WordUp! Marketing

What WordUp! Marketing does

WordUp! Marketing, LLC is a Colorado Springs-headquartered, privately held marketing agency operating under a sub-eight-person owner-operated team since its 2012 founding by Darin Zaruba, who originally built the firm out of his Private Equity practice to control brand quality across portfolio companies. The company positions itself as an on-call fractional Marketing Department for small-to-mid-size organizations, delivering four integrated service categories: Creative (graphic design, photography, videography, content), Digital (WordPress-based website design, hosting, maintenance, mobile apps), Products (PPAI tier-one distributor access to printing, apparel, and promotional goods), and Professional (consulting, training, fractional marketing leadership). Notable named clients span government, real estate/construction, healthcare/recovery, and nonprofit/education segments, and the firm offers Spanish-speaking service options.

The commercial model blends three pricing mechanics. One-time projects include Website Express Launchpad ($2,340), Brand Lab Workshop ($840-$2,160), and one-time "Scrub" diagnostics ($580 each). Recurring monthly subscriptions include Concierge Web Management ($39-$99/month), Concierge SEO Strategies ($360-$720/month, with Elite tier extending to GEO optimization for ChatGPT, Perplexity, and AI Overviews), and Social Media Strategies ($670-$1,320/month). The Priority Partner Program ($180-$600/month, 6-month minimum) provides committed hours across disciplines at 25-50% discounts off the $120/hour standard rate. A $250 Digital Assessment functions as a freemium lead magnet.

The underlying technology stack is commodity rather than proprietary: WordPress for website builds, Zoom for client meetings, Google reCAPTCHA for form security, and Google Business Profile / GA4 / Search Console for SEO delivery. No developer API, SDK, or software platform is offered; the Terms of Use explicitly prohibit scraping and reverse engineering. New business intake is restricted to referral-only, with no paid acquisition channels and minimal organic social presence (Facebook, LinkedIn). The company holds no patents, no awards, no disclosed funding, and no public financial disclosures.

Name

WordUp! Marketing

Legal name

WordUp! Marketing, LLC

Website

https://wordupllc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WordUp! Marketing, LLC is a Colorado Springs marketing agency serving small-to-mid-size organizations across the US with full-service creative, digital, print/promo, and professional marketing, delivered via one-time projects, monthly retainers, and a Priority Partner subscription under a referral-only acquisition model.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Creative, Content Production & Ad Ops Tools (BPAMALAK), Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Marketing services
• Brand strategy
• Website development
• Search engine optimization
• Social media management

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Professional Marketing Services: Full-service marketing agency offering creative, digital, products (print/promo), and professional services on a project, monthly retainer, or hourly basis.
2. Monthly Service Plans: Recurring monthly programs for social media management, SEO strategies, and web management with tiered pricing (Essential, Enhanced, Elite tiers). Annual prepayment discount of 5% available.
3. Website Development - One-Time Project: Website Launchpad flat-rate project at $2,340 (a $3,600 value) for professionally designed website with 30 hours of team design and development support.
4. Brand Lab Workshop: Strategic discovery and positioning workshop with three tiers: Essential ($840), Enhanced ($1,560), Elite ($2,160) - one-time project fees.
5. Social Media Scrub: One-time comprehensive digital marketing reset at $580 flat rate including social profile audit, brand voice guide, profile optimization, content audit, and competitor snapshot.
6. SEO Scrub: One-time SEO foundation service at $580 flat rate including technical SEO audit, keyword research, citation audit, Google Business Profile setup, and priority SEO roadmap.
7. Digital Assessment (Lead Magnet): Free or discounted ($250 limited time) comprehensive website analysis, brand assessment, and executive review session used to generate leads and demonstrate expertise.
8. Print and Promotional Products: As a tier-one PPAI distributor, offering business cards, banners, trade show materials, custom apparel, office supplies with wholesale pricing and millions of products available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WordUp! Marketing is a Colorado Springs-based full-service marketing agency that partners with select organizations to provide tailored support from brand identity through marketing execution. It functions as an on-call fractional in-house marketing department, delivering creative services (design, photography, videography, content), digital services (website design, development, hosting, maintenance, mobile apps), physical products (printing and promotional merchandise via PPAI distribution), and professional services (consultation, training, SEO, social media, and fractional marketing leadership).

Product overview

WordUp! Marketing is a Colorado Springs-based marketing agency offering a comprehensive suite of marketing services organized into four main categories: Creative (graphic design, photography/videography, content creation, campaign management), Digital (website design/development, hosting, maintenance, mobile apps), Products (printing and promotional products), and Professional (consultation, training, fractional marketing leadership). The agency operates on a service-based model rather than a unified software platform. Core recurring offerings include Social Media Strategies (monthly plans from $670-$1,320), Concierge SEO Strategies (monthly plans from $360-$720), and Concierge Web Management Programs (monthly hosting from $39-$99). One-time project services include Website Express ($2,340), SEO Scrub ($580), and Social Media Scrub ($580). The Priority Partner Program offers monthly memberships ($180-$600) with discounted hourly rates for ongoing work. The Brand Lab Workshop provides strategic brand positioning sessions at three tiers ($840-$2,160). A Digital Brand Assessment at $250 serves as an entry-level promotional offer.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Measurable engagement growth typically begins within 60-90 days of consistent digital marketing
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blue Corona: Digital marketing agency focused on SEO, analytics, and home-services verticals with subscription-based service plans. Comparable as a multi-discipline agency using tiered monthly pricing and dedicated account teams.
• WebFX: Pennsylvania-based digital marketing agency offering SEO, web design, social media, and content marketing to SMB clients through tiered monthly service packages. Directly comparable on business model, target customer, and recurring-revenue structure.
• SmartSites: New Jersey-based digital marketing agency offering web design, SEO, PPC, and social media services to SMB clients. Comparable on full-service digital offering, subscription pricing structure, and SMB target market.
• Volume Nine: Denver-based digital marketing agency specializing in SEO, content, social media, and paid media for consumer and B2B brands. Comparable as a similarly sized Mountain West full-service digital agency serving small to mid-size organizations.
• Power Digital Marketing: Full-service digital marketing agency combining SEO, paid media, content, and CRO with proprietary technology for mid-market and enterprise clients. Comparable as a multi-service marketing firm with both recurring retainers and project work.
• Boostability: Lehi, Utah-based SEO and digital marketing agency serving SMBs with tiered monthly SEO plans and local search services. Comparable as a subscription-based SEO provider targeting the same small-business customer profile.
• Disruptive Advertising: Utah-based full-service digital marketing agency offering paid media, SEO, and CRO services to mid-market and enterprise clients. Comparable as a similarly sized multi-discipline marketing agency targeting growth-focused SMB and mid-market accounts.
• LYFE Marketing: Atlanta-based social media management and digital marketing agency offering tiered monthly plans for SMBs across multiple platforms. Comparable as a social-media-led agency with subscription retainers and similar target segment.
• KlientBoost: PPC and SEO-focused digital marketing agency serving SaaS and e-commerce clients with performance-driven campaigns and landing page optimization. Directly comparable as a similarly sized performance marketing firm with subscription and project-based engagements.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, web design, social media, and PPC services to SMB and mid-market clients. Comparable in offering the same multi-discipline service mix (SEO, social, web management) under tiered monthly plans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wordupllc
• LinkedInlinkedin.com/company/wordupmarketing
• Xx.com/WordUpMktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WordUp! Marketing