MOVEVO

What MOVEVO does

MOVEVO Technologies GmbH is an Austrian corporate health promotion company headquartered at Italiener Straße 5/1 in Villach, Carinthia, that develops a gamified digital health platform targeting enterprise workforces across the DACH region. Founded by sports scientist Michael Omann and co-founder Marion Kanalz, the company was motivated by Omann's prior observation in a health center that most patients presented with back pain, stress, and exhaustion. The platform combines a mobile app (iOS/Android/Web) with personalized corporate health challenges, gamification elements (leaderboards, points, badges), and integrations with Apple Health, Health Connect (Google Fit), and Garmin Connect for step and activity tracking. The app features daily movement challenges (Tageschallenge), sustained habit-building routines (Gesunde Routinen covering back health, sugar-free living, sleep, and mindfulness), short educational videos (MOVE section), a newsfeed, and challenge mode for team-based competitions.

The product portfolio centers on annual corporate app licenses, the MOVE DAYS 45-day Lent health challenge event, customizable internal Gesundheits-Challenges, workshops and health days, full white-label deployments (Kelag Move App, MAKE A BREAK for FH Kärnten, Sappi move!, Naturel Moves, PSZ Move, Beweg was!), the movevo4kids school license and home edition, online courses via the mydigibiz24.com platform, a B2C annual subscription, and seasonal programs such as the Banken-Challenge and Bewegter Advent. MOVE DAYS has become the flagship customer acquisition and engagement vehicle, combining app access, expert sessions, charity donation mechanics (1,000 points = EUR 1), and a closing event; the company reports having facilitated 1,000+ corporate challenges and serving 350+ companies across Austria, Germany, and Switzerland, with named customers spanning utilities (KELAG), telecommunications (Magenta Telekom), manufacturing (Swarovski), insurance (VAV), pharmaceuticals (Angelini Pharma), banking (Liechtensteinische Landesbank, Hypo Oberösterreich), and public-sector organizations (Land Kärnten, Parlamentsdirektion).

MOVEVO operates a hybrid go-to-market combining sales-led enterprise engagement (consultations, demos, tailored onboarding), event-driven acquisition through MOVE DAYS, product-led growth via a free B2C trial at EUR 9.90/month promotional / EUR 12/month standard, and channel partnerships including BBG (Austrian Federal Procurement) for public-sector deals. MOVE DAYS pricing scales by headcount from EUR 1,450 (up to 50 employees) to EUR 7,550+ (up to 3,000 employees), with enterprise pricing on request and a 15% Early Bird discount for 2027 bookings by 31 July 2026. The company maintains GDPR-compliant data processing across its Austrian hosting environment and partners with Great Place To Work, aws (Austria Wirtschaftsservice), KWF, IOEB, Senat der Wirtschaft, and charitable organizations (ÖBSV, Nico Langmann Foundation, Stiftung Kindertraum, movevo4kids association) for credibility, public-procurement access, and social-impact alignment. AI capabilities are limited to feature-level use: generative text for motivational content, NLP-powered support chat and content moderation via Crisp, and a profile-based recommendation engine for daily challenges, with no disclosed proprietary models or research pipeline.

Name

MOVEVO

Legal name

Movevo Technologies GmbH

Website

https://movevo.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MOVEVO Technologies GmbH develops a gamified corporate health and wellness app serving enterprises across the DACH region, combining daily movement challenges, healthy routine programs, team-based competitions, and white-label deployments with health device integrations for workforce well-being.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

Keywords

• Corporate wellness programs
• Employee health challenges
• Gamified fitness app
• Workplace health promotion
• Digital health platform

Headquarters

HQ city

Villach

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. B2B App License (Annual Corporate Subscription): Annual per-employee or flat-fee licensing of the MOVEVO app to corporate clients. Includes Tageschallenge, healthy routines, MOVE section, step/activity tracking, newsfeed, and challenge mode. Priced by company size (small, medium, large, enterprise). Companies can also request internal customized challenges separate from the MOVE DAYS event.
2. MOVE DAYS Challenge Packages: 45-day structured annual health challenge (Fastenzeit/Lent) with bundled app access, daily impulses, expert sessions, donation conversion (points to charity), leaderboards, onboarding kit, and personal support. Priced by company headcount tier. Constitutes a recurring annual revenue event.
3. Workshops & Health Days: On-site or digital interactive workshops, health checks, and movement offerings delivered as professional services to corporate clients.
4. Whitelabel App Licensing: Custom branded health app deployment for enterprise clients with individual branding, own content, and flexible functions.
5. B2C Annual Subscription: Direct-to-consumer annual license for individual use of the MOVEVO app at EUR 9.90/month (promotional price), with standard price of EUR 12/month.
6. Online Courses (B2C): Direct consumer online courses covering back, knee, and neck-shoulder topics via mydigibiz24.com platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

MOVEVO develops a gamified digital corporate health promotion platform that combines a mobile app (iOS/Android/Web), personalized human accompaniment, and recurring health challenges to drive employee movement, mental health, and team cohesion. Core deliverables include an annual enterprise app license, the MOVE DAYS 45-day flagship challenge, customizable corporate challenges (Gesundheits-Challenges), on-site/digital workshops and health days, a whitelabel branded app, and a separate B2C consumer subscription.

