Parete Walls
Parete Walls is a Brooklyn-based wallcovering and upholstery company that designs and sells decorative wallcoverings, phthalate-free faux leather upholstery (FauxReal), and custom rugs exclusively to interior design and architecture professionals via a trade account model.
- Company typePrivate
- Founded2021
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Parete Walls firmographics
Firmographics- Name
- Parete Walls
- Website
- https://paretewalls.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Parete Walls is a Brooklyn-based wallcovering and upholstery company that designs and sells decorative wallcoverings, phthalate-free faux leather upholstery (FauxReal), and custom rugs exclusively to interior design and architecture professionals via a trade account model.
- Ownership category
- akta.pro rank
Parete Walls industry classification
Industry- Product category
- Decorative Wallcoverings
- NAICS
- Home Furnishings Retailers (44912), Paint and Wallpaper Retailers (44412), Leather and Hide Tanning and Finishing (31611)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Leather & Leather Products (3100)
- akta.pro primary industry
- Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)
- akta.pro secondary industries
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA), Vegan/Alternative Material Goods Manufacturing (PU/Plant-based/Mycelium) (IMAOAHAH)
Keywords
Where Parete Walls is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parete Walls business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Wallcovering Sales: One-time product sales of wallcoverings sold by yard, roll, or panel depending on product type. Gold Standard products sold by the yard. Various minimum order quantities apply.
- FauxReal Upholstery Sales: One-time product sales of faux leather upholstery fabric sold by the yard with varying minimums depending on product line.
- Custom Rug Sales: Custom rugs for individual customers, reflecting personal style.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Naturals/Solids - sold by yard with 8 yard minimum |
| Unit Pricing | Pay-as-you-go | Premium products - sold by yard with 12 yard minimum |
| Unit Pricing | Pay-as-you-go | Sisal products - sold by yard with 8 yard minimum |
| Unit Pricing | Pay-as-you-go | Murals - sold by panel with minimum panel requirements |
| Unit Pricing | Pay-as-you-go | String collections - sold by 9 yard roll |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Parete Walls product offering
Product offeringCore offering
Parete Walls manufactures and sells decorative wallcoverings (Basic Naturals, Handmade, Patterns & Murals, and smART Vinyl Type II), phthalate-free faux leather upholstery under its FauxReal brand, and custom rugs under the Shägg line. Sales are conducted primarily through a trade account program serving interior designers and architects, supplemented by direct e-commerce and showroom distribution from its Brooklyn, NY headquarters and NYC Metro warehouse.
Product overview
Parete Walls is a Brooklyn-based wallcovering and upholstery company operating through three main product categories: Walls (encompassing Basic Naturals, Handmade, Patterns & Murals, and smART Vinyl Type II products), Upholstery (centered on the FauxReal faux leather brand), and Rugs. The company positions itself as a trade-only supplier serving interior design and architecture professionals. The Spring 2026 Collection introduces new wallcovering patterns including Garden Party, Walk On The Wild Side, and A Little Chisme alongside expanded FauxReal Wax On Wax Off upholstery colors. Parete also collaborates with external designers including Papel Pintado, Wendy Morrison, and Caroline Lizarraga on select wallcovering patterns.
Differentiator
Problem solved
Functional benefit
Brands
- FauxReal: Faux leather upholstery brand featuring superior performance, phthalate-free materials, available in various colors and finishes including Ink & Denim Resistant and Waxed & Glazed collections.
Companies that use Parete Walls
Customer profileSegments2 records
Ideal customer profiles1 record
Parete Walls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Parete Walls partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Wendy Morrison DesigncoreCollaboration between Wendy Morrison Design and Parete resulting in the Tranquille Vibras collection. The design features cherry blossoms with a playful nod to Bob Marley, bringing serenity and rhythmic energy to interior spaces. Collection includes paperweave with smART Vinyl option.
- Papel PintadocoreMultiple collaborations with Papel Pintado including Palm Of My Hand (tropical deco-inspired design), Branching Out (maximalist palm tree rendition), and Giving Shade (ballroom-inspired tree design). Papel Pintado provides painterly, design-forward patterns that Parete produces on various substrates including sisal and Type II PVC.
