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Mallei

Full company profile

uuid02lgx6l

Namestring
Mallei
Legal namestring
MALLEI S.r.l.s.
Websiteurl
mallei.it
Company typeenum
Private
Founded yearint
2021
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersGenoa, Italy
HQ citystring
Genoa
HQ countrystring
Italy
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
B2B business development, LinkedIn strategy services, social selling consulting, lead generation services, employer branding LinkedIn
Industry2 codes
PRIMARYBPAAADAA
B2B Appointment Setting & SDR/BDR Outsourcing
Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation
SECONDARYBPAAADAE
Telesales & Inside Sales Outsourcing (B2B/B2C)
Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation
NAICS code2 codes
  • Marketing Consulting Services541613
  • Advertising Agencies541810
Product category
B2B Business Development and LinkedIn Strategy Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Business Development Services
TypeProfessional Services
Description

Commercial development and lead generation services for B2B companies, including market entry support, prospect identification, and relationship building. Delivered through consulting engagements focused on specific markets or client objectives.

mallei.it
2LinkedIn Strategy Services
TypeProfessional Services
Description

LinkedIn-focused services including company page management, professional page management, social selling, and employer branding. Services include content creation, ghostwriting, and LinkedIn training for employees.

mallei.it
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Technology or R&D, Operations, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Mallei provides B2B business development services that help companies identify new prospects, distributors, and resellers, and supports international market entry into Italy, Western markets, Asia, and the UAE through multi-channel outreach (phone, email, LinkedIn). Alongside this, Mallei delivers LinkedIn strategy services including Company Page management, executive Professional Page development, Social Selling for Sales Managers, Employer Branding, plus adjacent digital marketing (SEO content, website development) and in-house LinkedIn training. The Metodo Mallei integrates AI-assisted company profiling, sales intelligence, personalized messaging, and adaptive follow-up as the firm's underlying delivery framework.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 8.86% conversion rate to qualified leads
+3 more records
Product overview1 text field

Mallei is a B2B business development and LinkedIn strategy company offering integrated services through two core product lines: Sviluppo Commerciale (Business Development) and Strategie LinkedIn (LinkedIn Strategies). These core offerings are supported by service components including Contact Management, Social Selling, Company Page Management, Professional Page Management for Leaders, Employer Branding, Digital Marketing (SEO, content, website), and LinkedIn Training. The company employs a proprietary Metodo Mallei (Mallei Method) that combines Sales Intelligence with AI-powered company profiling, personalized multi-channel outreach, and adaptive follow-up strategies. Mallei operates primarily in Italy and internationally, serving B2B clients across nutraceutical, beauty, industrial, pharmaceutical, and food sectors.

Product and service9 records
1Sviluppo Commerciale (Business Development)
CategoryBusiness Development Services
Description

B2B commercial development service that helps companies find new clients, identify distributors and resellers, and enter new markets including Italy, Western markets, Asia, and the UAE, with multi-channel outreach via phone, email, and LinkedIn messaging.

2Strategie LinkedIn (LinkedIn Strategies)
CategoryLinkedIn Strategy Services
Description

LinkedIn management and strategy service covering Company Page management, Professional Page development, Social Selling, and Employer Branding to enhance B2B visibility and engagement.

3Gestione LinkedIn Aziendale (Company Page Management)
CategoryLinkedIn Strategy Services
Description

Management of company LinkedIn pages to increase visibility, credibility, and brand awareness in B2B contexts.

4LinkedIn per i Leader (Professional Page for Leaders)
CategoryExecutive Branding Services
Description

Creation and management of professional LinkedIn profiles for executives to position them as industry leaders and voices of authority in their sectors.

5Social Selling LinkedIn per Sales Manager
CategorySales Enablement Services
Description

LinkedIn Social Selling strategy supporting Sales Managers in creating effective content and engaging with prospects and clients to accelerate the sales process.

6Employer Branding LinkedIn
CategoryEmployer Branding Services
Description

LinkedIn Employer Branding service to help companies attract and retain top talent by building a strong employer presence on the platform.

