LIONWARE
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LIONWARE does
LIONWARE is a Singapore-headquartered audio-visual and unified communications (AV/UC) systems integrator operating across Singapore and Malaysia. The company designs, deploys, and supports enterprise collaboration infrastructure — including meeting-room systems, video-conferencing endpoints, and unified communications platforms — for enterprise and SMB clients, with physical delivery and support coverage in Kuala Lumpur, Selangor, Petaling Jaya, Johor Bahru, and Penang alongside its Singapore base.
The company's core offering sits at the intersection of UC platform resale (multi-vendor, spanning major collaboration suites), professional services for design and deployment of meeting-room and collaboration estates, and a managed-services layer for ongoing support and lifecycle management of the installed base. The business model is a hybrid of project-based integration revenue (hardware pass-through plus deployment services) and recurring managed-services contracts, which together generate the bulk of revenue.
LIONWARE's go-to-market is regional and channel-led, anchored by in-country delivery teams that allow it to compete for time-sensitive enterprise rollouts and ongoing support SLAs across the Singapore-Malaysia corridor. The company appears to operate as a privately held, founder-led mid-market integrator; the input does not disclose funding history, ownership structure, headcount, named enterprise logos, or financial metrics, which limits the depth of analysis possible on revenue scale, growth velocity, and customer concentration.
LIONWARE firmographics
Firmographics- Name
- LIONWARE
- Legal name
- LIONWARE SINGAPORE PTE. LTD.
- Website
- https://lionware.sg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LIONWARE industry classification
Industry- Product category
- Audiovisual & Unified Communications Systems Integration
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)
Keywords
Where LIONWARE is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
LIONWARE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales: Sale of professional video conferencing hardware including room systems, cameras, microphones, speakers, headsets, speakerphones, wireless presentation devices, and display solutions from major technology brands. Products range from huddle room equipment to large boardroom installations.
- Professional Services: Systems design, installation, testing, commissioning, and maintenance services for video conferencing infrastructure. Includes on-site surveys, network integration, audio/video calibration, project management, deployment, extended warranty programs, and end-user training.
- Service & Maintenance Subscriptions: Ongoing service and subscription renewals with remote and on-site support services, repair and maintenance offerings. Extended warranty programs provide ongoing revenue from installed customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Video Conferencing Systems |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
LIONWARE product offering
Product offeringCore offering
LIONWARE is a Singapore-based audiovisual and unified communications value-added reseller and systems integrator. It sells and integrates video conferencing hardware (cameras, microphones, speakers, headsets, speakerphones, video bars, room systems), wireless presentation and conferencing devices, and unified communications peripherals from leading global brands, bundled with professional services including on-site surveys, systems design, installation, commissioning, and ongoing maintenance. The company also operates a direct e-commerce storefront distributing the same partner brands to customers in Singapore and internationally.
Product overview
LIONWARE is a one-stop technology solutions provider specializing in audiovisual, video conferencing, wireless presentation, and unified communications solutions for organizations of all sizes. The company offers a comprehensive portfolio including video conferencing systems (with Microsoft Teams Rooms and Zoom Rooms specializations), wireless presentation and conferencing solutions, unified communications and hybrid working solutions, and professional services for design, installation, and maintenance. LIONWARE distributes and integrates products from leading technology partners including Logitech (video conferencing cameras, headsets, webcams, speakerphones), EPOS (premium headsets, speakerphones, video bars), Bose (Videobar conferencing devices), Barco (wireless presentation and conferencing), Yealink (IP phones, video conferencing, headsets), Poly (headsets, speakerphones, video conferencing), and other brands. The portfolio spans over 500+ SKUs of enterprise-grade communication and collaboration equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Conferencing Solutions Complete video conferencing systems including cameras, audio equipment, and room hardware designed for huddle rooms, small, medium, and large boardrooms. Certified for Microsoft Teams, Zoom, Cisco Webex, Google Meet, and other major UC platforms. Sold to mid-market and enterprise organizations.
- Microsoft Teams Rooms Microsoft Teams Rooms solution that transforms meeting spaces into intelligent collaborative environments using specialized audio and video equipment optimized for Microsoft Teams, delivered for organizations of all sizes.
- Zoom Rooms Zoom Rooms certified solution providing purpose-built physical and virtual meeting environments designed to enhance collaboration during Zoom meetings for organizations of all sizes.
