Topgolf Oberhausen

What Topgolf Oberhausen does

Topgolf Oberhausen is a social entertainment venue operated by Greenreb Deutschland GmbH under license from US-based Topgolf International, Inc., located at Brammenring 30, 46047 Oberhausen, Germany. Opened in January 2022 as the first Topgolf location in Germany and the largest facility outside the USA, it spans 40,000m² across three floors with 102 heated, weather-protected hitting bays, three bars, a restaurant, three outdoor terraces, an arcade, darts, a 34m² sports megascreen, and meeting/event space accommodating up to 612 guests. The core experience is built on Toptracer ball-tracking technology, in which microchip-embedded golf balls capture real-time shot data (speed, distance, angle, accuracy) and feed it into interactive games such as the exclusive Angry Birds title, displayed on each bay's screen.

The company monetizes through a diversified, hybrid B2C/B2B revenue stack: pay-per-play bay reservations starting at €5 per person with all-inclusive balls; food and beverage service delivered to bays and via three bars; subscription memberships (Fan Membership with 6- or 12-month terms offering 50% gameplay discounts, plus a one-time €6 Global Lifetime Membership valid worldwide); promotional passes such as the Summer Fun Pass (€49) and weekly specials (Double Monday, DeinsTag at €29, Student Thursday, Brunch Club at €35, Lunch Offer); gift cards valid for three years; merchandise via a Shopify-backed online shop; and a dedicated corporate events business spanning team building, Christmas parties, conferences, seminars, and exclusive venue rentals. Corporate gifting (tax-free up to €50 per employee) and the Topgolf Academy — a 2025 partnership with VEU-Akademie delivering the science-backed 'Topgolf Formel' training methodology — extend the proposition into HR benefits and business training.

Go-to-market combines direct-to-consumer online booking through SevenRooms, walk-in availability, community-led social engagement across Facebook, Instagram, YouTube, LinkedIn, TikTok, and WhatsApp, and a 450,000+ subscriber newsletter. The customer base spans consumer groups (families, friends, couples, students), corporate clients (teambuilding, MICE, Christmas parties), and private celebrations (birthdays, bachelor/bachelorette parties), with named corporate users of the Topgolf Formel including Siemens, Hilti, Wittenstein, and Allianz. Marketing, analytics, and booking infrastructure are integrated through Google Analytics, Microsoft Clarity, TikTok Pixel, Meta platforms, SevenRooms, Shopify, and WhatsApp Business.

Name

Topgolf Oberhausen

Legal name

Greenreb Deutschland GmbH

Website

https://topgolfoberhausen.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Topgolf Oberhausen operates a 40,000m² social entertainment venue in Germany with 102 tech-enabled golf bays, food and beverage service, and event hosting. It serves consumer groups, corporate clients, and private celebrations through gameplay, memberships, and MICE offerings.

Ownership category

akta.pro rank

Product category

Social Entertainment Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Social entertainment venue
• Interactive golf games
• Corporate event hosting
• Ball tracking technology
• Leisure entertainment facility

Headquarters

HQ city

Oberhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Gameplay/ Bay Reservations: Revenue from booking private bays for golf entertainment. Prices vary by time and availability, starting from €5 per person. Bays accommodate up to 6 persons and include all-inclusive balls.
2. Food & Beverage: Restaurant with full menu, 3 bars, food and drinks served directly to bays. Revenue from dining, cocktails, beers, and specialty drinks including over 50 shot varieties.
3. Memberships: Fan Membership with monthly subscription (12 or 6 month minimum terms) offering half-price gameplay. Lifetime Membership available for €6 one-time fee. Global Lifetime Membership includes free equipment, all game modes, and access to all Topgolf venues worldwide.
4. Gift Cards: Geschenkgutscheine valid for gameplay, food, beverages, and merchandise. Valid for 3 years from purchase. Corporate gift boxes with customized design available.
5. Corporate Events: Business events including team events, Christmas parties, seminars, conferences, and exclusive venue rentals. Event packages with all-inclusive options.
6. Merchandise/Shop: Online shop for merchandise including Topgolf gloves and arcade credits. Summer Fun Pass and other promotional products.
7. Specials and Promotions: Weekly specials including Double Monday, DeinsTag (€29), Student Thursday (50% off), Play Until You Drop, Brunch Club (€35), Lunch offers. Summer Fun Pass for €49.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Topgolf Oberhausen operates a 40,000m², three-floor social entertainment venue with 102 heated, weather-protected hitting bays where guests play interactive golf games powered by Toptracer ball-tracking technology. The venue combines gameplay with food and beverage service (3 bars, restaurant, 50+ shot varieties), private and corporate event hosting for up to 612 guests, an on-site arcade, darts, a 34m² mega screen, and meeting facilities. Revenue comes from bay reservations, food and beverage sales, subscription memberships, gift cards, merchandise, and event packages.