7Metodo Mallei (Mallei Method)
CategoryMethodology / Engagement Framework
Description

Proprietary integrated methodology combining Sales Intelligence, personalized messaging, Social Selling, multi-channel contact activity, and adaptive follow-up for B2B commercial development engagements.

8Digital Marketing Services
CategoryDigital Marketing Services
Description

Digital marketing service covering SEO-optimized blog content writing, website development, and digital positioning to strengthen online presence as part of B2B growth projects.

9LinkedIn Training
CategoryTraining Services
Description

In-house LinkedIn training sessions designed to transform client employees into brand ambassadors and online advocates on the platform.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Assointegratori
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Strategic partnership with Assointegratori (Italian association for dietary supplement manufacturers) that facilitated the collaboration with Inpharma. The partnership provided access to the nutraceutical sector network and contributed to the success of international commercial development projects.

mallei.it
Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Salesrobot
TypeEmerging player
Description

Salesrobot is an AI-powered LinkedIn automation tool enabling B2B sales teams to run automated outreach campaigns—representing an emerging technology-enabled competitor to Mallei's human-led LinkedIn social selling service.

2Salesforce (Sales Cloud / Pardot)
TypeBroad incumbent
Description

Salesforce offers enterprise sales automation, CRM, and marketing automation platforms that increasingly incorporate AI-driven lead scoring and outreach—representing a broad incumbent that competes with parts of Mallei's value proposition through technology enablement of in-house teams.

3SalesBread
TypeDirect peer
Description

SalesBread is a B2B lead generation agency specializing in cold email and LinkedIn outreach for SaaS and B2B companies, comparable to Mallei's multi-channel commercial development model.

4HubSpot
TypeBroad incumbent
Description

HubSpot is used by Mallei internally for marketing communications and offers a comprehensive CRM and marketing automation platform that competes with outsourced SDR services by enabling in-house teams to run B2B lead generation campaigns.

5Martal Group
TypeDirect peer
Description

Martal Group is a B2B lead generation and sales outsourcing agency serving SaaS and technology companies with appointment setting and outbound sales development—closely aligned with Mallei's core commercial development offering.

6Cleverly
TypeDirect peer
Description

Cleverly is a LinkedIn-specific lead generation and outreach agency offering LinkedIn prospecting and appointment setting services, directly overlapping with Mallei's LinkedIn-focused social selling and lead generation capabilities.

7Belkins
TypeDirect peer
Description

Belkins is a B2B lead generation and appointment setting agency offering outbound SDR services similar to Mallei's core 'Sviluppo Commerciale' offering. Both firms provide prospect identification, outreach, and qualified lead delivery to mid-market B2B clients.

8CIENCE
TypeDirect peer
Description

CIENCE provides outsourced B2B SDR services and sales development outsourcing to enterprise clients globally, directly comparable to Mallei's appointment-setting and lead generation model. Both combine data-driven prospecting with multi-channel outreach.

9Lead Generation Group
TypeDirect peer
Description

Lead Generation Group is a European B2B lead generation and sales outsourcing agency with comparable multi-channel outreach services to Mallei, and overlapping geographic focus on European mid-market clients.

10Meet Alfred (formerly Leonard)
TypeEmerging player
Description

Meet Alfred provides LinkedIn automation and multi-channel sales engagement software, overlapping with Mallei's LinkedIn outreach and social selling methodology as a self-service alternative to human-led services.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers15 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI capability1 record

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Mallei

B2B Business Development and LinkedIn Strategy Servicesmallei.it

Mallei firmographics

Firmographics
Name
Mallei
Legal name
MALLEI S.r.l.s.
Website
https://mallei.it
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Mallei industry classification

Industry
Product category
B2B Business Development and LinkedIn Strategy Services
NAICS
Marketing Consulting Services (541613), Advertising Agencies (541810)
akta.pro industry
PRIMARYBPAAADAA
B2B Appointment Setting & SDR/BDR Outsourcing
Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation
SECONDARYBPAAADAE
Telesales & Inside Sales Outsourcing (B2B/B2C)
Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