- Wireless Presentation & Conferencing Solutions Wireless presentation and conferencing systems that enable cable-free content sharing from laptops, tablets, and smartphones, and one-click wireless connection to room cameras, microphones, speakers, sound bars, and displays for hybrid meetings. Compatible with Microsoft Teams, Zoom, and Google Meet.
- Office Headsets & Conference Speakerphones Professional office headsets (over 500+ SKUs across wireless Bluetooth, DECT, and wired variants) and conference speakerphones from leading manufacturers, certified for Microsoft Teams, Zoom, Cisco Webex, and Google Meet, for office, home, and hybrid work environments.
- VC Systems Design, Installation, Commissioning & Maintenance Services End-to-end professional services for video conferencing deployments, including on-site survey, systems design and configuration, security and network/BYOD assessment, hardware/software integration, network integration, audio/video calibration, project management, mounting, electrical and cabling works, installation, testing, commissioning, extended warranty programs, service and subscription renewals, remote and on-site support, repair and maintenance, and end-user training.
- Physical Security Solutions (Verkada) Physical security solutions including video surveillance and access control systems distributed as an authorized Verkada partner for organizations seeking integrated security infrastructure.
Quantifiable outcome
- Seamless integration of video conferencing platforms including Microsoft Teams, Zoom, Cisco Webex, and Google Meet
- +1 more outcomes
Companies that use LIONWARE
Customer profileSegments3 records
Ideal customer profiles2 records
LIONWARE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature3 records
LIONWARE partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft Teams Rooms certified partner offering integrated video conferencing solutions optimized for Microsoft Teams platform. Provides hardware and software integration for Teams-enabled meeting rooms from small huddle spaces to large boardrooms.
- ZoomcoreZoom Rooms certified partner delivering purpose-built physical and virtual environments for Zoom video conferencing platform. Solutions designed to enhance collaboration during meetings with specialized audio and video equipment.
- Google MeetcoreProvides Google Meet certified video conferencing solutions for organizations using Google's collaboration platform.
- BarcocoreBarco Clickshare authorized partner - #1 leading provider in wireless conferencing, presentation and meeting collaboration. Offers wireless content sharing with one click, no cables or software required.
- Bose ProfessionalcoreBose Professional authorized partner offering Videobar VB-S and VB1 all-in-one USB conferencing devices with premium audio and video performance for huddle spaces and small to medium meeting rooms.
- CiscocoreCisco video conferencing partner offering high-definition cameras, codecs, collaboration endpoints, and platforms including Cisco Webex with screen sharing, document sharing, chat, and whiteboarding capabilities.
- JabracoreJabra authorized partner distributing professional audio and video conferencing equipment including headsets, speakerphones, and video bars designed to enhance communication and collaboration in virtual meetings.
- LogitechcoreLogitech authorized partner (Logitech Singapore Authorized Partner) offering comprehensive video conferencing hardware including Rally camera systems, Rally Bar video bars, MeetUp, webcams, headsets, speakerphones, and collaboration software.
- Poly (Polycom)corePoly authorized partner distributing audio and video communication solutions including cameras, audio equipment, room systems, and software applications for video calls and conferences.
- EPOS SennheisercoreEPOS authorized partner offering premium audio products including headsets, microphones, and speakerphones with BrainAdapt technology for enhanced video conferencing experiences.
- YealinkcoreYealink authorized partner distributing communication and collaboration technology including video conferencing cameras, audio devices, conference room equipment, IP phones, and meeting room systems.
- NeatcoreNeat authorized partner offering user-friendly video conferencing platform for virtual meetings with high-quality video and audio calls, screen sharing, chat messaging, and collaboration tools.
- ShurecoreShure authorized partner distributing professional audio equipment including microphones, wireless systems, in-ear monitors, and conferencing solutions for high-quality sound and reliable performance.
- CrestroncoreCrestron authorized partner offering audio, video and USB solutions, presentation and conferencing systems, scheduling, and unified communications integration.
- AVercoreAVer authorized partner distributing video conferencing cameras known for reliability and user-friendly interface, enabling efficient virtual meetings and collaborations.
- MaxhubcoreMaxhub authorized partner offering interactive displays, video conferencing systems, and smart meeting room solutions including touch-screen capabilities and integrated digital whiteboarding.
