Vision Car Lease B.v.
Vision Car Lease B.V. is a Dutch B2B operational leasing provider founded in 2005 and headquartered in Valkenswaard, serving business customers in the Brabant region with car, commercial vehicle, short-term, and bicycle leases bundled with maintenance, insurance, and roadside assistance under one monthly fee.
- Company typePrivate
- Founded2005
- HeadquartersValkenswaard, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vision Car Lease B.v. does
Vision Car Lease B.V. is a privately held Dutch commercial vehicle leasing provider headquartered in Valkenswaard, North Brabant, founded in 2005 and acquired in 2021 by Pallieter Group and Van Laarhoven Holding (collectively, Pala Group). The company operates exclusively in the Netherlands, with its commercial footprint concentrated in the Brabant region where it self-identifies as a large and growing regional player. Its core activity is B2B operational leasing — fixed-monthly all-inclusive contracts under which Vision Car Lease retains ownership of the vehicle and bundles maintenance, repair, insurance, tire changes, roadside assistance, and damage handling into a single contract, with off-balance-sheet financing options offered to business customers. The product portfolio spans Full Operational Lease, Netto Operational Lease, Bedrijfswagenlease (commercial vehicle/vans), Shortlease (3-month minimum flexible term), and Fietslease (bicycle leasing). Customers range from SMEs with project-based or uncertain mobility needs to larger business accounts; the go-to-market is consultative and sales-led, executed by three account managers and a commercial team, with the company website serving as the lead-capture and configuration channel.
The technology footprint is intentionally light rather than platform-centric. The proprietary 'My Vision Car Lease' (Berijdersapp) mobile application — available on iOS and Android — provides lessees with vehicle information (specifications, taxation, fiscal value, mileage, contract duration), damage reporting, tire-change scheduling, insurance documents, fine objections, green card requests, and end-of-lease return appointments. Back-office servicing is delivered through a curated network of third-party partners: glass repair via Carglass, 123Ruit, and Autotaalglas; tires via Profile and Kwik-Fit; bicycle maintenance via Kwik-Fit E-bike; and damage intake via MobielSchadeMelden.nl. The company has achieved EcoVadis Silver certification (2023) and sustains a 9.2/10 Kiyoh customer-satisfaction rating across more than 303 reviews.
Vision Car Lease earns revenue as a recurring monthly subscription on multi-year operational lease contracts, supplemented by add-on services (bike lease, maintenance packages, insurance bundling) and ancillary fees (damage excess, service upgrades). Pricing is not publicly disclosed; quotes are bespoke, depending on vehicle selection, contract duration, and annual mileage. The commercial model is built on customer lock-in through full-service contract economics, with retention reinforced by an integrated partner stack and a self-service app that makes churn costly from an operational standpoint. With approximately 12 named team members, the company remains a focused regional operation under its Pala Group parent, providing personal, transparency-led service as its primary value proposition.
Vision Car Lease B.v. firmographics
Firmographics- Name
- Vision Car Lease B.v.
- Legal name
- Vision Car Lease B.V.
- Website
- https://visioncarlease.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vision Car Lease B.V. is a Dutch B2B operational leasing provider founded in 2005 and headquartered in Valkenswaard, serving business customers in the Brabant region with car, commercial vehicle, short-term, and bicycle leases bundled with maintenance, insurance, and roadside assistance under one monthly fee.
- Ownership category
- akta.pro rank
Vision Car Lease B.v. industry classification
Industry- Product category
- Commercial Vehicle Leasing Services
- NAICS
- Passenger Car Leasing (532112), Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)
- akta.pro secondary industries
- Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Premium & Luxury Vehicle Leasing (TLABAAAF)
Keywords
Where Vision Car Lease B.v. is headquartered
LocationHeadquarters
- HQ city
- Valkenswaard
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Vision Car Lease B.v. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Others
Revenue model
- Operational Lease (Full Operational Lease): Full operational lease provides complete vehicle leasing with all-inclusive services including maintenance, insurance, and road assistance for a fixed monthly amount.
- Netto Operational Lease: Operational lease without certain services included, offering a more customizable pricing structure.
- Shortlease: Flexible short-term lease starting from 3 months, ideal for temporary projects or uncertain business needs.
- Bedrijfswagenlease (Commercial Vehicle Lease): Specialized lease offerings for commercial/business vehicles.
- Fietslease (Bike Lease): Bicycle leasing services including maintenance through Kwik-Fit E-bike locations and roadside assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quotation-based pricing for all lease types |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Vision Car Lease B.v. product offering
Product offeringCore offering
Vision Car Lease B.V. is a Dutch commercial vehicle leasing provider offering operational lease products (Full Operational Lease, Netto Operational Lease, Bedrijfswagen Lease), Shortlease starting from 3 months, and Fietslease (bicycle leasing) to business customers in the Brabant region of the Netherlands. The company bundles vehicle use with maintenance, insurance, road assistance, and a digital self-service ecosystem comprising a Car Configurator and the My Vision Car Lease mobile app.
Product overview
Vision Car Lease B.V. is a Dutch commercial vehicle leasing company offering a portfolio of lease products and digital services. The core offering consists of operational lease products (Full Operational Lease, Netto Operational Lease, and Bedrijfswagen Lease for commercial vehicles), supplemented by flexible Short Lease (starting from 3 months) and Fietslease (bicycle leasing). The company provides a digital ecosystem comprising a Car Configurator for custom vehicle specification and the 'My Vision Car Lease' mobile app for iOS and Android, enabling lessees to manage their vehicles digitally. Service is delivered through an integrated network of maintenance partners for upkeep, tire services, and glass repairs, with 24/7 breakdown assistance included in contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Operational Lease
Companies that use Vision Car Lease B.v.
