Mot Norge
- Company typePrivate
- Founded1997
- HeadquartersTrondheim, Norway
- Headcount—
- GTM typeB2B
- OfferingServices
Mot Norge firmographics
Firmographics- Name
- Mot Norge
- Legal name
- MOT Norge
- Website
- https://mot.no
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Ownership category
- akta.pro rank
Mot Norge industry classification
Industry- Product category
- Youth Social-Emotional Learning Programs
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)
- akta.pro secondary industry
- Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ)
Keywords
Where Mot Norge is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Mot Norge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- School Partnership Agreements: Schools sign collaboration agreements with MOT to use MOT programs. Schools receive comprehensive program implementation including training, materials, and ongoing support.
- Business Partnerships (Næringsliv): Corporate partners sponsor MOT at various tiers (gold, silver, bronze, supporter). Partners gain association with youth development and social responsibility. Partnerships range from 1-3 year agreements. Notable partners include SalMar, Reitan Retail, Specsavers, Altibox, Atea, Norconsult, Torghatten, Uno-X Mobility.
- Government and Foundation Support: MOT receives support from foundations such as AKO Foundation and Utdanningsdirektoratet (for SUPER!! program development). Historical donation from AKO Foundation announced April 2026 to strengthen youth resilience work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business partnership tiers with varying commitment levels |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Mot Norge product offering
Product offeringCore offering
MOT Norge develops and delivers school-based youth resilience and social-emotional learning programs for Norwegian primary, middle, and upper secondary schools, anchored in positive psychology. The programs consist of structured 90-minute sessions, training for facilitators, and ongoing regional support through approximately 300 partner schools. Revenue is generated through school collaboration agreements and tiered corporate partnerships.
Product overview
MOT Norge offers a unified youth resilience and well-being program portfolio delivered across Norwegian schools through three school-level programs (SUPER!! for primary schools, MOT i Ungdomsskole for middle schools, and MOT i Videregående for upper secondary schools) plus a complementary adult program. The programs share three core values—MOT til å bry seg (courage to care), MOT til å si nei (courage to say no), and MOT til å leve (courage to live)—and include supplementary offerings such as MOT Camp for coach training, the Team Pølsa educational materials developed with NRK, and seasonal campaigns like Hei-kampanjen and MOT til å glede-dagen. All programs are anchored in positive psychology and the national curriculum, targeting bullying prevention, social inclusion, and mental health.
Differentiator
Problem solved
Functional benefit
Brands
- SUPER!!: Program for primary school students (grades 1-5) focused on building safe and good class environments and children's natural tendency to like themselves
- Robust ungdom
- Team Pølsa
- MOT for de voksne
- MOT Camp
Products and services
- SUPER!! A program for primary school students (grades 1-5) designed to build safe and good classroom environments and maintain children's natural tendency to like themselves. Uses superhero character Super-Marte and helper Dr. Klok to teach social competence through play, reflection, and stories.
- MOT i Ungdomsskole
Quantifiable outcome
- 79% of students who had MOT for three years (middle school and upper secondary) reported that MOT made them care more about others (average score 4.34 on 1-6 scale)
- +5 more outcomes
Companies that use Mot Norge
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Mot Norge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mot Norge partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered core and minor.
- SalMarcoreSalMar is a gold-level partner with MOT, having strengthened psychological safety together with MOT for over 2000 employees. Extended partnership after successful first year. Also fulfilled dreams for youth in Alta through MOT collaboration.
- SpecsaverscoreSpecsavers entered a three-year agreement with MOT, strengthening collaboration from initial gift. Supporting work to prevent social exclusion among children and youth, particularly through December campaigns.
- Reitan RetailcoreReitan Retail signed a three-year agreement with MOT to make a difference for youth - and for store owners. Partnership contributes to MOT's attitude-forming work to strengthen youth resilience and life skills by preventing bullying, exclusion, and mental health issues.
- NorconsultcoreNorconsult extended partnership with MOT for three new years. The renewed agreement marks continuation of a value-based partnership that also contributes to building strong organizational culture internally at Norconsult.
- AltiboxcoreAltibox entered a long-term collaboration with MOT focused on creating better social, digital life for youth. Partnership includes school visits and ambassador activities.
- AteacoreMOT Norge entered unique collaboration with Atea to strengthen work with inclusive and safe growth environments. Collaboration financed through Atea's ONE for Good fund, where values from used IT equipment go back to children and youth.
- TorghattencoreCelebrating 10 years of partnership with Torghatten, with collaboration extended for three new years. Partnership focused on youth resilience and community building.
