Lojack (car Security S.a)

What Lojack (car Security S.a) does

Strix (operating under the legal entities Oleiros S.A., Car Security S.A., and Aplicación Tecnológica S.A., and historically branded as LoJack Argentina) is an Argentine-headquartered security and tracking technology company founded in 1998 and rebranded to Strix in 2016. The company builds GPS-based vehicle tracking and satellite-assisted recovery systems, supported by a 24/7 proprietary operations center and dedicated field recovery units, serving individual vehicle owners (cars and motorcycles), enterprise fleet operators, homes and businesses with monitored alarms, and families via personal safety applications. Strix operates across Argentina, Chile, and Uruguay with regional offices in Santiago and Montevideo and a reported base of over 750,000 customers.

The technology stack combines discreetly installed GPS hardware with iOS/Android mobile applications, a web-based fleet management portal (Strix Flotas), and integration APIs (REST and TCP CAESSAT). The platform supports configurable event alerting (up to 40 event combinations), geofencing, temperature monitoring for cold chain, fuel consumption analytics, driver behavior profiling, and a Premium Analytics tier integrated with Microsoft Power BI. The fleet product line includes a Maintenance Module launched in 2024 and is being marketed through vertical-specific use cases covering transportation, refrigerated transport, agriculture, hazardous materials, and last-mile delivery. Consumer sub-brands extend the portfolio into pet tracking (Strix Pets), personal care (Strix Care), and valuables tracking (Strix en tus Cosas).

Strix generates revenue primarily through recurring monthly and annual subscriptions priced in Argentine pesos, one-time installation and activation fees (often waived with 12-month minimum commitments), and hardware add-on sales (fuel cut-off modules, panic buttons, temperature and door sensors, CAN BUS telemetry). Distribution combines direct channels (e-commerce storefront tiendastrix.com.ar, phone sales, owned branches and authorized installation points), insurance company partnerships offering Strix as a discounted policy add-on, a producer agent network for channel acquisition, and a regional enterprise sales team covering all Argentine provinces. The company is registered as a data controller with Argentina's AAIP, certified by CESVI, and holds IAATI membership.

Name

Lojack (car Security S.a)

Legal name

Oleiros S.A.

Website

https://strix.com.ar

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Strix (formerly LoJack Argentina, operating as Car Security S.A.) is an Argentine-headquartered IoT security and tracking company serving individual vehicle owners and enterprise fleet operators across Argentina, Chile, and Uruguay with GPS tracking, satellite-assisted vehicle recovery, monitored alarms, and fleet management platforms.

Ownership category

akta.pro rank

Product category

Vehicle Security and Tracking Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Guards and Patrol Services (561612)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Geofencing, Security & Theft Recovery (TLABAJAJ)

akta.pro secondary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

Keywords

• Vehicle tracking services
• Fleet management platform
• GPS recovery assistance
• Monitored security alarms
• Personal safety applications

Headquarters

HQ city

Olivos

HQ country

Argentina

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly/Annual Subscription Services: Recurring subscription fees for vehicle tracking, recovery assistance, and fleet management services. Billed monthly or annually in advance. Installation and activation fee charged at time of installation. Monthly pricing varies by product tier with promotional discounts available.
2. Fleet Management Platform Subscriptions: Strix Flotas offers tiered logistics and fleet management subscriptions: Strix Flotas Logistica, Strix Flotas Logistica con Recupero, with additional modules for fleet maintenance. Integration APIs and custom developments available as premium add-ons.
3. Installation and Equipment Fees: One-time installation and activation fees for GPS devices. Equipment provided under loan agreement (comodato). Installation fee may be waived contingent on 12-month minimum contract retention.
4. Additional Hardware and Add-on Services: Revenue from fuel cut-off modules, panic buttons, disengagement sensors, door/cargo door sensors, temperature sensors, driver identification, CAN BUS telemetry, and fleet maintenance modules sold as additional services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Strix (formerly LoJack Argentina / Car Security S.A.) provides IoT-based security and tracking services for vehicles, homes, businesses, and personal safety. The core offerings are GPS-based vehicle tracking with 24/7 theft recovery assistance for cars and motorcycles, a comprehensive fleet management platform for enterprise customers, monitored alarm systems for homes and businesses, and personal safety companion applications. Services are backed by proprietary 24/7 operations centers and own vehicle recovery units.