- ScreenBeamcoreScreenBeam authorized partner distributing wireless display technology that streams content from devices to larger screens without cables using Wi-Fi for screen mirroring and presentations.
- SamsungcoreSamsung authorized partner distributing commercial display and visual communication solutions for meeting room and conferencing environments.
- SennheisercoreSennheiser authorized partner offering professional microphones, wireless systems, and video conferencing audio solutions.
- VerkadacoreVerkada authorized partner distributing physical security solutions including video surveillance and access control systems.
- ErgotronminorErgotron authorized partner distributing ergonomic workplace solutions including monitor mounts, charging systems, and mobile carts for optimal technology use.
- AudioCodesminorAudioCodes authorized partner distributing voice networking and media processing solutions enabling integration of voice, data, and video into communication systems.
Scale indicators2 records
Expansion highlights3 records
LIONWARE competitors and assessment
Company assessmentDirect peers
- AVI-SPL: Largest global AV integrator offering design, deployment, and managed services for video conferencing and collaboration environments. Directly comparable multi-vendor integrator model serving enterprise customers, though at vastly larger global scale.
- Whitlock: US-based AV integrator delivering video conferencing, collaboration, and digital signage solutions with manufacturer-authorized partner status. Operates a similar design-to-services workflow for enterprise customers.
- Avidex: AV solutions provider offering design, integration, and managed services for video collaboration environments. Directly comparable in combining hardware distribution with professional integration services.
- Kinly: Global AV and unified communications integrator with strong presence in EMEA and APAC. Comparable in combining certified-partner hardware reselling with design, installation, and managed services for enterprise meeting rooms.
- Spinitar: AV integrator specializing in design-build collaboration and audiovisual solutions for corporate, education, and government markets. Comparable certified partner model across Microsoft Teams, Zoom, and Crestron ecosystems.
- CCS Presentation Systems: AV integrator delivering unified communications, video conferencing, and collaboration solutions across the US. Closely aligned as a multi-vendor integrator with professional services.
- PSNI Global Alliance: Network of AV integrators providing standardized delivery of audiovisual and collaboration solutions worldwide. LIONWARE's profile mirrors individual PSNI member firms in service scope.
Broad incumbents
- Connection: Enterprise IT solutions provider distributing hardware, software, and AV/collaboration products. Comparable in selling headsets, video bars, and conferencing gear to enterprise customers via a hybrid model.
- CDW: Large multi-billion-dollar IT hardware reseller covering endpoints, peripherals, networking, and AV/collaboration. Broader and far larger than LIONWARE but competes for enterprise hardware budget.
- Insight Enterprises: Global IT solutions and hardware reseller with collaboration/AV practice. Overlaps LIONWARE on UC endpoint distribution but operates at much larger scale across broader IT categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LIONWARE social profiles
Digital presenceLIONWARE financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIONWARE leadership team
Management profileNumber of profiles
LIONWARE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIONWARE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIONWARE
What does LIONWARE do?
LIONWARE is a Singapore-based audiovisual and unified communications value-added reseller and systems integrator. It sells and integrates video conferencing hardware (cameras, microphones, speakers, headsets, speakerphones, video bars, room systems), wireless presentation and conferencing devices, and unified communications peripherals from leading global brands, bundled with professional services including on-site surveys, systems design, installation, commissioning, and ongoing maintenance. The company also operates a direct e-commerce storefront distributing the same partner brands to customers in Singapore and internationally.
Is LIONWARE a public or private company?
LIONWARE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LIONWARE founded?
LIONWARE was founded in -1. It employs 1 to 10 people.
Where is LIONWARE based?
LIONWARE is headquartered in Singapore, Singapore, in the Asia region.
How does LIONWARE make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are professional Services and service & Maintenance Subscriptions.
Who are LIONWARE's main competitors?
Direct peers on record are AVI-SPL, Whitlock, Avidex, Kinly, Spinitar, CCS Presentation Systems and PSNI Global Alliance. Broad incumbents are Connection, CDW and Insight Enterprises.
Does LIONWARE have an API?
No public API is recorded for LIONWARE.
What industry is LIONWARE in?
LIONWARE's product category is Audiovisual & Unified Communications Systems Integration. Its primary akta.pro industry code is CRACABAJ, Business/Enterprise IT Hardware Retail (Workstations, Servers, POS). Its NAICS code is 44921 and its SIC code is 5734.