- TrønderEnergi KraftminorTrønderEnergi Kraft and MOT Norge entered a two-year collaboration agreement. Partnership marks beginning of new collaboration with shared values and clear social engagement at center.
- Uno-X MobilitycoreUno-X Mobility pro cycling team extends collaboration with MOT to strengthen social sustainability and role model effect in sport. Built stronger teams at MOT Camp during VM week in Trondheim. Partnership aims to inspire youth through cycling values.
- Holmenkollen SkifestivalcoreMOT enters collaboration with Holmenkollen Skifestival in connection with Season 2 of Team Pølsa. Together creating experiences that build courage, inclusion, and community both in school and on ski slopes.
- DyreparkenminorDyreparken and MOT Norge entered collaboration to strengthen children and youth resilience. Collaboration creates increased visibility around mental health and inclusion, and helps more schools and local communities in Southern Norway (Sørlandet) get access to MOT tools.
- NRK (Norsk rikskringkasting)coreMOT and NRK developed educational materials based on Team Pølsa documentary series. Six free lesson plans created for grades 1-10 covering themes of identity, community, friendship, and courage. Builds on shared wish to strengthen youth resilience.
- Sportsklubben BranncoreBodø/Glimt and Brann football clubs serve as ambassador clubs for MOT. Conduct school visits with player groups to promote inclusion and MOT values. Bodø/Glimt captain Patrick Berg won MOT Prize 2024.
- Bodø/GlimtcoreBodø/Glimt is an ambassador club for MOT. Created fantastic MOT day for youth in Bodø municipality with all MOT schools. Patrick Berg won MOT Prize 2024.
- Rosenborg BKcoreRosenborg BK is an ambassador club for MOT. Together with Sparebank 1 SMN and MOT, youth learn about building good teams with focus on community.
- Tromsø ILminorTromsø IL is an ambassador club for MOT Norge, representing elite series team from Tromsø.
- Sola HåndballminorSola Håndball signed as ambassador club for MOT Norge, wanting to contribute to a safer and more inclusive society through handball's role model effect.
- Hødd ILminorHødd IL from Ulsteinvik signed as ambassador club, wanting to work for a more inclusive society.
- AaFK FortunaminorAaFK Fortuna became ambassador club for MOT Norge. With engagement both on and off the pitch, they become important supporters in work to strengthen youth courage on Sunnmøre.
- Tertnes Håndball EliteminorBergen club extends engagement as MOT ambassador team to help strengthen youth resilience.
- Stabæk FotballminorStabæk Fotball from Bærum is an ambassador club for MOT, with teams in both Eliteserien and Toppserien.
- Lillestrøm SKminorLillestrøm SK is an ambassador club for MOT Norge.
- Molde FKminorMolde FK is an ambassador club for MOT Norge, elite series team from Molde.
- Kristiansund BKminorKristiansund BK is an ambassador club for MOT Norge, elite series team from Nordmøre.
- Ranheim FotballminorRanheim Fotball OBOS-lag from Trondheim is an ambassador club. Players visited Markaplassen school for MOT activities.
- Arna-BjørnarminorArna-Bjørnar football club from Bergen playing in Toppserien is ambassador club for MOT since 2017.
- MetizportminorMetizport e-sport club from Myrvåg extends collaboration with MOT, important that profiles and employees are good role models.
- Manger MusikklagminorManger Musikklag brass band from Nordhordland is an ambassador club for MOT.
- Team NorconsultminorTeam Norconsult cross-country skiing team based in Asker and Bærum is an ambassador club for MOT.
- Fredrikstad BallklubbminorFredrikstad Ballklubb handball club is an ambassador club for MOT Norge.
- SNN (Sparebanken Nå)minorSNN is a partner with MOT Norge, shown in logo listing on website.
- Skue SparebankminorSkue Sparebank collaborates with MOT Norge on Skuelekene, annual event gathering 7th graders from all schools in Hallingdal for skating activities.
- OBOSminorOBOS entered comprehensive agreement with MOT in 2019 to help new MOT schools in Oslo and surrounding area. Bjørnholt skole was one school that seized the opportunity.
- Jets VacuumminorJets Vacuum sets social sustainability on agenda together with MOT Norge. CEO Øyvind Tørlen emphasizes importance of MOT's work for inclusive and safe everyday life for youth.
- Q-MeierieneminorQ-Meieriene collaborated with MOT, Brann, and Storefri on school visit to Ytrebygda school focusing on MOT to care, with 370 students participating.
- WordupminorWordup became MOT partner, with focus on standing up for values they believe in. Logo visible in partner listings.
- UtdanningsdirektoratetcoreDevelopment of SUPER!! program for grades 1-4 was supported by Utdanningsdirektoratet (Norwegian Directorate for Education and Training).