Keywords

  • B2B business development
  • LinkedIn strategy services
  • Social selling consulting
  • Lead generation services
  • Employer branding LinkedIn

Where Mallei is headquartered

Location

Headquarters

HQ city
Genoa
HQ country
Italy
HQ region
Europe

Offices1 record

Markets served

Mallei business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

  1. Business Development Services: Commercial development and lead generation services for B2B companies, including market entry support, prospect identification, and relationship building. Delivered through consulting engagements focused on specific markets or client objectives.
  2. LinkedIn Strategy Services: LinkedIn-focused services including company page management, professional page management, social selling, and employer branding. Services include content creation, ghostwriting, and LinkedIn training for employees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Mallei product offering

Product offering

Core offering

Mallei provides B2B business development services that help companies identify new prospects, distributors, and resellers, and supports international market entry into Italy, Western markets, Asia, and the UAE through multi-channel outreach (phone, email, LinkedIn). Alongside this, Mallei delivers LinkedIn strategy services including Company Page management, executive Professional Page development, Social Selling for Sales Managers, Employer Branding, plus adjacent digital marketing (SEO content, website development) and in-house LinkedIn training. The Metodo Mallei integrates AI-assisted company profiling, sales intelligence, personalized messaging, and adaptive follow-up as the firm's underlying delivery framework.

Product overview

Mallei is a B2B business development and LinkedIn strategy company offering integrated services through two core product lines: Sviluppo Commerciale (Business Development) and Strategie LinkedIn (LinkedIn Strategies). These core offerings are supported by service components including Contact Management, Social Selling, Company Page Management, Professional Page Management for Leaders, Employer Branding, Digital Marketing (SEO, content, website), and LinkedIn Training. The company employs a proprietary Metodo Mallei (Mallei Method) that combines Sales Intelligence with AI-powered company profiling, personalized multi-channel outreach, and adaptive follow-up strategies. Mallei operates primarily in Italy and internationally, serving B2B clients across nutraceutical, beauty, industrial, pharmaceutical, and food sectors.

Differentiator

Problem solved

Functional benefit

Products and services

  • Sviluppo Commerciale (Business Development) B2B commercial development service that helps companies find new clients, identify distributors and resellers, and enter new markets including Italy, Western markets, Asia, and the UAE, with multi-channel outreach via phone, email, and LinkedIn messaging.
  • Strategie LinkedIn (LinkedIn Strategies) LinkedIn management and strategy service covering Company Page management, Professional Page development, Social Selling, and Employer Branding to enhance B2B visibility and engagement.
  • Gestione LinkedIn Aziendale (Company Page Management) Management of company LinkedIn pages to increase visibility, credibility, and brand awareness in B2B contexts.
  • LinkedIn per i Leader (Professional Page for Leaders) Creation and management of professional LinkedIn profiles for executives to position them as industry leaders and voices of authority in their sectors.
  • Social Selling LinkedIn per Sales Manager LinkedIn Social Selling strategy supporting Sales Managers in creating effective content and engaging with prospects and clients to accelerate the sales process.
  • Employer Branding LinkedIn LinkedIn Employer Branding service to help companies attract and retain top talent by building a strong employer presence on the platform.
  • Metodo Mallei (Mallei Method) Proprietary integrated methodology combining Sales Intelligence, personalized messaging, Social Selling, multi-channel contact activity, and adaptive follow-up for B2B commercial development engagements.
  • Digital Marketing Services Digital marketing service covering SEO-optimized blog content writing, website development, and digital positioning to strengthen online presence as part of B2B growth projects.
  • LinkedIn Training In-house LinkedIn training sessions designed to transform client employees into brand ambassadors and online advocates on the platform.

Quantifiable outcome

  • 8.86% conversion rate to qualified leads
  • +3 more outcomes

Companies that use Mallei

Customer profile

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Mallei technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Mallei partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • AssointegratoricoreStrategic or Co-development PartnerStrategic partnership with Assointegratori (Italian association for dietary supplement manufacturers) that facilitated the collaboration with Inpharma. The partnership provided access to the nutraceutical sector network and contributed to the success of international commercial development projects.

