Neopoly Gmbh

What Neopoly Gmbh does

Neopoly GmbH is a Germany-based B2B development studio founded in 1998 and headquartered in Bochum, operating as a private limited company. The company specializes in building large-scale web applications and native iOS/Android apps for the sports entertainment and digital fan engagement market, with a proprietary platform suite spanning five core product lines: Predictor Games (sports tipping/leagues), Fantasy Manager (fantasy sports team management across football, handball, rugby, ice hockey, cycling, and skiing), Multiplayer Card Games (the Adrenalyn XL platform supporting Classic and Evolution modes), Virtual Sticker Albums (digital collectible albums with trading marketplaces), and Quiz/Multiplayer Quiz engines (handling 500K+ simultaneous players). Technical infrastructure integrates sign-on (Facebook, Twitter, Google+), payment (PayPal, Google Play, App Store), data feeds, CDNs, and analytics.

The business serves four primary customer segments: sports broadcasters and media companies (SRF, Sky, ESPN, Sport1, RSI Sport), trading card and publishing companies (Panini as flagship partner), international sports federations (FIFA, UEFA, IBU, DOSB/Team Deutschland, DFL, Ligue 1, La Liga, Serie A, Premier League, LIV Golf), and global consumer brand sponsors (Coca-Cola, Red Bull, BMW, McDonald's, Toyota). Revenue is generated through custom development fees on bespoke enterprise projects, platform licensing with in-app purchases (virtual currency, card packs, premium features), and sponsorship/brand integration revenue embedded in flagship experiences such as the FIFA World Cup 2026 Digital Sticker Album (50M+ active users, partnership with Coca-Cola and McDonald's) and Panini's recurring Adrenalyn XL releases. Neopoly claims 30M registered users and 27.9M mobile downloads for a single app, 400 completed projects, and 100 clients across its 28-year history, with the platform suite localized in up to 21 languages.

Name

Neopoly Gmbh

Legal name

Neopoly GmbH

Website

https://neopoly.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Neopoly GmbH is a Germany-based B2B development studio, founded in 1998, that builds large-scale web and mobile applications — predictor games, fantasy managers, multiplayer card games, virtual sticker albums, and quiz platforms — for sports federations (FIFA, UEFA, IBU), broadcasters (SRF, Sky), and brand sponsors (Panini, Coca-Cola, Red Bull, McDonald's).

Ownership category

akta.pro rank

Product category

Sports Gaming Software

NAICS

Computer Systems Design and Related Services (5415)

akta.pro primary industry

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

akta.pro secondary industry

Fantasy Sports Communities & Social Platforms (MPAEAHAH)

Keywords

• Game development studio
• Sports prediction games
• Fantasy sports platforms
• Digital trading card games
• Virtual sticker albums

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Development & Production Services: Neopoly develops custom large-scale web applications and mobile apps for enterprise clients on a project basis. Projects span predictor games, fantasy managers, multiplayer card games, virtual sticker albums, and quiz platforms. Revenue is generated through development fees, often tied to recurring annual projects with the same clients (e.g., SRF, Panini, Sky).
2. Platform Licensing & Virtual Goods: Multiplayer card game platform features virtual currency and in-app purchases via PayPal, Google Play, and App Store. Virtual cards, booster packs, and premium features are monetized within games like Adrenalyn XL. Seasonal leagues and eSports competitions drive engagement and virtual goods revenue.
3. Brand Integration & Sponsorship-Driven Experiences: Games are designed as brand engagement platforms, integrating sponsors such as Coca-Cola, McDonald's, BMW, and PENNY DEL. These partnerships fund the development and operation of games like the FIFA World Cup Virtual Sticker Album, creating sponsorship and marketing revenue streams.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Neopoly is a B2B development studio that designs, builds, and operates large-scale web and mobile gaming applications on behalf of enterprise clients. Its core deliverable is a suite of five proprietary platforms — Predictor Games, Fantasy Manager, Multiplayer Card Games (Adrenalyn XL), Virtual Sticker Albums, and Quiz Tools — deployed under license for sports federations (FIFA, UEFA, IBU, DOSB), broadcasters (SRF, Sky, ESPN, Sport1), trading card publishers (Panini), and global brand sponsors (Coca-Cola, Red Bull, BMW, McDonald's). Each deployment is custom-configured, multilingual, and integrated with SSO, payment, and live sports data feeds.

