Tifosi.se

What Tifosi.se does

Tifosi.se (legal entity Sporteriet Sverige AB) is a Swedish digital procurement and club-shop platform purpose-built for the country's amateur sports associations and corporate recreational teams. Founded in 2014 by individuals with experience in Swedish association life dating back to 1947, the company operates a cloud-based e-commerce platform that lets clubs browse a catalogue of branded teamwear and equipment from 14+ sports brands (Puma, Craft, Salming, Oxdog, Uhlsport, Mikasa, Kempa, Umbro, Cutter & Buck, among others), customise items with logos, sponsor prints, and player-specific designs, allocate per-player costs, and collect individual payments. Tifosi owns and operates an in-house printing and fulfilment facility near Alingsås (Sollebrunn), enabling print-on-demand and direct shipment of finished kits.

The business operates two complementary product lines: the core Tifosi procurement flow for team apparel and equipment, and Klubbshop för alla / Tifosi Supporter, a white-label webshop solution that allows clubs to set their own retail prices, earn margin on merchandise sold to members, and outsource printing, warehousing, and distribution to Tifosi. A points-based accounting system (Kontobalansen) tracks club-level revenue from webshop sales, sponsor payments, and member subsidies. Customers are organised into sports associations (primary) and corporate korplag teams (secondary), with pricing structured as 10-35% volume discounts tied to active member counts, plus auto-renewing one-year contracts. Distribution combines self-serve online ordering with direct sales (Leksand sales office), an on-site mobile shop at club events, and a growing network of commission-based sales representatives. Payments are processed via Stripe under PCI-compliant infrastructure. The company is bootstrapped, operates exclusively in Sweden, and is headquartered across Sollebrunn, Leksand, and Stockholm.

Name

Tifosi.se

Legal name

Sporteriet Sverige AB

Website

https://tifosi.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Tifosi.se is a Swedish digital procurement and club-shop platform, founded in 2014, that supplies customised sportswear and equipment to amateur sports associations and corporate teams, handling in-house printing, white-label webshops, and fulfilment from its facility near Alingsås.

Ownership category

akta.pro rank

Product category

Custom Sportswear & Team Apparel

NAICS

Commercial Printing (except Screen and Books) (323111), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Coating, Engraving & Allied Services (3470), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industries

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

Keywords

• Custom teamwear platform
• Sports club ecommerce
• Club merchandise webshop
• Custom apparel printing
• Amateur sports procurement

Headquarters

HQ city

Sollebrunn

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of sports clothing and equipment to clubs and teams through the e-commerce platform, with prices including VAT and applicable discounts
2. Club Shop Commission: Clubs can set their own prices above wholesale and earn the difference. Tifosi takes care of printing, distribution, and warehousing while clubs profit from sales
3. Webshop Revenue Share: Clubs earn points from selling clothes in their webshop. Points are earned by raising prices to end customers, with each point worth 1 kr

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tifosi provides a digital one-stop shop platform for Swedish sports clubs and amateur teams to design, customize, and order training and match apparel with integrated custom printing (logos, sponsor prints, names) and direct distribution from its in-house printing facility. Through the "Klubbshop för alla" and "Tifosi Supporter" solutions, associations can also operate their own white-label webshop to sell merchandise to members and supporters, retaining the margin between their set retail price and Tifosi's wholesale price while Tifosi handles printing, fulfillment, and inventory.

Product overview

Tifosi operates as a digital procurement platform for Swedish sports associations and amateur teams. The platform offers two core solutions: Tifosi (inköpstjänst) for team apparel ordering with custom printing and printing-on-demand, and Klubbshop för alla / Tifosi Supporter for club-branded webstores that enable associations to sell merchandise to members and supporters. Tifosi manages printing, distribution, and logistics from its facility near Alingsås. The platform connects clubs with 14 sports equipment brands including Puma, Oxdog, Uhlsport, Craft, Salming, Givova, Mikasa, Kempa, Cutter & Buck, Umbro, CLN Athletics, Grit, Sportquip, and Sportdoc.

Differentiator

Problem solved

Functional benefit

Products and services

• Tifosi Team Apparel Platform Digital procurement platform enabling Swedish sports clubs and corporate amateur teams (korplag) to design collections, customize training and match apparel with club logos and sponsor prints, set up team structures, split payments between club and players, and receive custom-printed, ready-to-wear delivery from Tifosi's printing facility.
• Klubbshop för alla (Club Shop for All) White-label club webshop solution that lets any Swedish sports association, small or large, run its own digital store with controlled assortment, custom branding (club logos and text), and a margin between the club-set retail price and Tifosi's wholesale price; Tifosi handles printing, distribution, and inventory while the club earns the difference.
• Tifosi Supporter Streamlined supporter-merchandise webshop offering in which Tifosi manages the inventory of a basic assortment of 20-30 articles and pays a significant portion of each sale back to the club, positioning itself as a turnkey alternative to traditional fundraising activities.

