Parquet+

What Parquet+ does

Parquet+ is a privately held French e-commerce retailer of flooring and wall coverings, founded in 2020 and headquartered in Roubaix (73 Avenue Roger Salengro). The company operates a direct-to-consumer online storefront at parquet-plus.fr offering 329+ SKUs organized across solid parquet, engineered parquet (contrecollé), laminate flooring, SPC/rigid vinyl flooring, stone carpet, interior 3D wall panels, exterior cladding, and accessories (skirting, underlays, adhesives, washable rugs). Pricing is structured per square meter and ranges from approximately €14.99/m² for entry-level laminate to €108/m² for premium engineered parquet.

The business model is asset-light: products are sourced from a network of European manufacturers (ALSAFLOORING/ALSAPAN in France; Kronospan, Lamett, Soudal, Mega-Decor, Depro in Belgium; VOX in Poland) and fulfilled to end customers via third-party logistics partners including Kuehne+Nagel, TML, Colissimo, Mondial Relay, and France Express, with delivery across Europe on a 5-7 working day standard timeline. The company serves two customer segments — individual homeowners undertaking renovation or new-construction flooring projects as the primary segment, and trade professionals (installers, contractors) accessing a dedicated B2B portal with bulk pricing as a secondary segment — supplemented by a physical showroom in Roubaix operating by appointment. There is no disclosed mobile application, no API or developer platform, and no proprietary technology beyond the standard e-commerce storefront.

Revenue is generated through one-time product sales on a per-square-meter unit pricing basis; no subscription, recurring, or licensing model is present. The company is founder-owned and bootstrapped, with no external investors, parent company, funding rounds, acquisitions, or M&A activity disclosed. Headcount is reported at 1-10 employees, consistent with a micro-retailer operating one location plus an online channel.

Name

Parquet+

Legal name

Parquet+

Website

https://parquet-plus.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Parquet+ is a French e-commerce retailer founded in 2020, selling flooring (parquet, laminate, SPC), wall panels, and accessories directly to individual homeowners and trade professionals across Europe via its website and Roubaix showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (B2C & B2B): One-time sale of flooring products (parquet, laminate, SPC flooring, accessories) priced per square meter. Products are sold directly to consumers and professionals through the e-commerce website and showroom. B2B account registration available for trade professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Parquet+ retails flooring and wall-covering products (solid parquet, engineered parquet, laminate, SPC/rigid vinyl, PVC tiles, stone carpet and epoxy resin) along with installation accessories such as skirting boards, underlays, adhesives and washable rugs, primarily through its e-commerce site parquet-plus.fr and a showroom in Roubaix, with direct delivery across Europe and a separate B2B portal for trade professionals.

Product overview

Parquet+ is a specialist e-commerce retailer of flooring and wall coverings based in Roubaix, France, operating since 2020. The company offers a comprehensive portfolio organized into four main categories: (1) Revêtements de Sol (Floor Coverings) including solid parquet, engineered parquet (contrecollé), laminate flooring (stratifié), SPC/rigid vinyl flooring, and stone carpet; (2) Revêtements de Mur (Wall Coverings) including interior 3D panels (Maestro Latt), waterproof HDF panels, and exterior cladding (bardage); (3) Accessories including skirting boards (plinthes), underlays (sous-couches), adhesives (colles), and washable rugs; and (4) Promotions featuring discounted items across categories. The company operates B2C and B2B channels with services including technical advice, free estimates, and installation partner referrals. Products are sourced primarily from French manufacturers (ALSAFLOORING, Barlinek) and European suppliers (Kronospan, Lamett, Mega-Decor), with logistics partnerships including Kuehne & Nagel and TML for delivery across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Parquet (Parquets Massifs)

Quantifiable outcome

• 5-7 working days delivery time across Europe

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major, standard and minor.

• Kuehne+NagelcoreOthersPrimary logistics partner for freight transport and delivery services across France and Europe. Handles warehouse distribution and transport logistics for Parquet+ products.
• ALSAFLOORINGcoreTechnology or IntegrationMajor supplier of laminate and SPC flooring products. Products manufactured in France (Alsace region) including ALSAFLOORING, ALSAPRO, and ALSAPAN brands.
• KronospanmajorTechnology or IntegrationSupplier of SPC and engineered wood flooring products. Products sourced from Belgian operations.
• LamettmajorTechnology or IntegrationSupplier of SPC acoustic flooring products. Belgian manufacturer specializing in rigid vinyl and SPC solutions.
• VOXstandardTechnology or IntegrationSupplier of PVC skirting boards and accessories. Polish manufacturer of interior finish products.
• SoudalstandardTechnology or IntegrationSupplier of adhesives and sealants for flooring installation. Belgian manufacturer providing Fix-All, WBPR primer, and LVT-30FW adhesive products.
• MaestrostandardTechnology or IntegrationSupplier of wall panel products including Maestro Latt 3D wall panels and associated LED lighting kits.
• DeprostandardTechnology or IntegrationBelgian supplier of profile and finishing products for wall panels and flooring installations.
• Mondial RelayminorOthersParcel delivery service partner for smaller orders and accessory shipments in France.
• ColissimominorOthersPostal delivery service partner for small package shipments in France.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ManoMano: Online-only home improvement marketplace headquartered in France, serving both DIY consumers and trade professionals. Competes with Parquet+ on flooring SKUs, B2B/B2C segmentation, and pan-European delivery, though at vastly greater scale and as a multi-category platform.
• Saint Maclou: France's leading specialist flooring retailer, offering parquet, laminate, vinyl, and tiles through a national showroom network and e-commerce site. Most directly comparable to Parquet+ in product mix, customer base (DIY + pros), and France-centric specialist positioning.
• Bricozor: French online-first retailer focused on building materials, tools, and flooring for both individuals and professionals. Closely comparable to Parquet+ in pure-play e-commerce positioning, B2B trade portal, and home delivery model.
• Decoplus Parquet: French online parquet and flooring specialist selling solid wood, engineered, laminate, and vinyl flooring with delivery across France. Directly comparable niche specialist competing with Parquet+ for the same online flooring buyer.

Broad incumbents

• Bricomarché: French rural-focused DIY chain offering flooring ranges alongside broader home improvement assortment, with growing online presence. Comparable as a multi-channel DIY competitor in the French provinces.
• Castorama: Major French DIY retailer carrying full flooring ranges (parquet, laminate, vinyl, accessories) in-store and online. Comparable to Parquet+ as a competitor for renovation-driven flooring purchases, though far broader in category scope.
• Leroy Merlin: France's largest DIY and home improvement retailer with an extensive flooring assortment (laminate, parquet, SPC, vinyl) sold online and through a dense national store network. Represents the dominant incumbent that Parquet+ competes against on price, assortment, and convenience.
• Brico Dépôt: Discount-focused DIY banner under the Kingfisher group operating across France with both trade and consumer flooring assortments. Overlaps with Parquet+ on price-sensitive DIY and small-trade buyer segments.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ParquetPlusFr
• LinkedInlinkedin.com/company/parquetplus
• Instagraminstagram.com/parquet_plus_fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parquet+