Product overview

Neopoly GmbH is a Germany-based development studio (since 1998) specializing in large-scale web applications and mobile apps for the entertainment and sports gaming sector. The company offers a portfolio of interconnected gaming platforms: Predictor Games (prediction/tipping games for sports tournaments and events), Fantasy Manager (fantasy sports team management), Multiplayer Card Games under the Adrenalyn XL brand (trading card games with Classic and Evolution modes), Virtual Sticker Albums (digital collectible albums), and Quiz Tools (quiz creation and real-time multiplayer quiz platforms). These platforms support integration with social login providers (Facebook, Twitter, Google+), data feed imports, and payment systems (PayPal, Google Play, App Store). Notable clients include Panini, FIFA, UEFA, SRF, Sky, Red Bull, Coca-Cola, and McDonald's. The company claims 30 million registered users and 27.9 million mobile downloads for a single app.

Differentiator

Problem solved

Functional benefit

Products and services

• Predictor Games A flexible prediction game platform designed for sports tournaments and season-based events. Users predict match outcomes and compete in leagues against friends and experts. Supports private and public user leagues, automatic import from leading data feed providers, and expert/VIP prediction leaderboards. Deployed for SRF Champions League predictor, IBU Biathlon predictor, DFL Bundesliga Pick 5, and many other sports engagements.
• Fantasy Manager A fantasy sports management platform where players receive virtual budgets to purchase athletes, set lineups, and score points based on real player performance. Supports football, handball, rugby, ice hockey, cycling, skiing, and track & field, with customizable game logic and layouts per client. Used by Sky Gamezone, PENNY DEL Fantasy Manager, and LIV Golf Fantasy.
• Multiplayer Card Games (Adrenalyn XL Platform) A real-time multiplayer trading card game platform supporting Classic 1v1 matches, Evolution tactical deck-building mode, tournaments, single-player campaigns, and professional eSports leagues. Supports physical card scanning, virtual currency, and in-app purchases via PayPal, Google Play, and App Store. Licensed to Panini for Adrenalyn XL editions across Premier League, La Liga, Serie A, Ligue 1, FIFA 365, UEFA EURO, and FIFA World Cup.
• Virtual Sticker Album A digital collectible sticker album platform supporting daily free packs, product code/QR scanning from physical products, global sticker trading marketplace, and sponsorship/loyalty integration (Coca-Cola, McDonald's, FIFA Game Hub). Deployed for Panini FIFA World Cup sticker albums (Russia 2018, Qatar 2022, 2026) and UEFA EURO.
• Quiz Tool (CMS) A content management system for creating and managing online quiz formats including video quizzes, personality tests, and IQ tests. Features role-based permissions, responsive design, multilingual support, and leaderboards. Used by Süddeutsche.de for advent calendar quizzes, IQ tests, and driver's license theory tests.
• Multiplayer Quiz Engine A real-time multiplayer quiz engine supporting multiple-choice, free text, image-based, and video question formats. Features integrated chat, lobby system, difficulty-based grouping, multilingual support, and handles over 500,000 simultaneous players. Can replicate formats like Who Wants to Be a Millionaire or be configured for custom experiences.
• FIFA Club World Cup 2025 Adrenalyn XL Official Panini Adrenalyn XL multiplayer card game for the FIFA Club World Cup 2025, built on Neopoly's Multiplayer Card Games platform. Includes collection of all 32 qualified teams' cards, classic and head-to-head game modes, rare Golden Ballers, and 21-language localization.
• FIFA World Cup 2026 Digital Sticker Album Official digital sticker album for the FIFA World Cup 2026 hosted across Canada, Mexico, and the USA. Built on Neopoly's Virtual Sticker Album platform under official FIFA, Panini, Coca-Cola, and McDonald's licensing, with physical-to-digital activation and global trading.
• SRF Champions League Predictor 2025/26 Official UEFA Champions League predictor game for SRF (Swiss Radio and Television) for the 2025/26 season, built on Neopoly's Predictor Games platform.
• PENNY DEL Fantasy Manager 2025/26 Official fantasy manager game for PENNY DEL (Deutsche Eishockey Liga), the German professional ice hockey league, for the 2025/26 season. Built on Neopoly's Fantasy Manager platform.
• IBU Biathlon Predictor 2026 (Antholz) Official IBU Biathlon Predictor game for the 2026 Biathlon World Championships in Antholz, built on Neopoly's Predictor Games platform and presented with BMW sponsorship.

