It-planet Gmbh
IT-Planet GmbH is a German B2B and B2G reseller founded in 2018 that sells new and in-house refurbished enterprise IT hardware (network, servers, storage, UPS) from 30-plus vendors to startups, corporations, and public institutions worldwide.
- Company typePrivate
- Founded2018
- HeadquartersMagdeburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What It-planet Gmbh does
IT-Planet GmbH is a privately held German IT hardware reseller founded in 2018 and headquartered in Magdeburg. The company operates a B2B and B2G e-commerce platform selling both new and professionally refurbished enterprise IT equipment — network hardware (switches, routers, firewalls, wireless), servers, storage, and uninterruptible power supply / PDU systems — sourced from over 30 manufacturers including Cisco, HPE Aruba, Juniper Networks, APC, Fortinet, Dell, Lenovo, NetApp, and SonicWall. Refurbished units are processed in-house by certified technicians under the IT-Remarketing service, carrying a 3-year warranty extendable to 10 years versus a minimum 2-year warranty on new hardware.
The company monetizes through one-time hardware sales, recurring SmartCare service packages positioned as a lower-cost alternative to Cisco SmartNet or HP Care Pack, a buy-back and refurbish loop on used equipment, and flexible financing including leasing and rent-to-buy. Pricing is predominantly quote-based with dedicated personal account managers handling each B2B and B2G customer across multiple customer segments (startups, mid-sized firms, corporations, government agencies, hospitals, and schools). Tier-1 vendor designations (APC Elite Partner, Extreme Networks Authorized Partner, Lenovo Silver Partner, Eaton Premium Partner, SonicWall Gold Mastery, Zebra Authorized Reseller) underpin access to inventory, partner pricing, and co-marketing.
IT-Planet runs a global distribution footprint with worldwide shipping via DHL, FedEx, and UPS, supporting 21+ currencies and multiple storefront languages. Go-to-market combines the online shop, content marketing (blog, buyer guides, case studies), email/newsletter, social media, and direct enterprise sales. The company has been recognized with APC's eCommerce Rising Star 2023 and Green Impact Award 2025, and holds a Trusted Shops trust certification. No external funding, parent company, or public financial disclosures are present in the available data.
It-planet Gmbh firmographics
Firmographics- Name
- It-planet Gmbh
- Legal name
- IT-Planet GmbH
- Website
- https://it-planet.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IT-Planet GmbH is a German B2B and B2G reseller founded in 2018 that sells new and in-house refurbished enterprise IT hardware (network, servers, storage, UPS) from 30-plus vendors to startups, corporations, and public institutions worldwide.
- Ownership category
- akta.pro rank
It-planet Gmbh industry classification
Industry- Product category
- Enterprise IT Hardware Reseller
- NAICS
- Computer Systems Design and Related Services (54151), Consumer Electronics and Appliances Rental (532210)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Rental & Leasing (7377), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
- akta.pro secondary industry
- Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)
Keywords
Where It-planet Gmbh is headquartered
LocationHeadquarters
- HQ city
- Magdeburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
It-planet Gmbh business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Hardware Sales: Sales of new and refurbished/refurbished IT hardware including network equipment (switches, routers, transceivers, modules, firewalls), servers, storage, and power supply systems (UPS, PDU). Products sourced from major manufacturers like Cisco, HPE Aruba, Juniper Networks, APC, Dell, and others.
- IT-Remarketing Services: Refurbishment and remarketing of used IT hardware. The company buys used IT hardware and restores it in-house through certified technicians.
- SmartCare Service Packages: Customized service packages for hardware and software support, offered as an alternative to manufacturer support contracts.
- Leasing and Rent-to-Buy: Flexible financing options including leasing and rent-to-buy models for IT hardware purchases.
