VEDIC LAB

What VEDIC LAB does

VEDIC LAB is a Swiss consumer wellness brand operating under Swiss EcoNaturals AG, registered in Zug, Switzerland. It develops and sells Ayurvedic-inspired hair care, skin care, and herbal supplement products formulated under proprietary blends — ACTIVEDIC Phyto Technology, REJUVEDIC, and GROVEDIC — including a Scalp Elixir protected under Swiss Patented Formula CH721365. The portfolio spans Overnight and Day-defense Scalp Elixirs, Sleep Recovery Night Cream and Serum, Overnight Calm and Rebalancing Hair Supplements, bundled kits (Scalp Rejuvenating Kit, Holistic Growth Kit, Hairfull Celebration), and accessories such as the Green Aventurine Scalp Massager, with unit prices ranging from $78 to $201.

The business runs a direct-to-consumer go-to-market anchored on vediclab.com (Shopify) and the VEDIC LAB mobile app, supplemented by Swiss pharmacy retail (TopPharm, Pill Apotheke, Bellevue Apotheke, Moll, Paracelsus-Apotheke and others) and listings on Amazon, Galaxus, Brack, and Haarshop. Revenue mechanics combine one-time product purchases with recurring product subscriptions and monthly/annual app subscriptions, plus paid telehealth consultations with Ayurvedic experts conducted via Google Meet. The brand is supported by a content ecosystem (VEDICPEDIA blog, Expert Center community, Face & Scalp Yoga Masterclass), a three-tier Growth Circle loyalty program, and clinical claims from an independent dermatologist-led study of 20 European women (up to 83% reduction in hair loss, up to 48% reduction in wrinkles).

VEDIC LAB ships directly to customers in Switzerland, Germany, the wider EU, the UK, USA, Canada, Australia, Singapore, Hong Kong, UAE, Saudi Arabia, and additional GCC markets, and cites 25,000+ users, 40+ international awards, and 485% growth since its 2024 Die Höhle der Löwen Schweiz appearance. The advisory and investor bench includes Dr. Felix Bertram (dermatologist), Dr. med. Alina Hübecker (medical advisor), Birgit Schuhbauer (consumer healthcare), and Lukas Speiser (brand strategy).

Name

VEDIC LAB

Legal name

Swiss EcoNaturals AG

Website

https://vediclab.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

VEDIC LAB is a Swiss Ayurvedic wellness brand (Swiss EcoNaturals AG) selling clinically-tested scalp elixirs, skincare, and herbal supplements directly to consumers via its website, mobile app, Swiss pharmacies, and global online marketplaces, combining proprietary Swiss-patented formulations with Ayurvedic herbal ingredients.

Ownership category

akta.pro rank

Product category

Ayurvedic Personal Care

NAICS

Medicinal and Botanical Manufacturing (325411), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Ayurvedic hair care
• Herbal skincare products
• Natural hair loss treatment
• Swiss biotech wellness
• Ayurvedic beauty supplements

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Primary revenue stream from selling Ayurvedic science-based hair, skin, and supplement products directly to consumers through the e-commerce website and mobile app. Products include scalp elixirs, skincare, and herbal supplements with pricing ranging from $78 to $201.
2. App Subscriptions: VEDIC LAB App subscription service available on monthly or annual basis, offering personalized health tips, guided exercises, progress tracking, and wellness resources. One month free access provided with product purchases.
3. Product Subscriptions: Platform allows users to set up recurring product subscription orders with automatic charging and delivery at selected frequencies. Subscription deliveries are excluded from discounts and promotions.
4. Telehealth Consultations: Paid consultations with Ayurvedic experts available through the platform, conducted via Google Meet, with assessment reports provided post-consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

VEDIC LAB manufactures and sells Ayurvedic hair care (scalp elixirs, hair supplements, growth kits), skin care (night creams, night serums), and wellness supplements (sleep, rebalancing) formulated with proprietary Swiss biotech blends such as ACTIVEDIC, GROVEDIC, REJUVEDIC, and Swiss Patented Formula CH721365. Products are positioned as natural alternatives to pharmaceuticals and are sold primarily direct-to-consumer via the vediclab.com e-commerce site, with additional distribution through Swiss pharmacies and online marketplaces, complemented by a wellness mobile app and on-demand telehealth consultations.