Product overview

MOVEVO offers a digital corporate health promotion ecosystem combining personal accompaniment, activating health formats, and a digital platform. The core offerings include the MOVEVO App-Lizenz (enterprise app license) for year-round employee wellness, the MOVE DAYS annual 45-day challenge program during Lent, and Gesundheits-Challenges (customizable corporate challenges). Additional offerings include Workshops & Gesundheitstage (on-site/digital workshops), the Whitelabel App (custom branded version), movevo4kids (school and family programs), Online Kurse (targeted health courses), B2C Jahreslizenz (private subscription), and seasonal programs like Banken-Challenge and Bewegter Advent. The app features daily challenges, healthy routines, step/activity tracking with health device integrations, a newsfeed, and gamification with leaderboards and badges.

Differentiator

Problem solved

Functional benefit

Brands

• MOVE DAYS: Annual digital health challenge for companies running during Lent, featuring 45 days of movement, team spirit, and mindfulness activities with charitable donations
• movevo4kids
• Kelag-Move-App
• Sappi move! App
• Naturel Moves App
• MAKE A BREAK
• PSZ Move App
• Beweg was! App
• m4k Family App
• Banken-Challenge
• Bewegter Advent

Products and services

• MOVEVO App-Lizenz (Enterprise) Annual corporate wellness offering for employees combining the MOVEVO app (daily challenges, healthy routines, step/activity tracking, newsfeed, MOVE video section, and challenge mode) with personal accompaniment. Sold via tiered subscription priced by company size (small, medium, large, enterprise).
• MOVE DAYS Annual 45-day corporate health challenge held during Lent (Fastenzeit) combining daily movement challenges, healthy routines, steps and activity tracking, gamification (leaderboards, badges, points), charity donation conversion (1,000 points = EUR 1), expert sessions, an onboarding and communication kit, an end report, and personal support, with a closing event. Includes a thematic charity partner each year (e.g., Nico Langmann Foundation, Stiftung Kindertraum, ÖBSV). Priced by company headcount tier.
• Gesundheits-Challenge (Custom Corporate Challenge) Custom-designed corporate health challenge including themed variants such as the Banken-Challenge for banking sector companies and Bewegter Advent for the pre-Christmas period, plus internal challenges for individual companies.
• Workshops & Gesundheitstage Professional services offering of interactive workshops, health checks, and movement sessions delivered on-site or digitally to experience health together as a team.
• Whitelabel App Whitelabel licensing of the MOVEVO platform with full custom branding and company-specific content for enterprise clients (examples: Kelag Move App, MAKE A BREAK FH Kärnten, Sappi move! App).
• movevo4kids Schullizenz School license for movement promotion in elementary schools targeting fair health opportunities for children from an early age.
• movevo4kids Home Edition Home edition of the movevo4kids program for families to promote movement at home (delivered via the m4k Family App).
• Online Kurse (B2C) Online courses covering back health, knee health, and neck-shoulder tension relief for workplace wellness, sold directly to consumers through the mydigibiz24.com course platform.
• B2C Jahreslizenz (Privatkunden) Annual individual subscription for private users to access the MOVEVO app, offered at EUR 9.90/month promotional price or EUR 12/month standard, distributed via app stores and the company website.

Quantifiable outcome

• 71% of MOVE DAYS 2026 participants moved more than usual during the challenge period
• +9 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core, moderate and minor.