- NTNU (Norges teknisk-naturvitenskapelige universitet)coreMOT and NTNU collaborating on new research project measuring effect of MOT program and contributing research on factors important for developing resilience. Also doctoral project on MOT in middle school.
- StorefriminorStorefri collaborated with MOT, Brann, and Q-Meieriene on school visit to Ytrebygda focusing on MOT to care.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Mot Norge competitors and assessment
Company assessmentDirect peers
- Mental Helse Norge: Norway's largest mental health advocacy organization with a youth arm. Comparable in operating environment (Norway) and mental health/wellbeing mission, though with an advocacy-led model rather than curriculum delivery.
- Committee for Children (Second Step): US-based nonprofit that delivers the Second Step SEL curriculum to K-8 schools worldwide. The most direct international comparable - a nonprofit selling evidence-based SEL programs to schools with curriculum, training, and outcome measurement.
- Voksne for Barn: Norwegian nonprofit focused on children's and youth mental health, well-being, and resilience. Comparable in mission (youth mental health prevention) and Norwegian operating context, with similar school and family outreach.
Broad incumbents
- Redd Barna (Save the Children Norway): Norwegian arm of the global Save the Children network. Operates broadly on children's rights and well-being, with overlap on youth resilience and inclusion themes though a much wider portfolio than MOT's curriculum focus.
- Røde Kors Norge (Norwegian Red Cross): Large Norwegian humanitarian nonprofit with youth programs touching on inclusion, mental health, and resilience. Overlapping youth well-being themes but a much broader humanitarian mandate and not a direct SEL curriculum competitor.
- UNICEF Norge: Norwegian national committee of UNICEF, addressing children's rights, mental health, and inclusion globally. Comparable in youth well-being advocacy and corporate partnership model, with much broader international scope.
- CASEL (Collaborative for Academic, Social, and Emotional Learning): US-based organization that sets the de facto framework for school-based SEL globally. Comparable in defining what "good" school-based SEL looks like, though CASEL is primarily an advocacy/research body rather than a curriculum vendor.
Emerging players
- Barnevakten: Norwegian organization providing media and digital education to children, parents, and schools. Adjacent peer: overlaps in school-based prevention work and child well-being, though focused on media/digital safety rather than broader SEL.
- EVERFI: US-based social impact technology company delivering digital SEL, mental health, and character education to K-12 schools. Comparable product/customer overlap (school SEL), but with a more tech-enabled delivery model contrasting MOT's facilitator-driven approach.
Others
- Nasjonalt senter for forebygging av vold og traumatiske stress (NKVTS): Norwegian national competence center on violence prevention and trauma. Thematically adjacent to MOT's bullying/exclusion prevention mission, though primarily a research and advisory body rather than a curriculum provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mot Norge social profiles
Digital presenceMot Norge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mot Norge leadership team
Management profileNumber of profiles
Profiles3 records
Mot Norge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mot Norge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mot Norge
What does Mot Norge do?
MOT Norge develops and delivers school-based youth resilience and social-emotional learning programs for Norwegian primary, middle, and upper secondary schools, anchored in positive psychology. The programs consist of structured 90-minute sessions, training for facilitators, and ongoing regional support through approximately 300 partner schools. Revenue is generated through school collaboration agreements and tiered corporate partnerships.
Is Mot Norge a public or private company?
Mot Norge is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mot Norge founded?
Mot Norge was founded in 1997.
Where is Mot Norge based?
Mot Norge is headquartered in Trondheim, Norway, in the Europe region.
How does Mot Norge make money?
Three revenue lines are on record. School Partnership Agreements are the primary driver. The others are business Partnerships (Næringsliv) and government and Foundation Support.
Who are Mot Norge's main competitors?
Direct peers on record are Mental Helse Norge, Committee for Children (Second Step) and Voksne for Barn. Broad incumbents are Redd Barna (Save the Children Norway), Røde Kors Norge (Norwegian Red Cross), UNICEF Norge and CASEL (Collaborative for Academic, Social, and Emotional Learning). Emerging players are Barnevakten and EVERFI. Nasjonalt senter for forebygging av vold og traumatiske stress (NKVTS) is listed as an others.
Does Mot Norge have an API?
No public API is recorded for Mot Norge.
What industry is Mot Norge in?
Mot Norge's product category is Youth Social-Emotional Learning Programs. Its primary akta.pro industry code is EDAKAMAA, School-Based SEL Curriculum & Instructional Programs, with a secondary code of EDAJAMAJ, Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting). Its NAICS code is 611710 and its SIC code is 8200.