Quantifiable outcome

• 50M+ active users worldwide for FIFA World Cup 2026 Digital Sticker Album
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• PaniniflagshipStrategic or Co-development PartnerLong-standing strategic partnership with Panini for the development and operation of the official digital Adrenalyn XL trading card game platform (covering Premier League, La Liga, Serie A, Ligue 1, FIFA 365, UEFA EURO, FIFA World Cup) and virtual sticker albums (FIFA World Cup, Women's World Cup, EURO Championships, Copa America). Neopoly develops and operates the complete digital experience, integrating physical card activation, multiplayer gameplay, and seasonal content updates.
• FIFAflagshipStrategic or Co-development PartnerOfficial partnership for the digital FIFA World Cup 2026 Virtual Sticker Album (in collaboration with Coca-Cola and McDonald's) and FIFA Club World Cup 2025 Adrenalyn XL. Neopoly develops and operates the official digital collection platform under FIFA licensing.
• UEFAcoreStrategic or Co-development PartnerPartnership with UEFA for official digital trading card games (UEFA EURO Adrenalyn XL) and predictor games. Neopoly serves as the official digital platform developer for UEFA competition-related gaming experiences.
• IBU (International Biathlon Union)coreStrategic or Co-development PartnerOfficial partnership for IBU Biathlon World Championship predictor games. Neopoly develops and operates the official predictor platform presented by IBU, with expert integration (Ole Einar Bjoerndalen, Kaisa Makarainen, Sven Fischer) and sponsorship from BMW.
• PENNY DEL (Deutsche Eishockey Liga)coreStrategic or Co-development PartnerOfficial fantasy manager game partnership for the German ice hockey league (DEL). Neopoly develops and operates the PENNY DEL Fantasy Manager for the 2025/26 season, with prizes including season tickets for the 2026/27 season.
• SkycoreStrategic or Co-development PartnerLong-running partnership with Sky for the Sky Gamezone — a unified sports gaming portal featuring Serie A fantasy managers, predictor games, and Bundesliga Pick 5. Sky Gamezone offers cross-game achievements, single-account access, and customizable avatars across all Sky sports games.
• SRF (Swiss Radio and Television)coreStrategic or Co-development PartnerMulti-year partnership with SRF for Champions League predictor games (spanning 2015/16 through 2025/26 seasons), UEFA Women's EURO 2025, and Ski World Championships predictor games. SRF expert Peter Knäbel integrated into prediction leaderboards.
• Coca-ColaflagshipGTM or Marketing PartnerSponsorship and brand partnership across virtual sticker albums (FIFA World Cup 2018, 2022, 2026, Women's World Cup 2023). Coca-Cola integration includes loyalty point programs, branded challenges, and sponsored in-game events. Users can earn free sticker packs by scanning Coca-Cola products.
• McDonald'scoreGTM or Marketing PartnerBrand partnership for FIFA World Cup 2026 Digital Sticker Album. McDonald's app integration allows users to redeem loyalty points for exclusive digital sticker packs through the FIFA Game Hub and McDonald's application.
• BMWcoreGTM or Marketing PartnerPresenting sponsor for BMW IBU World Championships predictor games (Oberhof 2023, Nove Mesto 2024). BMW branding integrated into the official biathlon predictor platform.
• Red BullcoreStrategic or Co-development PartnerLong-standing partnership for Red Bull sporting event predictor games including Crankworx World Tour, UCI Mountain Bike World Cup, BC One World Final, Batalla de los Gallos, and Rally Dakar. Neopoly develops and operates official digital prediction games for each event.
• Team Deutschland (DOSB)coreStrategic or Co-development PartnerOlympic and Paralympic predictor games for Team Germany at Tokyo 2020, Beijing 2022, and Paris 2024. Prizes provided by Toyota. Neopoly develops the official digital engagement platform for Germany's Olympic team.
• DFL (Deutsche Fußball Liga)coreStrategic or Co-development PartnerPartnership for Bundesliga Pick 5 casual prediction game integrated into the official Bundesliga App. Users predict player performances for each matchday and compete with friends using real player statistics.
• ToyotaminorGTM or Marketing PartnerPrize sponsor for Team Deutschland Olympic predictor games (Beijing 2022). Toyota provides prizes for top-prediction performers.
• La LigacoreStrategic or Co-development PartnerPartnership for Panini Adrenalyn XL La Liga annual digital trading card game editions (2023-2026). Neopoly operates the platform for the Spanish football league.
• Ligue 1 Uber Eats / LFPcoreStrategic or Co-development PartnerPartnership for FOOT Adrenalyn XL digital trading card game for Ligue 1 Uber Eats. Ligue de Football Professionnel commissions Neopoly to develop and operate the official digital card game platform.
• RSI SportminorStrategic or Co-development PartnerPartnership with Swiss Italian broadcaster RSI Sport for the 2022 Qatar World Cup predictor game. Neopoly develops the official RSI Sport prediction game.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dapper Labs (NBA Top Shot, NFL All Day): Developer of blockchain-based licensed sports digital collectibles platforms (NBA Top Shot, NFL All Day), competing with Neopoly's virtual sticker album and Adrenalyn XL products for the same IP-holder and consumer attention.
• Sorare: Operator of a digital football collectibles and fantasy game platform built on licensed player IP, directly competing with Neopoly's Adrenalyn XL and virtual sticker album offerings in the licensed sports digital collectibles category.
• Candy Digital: Digital collectibles platform built around official MLB, NBA and FIFA-licensed IP, providing an alternative digital-sticker-album style experience that competes with Neopoly's Panini/FIFA sticker album products.
• Fantastec: B2B sports fan engagement platform delivering white-label digital experiences for clubs, federations and broadcasters, directly comparable to Neopoly's enterprise development model for sports IP holders.