Quantifiable outcome

• 10-35% discount for clubs based on size
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• PumacoreChannel Partner/ Reseller/ DistributorPuma is one of the world's most iconic sports brands. Tifosi is proud to be one of Puma's exclusively selected retailers for clubs, associations, and teams in Sweden.
• OxdogcoreChannel Partner/ Reseller/ DistributorSwedish brand Oxdog pushes boundaries for floorball clothing and equipment. Behind Oxdog are entrepreneurs with 20 years of industry experience and legendary floorball players. Tifosi values Oxdog for their innovative approach and strong niche offering.
• UhlsportcoreChannel Partner/ Reseller/ DistributorGerman quality brand Uhlsport is known for goalkeeper gloves at the world's best football teams. They also produce a full range of football equipment including balls and clothing. Tifosi values Uhlsport for their forward-looking design and proven high quality.
• CraftcoreChannel Partner/ Reseller/ DistributorSwedish quality brand Craft is worn by national team stars in various sports and is one of the most popular sports brands among Swedish people. Tifosi recommends Craft to sports associations for its timeless design, quality, and delivery reliability.
• SalmingcoreChannel Partner/ Reseller/ DistributorInnovative Swedish brand Salming is one of the world's largest brands for floorball and also has great products for handball and running. Tifosi values Salming's focus on athletes as the starting point for all product design.
• GivovaminorChannel Partner/ Reseller/ DistributorYoung Italian sports brand Givova is used at elite level in Italian league systems but is still an underdog compared to major brands. Tifosi likes Givova for their attractive design and affordability.
• CLN AthleticsminorChannel Partner/ Reseller/ DistributorSwedish CLN Athletics strives to make the best training clothes on the market with products that withstand and facilitate varied movements regardless of intensity. Tifosi values CLN Athletics' dedicated passion for creating the technically best gym sports clothing.
• KempaminorChannel Partner/ Reseller/ DistributorGerman quality brand Kempa focuses on handball equipment. In a sport with high functional requirements, Kempa takes extra steps to develop products in new and unconventional ways. Tifosi values Kempa for their innovative product development and consistently high quality.
• SportdocminorChannel Partner/ Reseller/ DistributorSportdoc is today the leading brand for sports-related injury and wound care in Sweden, serving as official supplier to Sweden's national football teams, cross-country skiing team, biathlon team, and orienteering team. Tifosi values Sportdoc's quality products for all athletes regardless of level.
• SportquipminorChannel Partner/ Reseller/ DistributorSportquip offers a complete range of training accessories for most major sports. Tifosi values Sportquip's quality and delivery reliability.
• MikasaminorChannel Partner/ Reseller/ DistributorJapanese Mikasa is synonymous with world-leading volleyballs and beach volleyballs. Mikasa is official ball supplier to the International Volleyball Federation (FIVB), European Volleyball Confederation (CEV), and Swedish Volleyball Federation (SVBF).
• Cutter & BuckminorChannel Partner/ Reseller/ DistributorPartner for golf equipment with headquarters in Seattle. The brand has established partnerships with PGA of America, USGA, and PGA TOUR and sponsored golf queen Annika Sörenstam. Tifosi values Cutter & Buck for their golf focus, timeless design details, and classic cuts.
• UmbrominorChannel Partner/ Reseller/ DistributorEstablished in 1924, Umbro is an icon in sports clothing and equipment with a rich history of outfitting football and rugby players worldwide. Tifosi values Umbro for their commitment to sport development and contribution to memorable sports moments.
• GritminorChannel Partner/ Reseller/ DistributorSwedish challenger brand Grit was founded by athletes and it shows in the quality and innovation of their products. Grit always puts the player first and finds new ways for both individual athletes and teams to get the best in all situations. Tifosi strongly believes in Grit.
• StripecoreTechnology or IntegrationExternal payment service used for handling card payments. All sensitive information such as card details are processed solely by Stripe via secure payment and SSL server. Tifosi does not handle or store any card information.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SquadLocker: US custom team sports apparel platform offering online stores per team/club with automated ordering and fundraising tools. Directly mirrors Tifosi's Klubbshop för alla (team webshop + revenue share) plus integrated production.
• Boombah: US custom team sports apparel and equipment company with design tools for uniforms and team stores. Comparable as a vertically integrated custom team sportswear brand competing for amateur team budgets.
• CustomInk: US-based direct-to-consumer custom team apparel and group-ordering platform. Closely comparable business model: online designer for logos/text, group ordering/payment collection, and in-house production — Tifosi's value proposition is essentially CustomInk's model localized for Swedish sports clubs.
• Anthem Sports: Custom team sports apparel and uniforms provider in North America covering multiple sports with online team-store functionality. Highly comparable to Tifosi's multi-sport, multi-brand team kit platform.
• Wooter Apparel: US custom team sports apparel manufacturer offering fully customized uniforms and team gear across football, basketball, baseball, etc. Comparable product scope (custom-printed team apparel by sport).
• Prolook Sports: US custom team uniform and apparel manufacturer serving amateur and scholastic teams with sublimation and screen-printed kits. Comparable offering to Tifosi's custom printing on demand for match/training wear.

Regional players

• Kitlocker: UK-based team kit and sports apparel retailer offering custom team kits and club shops to grassroots sports. Closest European geographic comparable to Tifosi's Swedish club-focused proposition, though operating in a different national market.

Broad incumbents

• Spread Group (Spreadshirt): European print-on-demand and custom apparel platform (Spreadshirt, Teamshirts) with team-store and bulk-order tooling. Broader and more established incumbent that overlaps with Tifosi's club-shop and custom-print capabilities, though without Tifosi's Swedish-sports specialization.
• Printful: Large print-on-demand fulfillment provider integrating with e-commerce platforms for custom-printed apparel, including team and club orders. Comparable as the production/printing infrastructure layer underlying much of Tifosi's value chain.

Others

• Craft Sportswear: Swedish-origin sportswear brand (one of Tifosi's core brand partners) with its own B2B team-sports program that competes for the same amateur club budgets. Represents a potential direct competitor if Craft expands direct-to-club channels, otherwise an enabler of Tifosi's catalog.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tifosi.se
• LinkedInlinkedin.com/company/tifositeamwear
• Instagraminstagram.com/tifosi.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tifosi.se