- IT Hardware Buyback: The company also purchases/buys IT hardware from customers looking to dispose of or upgrade their equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Hardware - 2 Year Warranty |
| One time/ perpetual license | Pay-as-you-go | Refurbished Hardware - 3 Year Warranty |
| Subscription | Annual | SmartCare Service Packages |
| Other | Multi-year contract | Leasing Options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
It-planet Gmbh product offering
Product offeringCore offering
IT-Planet GmbH sells new and refurbished enterprise IT hardware (network equipment, servers, storage, UPS/power systems, Auto-ID devices) from over 30 manufacturers including Cisco, HPE Aruba, Juniper, APC, Dell, Lenovo and Fortinet. The company operates an e-commerce platform alongside direct enterprise sales with dedicated personal account managers, and offers in-house refurbishment (IT-Remarketing) plus customizable SmartCare service packages as a cost-effective alternative to manufacturer support contracts such as Cisco SmartNet or HP Care Pack.
Product overview
IT-Planet GmbH is a B2B/B2G online reseller of IT hardware operating since 2018 from Magdeburg, Germany. The company offers a comprehensive portfolio of network equipment (switches, routers, firewalls, wireless), servers (rack, tower, edge), storage solutions, and power supply systems (UPS, PDUs) from over 30 major brands including Cisco, HPE Aruba, Juniper, APC, Fortinet, Dell, Lenovo, and NetApp. The product offering spans both new and professionally refurbished hardware, with in-house IT-Remarketing (refurbishment) services performed by certified technicians. Additional offerings include the IT-Planet SmartCare service package (alternative to manufacturer support contracts), flexible leasing options, and the sale of End-of-Life/End-of-Service products. The company provides minimum 2-year warranties on new items and 3-year warranties on refurbished hardware, with optional extensions up to 10 years.
Differentiator
Problem solved
Functional benefit
Brands
- IT-Planet SmartCare: Service packages for hardware or software support, offered as a cost-effective alternative to manufacturer services like Cisco SmartNet or HP Care Pack.
Products and services
- IT-Planet SmartCare
Quantifiable outcome
- 66% cost savings on IT infrastructure through refurbished hardware
- +1 more outcomes
Companies that use It-planet Gmbh
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
It-planet Gmbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
It-planet Gmbh partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- APC by Schneider ElectriccoreOfficial Elite Partner of APC by Schneider Electric - the highest partnership tier. Specializes in UPS (uninterruptible power supply) systems, power protection, and IT infrastructure solutions. IT-Planet offers comprehensive APC product portfolio including Smart-UPS, Smart-UPS On-Line, power distribution units (PDU), and APC Factory Renewed products. Winner of Green Impact Award 2025 and eCommerce Rising Star 2023.
- Extreme NetworkscoreAuthorized Partner for Extreme Networks products including switches, wireless access points, and network management solutions.
- LenovocoreSilver PC Partner status for Lenovo products including servers and workstations. Offers exclusive partner pricing and conditions.
- EatoncorePremium Partner for Eaton power supply products including UPS systems, power distribution, and power quality solutions.
- SonicWallcorePartner with Gold Mastery status for SonicWall network security products including firewalls, VPN, and security solutions.
- CyberPowerminorPartner for CyberPower UPS and power protection products.
- Zebra TechnologiescoreAuthorized Reseller for Zebra Technologies products including barcode scanners, RFID readers, and mobile computers.
- Overland-TandbergminorPartner for Overland-Tandberg storage solutions including RDX cartridges, tape drives, and data backup systems.
- DHLminorPrimary logistics partner for package delivery within Germany and internationally. Offers delivery tracking and scheduling services.
- FedExminorInternational shipping partner for global deliveries outside Germany.
- UPSminorInternational shipping partner for global deliveries.
- Trusted Shops AGminorProvides customer review and trust certification services, enabling IT-Planet to display trusted buyer protection badges and collect customer reviews.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
It-planet Gmbh competitors and assessment
Company assessmentBroad incumbents
- CANCOM SE: Major German-headquartered IT services provider and reseller with thousands of employees across DACH. Competes with IT-Planet in enterprise hardware procurement, networking, and managed services for mid-market and public-sector customers, but operates a far broader portfolio including cloud and managed services.
- ALSO Group: Pan-European IT distribution platform offering logistics, financing, and services across thousands of resellers. Overlaps with IT-Planet's wholesale of Cisco/HPE/APC hardware and ITAD-style services, but ALSO is a broad-line distributor serving SMBs and enterprises, not a niche refurbisher.