- Caroline LizarragacoreCollaboration with artist Caroline Lizarraga resulting in Ese (H)ómbre - an ombre design paying tribute to early 90s Spanish power ballads with organic line work, painterly drips, and chromed metallics. Printed on smART Vinyl with metallic foil on non-woven backing.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Parete Walls competitors and assessment
Company assessmentDirect peers
- Schumacher: Iconic high-end home brand selling decorative fabrics, wallcoverings, and trimmings through designer trade accounts. Directly comparable to Parete's designer-driven wallcovering and upholstery model.
- MDC Wallcoverings: Commercial-focused wallcovering supplier with a strong Type II vinyl portfolio serving corporate, healthcare, and hospitality projects. Comparable on contract vinyl specifications and LEED-adjacent product positioning.
- York Wallcoverings: One of the largest North American wallcovering manufacturers offering residential and contract lines including Type II vinyl products. Comparable to Parete's smART Vinyl Type II range and broad substrate portfolio.
- The Rug Company: Designer-driven custom and artisan rug brand selling through interior designers and luxury retail. Directly comparable to Parete's Shägg custom rug offering and trade channel focus.
- Innovations Wallcoverings: Design-forward wallcovering brand offering textured, natural, and Type II vinyl lines to designers and architects. Comparable to Parete on design-led product positioning and trade channel.
- Carnegie Fabrics: Performance and sustainable textile supplier for commercial interiors with strong specification presence. Comparable to Parete on sustainability positioning, performance upholstery, and contract specification channels.
- Ultrafabrics: Manufacturer of high-performance polyurethane alternative leather upholstery used in hospitality, healthcare, and aviation. Closest direct comparable to Parete's FauxReal faux leather upholstery line.
- Phillip Jeffries: High-end wallcovering maker specializing in natural, textured, and specialty wallcoverings for residential and hospitality interiors. Directly comparable to Parete's premium naturals and handmade wallcovering categories and similar trade-channel positioning.
- Wolf-Gordon: Manufacturer of contract wallcoverings and textiles with a strong specification presence in commercial and healthcare interiors. Comparable to Parete on Type II vinyl and LEED-relevant specifications.
- Kravet: Major supplier of decorative fabrics, furniture, and trimmings to the interior design trade. Comparable to Parete's trade account-only sales motion and upholstery-by-the-yard model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Parete Walls social profiles
Digital presenceParete Walls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parete Walls leadership team
Management profileNumber of profiles
Parete Walls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parete Walls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parete Walls
What does Parete Walls do?
Parete Walls manufactures and sells decorative wallcoverings (Basic Naturals, Handmade, Patterns & Murals, and smART Vinyl Type II), phthalate-free faux leather upholstery under its FauxReal brand, and custom rugs under the Shägg line. Sales are conducted primarily through a trade account program serving interior designers and architects, supplemented by direct e-commerce and showroom distribution from its Brooklyn, NY headquarters and NYC Metro warehouse.
Is Parete Walls a public or private company?
Parete Walls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parete Walls founded?
Parete Walls was founded in 2021. It employs 1 to 10 people.
Where is Parete Walls based?
Parete Walls is headquartered in Brooklyn, United States, in the North America region.
How does Parete Walls make money?
Three revenue lines are on record. Wallcovering Sales are the primary driver. The others are fauxReal Upholstery Sales and custom Rug Sales.
Who are Parete Walls's main competitors?
Direct peers on record are Schumacher, MDC Wallcoverings, York Wallcoverings, The Rug Company, Innovations Wallcoverings, Carnegie Fabrics, Ultrafabrics, Phillip Jeffries, Wolf-Gordon and Kravet.
Does Parete Walls have an API?
No public API is recorded for Parete Walls.
What industry is Parete Walls in?
Parete Walls's product category is Decorative Wallcoverings. Its primary akta.pro industry code is CRAIALAF, Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers), with a secondary code of CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings). Its NAICS code is 44912 and its SIC code is 5700.