• ÖBSV (Österreichischer Behindertensportverband)coreStrategic or Co-development Partner · 1 January 2026ÖBSV (Austrian Disabled Sports Association) is a partner of the MOVE DAYS event, with specific social impact projects supporting mobility-impaired children through the Nico Langmann Foundation. Represents MOVEVO's commitment to inclusive health across all ability levels.
• Nico Langmann FoundationmoderateOthers · 1 January 2026Nico Langmann Foundation provides sport wheelchairs and equipment to mobility-impaired children. Selected as a charitable recipient for MOVE DAYS 2026 — participant activity points convert to donations supporting this cause.
• Stiftung KindertraummoderateOthers · 1 January 2026Stiftung Kindertraum fulfills dreams of seriously ill or disabled children and youth. Selected as a charitable beneficiary for MOVE DAYS 2026.
• movevo4kids (Verein)coreStrategic or Co-development Partner · 1 January 2026movevo4kids is a separate association focused on movement promotion for primary school children (Volksschule). Listed as a charitable project for MOVE DAYS 2026 and as a product extension (Schullizenz and Home Edition) sold through MOVEVO's distribution. Represents MOVEVO's social mission and child health focus.
• build GründerzentrumminorOthers · 1 January 2022build Gründerzentrum is identified as a Gründerzentrum (founder center) that supports MOVEVO as a startup.
• Great Place To WorkmoderateOthersGreat Place To Work certified MOVEVO as a great workplace in Austria in 2024. MOVEVO displays the certification badge on its website and partner materials.
• aws (Austria Wirtschaftsservice)minorOthersaws (Austria Wirtschaftsservice) logo appears in the partner/trust section of MOVEVO's website, indicating government-backed startup support or funding.
• Senat der WirtschaftminorOthersSenat der Wirtschaft logo appears in the partner section, indicating membership or endorsement by this business association.
• IOEB (Institut für Ökologische BGF)minorOthersIOEB (Institute for Ecological Corporate Health Promotion) logo appears in the partner section.
• BBG (Bundesbeschaffung)moderateChannel Partner/ Reseller/ DistributorBBG (Bundesbeschaffung / Austrian Federal Procurement) partner seal indicates MOVEVO is an approved supplier through the Austrian public procurement channel, enabling government institutions to purchase MOVEVO services.
• KWF (Kärntner Wirtschaftsförderung)minorOthersKWF (Carinthian Business Development Agency) logo appears in the partner section, indicating regional government support for MOVEVO as a Carinthian company.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Limeade: Limeade is an established employee well-being and engagement platform offering a broader portfolio (mental health, physical activity, social connection) versus MOVEVO's tighter focus on physical movement. It serves mid-market and enterprise customers and competes for similar HR-tech budgets with a more comprehensive suite.
• Wellhub (formerly Gympass): Wellhub is a global corporate wellness platform aggregating gyms, fitness apps, and wellbeing services for employer-sponsored access. It overlaps with MOVEVO on the employee movement engagement theme but operates at vastly larger scale with a different distribution model tied to fitness network partnerships.
• Virgin Pulse: Virgin Pulse is a global corporate wellness incumbent offering activity tracking, challenges, mental health, and health risk assessments. It competes for the same corporate wellness budgets as MOVEVO but at significantly larger scale with broader module portfolios.
• Vitality at Work: Vitality at Work integrates corporate wellness challenges with insurance-style incentives, addressing similar employer pain points around employee movement and outcomes. While anchored in the UK insurance ecosystem, it represents the broader category of incentive-based corporate wellness programs MOVEVO competes within.
• Headspace for Work: Headspace for Work provides corporate mindfulness, meditation, and mental health subscriptions for employer-sponsored benefits. While focused primarily on mental rather than physical wellness, it competes for corporate wellness budget allocation with MOVEVO's wider health module offerings.

Direct peers

• YuMuuv: YuMuuv offers corporate wellness challenges with leaderboards, step tracking, and team-based engagement similar to MOVEVO's MOVE DAYS format. Both target enterprise and SMB customers seeking gamified movement challenges, though YuMuuv operates primarily in the Nordics and Benelux versus MOVEVO's DACH focus.
• Wellable: Wellable is a corporate wellness platform featuring step challenges, activity tracking, and health content delivery for employers. Its challenge-based engagement model and integration with Apple Health/Google Fit closely mirror MOVEVO's product architecture while serving a primarily US enterprise client base.
• MoveSpring: MoveSpring provides corporate step and activity challenges with leaderboards and team competitions, comparable to MOVEVO's Challenge Mode. Both companies bundle device integrations and corporate health promotion content, though MoveSpring operates as a US-focused SaaS challenger.

Regional players

• Wellics: Wellics is an Italian-headquartered corporate wellness platform offering step challenges, content libraries, and engagement tools comparable to MOVEVO's offering. Both target European enterprise and SMB customers with gamified movement programs in similar B2B sales motion.
• Epassi: Epassi is a Nordic employee benefits platform aggregating wellness, fitness, and lifestyle services for employers. It competes for corporate wellness spending in Europe and overlaps with MOVEVO on digital health content and activity-based engagement, though operating predominantly in Nordic markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@movevoapp
• Facebookfacebook.com/MOVEVOapp
• LinkedInlinkedin.com/company/movevo
• Instagraminstagram.com/movevo_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVEVO