Plantmore.com - for the climate

What Plantmore.com - for the climate does

Plantmore.com is a Swedish climate investment platform founded in 2018 that sells traceable tree planting and carbon offset products to corporate B2B customers, with operations headquartered in Borås, Sweden and primary planting capacity in Lithuania, supplemented by Latvia and Sweden. The company operates a cloud-based e-commerce storefront integrated with an internal API that tracks every planting via GPS coordinates and issues verified digital certificates, media kits, and customer-branded reporting dashboards. Its product portfolio spans 11 distinct SKUs including Plant Per Goal (per-order/per-product), Plant to Absorb (per-tonne CO2 offset), Plant per Employee (annual per-capita subscription), Plant Subscription (monthly recurring), Plant Now (bulk planting), Sustainable Gift (certificate-based gifting), Plant in Sweden, Bio Diversity, Hand in Hand (combined poverty alleviation and tree planting), Tree Model (physical wooden gift), and a co-branded Uniqorna SKU. Underneath, the company owns or has direct land partnership agreements with forestry operators in the Baltic region, with planting executed by locally trained workforce and approved by Swedish Länsstyrelsen for domestic projects.

The business model combines one-off transaction fees (40 SEK per tree for bulk, 400 SEK per tonne of CO2, 47.5 EUR per gift), recurring subscriptions (4,000 SEK per 100 trees per month; 3,200 SEK per employee per year), specialty projects (50,000 SEK per hectare in Sweden, 29,400 SEK for biodiversity projects), and physical product sales (79 SEK per wooden tree model). Go-to-market is hybrid: direct enterprise sales led by CEO William Larsson with dedicated partner Sales/2Grow (Per Malmström), plus a self-serve multi-language e-commerce site (Swedish, English, German) for smaller orders and consumer purchases. Customer segments span mid-market to enterprise across manufacturing, automotive, real estate, energy, telecom, film, and interiors, with named logos including Miele, Volvo, Nordisk Film (25,000 trees), Tarkett, Fortum, Cellnex, and Svenska Bostäder. The company is wholly owned by holding company UWL AB, which reinvests all returns into the business.

Name

Plantmore.com - for the climate

Legal name

Plantmore AB

Website

https://plantmore.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Plantmore.com is a Swedish B2B climate investment platform founded in 2018 that sells traceable tree planting and carbon offset products — including subscriptions, per-employee, and gifting SKUs — to over 100 companies across Europe, with planting operations in Lithuania, Latvia, and Sweden.

Ownership category

akta.pro rank

Product category

Carbon Offset Services

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Agroforestry & Perennial Cropping Systems (EUABABAD)

akta.pro secondary industries

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)

Keywords

• Carbon offset services
• Tree planting platform
• Climate investment services
• CO2 compensation partners
• Corporate sustainability gifts

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tree Planting Transactions: One-time transaction fees for tree planting services. Customers purchase trees at various price points (40 SEK per tree for bulk orders) with pricing tiers based on order volume. Each transaction includes the actual planting cost plus certificates and media kits.
2. Plant Subscription: Recurring monthly subscription model where companies commit to planting a set number of trees per month (e.g., 100 trees/month for 4,000 SEK). Provides predictable recurring revenue and customer retention through long-term climate partnerships.
3. Sustainable Gift Products: Sale of physical wooden tree models (79 SEK each) that come with a planted tree. Premium gift packages include certificates and customization with company logos. These products serve as both gifts and climate action vehicles.
4. Biodiversity and Specialty Projects: Custom environmental projects including biodiversity initiatives (29,400 SEK for 2,000 m²), Sweden-specific planting (50,000 SEK per hectare), and Hand in Hand poverty alleviation packages (20,000 SEK). These higher-value projects involve multi-stakeholder partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Plantmore.com sells tree planting and carbon offset services to companies and individuals, primarily planting in the EU (Lithuania, Latvia, Sweden) under a 100% planting guarantee, with API-tracked coordinates, CO2 binding calculations, automated PDF certificates, and media kits. The core lineup includes structured per-order, per-employee, per-tonne, subscription, and gift-priced tree planting products, plus physical wooden tree model gifts and co-branded offerings. All planting is owned or partner-managed by the company, giving it traceability from order to verified tree in the ground.