Product overview

VEDIC LAB is a Swiss Ayurvedic science brand that blends 5,000-year-old Ayurvedic wisdom with Swiss biotechnology to deliver clinically proven wellness products. The product portfolio spans four core categories: (1) Scalp Care products including Overnight Scalp Elixir, Day-defense Scalp Elixir with UVA/UVB, and the Scalp Rejuvenating Massager; (2) Face Care products including Sleep Recovery Night Cream and Night Serum; (3) Herbal Supplements including Overnight Calm Supplement and Rebalancing Hair Supplement; and (4) Value Kits/bundles including Scalp Rejuvenating Kit, Holistic Growth Kit, and Hairfull Celebration. The platform extends beyond products to include a Wellness App with personalized health tips and guided exercises, Face & Scalp Yoga Masterclass, Telehealth Consultation Service with Ayurvedic Experts, AI-based Skin Analysis Service, and Ayurvedic Balance Profile Quiz. The company leverages proprietary technologies including ACTIVEDIC phyto technology for scalp products, REJUVEDIC patent-filed formula for supplements, and GROVEDIC for hair supplements. Products are distributed online via their e-commerce platform and through retail partners including pharmacies across Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep Recovery Scalp Elixir (Overnight) Overnight Ayurvedic scalp elixir designed to nourish the scalp and support hair recovery during sleep; targets consumers experiencing stress-related or hormonal hair loss who want a natural alternative to pharmaceutical treatments.
• Scalp Elixir Day-defense Daytime Ayurvedic scalp elixir formulated to defend the scalp against environmental stress and support hair resilience throughout the day; for consumers seeking natural daily scalp care.
• Scalp Rejuvenating Kit Curated kit of Ayurvedic scalp treatment products packaged as a single bundle; for consumers seeking a complete at-home scalp rejuvenation routine.
• Holistic Growth Kit Bundled set of Ayurvedic hair growth products (including topical elixirs and supplements) sold as a complete regimen; intended for consumers targeting natural hair regrowth.
• Hairfull Celebration Limited/celebration hair care bundle combining multiple Ayurvedic hair products; positioned as a gifting or starter set for new customers.
• Sleep Recovery Night Cream Ayurvedic overnight anti-aging night cream designed to support skin recovery and reduce wrinkles during sleep; targets consumers seeking natural alternatives to retinol-based products.
• Sleep Recovery Night Serum Ayurvedic overnight serum that complements the Sleep Recovery Night Cream, formulated to support skin rejuvenation and reduce visible signs of aging during sleep.
• Overnight Calm Supplement Ayurvedic herbal supplement formulated to support restful sleep and overnight calm; for consumers seeking natural sleep support as part of a holistic hair/skin/wellness routine.
• Rebalancing Hair Supplement

