Northlight
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Northlight firmographics
Firmographics- Name
- Northlight
- Legal name
- Northlight Systems Inc.
- Website
- https://northlight.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Northlight is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Northlight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Pro, Ultra, Enterprise): Northlight generates revenue through tiered monthly and annual subscription plans. Plans are flat-rate (not per-seat or per-sender) and include a set number of credits per billing cycle. Credits fuel every action (CRM updates, messages, enrichments), with most tasks consuming 10-20 credits. Upgrades take effect immediately; downgrades take effect at the next billing cycle. Credits reset each cycle and do not roll over.
- Additional Credit Packs: Users who exhaust their plan's monthly credits can purchase additional credit packs or upgrade their plan at any time to continue running automations without interruption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro plan for individual sales reps covering core LinkedIn, Gmail, and CRM automation |
| Subscription | Annual | Ultra plan for teams running Northlight daily with collaboration and higher limits |
| Subscription | Monthly | Custom enterprise deployment with dedicated support and advanced security |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Northlight product offering
Product offeringCore offering
Northlight is a native macOS AI sales agent that automates LinkedIn outreach, prospecting, contact enrichment, CRM updates, and follow-up workflows directly inside the user's real browser session. It unifies multiple disconnected sales tools into a single chat interface where users can direct AI workers to handle prospecting, lead enrichment, and pipeline management tasks. The product is sold via subscription tiers (Pro, Ultra, Enterprise) and is targeted at sales professionals, founders, and revenue teams who rely on LinkedIn for go-to-market activity.
Product overview
Northlight is a single unified product — a native macOS AI sales agent that automates LinkedIn outreach, prospecting, CRM updates, enrichment, and follow-up workflows. It is not a platform-plus-modules architecture; all capabilities (LinkedIn automation, email, iMessage, calendar, CRM sync, call intelligence, multi-tool orchestration) are delivered through one conversational AI interface. The product is offered in three tiers: Pro (individual, $80/month billed annually), Ultra (teams, $160/month billed annually), and Enterprise (custom pricing), differentiated primarily by credits, collaboration features, and support level rather than by different modules or add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Northlight Northlight is a native macOS AI sales agent that automates LinkedIn outreach, prospecting, contact enrichment, CRM updates, and follow-up workflows through the user's real browser session. It provides a unified chat interface where users direct AI workers to perform sales tasks, integrating with 29+ third-party sales and CRM tools. The product is sold via tiered subscriptions (Pro, Ultra, Enterprise) and is intended for sales professionals, founders, and revenue teams that rely on LinkedIn for go-to-market activity.
Quantifiable outcome
- Users report doing 10x-20x more work output while maintaining same time investment
- +4 more outcomes
Companies that use Northlight
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
Northlight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability6 records
Feature5 records
Northlight partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OpenAIcoreNorthlight uses OpenAI's AI models as a third-party provider to process user inputs and generate outputs for sales automation tasks. Data is sent to OpenAI only as needed to fulfill user requests. Northlight does not use customer data to train its own models.
- AnthropiccoreNorthlight uses Anthropic's AI models (Claude) as a third-party provider to process user inputs and generate outputs. Data is sent to Anthropic only as needed to fulfill user requests. Northlight does not use customer data to train third-party models.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Northlight competitors and assessment
Company assessmentDirect peers
- PhantomBuster: Cloud-based LinkedIn scraping and automation tool. Represents the proxy/headless architecture category that Northlight explicitly differentiates against on ban-risk grounds.
- Waalaxy: Multi-channel outbound automation platform combining LinkedIn and email sequences. Same target buyer (SDRs, founders) and overlapping feature set (LinkedIn outreach, CRM sync, sequences).
- Lemlist: Cold email and LinkedIn outreach platform with personalization and multichannel sequences. Directly comparable product category, also covered in Northlight's competitor comparison content.
- Clay: Data enrichment and outbound orchestration platform using waterfall providers. Many Northlight testimonials cite Clay usage, and the two products overlap on multi-step personalized outbound workflows.
- Expandi: LinkedIn outreach and automation tool with safety/anti-ban positioning. Directly named in Northlight's competitor comparison content and serving the same SDR and founder segment.
- Amplemarket: AI-powered sales platform combining prospecting, multichannel outreach, and lead intelligence. Direct competitor in the AI SDR category with overlapping target customer (B2B sales teams).
- HeyReach: Direct competitor in LinkedIn automation with explicit focus on multi-account safety. Northlight's blog explicitly compares against HeyReach on ban-risk and architecture, making it the closest head-to-head competitor.
- Apollo: All-in-one sales intelligence and outreach platform with 275M+ contacts and built-in sequencing. Northlight integrates with Apollo rather than competing on the database layer, but overlaps heavily on prospecting and outbound workflow automation.
- Instantly: Cold email automation platform with unlimited sending accounts and warm-up features. Competes on the email half of Northlight's outbound coverage and is named in Northlight's competitor content.
- Dripify: LinkedIn automation platform focused on drip campaigns and sales workflows. Same buyer persona and LinkedIn-centric automation surface area as Northlight.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Northlight social profiles
Digital presenceNorthlight compliance and trust
Trust signalCompliance1 record
Northlight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northlight leadership team
Management profileNumber of profiles
Profiles2 records
Northlight funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northlight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northlight
What does Northlight do?
Northlight is a native macOS AI sales agent that automates LinkedIn outreach, prospecting, contact enrichment, CRM updates, and follow-up workflows directly inside the user's real browser session. It unifies multiple disconnected sales tools into a single chat interface where users can direct AI workers to handle prospecting, lead enrichment, and pipeline management tasks. The product is sold via subscription tiers (Pro, Ultra, Enterprise) and is targeted at sales professionals, founders, and revenue teams who rely on LinkedIn for go-to-market activity.
Is Northlight a public or private company?
Northlight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northlight founded?
Northlight was founded in 2024. It employs 1 to 10 people.
Where is Northlight based?
Northlight is headquartered in San Francisco, United States, in the North America region.
How does Northlight make money?
Two revenue lines are on record. Subscription Plans (Pro, Ultra, Enterprise) is the primary driver. The others are additional Credit Packs.
Who are Northlight's main competitors?
Direct peers on record are PhantomBuster, Waalaxy, Lemlist, Clay, Expandi, Amplemarket, HeyReach, Apollo, Instantly and Dripify.
Does Northlight have an API?
No public API is recorded for Northlight.