Highbet

What Highbet does

Highbet is an online gambling platform operated by SCGO Ltd, a privately held company incorporated in Malta on 23 December 2008 (registration C45929). The platform delivers a unified sportsbook + casino product portfolio directly to consumers worldwide, excluding a long list of restricted jurisdictions spanning the United States, United Kingdom, most of Western and Central Europe, and several APAC and Middle Eastern markets. Core products include a Sportsbook (pre-match and live in-play across football, basketball, tennis, and other major sports), Casino (slots, table games, crash games, jackpots, scratch cards, video bingo), Live Casino (live dealer tables via Evolution), Virtual Sports, Esports (CS2, LoL, Valorant), and TV Games, supported by features such as Bet Builder, Cash Out, Early Payout, Boosted Odds, and Acca Mega Boost. The offering also includes a proprietary game (Big Hi Lo) with cryptographic hash-based fairness verification.

The platform is built on an HTML5/JavaScript web stack using the Spring Builder framework and is mobile-optimized for phone and tablet access via responsive web (no native app presence on iOS or Android stores). Game content is largely aggregated from leading third-party providers — NetEnt (slots), Evolution (live dealer), and Pragmatic Play (slots, live casino, bingo, crash games) — supplemented by the proprietary Big Hi Lo title. Payments are processed with a €10 minimum deposit, including cryptocurrency acceptance. The platform holds a Malta Gaming Authority Gaming Service Licence (MGA/B2C/292/2015, granted June 2015, updated August 2018), IBIA membership for betting-integrity monitoring, MADRE for alternative dispute resolution, and displays GambleAware for responsible gambling.

Highbet monetizes through three transactional streams: sports betting margins on odds, the built-in house edge across casino and live-dealer games, and net revenue from bonuses and promotions after wagering requirements. Distribution is exclusively direct-to-consumer through a self-serve web registration flow, with customer acquisition driven by an affiliate program (affiliatepark.com), SEO-optimized sports prediction and casino guide content, and time-limited welcome offers (100% up to €100 sports; 250% up to €600 plus 50 free spins casino). The operating entity is privately held with no disclosed parent, no funding rounds, and no publicly named management team.

Name

Highbet

Legal name

SCGO Ltd

Website

https://highbet.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Highbet, operated by Malta-incorporated SCGO Ltd, is an MGA-licensed online gambling platform offering sportsbook, casino, live casino, esports, virtual sports, crash games, bingo, and TV games to consumers worldwide via a mobile-optimized web platform with proprietary and third-party content.

Ownership category

akta.pro rank

Product category

Online Gambling (Sports Betting & Casino)

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (713210)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online sports betting
• Online casino gaming
• Live dealer casino
• Esports betting
• Online gambling platform

Headquarters

HQ city

Ta Khmau

HQ country

Cambodia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Sports Betting Margins: Revenue generated from the spread/vig on sports betting odds. The platform offers competitive odds across traditional sports, esports, and special events markets.
2. Casino House Edge: Revenue from casino games including slots, table games, live casino, crash games, and jackpot games. Generated through built-in house edge across all casino product offerings.
3. Promotional Revenue Share: Bonuses and promotions used to attract and retain players, with wagering requirements generating net revenue for the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Highbet operates an online gambling platform offering real-money sports betting (pre-match and in-play) across traditional sports, esports, and virtual sports, alongside an online casino with slots, table games, live dealer games, crash games, bingo, and TV games. The platform is licensed by the Malta Gaming Authority, integrates content from leading providers (NetEnt, Evolution, Pragmatic Play), and supports deposits/withdrawals including cryptocurrency with a €10 minimum deposit.

Product overview

Highbet is an online gambling platform operated by SCGO Ltd, offering a unified product portfolio combining a Sportsbook and Casino. The platform is built around two core products: the Sportsbook (offering pre-match and in-play betting on traditional sports, virtual sports, and esports) and the Casino (offering slots, table games, live dealer games, crash games, bingo, and TV games). The platform features game content from third-party providers including NetEnt, Evolution, and Pragmatic Play. Additional features include Bet Builder for custom bets, Cash Out for early settlement, and various promotional tools including welcome bonuses, loyalty programs, and enhanced odds offerings. The products operate under a Malta Gaming Authority license.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportsbook

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NetEntcoreTechnology or IntegrationLeading casino game provider powering Highbet's slot games and gaming content. NetEnt is known for popular titles like Sweet Bonanza and Buffalo King Megaways available on the platform.
• Evolution GamingcoreTechnology or IntegrationPremier live casino provider supplying Highbet's live dealer games including Live Blackjack, Live Roulette, and Live Baccarat for immersive real-time gaming experience.
• Pragmatic PlaycoreTechnology or IntegrationLeading content provider delivering diverse gaming portfolio to Highbet including slots, live casino, bingo, and crash games.
• International Betting Integrity Association (IBIA)coreStrategic or Co-development PartnerIndustry association for betting integrity monitoring. Highbet is a member, demonstrating commitment to preventing match fixing and maintaining betting market integrity.
• Malta Gaming Authority (MGA)coreOthersRegulatory body that licenses and regulates Highbet's gaming operations under Gaming Service Licence No MGA/B2C/292/2015.
• MADREminorOthersAlternative Dispute Resolution (ADR) entity for handling customer disputes and complaints independently of the platform.
• GambleAwareminorOthersResponsible gambling charity providing resources and support for players. Highbet displays GambleAware branding to promote responsible gambling awareness.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Betway: Established global online gambling operator with multi-jurisdictional licensing (UKGC, MGA, and others) offering sportsbook and casino. Operates in the same product categories but at significantly larger scale and broader geographic footprint than Highbet.
• 888 Holdings: Publicly-listed global online gambling operator with MGA, UKGC, and other licenses offering sportsbook, casino, and poker. Overlaps with Highbet's product portfolio but operates at substantially larger scale and in markets Highbet is excluded from.

Direct peers

• Casumo: Malta-based online casino and sportsbook operator with MGA license. Comparable product offering (casino, live casino, sportsbook) and brand-led marketing approach to Highbet, with similar reliance on tier-1 game providers.
• Betsson: Malta-headquartered online gambling operator with MGA license offering sportsbook, casino, live casino, and poker across multiple markets. Directly comparable business model, regulatory profile, and product mix to Highbet, though at significantly larger scale.
• Guts: Malta-based online casino and sportsbook operator with MGA license. Similar product mix, regulatory framework, and multi-vertical approach to Highbet.
• Mr Green: MGA-licensed online casino and sportsbook operator with strong responsible gambling positioning. Operates a similar vertical mix to Highbet (casino + sportsbook) under comparable regulatory oversight, with similar European geographic focus.
• Videoslots: MGA-licensed online casino operator with deep game library from multiple tier-1 providers including NetEnt, Microgaming, and Pragmatic Play. Comparable regulatory profile and content aggregation model to Highbet.
• LeoVegas: MGA-licensed mobile-focused online gambling operator offering sportsbook and casino across multiple European markets. Comparable regulatory framework and product portfolio, with a stronger mobile-first positioning than Highbet.
• Rizk: Malta-licensed online casino and sportsbook operator with strong Nordic market presence (matching Highbet's Finland focus). Direct competitor in similar verticals and geographies with comparable MGA regulatory framework.
• ComeOn: MGA-licensed online gambling operator offering sports betting and casino products to multiple European markets. Similar regulatory structure, product breadth, and target customer segments to Highbet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/highbet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highbet