What PLAY FUNCTION STUDIO LTD does

Play Function Studio Ltd is a London-based moving image studio founded around 2018, operating as a B2B creative agency that produces graphic and motion design for brands and broadcasters. The studio's core offering is bespoke motion design and animation work — 2D/3D animation, animated logos, motion identity systems, broadcast graphics, and brand-coloured visual effects — built on industry-standard tools including Cinema 4D, Octane render, and After Effects. Its work spans three interconnected service modules: Storytelling (audience research, content strategy, script writing), Branding (brand strategy, visual identity, tone of voice), and Moving Image (art direction, motion design, sound design, voice over commissioning, editing, and colour grading). Notable clients include Coca-Cola Europacific Partners (rebrand with Interbrand), FREYR Battery (now T1, with Studio Output), DAZN (Infinity League), Bloomberg, UBS, PUMA, HTC, Two Sigma, and various other enterprises across beverages, sports, energy, finance, technology, and education.

The studio's go-to-market is sales-led and dual-channel: direct engagement with major brands (Coca-Cola, DAZN, FREYR) combined with agency partnerships where branding agencies (Interbrand, Studio Output, Duck Duck Goose, Lucky 7, Signal Noise, Forever Beta) act as resellers for project execution. Revenue is generated through project-based professional services fees, with pricing not publicly disclosed and contracts structured per engagement. Marketing is portfolio-driven via the studio's website, Instagram presence using motion design community hashtags, and Vimeo channel for video work. The studio is privately held, founder-owned and operated, with no disclosed external funding, parent company, or acquisition activity, and operates from a single London headquarters.

Play Function Studio's competitive positioning rests on a portfolio of high-credibility enterprise clients and a founder-led creative model that emphasizes directorial involvement in projects. Its technology base is industry-standard rather than proprietary, and its growth to date has been driven by repeat enterprise engagements and agency partner referrals rather than productized offerings, platform technology, or capital investment.

Name

PLAY FUNCTION STUDIO LTD

Legal name

Play Function Studio Ltd

Website

https://playfunction.studio

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Play Function Studio Ltd is a London-based moving image studio that produces bespoke motion design, 2D/3D animation, and brand identity systems for major brands and broadcasters, acquired through direct relationships and agency partnerships.

Ownership category

akta.pro rank

Product category

Creative Services / Motion Design Studio

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

3D Product/Explainer Animation (MPAHACAD)

akta.pro secondary industry

Motion Graphics & Broadcast Design (MPAHACAC)

Keywords

• Motion design services
• 2D 3D animation studio
• Brand identity design
• Broadcast graphic design
• Creative agency services

Headquarters

HQ city

Stroud

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services - Motion Design: Project-based professional services for motion design, animation, and brand identity work. Clients include major brands and broadcasters requiring custom graphic and motion design deliverables.
2. Brand Strategy and Storytelling: Consulting and strategy services including audience research, content strategy, script writing, brand strategy, and visual identity development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Play Function Studio is a London-based motion design and animation studio that delivers graphic and motion design services for brands and broadcasters. Its work spans motion design, 2D/3D animation, sound design, editing, colour grading, brand identity systems, storytelling, and brand strategy, producing bespoke visual content for global clients across sports, energy, finance, beverages, and consumer technology sectors.

Product overview

Play Function Studio is a London-based moving image studio that operates as a single unified creative service rather than a platform with distinct modules. The company provides three interconnected service areas: Storytelling (audience research, content strategy, script writing), Branding (brand strategy, visual identity, tone of voice), and Moving Image (motion design, 2D/3D animation, sound design, editing). Their work spans broadcast, marketing, and social channels for brands and broadcasters, including motion development for Coca-Cola Europacific Partners, brand imagery for FREYR Battery, and animated visuals for DAZN's Infinity League.

Differentiator

Problem solved

Functional benefit

Products and services

• Motion Design & Animation Services Full-service motion design and animation production for brands and broadcasters, including art direction, 2D and 3D animation, sound design, voice over commissioning, editing, and colour grading. Delivered for clients across broadcast, marketing, and social channels.
• Branding & Visual Identity Services Brand strategy, brand identity, visual identity, tone of voice, and brand toolkit development services to help businesses clarify challenges and maximise potential. Includes development of motion identity systems that extend brand identities into moving image.
• Storytelling & Content Strategy Services Audience research, content strategy, and script writing services to craft compelling stories that engage target audiences, delivered as a precursor or companion to motion design and animation work.