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Vision Car Lease B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Vision Car Lease B.v. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- 123RuitminorService partner for windshield/glass damage repair and replacement services for Vision Car Lease customers.
- AutotaalglasminorService partner for windshield/glass damage repair and replacement services for Vision Car Lease customers.
- CarglassminorService partner for windshield/glass damage repair and replacement services for Vision Car Lease customers.
- ProfileminorService partner for tire replacement services for Vision Car Lease customers, including BMW and MINI vehicles through Pala Group dealer network.
- Kwik-Fit E-bikeminorService partner for bicycle lease maintenance and repair services, including roadside assistance for leased bikes at 088-9800414.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Vision Car Lease B.v. competitors and assessment
Company assessmentBroad incumbents
- Athlon (part of Mercedes-Benz Mobility): European operational leasing company owned by Mercedes-Benz Mobility, with significant Dutch operations. Comparable to Vision Car Lease in product (full operational lease) but with captive OEM backing and broader geographic reach.
- LeasePlan (now Ayvens): One of the world's largest fleet management and operational leasing companies, headquartered in the Netherlands. Comparable to Vision Car Lease in core business mobility offering, but operates globally with massive scale and enterprise-grade fleet capabilities.
- Holman Automotive: Family-owned North American fleet management and leasing company expanding internationally. Comparable as a multi-brand operational lessor with consultative sales motion, though operating primarily outside Europe.
- ALD Automotive: Major European operational leasing and fleet management company with strong Dutch presence. Comparable in product (full-service operational lease, shortlease) but substantially larger and integrated into Société Générale.
- Volkswagen Financial Services (Pon Lease): Captive financial services arm of Volkswagen offering operational leasing through Pon Lease in the Netherlands. Comparable as a competitor for fleet/business customers with multi-brand offerings, but with structural OEM financing advantages.
Direct peers
- Van Mossel Leasing: Dutch operational lease provider for business customers, offering full-service lease, shortlease, and commercial vehicle leasing across the Netherlands. Comparable to Vision Car Lease in product mix and target SME segment, but operates at a national scale rather than a regional one.
- Justlease: Dutch online operational lease company offering all-inclusive private and business leasing. Comparable to Vision Car Lease in product and SME/B2B positioning, but differentiates through a more digital/self-service onboarding flow.
- DirectLease: Dutch business lease platform offering operational lease and shortlease to SMEs. Comparable to Vision Car Lease in target customer (Dutch SME/business), product mix, and consultative sales motion.
- Mobility Service Nederland: Dutch operational lease and fleet management company serving business customers with full-service lease, shortlease, and bike lease. Comparable to Vision Car Lease in product breadth and target SME segment in the Netherlands.
Others
- Kwik-Fit E-bike (parent partner): Existing service partner for Vision Car Lease's Fietslease product, providing bike maintenance across the Netherlands. Comparable as an ecosystem partner rather than competitor — relevant for understanding the Dutch bike-lease channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vision Car Lease B.v. social profiles
Digital presenceVision Car Lease B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Car Lease B.v. leadership team
Management profileNumber of profiles
Profiles12 records
Vision Car Lease B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Car Lease B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Car Lease B.v.
What does Vision Car Lease B.v. do?
Vision Car Lease B.V. is a Dutch commercial vehicle leasing provider offering operational lease products (Full Operational Lease, Netto Operational Lease, Bedrijfswagen Lease), Shortlease starting from 3 months, and Fietslease (bicycle leasing) to business customers in the Brabant region of the Netherlands. The company bundles vehicle use with maintenance, insurance, road assistance, and a digital self-service ecosystem comprising a Car Configurator and the My Vision Car Lease mobile app.
Is Vision Car Lease B.v. a public or private company?
Vision Car Lease B.v. is a private company. It is classified as corporate owned and is currently operating.
When was Vision Car Lease B.v. founded?
Vision Car Lease B.v. was founded in 2005. It employs 11 to 50 people.
Where is Vision Car Lease B.v. based?
Vision Car Lease B.v. is headquartered in Valkenswaard, Netherlands, in the Europe region.
How does Vision Car Lease B.v. make money?
Five revenue lines are on record. Operational Lease (Full Operational Lease) is the primary driver. The others are netto Operational Lease, shortlease, bedrijfswagenlease (Commercial Vehicle Lease) and fietslease (Bike Lease).
Who are Vision Car Lease B.v.'s main competitors?
Broad incumbents on record are Athlon (part of Mercedes-Benz Mobility), LeasePlan (now Ayvens), Holman Automotive, ALD Automotive and Volkswagen Financial Services (Pon Lease). Direct peers are Van Mossel Leasing, Justlease, DirectLease and Mobility Service Nederland. Kwik-Fit E-bike (parent partner) is listed as an others.
Does Vision Car Lease B.v. have an API?
No public API is recorded for Vision Car Lease B.v..
What industry is Vision Car Lease B.v. in?
Vision Car Lease B.v.'s product category is Commercial Vehicle Leasing Services. Its primary akta.pro industry code is TLABAAAA, Corporate/Enterprise Car Leasing (Closed-End/Open-End), with a secondary code of TLABAAAD, Long-Term Car Rental (Monthly/Extended Hire). Its NAICS code is 532112 and its SIC code is 7510.