Product overview

Topgolf Oberhausen is a three-story social entertainment venue featuring 102 heated, weather-protected bays with interactive high-tech golf games. The core product combines ball tracking technology (Toptracer) that captures real-time flight data with interactive games like the exclusive Angry Birds. Additional offerings include food and beverage service across three bars and a restaurant, arcade gaming, darts, a 34m² mega screen for sports viewing, and three outdoor terraces. The venue operates subscription memberships (Topgolf Fan, Global Lifetime), promotional offers (Summer Fun Pass, Brunch Club, Double Monday, DeinsTag, Student Thursday, Play Until You Drop, Lunch Offer), gift cards, and hosts both private events (birthday parties, family gatherings) and business events (team building, conferences, Christmas parties) for up to 612 persons. The Topgolf Academy offers business training programs based on the Topgolf Formula combining physical activity with professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• Topgolf Gameplay Experience
• Private Events
• Business Events
• Topgolf Academy (Business Trainings)
• Topgolf Fan Membership
• Global Lifetime Membership
• Gift Cards
• Topgolf Gift Box (B2B Erlebnisgeschenkbox)

Quantifiable outcome

• 500,000+ annual visitors and 30,000+ average monthly guests
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VEU-AkademiecoreStrategic or Co-development Partner · 1 January 2025Strategic partnership with VEU-Akademie for business training programs. The partnership combines VEU's established training expertise with Topgolf's dynamic formula for professional development. Training topics include personal development, team development, corporate development, customer communication, resilience, leadership, and AI automation. Contact: Michael Augner ([email protected]).
• Dr. Sebastian SpörercoreOthers · 1 January 2023Leading management trainer in biological personal and organizational development (Psycho-Neuro-Immunologist). Developed the 'Topgolf Formel' scientific methodology for business events with research-backed evidence on focus, concentration, learning, and team bonding. Works for companies including Siemens, Hilti, Wittenstein, and Allianz. Contact: +49 208 45199095.
• Greenreb Deutschland GmbHcoreOthers · 1 January 2022Greenreb Deutschland GmbH is the operating entity for Topgolf Oberhausen. All intellectual property including Topgolf trademarks and brand identity are licensed from Topgolf International Inc. The company is registered in the German commercial register (HRB 85464) and operated under the Topgolf franchise/concept.
• Digital Media PartnersminorGTM or Marketing PartnerVarious digital media partnership opportunities including Digital Bay Screens (102 screens), Poster Screens on each floor, newsletter advertising (450,000+ subscribers), and social media promotions. Media Leistungen packages for brand visibility and marketing reach to 500,000+ annual visitors.
• Corporate Partners/Brand PartnersminorGTM or Marketing PartnerPartnership opportunities for branding including bay branding, facility branding, customer events, Christmas parties, team events, seminars, and exclusive rentals. Benefits include gameplay discounts, value coupons, personalized gift boxes, and employee benefits programs.
• SevenRoomscoreTechnology or IntegrationOnline reservation and booking platform integration (SevenRooms) used for bay reservations, event bookings, and special package purchases. Provides the digital booking infrastructure for customer reservations.

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Puttery: Upscale indoor mini-golf and bar concept operated by Drive Shack, combining tech-enhanced putting with full bar service and event spaces. Directly comparable to Topgolf's tech-enabled, F&B-led group entertainment model.
• Puttshack: Tech-enabled indoor mini-golf entertainment concept combining automated ball-tracking with full bars, kitchens, and group event programming. Operates primarily in the US and UK with a comparable F&B-anchored, group-occasion business model to Topgolf Oberhausen.
• Flight Club: Social darts entertainment concept combining tech-enabled dart tracking with full bars, food, and group event programming. Closely comparable to Topgolf as a tech-led, F&B-anchored, group-occasion social entertainment competitor.
• Swingers: UK-based 'crazy golf' and cocktail bar concept blending competitive mini-golf with full bar service, street-food vendors, and private event hosting. Closely comparable to Topgolf Oberhausen's F&B-led, group-occasion social entertainment model.
• Lane7: UK-based bowling and social entertainment operator with multiple sites featuring bowling, shuffleboard, darts, arcade, bars, and restaurants. Competes for the same adult group occasions and corporate event budgets as Topgolf Oberhausen.
• Drive Shack: US-based operator of golf entertainment venues including the Puttery upscale mini-golf brand. Competes directly with Topgolf's tech-enabled, F&B-led group entertainment concept across American markets.
• Junkyard Golf Club: UK-based themed mini-golf entertainment concept with multiple courses, cocktail bars, and street food, targeting adult group occasions. Directly comparable to Topgolf Oberhausen's positioning around casual group entertainment with strong F&B attach.
• Holey Moley Golf Club: Mini-golf entertainment venue chain with multiple themed courses, full bars, and food service across Australia, the UK and Singapore. Comparable to Topgolf in offering accessible, tech-augmented group entertainment centred on putting/golf mechanics.

Emerging players

• Five Iron Golf: Indoor golf simulator and social entertainment concept combining TrackMan simulator bays with full bars, food, and league play. Comparable to Topgolf in delivering tech-enabled, F&B-anchored golf entertainment, though primarily indoors and at smaller venue scale.

Broad incumbents

• Topgolf International: Owner of the Topgolf brand and proprietary Toptracer technology, and operator of 80+ Topgolf venues globally. It is the parent licensor of the subject venue and operates directly comparable tech-enabled golf entertainment venues, primarily in the US and UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/topgolf
• Facebookapi.whatsapp.com/send?phone=491704515430&utm_source=website&utm_medium=whatsapp&utm_campaign=chat
• LinkedInlinkedin.com/company/topgolf-oberhausen
• Instagraminstagram.com/topgolfoberhausen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topgolf Oberhausen