SERD

What SERD does

SERD Construction is a specialty subcontractor founded in the early 1960s and headquartered in Fayetteville, Georgia. The company installs lightweight insulating concrete (LWIC) roof decks, engineered fill (low-density cellular concrete), Tectum acoustical roof deck panels, galvanized metal decking, Loadmaster complete roof deck systems, and supplies gypsum roof deck repair materials. SERD operates as a licensed applicator for the major material brands in its categories — Siplast, Aerix, Elastizell, and Celcore for LWIC; Tectum Inc. for acoustical panels; Loadmaster for composite roof assemblies; and EPIC Metals and Marlyn Steel Decks for metal acoustical decks — giving it access to proprietary formulations, FM/UL/code-approved assemblies, and warranty-eligible installations.

The business runs on project-based subcontractor engagements across the Southeast United States, with an explicit service area covering Alabama, Tennessee, Kentucky, Virginia, Mississippi, the Western Carolinas, North Georgia, and the Florida Panhandle. Go-to-market is consultative and relationship-driven: SERD engages architects, engineers, and general contractors during the design phase via pre-spec services (loading/diaphragm/uplift analysis, roof slope planning, R-value calculations, acoustical analysis, guide specifications, and budget pricing) and supplements this with AIA continuing-education lunch-and-learn sessions and active membership in five industry associations (NRDCA, GUCA, AGC, IBEC, GA-RCA).

Revenue is generated primarily through professional-services installation contracts, with a smaller materials-sales component (gypsum roof deck repair products shipped from the company's Georgia warehouse). Pricing is project-specific and quote-based with no public disclosure. End customers span K-12 schools and educational institutions, healthcare facilities, government and hospitality buildings, data centers, and civil infrastructure projects requiring engineered fill. The firm has operated continuously for more than 60 years and relocated to its current Fayetteville headquarters in 2012; it remains privately held with no disclosed investors, funding rounds, or parent entity.

Name

SERD

Legal name

SERD

Website

https://serdconstruction.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

SERD Construction is a specialty subcontractor founded in the early 1960s and headquartered in Fayetteville, Georgia, that installs LWIC roof decks, engineered fill, Tectum acoustical panels, and metal decking across the Southeast United States, serving schools, healthcare, government, and infrastructure clients.

Ownership category

akta.pro rank

Product category

Specialty Roof Deck & Engineered Fill Installation Services

NAICS

Structural Steel and Precast Concrete Contractors (23812)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Steel Joists, Joist Girders & Decking (IMADACAC)

Keywords

• Lightweight insulating concrete
• Roof deck installation
• Engineered fill services
• Acoustical roof decks
• Specialty subcontractor

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Roof Deck Installation Services: Installation of roof deck systems including LWIC roof decks, Tectum acoustical panels, and metal decking for commercial and institutional construction projects. Revenue is project-based, earned through subcontractor agreements with general contractors.
2. Engineered Fill Installation: Design and installation of engineered fill (low density cellular concrete) for geotechnical applications. Project-based revenue through subcontractor agreements on civil infrastructure, commercial site work, and utility projects.
3. Material Sales: Sales of Gypsum roof repair products including Gypsum-Concrete patch, wire mesh, and bulb tees. Materials are shipped to customer locations or picked up from their Georgia warehouse. Provides faster response for urgent repair needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SERD Construction is a specialty subcontractor that installs Lightweight Insulating Concrete (LWIC) roof decks, Tectum acoustical roof deck panels, metal decking, Loadmaster composite roof systems, and engineered fill (low density cellular concrete). The company also supplies gypsum roof deck repair materials and provides pre-spec consulting, value engineering, and AIA-accredited educational sessions to architects, engineers, and general contractors across the Southeast United States.

Product overview

SERD is a specialty construction subcontractor offering a portfolio of roof deck and engineered fill solutions. The core product portfolio includes: (1) LWIC Roof Decks (Lightweight Insulating Concrete) - a primary product category with Siplast, Aerix, Elastizell, and Celcore brand materials; (2) Engineered Fill/Low Density Cellular Concrete for geotechnical applications; (3) Tectum Roof Decks - acoustical structural panels; (4) Metal Decking systems including Epic and Marlyn acoustical decks; (5) Loadmaster complete roof deck systems; and (6) Gypsum Roof Deck Repair materials and services. These products are complemented by Pre-Spec Services for design-phase consultation and AIA-accredited Lunch & Learn educational sessions. The company operates as a licensed applicator for multiple material manufacturers and serves as both installer and material supplier across the Southeast USA.