Product overview

Strix (formerly LoJack) is a comprehensive security and tracking technology company offering a multi-product portfolio centered on vehicle tracking and recovery services, home/business alarm systems, and fleet management solutions. The core offerings include Strix Auto (cars) and Strix Moto (motorcycles) with GPS tracking and recovery assistance, Strix Alarmas for property security, Strix Con Vos for personal safety, and Strix Flotas as an enterprise fleet management platform with optional Maintenance and Premium Analytics modules. Additional sub-brands include Strix Pets, Strix Care, and Strix en tus Cosas for tracking valuables and pets. The company operates across Argentina, Chile, and Uruguay with over 750,000 customers, leveraging GPS, satellite tracking, big data, analytics, and machine learning technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Strix Auto Vehicle tracking and recovery assistance service for individual car owners featuring GPS installation, real-time visualization, travel history (mileage, date, time, speed, location), parked mode alerts, safe zones geofencing, speed alerts, service scheduling, and family group vehicle sharing via a dedicated mobile app.
• Strix Moto Motorcycle tracking and recovery assistance service with GPS device installation, real-time position monitoring, zone alerts, travel history, parked mode notifications, and service maintenance scheduling via mobile app, designed for individual motorcycle owners.
• Recupero Vehicular Moto Vehicle recovery service for motorcycles of 110cc and above with national coverage, featuring GPS device with satellite positioning, 30-second location update frequency, 24/7 operations center monitoring, and dedicated recovery units coordinated with security forces for retrieval after theft.
• Strix Alarmas Monitored alarm system for homes and businesses with physical control panel and mobile app for remote arming/disarming, automatic scheduling, emergency buttons (Panic, Fire, Medical), threat code feature, partial system connection, escort service, and 24/7 security operations center backup.
• Strix Con Vos Personal location and safety companion app for families and friends featuring virtual escort function with ETA timer, SOS panic button, emergency contact alerts, and arrival/departure notifications for family safety.
• Strix Flotas Comprehensive fleet management platform for enterprise customers combining vehicle security (tracking and recovery assistance), asset preservation, road safety improvement, and logistics optimization with real-time monitoring, configurable events up to 40 combinations, fuel/stops/distance/speed/zone/temperature/trip reports, third-party integrations via API REST and TCP CAESSAT protocols, and tiered subscription plans (Strix Flotas Logística, Strix Flotas Logística con Recupero).
• Strix Pets Portable GPS tracking device for pet location and monitoring through the Strix mobile application, designed for pet owners who want to track their animals' location.
• Strix Care Personal care tracking and safety service for individuals, expanding the Strix personal safety ecosystem to support vulnerable individuals requiring location monitoring.
• Strix en tus Cosas Portable location and tracking device for valuables and personal items with real-time virtual map positioning via mobile phone, designed for consumers wanting to track belongings.

Quantifiable outcome

• 10% reduction in maintenance costs for fleet customers
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• CESVI (Centro de Experimentacion y Seguridad Vial)coreOthersCertified by CESVI, Argentina's vehicle safety and experimentation center. Provides credibility and industry recognition for vehicle recovery and tracking services.
• IAATI (International Association of Auto Theft Investigators)coreOthersMember of IAATI, international association of auto theft investigators. Provides industry credibility and access to network of vehicle theft investigation professionals.
• AssistCargocoreStrategic or Co-development PartnerStrategic integration partner using Strix Flotas for real-time tracking and data sharing with their logistics platform. Example of ecosystem collaboration enabling end-to-end visibility.
• ARM ServicescoreStrategic or Co-development PartnerFleet management services partner integrating with Strix platform for comprehensive logistics solutions and risk management offerings.
• NexsatcoreStrategic or Co-development PartnerSatellite communications and fleet services integration partner leveraging Strix tracking technology for expanded service offerings.
• Insurance companiescoreChannel Partner/ Reseller/ DistributorPartnership with vehicle insurance companies offering Strix as bundled or add-on service to policyholders. Customers with existing recovery coverage can add Strix at reduced cost. Data shared with insurers for risk assessment and claims processing.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Fleetio: SaaS fleet maintenance and management platform with vehicle tracking integrations. Overlaps with Strix Flotas Maintenance Module and Strix Flotas Logistica around maintenance scheduling, fuel/incident records, and work-order workflows.

Direct peers

• Spireon: Provider of GPS vehicle tracking, fleet/asset management and dealer solutions including the GoldStar and LoJack US brands. Comparable to Strix in vehicle tracking and theft-recovery-style monitoring plus commercial fleet telematics; operates more broadly across dealer/auto-finance verticals.
• Secar (Argentina): Argentine vehicle tracking and recovery service operating in the same domestic market as Strix with GPS monitoring, theft recovery assistance, and subscription-based tracking—directly competing in Strix Auto/Moto segments.
• LoJack (CalAmp / Spireon): Original US stolen vehicle recovery brand that shares brand heritage with Strix (formerly LoJack Argentina). Comparable in product: GPS-based vehicle tracking with theft recovery assistance and 24/7 monitoring centers. Spireon acquired LoJack's US operations, and CalAmp provides telematics hardware to Strix.

Broad incumbents

• Samsara: Connected operations cloud combining vehicle telematics, asset tracking, and sensor analytics with mobile apps. Comparable to Strix Flotas across fleet tracking, route efficiency, and temperature monitoring for cold chain; addresses overlapping verticals like transportation and logistics.
• Verizon Connect: Telematics and fleet management business from Verizon offering GPS fleet tracking, driver behavior monitoring, and vehicle maintenance alerts. Direct overlap with Strix Flotas in commercial fleet features; broader portfolio and international footprint than Strix.
• Geotab: Global leader in commercial fleet telematics with GPS tracking, driver behavior analytics, and open APIs. Comparable to Strix Flotas in fleet management functionality, though Geotab focuses on enterprise fleets and does not offer consumer vehicle recovery or hardware-installed consumer tracking in LatAm.

Regional players

• Tracker Connect (South Africa): South African stolen vehicle recovery and fleet telematics provider with own recovery infrastructure, 24/7 ops center and insurance partnerships. Closely mirrors Strix's vertically integrated recovery model in a different geography; useful analog for unit economics and insurance-distribution leverage.
• Rastreo Satelital (LatAm regional providers): Regional vehicle and asset tracking providers across Latin America (Argentina, Uruguay, Chile, Paraguay) offering GPS tracking, geofencing, and recovery services. Compete with Strix on price and overlap with Strix Auto/Moto segments in tier-2 cities and rural zones.

Others

• CalAmp (asset tracking): Telematics hardware and SaaS provider that supplies GPS devices and data infrastructure to Strix (per privacy policy) and operates its own fleet/asset tracking solutions. Functions as both a supplier and an adjacent competitor in connected-vehicle IoT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StrixArg
• LinkedInlinkedin.com/company/car-security-s-a-sistema-lojack-
• Instagraminstagram.com/strixarg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lojack (car Security S.a)