- Bechtle AG: Germany's largest IT reseller and systems integrator with ~15,000+ employees and broad enterprise/government coverage. Overlaps with IT-Planet across new enterprise hardware (Cisco, HPE, Lenovo, APC) but at vastly greater scale and with full managed services. Comparable because it competes for the same B2B/B2G hardware procurement budgets.
Regional players
- CXtec: US-based reseller of new and refurbished networking and server hardware with proprietary warranty/support programs. Comparable business model to IT-Planet (Cisco/HPE refurbishment + extended warranty + managed services) but serves North America rather than Europe.
- Network Hardware Resale (NHR): US-based specialist in pre-owned Cisco, HPE and Juniper networking equipment with global resale channels. Directly comparable to IT-Planet's networking-equipment refurbishment and EOL/EOS support offering, but primarily serves North American enterprise and service-provider buyers.
- Curvature: US-headquartered third-party maintenance and refurbished IT hardware provider for Cisco, HPE and Dell. Comparable to IT-Planet's SmartCare-style support services and refurbishment model, but operates at larger scale in North America with a global delivery footprint.
Direct peers
- TIM AG: German value-add IT distributor focused on enterprise networking, server and storage products from HPE Aruba, Cisco, Dell and APC. Comparable in mid-market European B2B/B2G go-to-market and brand portfolio overlap with IT-Planet, though TIM does not emphasize refurbishment.
- AfB gGmbH: Germany/Europe-based IT refurbishment non-profit that buys, refurbishes and remarkets used enterprise hardware. Closest comparable to IT-Planet's IT-Remarketing business model, multi-brand portfolio and focus on cost-conscious B2B/B2G buyers, though AfB operates through social-employment workshops.
- Bluechip Computer AG: German B2B IT systems provider offering branded servers, workstations and storage as both manufacturer and reseller. Comparable mid-sized German competitor to IT-Planet in enterprise hardware procurement and B2B/B2G sales, though more focused on own-brand manufacturing than refurbishment.
- BB-Net Media GmbH: German IT refurbisher specializing in processing, remarketing and certifying used enterprise hardware from vendors like HPE, Dell and Cisco. Directly comparable to IT-Planet's IT-Remarketing service, with similar value proposition around certified quality, warranty, and resale into B2B/B2G channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
It-planet Gmbh social profiles
Digital presenceIt-planet Gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
It-planet Gmbh leadership team
Management profileNumber of profiles
Profiles1 record
It-planet Gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
It-planet Gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about It-planet Gmbh
What does It-planet Gmbh do?
IT-Planet GmbH sells new and refurbished enterprise IT hardware (network equipment, servers, storage, UPS/power systems, Auto-ID devices) from over 30 manufacturers including Cisco, HPE Aruba, Juniper, APC, Dell, Lenovo and Fortinet. The company operates an e-commerce platform alongside direct enterprise sales with dedicated personal account managers, and offers in-house refurbishment (IT-Remarketing) plus customizable SmartCare service packages as a cost-effective alternative to manufacturer support contracts such as Cisco SmartNet or HP Care Pack.
Is It-planet Gmbh a public or private company?
It-planet Gmbh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was It-planet Gmbh founded?
It-planet Gmbh was founded in 2018. It employs 11 to 50 people.
Where is It-planet Gmbh based?
It-planet Gmbh is headquartered in Magdeburg, Germany, in the Europe region.
How does It-planet Gmbh make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are IT-Remarketing Services, smartCare Service Packages, leasing and Rent-to-Buy and IT Hardware Buyback.
Who are It-planet Gmbh's main competitors?
Broad incumbents on record are CANCOM SE, ALSO Group and Bechtle AG. Regional players are CXtec, Network Hardware Resale (NHR) and Curvature. Direct peers are TIM AG, AfB gGmbH, Bluechip Computer AG and BB-Net Media GmbH.
Does It-planet Gmbh have an API?
No public API is recorded for It-planet Gmbh.
What industry is It-planet Gmbh in?
It-planet Gmbh's product category is Enterprise IT Hardware Reseller. Its primary akta.pro industry code is BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire), with a secondary code of BPALAIAI, Enterprise Hardware Recycling (Servers, Storage, Networking). Its NAICS code is 54151 and its SIC code is 5045.