Differentiator

Problem solved

Functional benefit

Products and services

• LWIC Roof Decks (Lightweight Insulating Concrete) Installation of Lightweight Insulating Concrete roof deck systems that deliver permanent, sustainable, reroofable insulation with stable R-value, high compressive strength, fire resistance, wind uplift resistance, and reduced environmental impact. SERD is a licensed applicator of Siplast, Aerix, Elastizell, and Celcore LWIC products, serving schools, hospitals, commercial buildings, and institutional structures.
• Engineered Fill Design and installation of low density cellular concrete (also called cellular grout or flowable fill) for geotechnical applications including transportation infrastructure, structural site work, utility trenches, void fill, and environmental remediation. Provides tailored density, compressive strength, and flowability with extended placement distances beyond generic flowable fill.
• Tectum Roof Decks Installation of structural acoustical deck panels made from cement-bonded FSC-certified aspen wood fibers. Combines structural roof decking with an exposed acoustical ceiling surface, achieving NRC values up to 0.80. Used in gymnasiums, cafeterias, auditoriums, libraries, and other large open spaces in schools and institutional facilities.
• Metal Decking Installation of galvanized metal roof decks including form deck, standard roof deck, and metal acoustical deck systems (EPIC Metals and Marlyn Steel Decks). Field crews include certified welders for proper attachment and installation.
• Loadmaster Systems Installation of complete Loadmaster roof deck design, installation, and warranty systems combining high strength steel deck, thermal insulation, and Duraflex Mineral Board for composite action. Assemblies are FM, UL, and code-approved, including retrofitting for existing assemblies that have lost composite action.
• Gypsum Roof Deck Repair Materials Supply of gypsum roof repair materials including Gypsum-Concrete patch, wire mesh, and bulb tees for damaged gypsum roof decks. Materials are shipped from a Georgia warehouse or picked up by customers, providing faster response for urgent repair needs.

Quantifiable outcome

• NRC values up to 0.80 for Tectum acoustical roof decks
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• SiplastcoreTechnology or IntegrationSERD is a licensed applicator of Siplast LWIC (Lightweight Insulating Concrete) products. Siplast is a leading manufacturer of LWIC roof deck systems. The partnership enables SERD to install Siplast products as part of their roof deck installation services.
• Aerix IndustriescoreTechnology or IntegrationSERD is a licensed applicator of Aerix LWIC products. Aerix manufactures lightweight insulating concrete materials for roof deck applications. The relationship enables SERD to provide Aerix products through their installation services.
• ElastizellcoreTechnology or IntegrationSERD is a licensed applicator of Elastizell LWIC products. Elastizell produces lightweight insulating concrete for roof deck systems. SERD offers Elastizell products as part of their roof deck installation capabilities.
• CelcorecoreTechnology or IntegrationSERD is a licensed applicator of Celcore LWIC products. Celcore manufactures cellular concrete products for roof deck applications. The partnership allows SERD to install Celcore LWIC systems.
• Tectum Inc.coreTechnology or IntegrationSERD is a licensed applicator of Tectum acoustical roof deck products. Tectum manufactures cement-bonded wood fiber structural acoustical deck panels. SERD has completed hundreds of successful Tectum installations for K-12 schools and institutional facilities across the Southeast.
• Loadmaster SystemscoreTechnology or IntegrationSERD is a licensed installer of Loadmaster roof deck systems across the Southeast. Loadmaster provides a complete roof deck design, installation, and warranty system including high strength steel deck, thermal insulation, and Duraflex Mineral Board. Loadmaster assemblies are FM, UL, and code-approved.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• CentiMark Corporation: CentiMark is the largest commercial roofing contractor in North America, offering roof installation, repair, and envelope services including roof deck systems. Compared with SERD, it is much larger and broader but overlaps on commercial roof deck installation for institutional and industrial customers.
• Tremco Roofing and Building Maintenance: Tremco is a large manufacturer-and-installer of commercial roofing systems, insulation, and building envelope solutions. While Tremco is more vertically integrated and broader in scope, it competes in the same institutional and commercial roofing market as SERD.
• Western Specialty Contractors: Western Specialty Contractors is a national building envelope and specialty contractor offering roofing, waterproofing, and structural restoration services. It is comparable to SERD as a specialty subcontractor on commercial building envelope projects, including roof deck restoration work.
• Tecta America Corporation: Tecta America is a national commercial roofing contractor serving customers across the US with installation, repair, and maintenance services. It is a broader incumbent in the same commercial roofing space where SERD operates as a specialty roof deck subcontractor.
• Flynn Group of Companies: Flynn is a major North American building envelope contractor specializing in roofing, glazing, and cladding for commercial and institutional projects. While Flynn is significantly larger and offers full envelope services, it overlaps with SERD on commercial roof deck and membrane work.

Direct peers

• KPost Company: KPost is a commercial roofing and waterproofing specialty contractor serving the South-Central US with services including roof deck installation. It is comparable to SERD as a specialty subcontractor installing roof deck systems on commercial and institutional projects.
• Greenwood Industries: Greenwood Industries is a large specialty contractor focused on architectural sheet metal, metal roof decking, and building envelope installation. Like SERD, it operates as a specialty subcontractor installing structural metal deck systems on commercial and institutional projects, making it the most direct comparable peer.

Regional players

• Bone Dry Roofing: Bone Dry Roofing operates across multiple US states with a focus on commercial and residential roofing services. While broader than SERD's roof deck specialty, it serves some of the same Southeastern commercial roofing customers.
• Baker Roofing Company: Baker Roofing is a regional commercial and residential roofing contractor headquartered in the Southeast US (North Carolina). It overlaps with SERD in commercial roof installation services within overlapping Southeastern geographies.

Others

• National Roofing Partners: National Roofing Partners (NRP) is a network of commercial roofing contractors providing installation and maintenance services across the US. While not a single comparable contractor, it is relevant as an industry network that aggregates commercial roofing capacity and competes for some of the same institutional accounts SERD serves.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/serdconstruction
• LinkedInlinkedin.com/company/serd-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERD