Heynabo!

What Heynabo! does

Heynabo! is a Danish software company that operates a private, closed community management platform for residential associations, housing cooperatives, cohousing (bofællesskaber) projects, student housing, professional property administrators, and property developers. Founded in 2021 and headquartered in Hvidovre, Denmark (CVR 40774254), the company delivers its product as a mobile application (iOS and Android) and a web application accessible via browser. The platform combines a private social network — Opslagstavle (bulletin board), Chat (1:1 and group), Adressebog (address book with optional map view), and Grupper (groups) — with operational modules covering Kalender (events and RSVPs with volunteer tasks and payments), Booking (resource reservation with optional payments), Filer (hierarchical document and photo library), Driftscenter (maintenance tracking with delegated tasks and confirmation notices), and Betalinger og finans (per-household accounting with invoicing and payments). The product is differentiated by an explicit privacy-first stance: no ads, no behavioral analysis of residents, no third-party data sharing, GDPR-compliant, with EU data residency.

The company is organized around a vertical segmentation strategy covering housing associations (ejer-, andels-, lejerforeninger), cohousing communities, property administrators, property developers, student housing, and ESG-focused housing organizations. Revenue is generated primarily through per-address recurring subscriptions billed monthly — Social at DKK 10 per address and Pro at DKK 15 per address — with an Extra enterprise tier (SAML SSO, multi-community management, dedicated contact) priced on request and sold via 1:1 demos. Additional revenue streams include transaction fees on payments processed through Heynabo's own acquiring agreement, a one-time DKK 12,000 setup service (Opsætning), the structured 3-month Nabo Bootcamp facilitation program, and discounted annual prepaid subscriptions (DKK 1,500–5,000) offered to members of Bofællesskab.dk under a core partnership. Go-to-market combines product-led self-serve (free testing tier for up to 5 households / 12 months, 30-day trials), community-led growth via Bofællesskab.dk, and enterprise direct sales handled by named founders Marie and Martin. Reported scale is 16,000+ neighbors actively using the platform across Danish housing associations, developers and at least one financial institution (Danica).

Name

Heynabo!

Legal name

Heynabo!

Website

https://heynabo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Heynabo! is a Danish software company that operates a private, GDPR-compliant community management platform for housing associations, cohousing communities, property developers, and student housing in Denmark, sold as a per-address subscription SaaS with mobile and web apps.

Ownership category

akta.pro rank

Product category

Community Management Software

NAICS

Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

akta.pro secondary industries

Mixed-Use Community Association Management (BPAJAHAF), HOA/Community Rules Management & Neighbor Relations (THAMAKAN)

Keywords

• Community management software
• Neighborhood communication platform
• Housing association tools
• Resident engagement platform
• Property management software

Headquarters

HQ city

Hvidovre

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Per Address (Social & Pro): Monthly or annual subscription priced per housing unit (address) in the community. Social tier at kr. 10/address/month; Pro tier at kr. 15/address/month. Billing is per address regardless of household occupancy.
2. Payment Processing Fee: When using Heynabo's own payment acquiring agreement, Heynabo takes a percentage of transaction volume with quarterly payouts. No fees if using own agreement, manual collection, or resident accounting only.
3. Bofællesskab.dk Partnership (Prepaid Annual): Fixed annual prepaid subscription for members of Bofællesskab.dk at discounted flat rates (kr. 1,500–5,000/year depending on size), providing the full feature set except payment collection.
4. Professional Services (Setup): One-time onboarding/setup service covering account creation, address import, resource setup, workflows, and customization at kr. 12,000 (excl. VAT). Includes virtual meetings; physical meetings may incur additional fees.
5. Nabo Bootcamp: Structured 3-month community-building program with facilitation, surveys, events, and handover — contact sales for pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Heynabo! provides a privacy-first, private community management platform (delivered as iOS/Android apps and a web browser application) for Danish residential communities, including housing associations, cohousing communities, cooperatives, rental associations, student housing, property administrators, and property developers. The platform bundles communication (bulletin board, chat, groups), operational tools (resource booking, events/calendar, file library, maintenance/operations center, payments and finance with Danish payment integrations), and customization (white-label styling) into a single subscription priced per housing address, with setup and onboarding services sold separately.