Broad incumbents

• Sportradar: Public sports data and content company providing technology services to sports leagues, federations, broadcasters and betting operators; a much larger incumbent serving the same enterprise sports customers with overlapping fan-engagement and content capabilities.
• Genius Sports: Public sports data, content and technology services company supplying leagues, sportsbooks and media partners; broader incumbent that touches the same enterprise sports-IP customer set as Neopoly but with a much wider data and betting product portfolio.
• Fanatics Collectibles (Topps): Global sports trading card and memorabilia company (owner of Topps) operating both physical and digital collectibles businesses at a much larger scale; competes with Neopoly for licensed IP rights and direct-to-consumer collectible engagement.
• Kahoot!: Public quiz and learning platform supporting large-scale, real-time multiplayer quizzes — a much broader incumbent that overlaps with Neopoly's quiz and multiplayer-quiz products (500K+ simultaneous players), particularly for media publisher and brand use cases like Sueddeutsche.de.

Emerging players

• Greenfly: Sports and entertainment content distribution platform used by leagues, teams and brands to manage digital media workflows; an emerging enterprise platform serving overlapping sports-IP customers with adjacent content and fan-engagement tooling.
• WSC Sports: AI-powered sports content platform that automatically generates video highlights and social content for broadcasters, leagues and federations — an emerging adjacent player in the same enterprise sports-media technology stack as Neopoly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neopoly Gmbh