Product overview

Plantmore.com is a climate investment platform offering multiple tree planting services as distinct products. The core offerings include Plant Per Goal (per order/product/lead), Plant to Absorb (CO2 offset by tonnage), Plant per Employee (annual per capita offset), Plant Subscription (monthly), Plant Now (direct planting), and Sustainable Gift (certificate-based gifting). Additional products include Plant with Uniqorna (co-branded), Plant in Sweden (domestic), Plant with Hand in Hand (international charity combined), Tree Model (physical decorative piece with embedded planting commitment), and Bio Diversity (biodiversity projects). All offerings include a 100% planting guarantee and are anchored in EU-based tree planting with digital tracking and certificates.

Differentiator

Problem solved

Functional benefit

Brands

• Plant in Sweden: Tree planting service specifically for Swedish reforestation projects on agricultural and pasture land in Sweden
• Hand in Hand Partnership
• Tree Model

Products and services

• Plant Per Goal Service that lets companies plant a tree per order, per product sold, or per customer/lead collected, framed as a climate-smart alternative to marketing campaigns. Includes the 100% Planteringsgaranti (Planting Guarantee), CO2 binding, Media Kit, four certificates, and a dedicated customer page on plantmore.com. Priced at 40 SEK per tree with volume discounts for larger plantings.
• Plant to Absorb Carbon offset service for companies that know their emissions, sold per tonne of CO2 at 400 SEK/tonne (with 20 trees binding 1 tonne CO2). Includes 100% Planteringsgaranti, CO2 binding, Media Kit, four certificates, and a customer page.
• Plant per Employee Annual employee climate benefit that plants 160 trees per employee per year, binding approximately 8 tonnes CO2 per person per year at 3,200 SEK per employee per year. Includes 100% Planteringsgaranti, CO2 binding, Media Kit, a certificate, and customer page.
• Plant Subscription Monthly recurring tree planting subscription at 4,000 SEK per 100 trees/month (equivalent to 5 tonnes CO2/year). No notice period, includes 100% Planteringsgaranti, Media Kit, certificates, and a digital impact report.
• Plant Now Direct bulk tree planting service at 40 SEK per tree with a minimum of 1,000 trees (40,000 SEK), binding 50 tonnes CO2 per 1,000 trees. Includes a digital certificate and media kit, with larger plantings priced via sales contact.
• Sustainable Gift Certificate-based sustainable gift that plants trees for clients and partners, priced at 47.5 EUR (~500 SEK) and including 1 tonne CO2 offset (20 trees), a high-resolution A4 PDF certificate, the 100% Planting Guarantee, and optional company branding.
• Plant with Uniqorna Co-branded tree planting product with 10% extra trees planted as a premium service, priced at 4 EUR per tree (~44 SEK). Includes 100% Planting Guarantee, CO2 binding, Media Kit, and one digital certificate.
• Plant in Sweden Tree planting service on Swedish residual, agricultural, and grazing land approved by Länsstyrelsen, with planting of mainly deciduous trees (willow, rowan) for biodiversity and carbon sequestration. Priced at 50,000 SEK per hectare with a 0.5 hectare minimum (25,000 SEK), including 2,000 trees per hectare, films, pictures, and certificates.
• Plant with Hand in Hand Combined package at 20,000 SEK that splits funds 50/50 between EU tree planting (Sweden, Lithuania, Latvia) and Hand in Hand training for small-scale farmers in India and East Africa. Includes API tracking and coordinates.
• Bio Diversity Biodiversity project in Sweden priced at 29,400 SEK per 2,000 m², including before/after measurements, leakage control for phosphorus and chemicals, planting of deciduous trees and bushes, pollinator-friendly environments, certificates, and climate reporting.
• Tree Model (Trädmodell) Physical wooden tree-shaped decorative piece (10 x 15.5 cm), bilingual Swedish/English, usable as a mug coaster, Christmas ornament, or car decoration, priced at 79 SEK including shipping (VAT excluded). One real tree is planted for each unit sold.