Product overview

Heynabo! is a unified community management platform designed for residential associations, housing cooperatives, co-living communities, student housing, and property administrators in Denmark. The platform operates as a modular ecosystem combining a private social network with operational tools: the core platform provides a closed forum with Opslagstavle (bulletin board), Chat, Adressebog (address book), and Grupper (groups), while specialized modules handle Kalender/Events (event planning), Booking (resource sharing), Filer (document management), Driftscenter (maintenance tracking), and Betalinger og Finans (financial management). Additional services include white-label Styling customization, professional Setup assistance, and the Nabo Bootcamp onboarding program. The platform also offers NaboCanvas as a free community mapping tool. Pricing tiers include Social (10 DKK/address), Pro (15 DKK/address), and Extra (enterprise/custom) plans, with special discounted rates for bofællesskab.dk members.

Differentiator

Problem solved

Functional benefit

Products and services

• Heynabo! Platform A private community management platform (mobile apps and web browser) for Danish housing associations, cohousing communities, cooperatives, student housing, and property administrators. Combines private social networking with operational tools for resource sharing, events, file management, maintenance reporting, and resident finance. Sold as tiered subscriptions per address (Social, Pro, Extra).
• NaboCanvas Free standalone tool that lets neighborhoods map and visualize the structure of their community (households, resources, relationships). Used as a complementary lead-magnet and onboarding aid for the main Heynabo! platform.
• Nabo Bootcamp A structured 3-month facilitated onboarding program that helps residential communities establish foundations, strengthen community bonds, and transition to self-management through workshops, surveys, events, and guided handover.
• Opsætning (Setup Service) One-time professional setup/onboarding service in which Heynabo! staff configure the platform for a community, including address import, map configuration, resident invitations, resource booking setup, financial workflows, and branding/styling. Priced at kr. 12,000 ex. VAT.

Quantifiable outcome

• 16,000+ neighbors actively using the platform

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature11 records

Partnerships

One partnership is on record.

• Bofællesskab.dkcoreGTM or Marketing PartnerHeynabo! was developed in collaboration with cohousing communities and offers members of Bofællesskab.dk a discounted subscription (up to 85% off regular pricing) at fixed annual rates. The partnership includes co-marketing and referral of new customers through the Bofællesskab.dk community network. The partnership also cross-promotes Bofællesskab.dk membership to Heynabo! users.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PayHOA: PayHOA is an HOA management platform offering accounting, communication, and document tools to homeowner associations. It directly parallels Heynabo!'s HOA-focused feature set and per-community subscription model.
• Hivebrite: Hivebrite is a private community management platform used by associations, alumni networks, and member organizations. It is directly comparable to Heynabo!'s integrated community, communication, and event modules for member-based organizations.
• Buildium: Buildium is a residential property management software platform serving landlords and property managers. It is comparable to Heynabo! on the property-administration and rental-management workflows, though more US-centric.
• TownSq: TownSq is a community management app for HOAs and residential communities, combining communication, document management, and payments. It is closely comparable to Heynabo!'s integrated community platform for housing associations.
• Wild Apricot: Wild Apricot is an association management software platform serving HOAs, clubs, and member organizations. It directly overlaps with Heynabo!'s HOA / housing association focus and per-organization subscription model.
• Frontsteps: Frontsteps is an HOA management platform combining communication, payment processing, and document management. It is directly comparable to Heynabo!'s HOA tooling stack and integrated payments approach.

Broad incumbents

• AppFolio: AppFolio is a large property management software suite for residential and commercial portfolios. It overlaps with Heynabo!'s admin, maintenance, and finance modules but at a much larger, broader scale.
• Nextdoor: Nextdoor is the largest hyperlocal neighborhood social network. While it operates at a much larger scale and with a different business model (ads), it overlaps with Heynabo!'s neighbor communication and community-engagement use case.

Regional players

• BoligPortal: BoligPortal is Denmark's largest rental housing marketplace. While primarily a listing platform, it shares the Danish residential-housing market with Heynabo! and is a relevant regional peer for housing-association tenant acquisition.

Emerging players

• Cobuno: Cobuno is a co-living and shared-housing management platform for roommates and shared communities. It overlaps with Heynabo!'s cohousing/bofællesskab segment and resource-sharing modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heynabo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heynabo!