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• InterbrandcoreStrategic or Co-development PartnerWorked closely with Interbrand's creative team over six months on Coca-Cola Europacific Partners global rebrand, developing motion principles for the brand design system.
• Studio OutputcoreStrategic or Co-development PartnerStudio Output was the design agency for FREYR Battery; Play Function contributed imagery and motion work while Studio Output handled overall brand design.
• Signal NoisecoreStrategic or Co-development PartnerCollaborated with Signal Noise to create suite of films for Two Sigma explaining their trading models and processes.
• Duck Duck GoosecoreStrategic or Co-development PartnerWorked alongside Duck Duck Goose who were developing brand identity for Pearse Group; Play Function created motion piece to complement the brand work.
• Lucky 7minorStrategic or Co-development PartnerWorked in association with Lucky 7 to redefine The Nutrition Society brand across website, webinar platform, academy, and publications.
• Coca-Cola Europacific PartnerscoreOthersClient for whom Play Function developed motion principles for global rebrand working with Interbrand over six months.
• FREYR BatterycoreOthersBattery technology company for whom Play Function created product and brand imagery with dynamic visual system for EV, ESS, and E-Mobility products.
• DAZNcoreOthersSports streaming platform for whom Play Function created motion design for Infinity League and Fight Night properties.
• BloombergcoreOthersMedia company partnered with UBS for Market Rhythms film; Play Function created cutaway sequences explaining market data visualization.
• UBSminorOthersFinancial partner with Bloomberg for Market Rhythms film interpreting market activity through audio and visual production.
• Forever BetaminorChannel Partner/ Reseller/ DistributorAgency partner for HTC U11 smartphone global launch campaign; Play Function directed creative spot.
• Blue TitminorOthersFirst B Corp hairdresser in Europe; Play Function collaborated on new brand identity for their ten-year anniversary.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Giant Ant: Giant Ant is an animation and motion design studio producing brand stories, broadcast graphics, and motion identity systems for global brands. Closely comparable to PFS in creative output, target client profile, and project-based B2B model.
• Buck: Buck is a global design-driven animation and motion graphics studio serving brands and broadcasters with 2D/3D animation, brand identity systems, and broadcast design. Highly comparable to PFS in service offering, tooling (C4D/AE), and enterprise client mix.
• Ordinary Folk: Ordinary Folk is a London-based motion design and animation studio crafting brand stories, identity motion systems, and broadcast design for global brands. Direct peer sharing London headquarters and an integrated storytelling/branding/moving image approach.
• Nexus Studios: Nexus Studios is a London-based award-winning animation and film studio producing motion design, branded content, and broadcast graphics for global brands and agencies. Direct peer given shared London base, motion graphics focus, and agency partnership model.
• Hype: Hype is a motion design and animation studio producing brand films, broadcast graphics, and 3D animation for global brands and agencies. Comparable to PFS in motion graphics craft, enterprise client roster, and B2B project delivery model.
• Dazzle Ship: Dazzle Ship is a Brooklyn-based motion design and animation studio specializing in broadcast design, brand identity motion, and creative direction for networks and brands. Direct peer in craft, tooling, and motion identity execution.
• Psyop: Psyop is a directing-driven animation and motion design studio producing commercials, brand films, and broadcast content for global brands. Comparable in creative direction-led model, brand commercial work, and motion design specialization.

Broad incumbents

• B-Reel: B-Reel is a global creative studio producing motion design, film, interactive, and digital experiences for major brands. Comparable in motion design craft and enterprise client base but operates at significantly larger scale and broader service scope than PFS.
• The Mill: The Mill is a global VFX and post-production studio producing film, broadcast, advertising, and motion design content for major brands. Comparable on motion graphics and brand storytelling but at much larger scale with broader VFX capability than PFS.

Emerging players

• Future Friends: Future Friends is a London-based animation and motion design studio producing brand films, music videos, and broadcast graphics. Comparable in motion graphics craft and London positioning but at an earlier scale than PFS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user111560638
• LinkedInlinkedin.com/company/play-function-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLAY FUNCTION STUDIO LTD