Scale indicators9 records

Recent moves1 record

Expansion highlights5 records

Mallei competitors and assessment

Company assessment

Emerging players

  • Salesrobot: Salesrobot is an AI-powered LinkedIn automation tool enabling B2B sales teams to run automated outreach campaigns—representing an emerging technology-enabled competitor to Mallei's human-led LinkedIn social selling service.
  • Meet Alfred (formerly Leonard): Meet Alfred provides LinkedIn automation and multi-channel sales engagement software, overlapping with Mallei's LinkedIn outreach and social selling methodology as a self-service alternative to human-led services.

Broad incumbents

  • Salesforce (Sales Cloud / Pardot): Salesforce offers enterprise sales automation, CRM, and marketing automation platforms that increasingly incorporate AI-driven lead scoring and outreach—representing a broad incumbent that competes with parts of Mallei's value proposition through technology enablement of in-house teams.
  • HubSpot: HubSpot is used by Mallei internally for marketing communications and offers a comprehensive CRM and marketing automation platform that competes with outsourced SDR services by enabling in-house teams to run B2B lead generation campaigns.

Direct peers

  • SalesBread: SalesBread is a B2B lead generation agency specializing in cold email and LinkedIn outreach for SaaS and B2B companies, comparable to Mallei's multi-channel commercial development model.
  • Martal Group: Martal Group is a B2B lead generation and sales outsourcing agency serving SaaS and technology companies with appointment setting and outbound sales development—closely aligned with Mallei's core commercial development offering.
  • Cleverly: Cleverly is a LinkedIn-specific lead generation and outreach agency offering LinkedIn prospecting and appointment setting services, directly overlapping with Mallei's LinkedIn-focused social selling and lead generation capabilities.
  • Belkins: Belkins is a B2B lead generation and appointment setting agency offering outbound SDR services similar to Mallei's core 'Sviluppo Commerciale' offering. Both firms provide prospect identification, outreach, and qualified lead delivery to mid-market B2B clients.
  • CIENCE: CIENCE provides outsourced B2B SDR services and sales development outsourcing to enterprise clients globally, directly comparable to Mallei's appointment-setting and lead generation model. Both combine data-driven prospecting with multi-channel outreach.
  • Lead Generation Group: Lead Generation Group is a European B2B lead generation and sales outsourcing agency with comparable multi-channel outreach services to Mallei, and overlapping geographic focus on European mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Mallei social profiles

Digital presence

Mallei financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mallei leadership team

Management profile

Number of profiles

Profiles1 record

Mallei funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mallei M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mallei

What does Mallei do?

Mallei provides B2B business development services that help companies identify new prospects, distributors, and resellers, and supports international market entry into Italy, Western markets, Asia, and the UAE through multi-channel outreach (phone, email, LinkedIn). Alongside this, Mallei delivers LinkedIn strategy services including Company Page management, executive Professional Page development, Social Selling for Sales Managers, Employer Branding, plus adjacent digital marketing (SEO content, website development) and in-house LinkedIn training. The Metodo Mallei integrates AI-assisted company profiling, sales intelligence, personalized messaging, and adaptive follow-up as the firm's underlying delivery framework.

Is Mallei a public or private company?

Mallei is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mallei founded?

Mallei was founded in 2021. It employs 11 to 50 people.

Where is Mallei based?

Mallei is headquartered in Genoa, Italy, in the Europe region.

How does Mallei make money?

Two revenue lines are on record. Business Development Services are the primary driver. The others are linkedIn Strategy Services.

Who are Mallei's main competitors?

Emerging players on record are Salesrobot and Meet Alfred (formerly Leonard). Broad incumbents are Salesforce (Sales Cloud / Pardot) and HubSpot. Direct peers are SalesBread, Martal Group, Cleverly, Belkins, CIENCE and Lead Generation Group.

Does Mallei have an API?

No public API is recorded for Mallei.

What industry is Mallei in?

Mallei's product category is B2B Business Development and LinkedIn Strategy Services. Its primary akta.pro industry code is BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing, with a secondary code of BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C). Its NAICS code is 541613.

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