• Headspace Health: Combined consumer mental health platform (Headspace + Ginger) offering therapy, coaching, and self-guided content, often through employer and payer partnerships. Overlaps with NHCC's therapy offerings but delivered digitally at population scale.

Direct peers

• Open Path Psychotherapy Collective: A nonprofit network of therapists offering reduced-fee sessions (typically $30–$80) to clients across the U.S. Most directly comparable to NHCC on the sliding-scale, access-focused counseling model, though operating at national scale rather than single-site.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/new-horizons-counseliing-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Horizons Counseling Center