Quantifiable outcome

• Up to 83% reduction in hair loss in just 4 weeks
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Dr. med. Alina HübeckercoreStrategic or Co-development Partner · 1 January 2024Medical doctor, Ayurveda therapist, and yoga instructor who serves as VEDIC LAB's medical advisor. Joined the company early and represents VEDIC LAB at public events, including co-pitching on Die Höhle der Löwen when CEO Shivi stepped aside due to German language limitations.
• Apotheke Drogerie Parfümerie MollcoreChannel Partner/ Reseller/ DistributorSwiss pharmacy retail partner with two locations in Steinhausen and Zug. Stocks VEDIC LAB products for in-store purchase.
• Paracelsus-ApothekecoreChannel Partner/ Reseller/ DistributorSwiss pharmacy located in Einsiedeln. Retail partner for VEDIC LAB products.
• Apotheke Drogerie Hirsig GmbHcoreChannel Partner/ Reseller/ DistributorSwiss pharmacy in Thalwil carrying VEDIC LAB products.
• TopPharm Apotheke & DrogeriecoreChannel Partner/ Reseller/ DistributorSwiss pharmacy chain with multiple locations (Witikon, Birmensdorf) stocking VEDIC LAB products.
• Pill Apotheke FröhlichstrassecoreChannel Partner/ Reseller/ Distributor24-hour pharmacy in Zürich's Seefeldstrasse carrying VEDIC LAB products.
• Bellevue ApothekecoreChannel Partner/ Reseller/ DistributorSwiss pharmacy in central Zürich carrying VEDIC LAB products.
• Dr. Andres Apotheke Stadelhofen AGcoreChannel Partner/ Reseller/ DistributorSwiss pharmacy in Zürich's Goethestrasse carrying VEDIC LAB products.
• AmazonminorChannel Partner/ Reseller/ DistributorOnline marketplace partner distributing VEDIC LAB products globally.
• GalaxusminorChannel Partner/ Reseller/ DistributorSwiss online retailer carrying VEDIC LAB products.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering vediclab.com online store, enabling product sales, payments, and customer accounts.
• DHL / Swiss Post / UPScoreTechnology or IntegrationThird-party logistics providers handling order fulfillment and delivery based on customer location.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vegamour: Plant-based hair wellness brand selling supplements and topicals for hair growth. Closely comparable to VEDIC LAB on plant-based/clean positioning, hair loss focus, premium DTC pricing, and supplement-plus-topical bundle strategy.
• Briogeo: Premium natural-ingredient hair care brand (scalp-focused, clean beauty, Sephora distribution). Directly comparable to VEDIC LAB on target customer (women concerned about hair thinning/scalp health), price tier, and natural-ingredient premium positioning.
• Forest Essentials: Luxury Ayurvedic beauty brand from India selling premium face, hair, and body products. Closest direct peer to VEDIC LAB given its positioning at the intersection of ancient Ayurvedic botanicals and modern luxury skincare at price points above mass market.
• Nutrafol: Clinically-tested natural hair growth supplement brand. Directly comparable to VEDIC LAB's Rebalancing Hair Supplement in use case (stress-related hair thinning), premium DTC positioning, and reliance on clinical claims to justify price points.
• Dr. Barbara Sturm: German-founded luxury clinical skincare brand positioned at the intersection of medical science and premium beauty. Directly comparable to VEDIC LAB on doctor-founded credibility, clinical-science positioning, German/DACH market overlap, and premium price points.
• Himalaya Wellness: Global Ayurvedic personal care and supplement brand offering herbal skincare, hair care, and wellness products. Comparable to VEDIC LAB on Ayurvedic heritage and broad product portfolio, though positioned at mass-market price points versus VEDIC LAB's premium tier.

Broad incumbents

• The Ordinary / DECIEM: Clinical skincare brand built on ingredient-led, science-backed positioning and transparent pricing. Comparable to VEDIC LAB on the "clinical science" angle of positioning but is a broad incumbent offering significantly more accessible price points.
• Aveda (Estée Lauder): Global botanical hair and skincare brand under Estée Lauder, founded on Ayurvedic-inspired plant science. Comparable on category (Ayurvedic/botanical positioning, scalp and hair focus) but is a broad incumbent with much wider distribution and brand recognition.
• Kérastase (L'Oréal): Premium hair and scalp care brand under L'Oréal with a salon and pharmacy distribution model across Europe. Comparable to VEDIC LAB on scalp and hair-loss focus and pharmacy-channel distribution, but operates at significantly larger scale and brand awareness.

Emerging players

• iS Clinical (Innovative Skincare): Clinically-validated skincare brand with a focus on pharmaceutical-grade botanical formulations. Comparable to VEDIC LAB on clinically-proven positioning and botanical actives, though a more established skincare-only player with selective global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Vediclabofficial
• Instagraminstagram.com/vediclab_official
• TikToktiktok.com/@vediclab_official
• LinkedInlinkedin.com/company/vedic-lab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VEDIC LAB