Quantifiable outcome

• 20 trees bind 1 tonne CO2 over tree lifetime
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• BillmatecoreTechnology or IntegrationPayment processing partner providing secure, flexible payment options for Plantmore's e-commerce platform. Billmate enables multiple payment methods for Swedish and international customers, improving checkout conversion rates.
• UWL AB (Parent Company)coreOthersParent company and green management firm that owns Plantmore.com Group AB. UWL AB takes a 'lifetime' perspective with all funds reinvested into the business. Focuses on sustainable companies.
• Hand in HandflagshipStrategic or Co-development PartnerInternational poverty alleviation organization. Joint product combines tree planting in EU (50% of package price) with support for small-scale farmers in India and East Africa (50%). Focus on women entrepreneurs, sustainable farming practices, and biodiversity. Plantmore provides 20,000 SEK packages split 50/50 between Hand in Hand programs and EU tree planting.
• Sales/2Grow (Per Malmström)coreGTM or Marketing PartnerSales partnership with Per Malmström representing Plantmore in sales activities. Extends Plantmore's sales capacity and customer acquisition reach in the Swedish market.
• John Larsson (Advisor)minorOthersMember of Plantmore's Advisory Board, providing strategic guidance to the company.
• SIA Lettskogolen (Latvia)coreOthersLatvian land owner and partner managing planting operations in Latvia. Part of Plantmore's network of forestry partners enabling Baltic expansion. William Larsson serves as land owner contact for Latvia operations.
• UniqornaminorGTM or Marketing PartnerAlcohol-free mousse brand partnership. Joint product 'Plant with Uniqorna' includes 10% extra trees as premium service. Shared values around environmental responsibility and giving back.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Treedom: European B2B and B2C tree-planting platform with farmer-network planting across the Global South, photos and GPS tracking per tree, and corporate gifting/sustainability products. Most direct comparison to Plantmore on product, GTM, and traceability narrative.
• Plant-for-the-Planet: Global non-profit tree-planting platform offering B2B carbon offset and corporate partnership programs. Competes on the same per-tree and per-tonne CO2 product framing and brand-led climate positioning.
• One Tree Planted: Non-profit running reforestation projects in North America, Latin America, Africa, and Asia with B2B partnership and corporate planting products. Direct peer in the B2B tree-per-sale/per-month offering category.
• Reforestum: European platform offering B2B carbon offsetting through verified reforestation projects with certificate-based traceability. Closest direct competitor on EU-based tree-planting product and certificate deliverable.

Emerging players

• Pachama: Marketplace for nature-based carbon credits using satellite verification; B2B focus. Comparable as a tech-enabled traceability player in the voluntary carbon market, but more focused on credit brokerage than planting operations.
• Klima (KlimaCo): Consumer and SMB-focused carbon offset app purchasing verified credits including nature-based projects. Comparable on productized offset offerings though tilted toward app-led B2C.
• Mossy Earth: Subscription-based nature restoration membership planting trees and rewilding ecosystems in Europe and globally. Overlaps with Plantmore's subscription and biodiversity project lines.

Broad incumbents

• Ecosia: Search engine funding tree planting projects globally; offers a 'Ecosia for Organizations' and climate-action products. A larger incumbent with overlapping climate-tree-planting narrative but B2C-led distribution.
• myclimate: Swiss non-profit offering corporate carbon offset, tree-planting, and broader climate action portfolios. Larger incumbent competing in the same B2B European offset market.

Others

• Hand in Hand (Hand in Hand India): Plantmore's named poverty-alleviation partner for the Hand in Hand package product. Included as an ecosystem peer (partner rather than competitor) because the joint offering is a published SKU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/plantmorecom
• LinkedInlinkedin.com/company/treevaa
• Instagraminstagram.com/plantmorecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plantmore.com - for the climate