Love N Bloom
Love N' Bloom is a family-owned retail florist in Huntington Beach, California, offering handcrafted fresh-cut arrangements, wedding and funeral florals, corsages, plants, and same-day delivery to local Orange County consumers and event customers.
- Company typePrivate
- Founded2017
- HeadquartersHuntington Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Love N Bloom does
Love N' Bloom is a privately held, family-owned and operated retail florist headquartered at 18822 Beach Blvd Suite 101 in Huntington Beach, California. The business sells handcrafted fresh-cut flower arrangements, bridal and wedding florals, funeral and sympathy arrangements, corsages and boutonnieres, potted plants, succulents, orchids, seasonal/holiday collections, and complementary gift items such as candles, candy, and greeting cards. It serves three primary use-case segments: retail gift-giving consumers, wedding parties, and funeral/memorial services, with secondary revenue from prom/formal events, corporate subscriptions via the Bloom Dash service, and graduation leis. The company operates as a single-location brick-and-mortar shop with a same-day local delivery radius covering Huntington Beach and surrounding Orange County cities including Newport Beach, Costa Mesa, Westminster, Corona Del Mar, Fountain Valley, and Huntington Harbor.
The underlying technology is traditional manual floral design using fresh flowers sourced from farms in Holland, California, Alaska, Hawaii, and South America, supplemented by a GoDaddy-hosted e-commerce storefront (lovenbloom.com) and basic online ordering/account infrastructure. There is no proprietary software, no mobile app, and no disclosed API or platform integrations. Revenue is generated through one-time retail purchases (featured arrangements priced $97–$285; custom corsages $25–$55; bridal bouquets $75–$425), a recurring subscription stream (Bloom Dash), and per-order delivery fees starting at $16 on a $80 minimum order. The team is described as a multi-generational family unit—Madison Diepstraten (The Daughter), Nina (The Grandmother/Nini), and DJ Williams (The Mom)—with reported headcount of 1–10 employees.
The go-to-market is overwhelmingly local and direct-to-consumer: walk-in retail, phone orders, online ordering, in-person wedding consultations, and a Floral Design Concierge service. Customer acquisition relies on strong review-platform presence (Google, Yelp, Facebook, and on-site product reviews) and community recognition, including 2026 Huntington Beach Small Business of the Year. The business is bootstrapped with no disclosed outside investors, no funding rounds, no subsidiaries, and no parent company.
Love N Bloom firmographics
Firmographics- Name
- Love N Bloom
- Legal name
- Love N' Bloom Flower Shop
- Website
- https://lovenbloom.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Love N' Bloom is a family-owned retail florist in Huntington Beach, California, offering handcrafted fresh-cut arrangements, wedding and funeral florals, corsages, plants, and same-day delivery to local Orange County consumers and event customers.
- Ownership category
- akta.pro rank
Love N Bloom industry classification
Industry- Product category
- Retail Floristry
- NAICS
- Florists (45931)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Wedding Design, Decor & Floral Planning (HSACABAH)
Keywords
Where Love N Bloom is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Love N Bloom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Retail Flower Sales: Sale of fresh cut flower arrangements, bouquets, individual stems, and luxury rose arrangements through in-store and online purchasing. One-time purchase model with prices ranging from $97 to $285 for featured arrangements.
- Flower Subscriptions (Bloom Dash): Corporate and home floral subscription service offering recurring flower deliveries on a scheduled basis.
- Custom Floral Services: Custom corsages ($45-$55), boutonnieres ($25-$35), bridal bouquets ($75-$425), and wedding floral arrangements designed to customer specifications.
- Flower Delivery: Delivery service to Huntington Beach and surrounding Orange County cities with delivery charges starting at $16.00 for surrounding cities. Minimum delivery order of $80.
- Gift Items and Boutique: Sale of gift items including candles, candy, cards, and boutique products alongside flower purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Corsages |
| Unit Pricing | Pay-as-you-go | Custom Boutonnieres |
| Unit Pricing | Pay-as-you-go | Featured Arrangements |
| Unit Pricing | Pay-as-you-go | Bridal Bouquets |
| Unit Pricing | Pay-as-you-go | Delivery Service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Love N Bloom product offering
Product offeringCore offering
Love N Bloom is a family-owned Huntington Beach florist that handcrafts fresh cut flower arrangements, bouquets, plants, succulents, and orchids for everyday gifting occasions, weddings, funerals, proms, and corporate subscriptions. The company provides same-day local flower delivery across Huntington Beach and surrounding Orange County cities, with a specialized wedding floristry service offering bridal bouquets, ceremony florals, and a Floral Design Concierge for custom event designs.
Product overview
Love N Bloom is a family-owned Huntington Beach florist operating as a single-location retail flower shop with a professional design team. The core offering centers on handcrafted fresh cut flower arrangements and bouquets, supplemented by specialized services including wedding floristry, funeral/sympathy flowers, and corsage/boutonniere creation. Additional product lines include potted plants, succulents, orchids, DIY wedding kits, a Bloom Dash subscription service, seasonal holiday collections, and a gift boutique. The company offers same-day delivery to Huntington Beach and surrounding Orange County communities. All flowers are designed in-house by a multi-generational family team.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Cut Flowers and Bouquets
- Wedding Flowers Full-service wedding floristry including bridal bouquets ($75-$425), ceremony arrangements, reception centerpieces, corsages, boutonnieres, and floral arches, with dedicated Floral Design Concierge service.
- Funeral and Sympathy Flowers Thoughtfully designed funeral sprays, casket flowers, standing sprays, sympathy arrangements, and biodegradable burial at sea wreaths with delivery coordinated to local mortuaries in Huntington Beach and Orange County.
- Corsages and Boutonnieres Custom-made prom, homecoming, wedding, and formal event corsages ($45-$55) and boutonnieres ($25-$35) with traditional and succulent options.
- Bloom Dash Subscription Recurring flower delivery subscription service for corporate offices and home customers seeking regular floral refreshments on a scheduled basis.
- DIY Wedding Flower Kits Do-it-yourself wedding flower kits and centerpiece kits for couples planning intimate weddings, with expert guidance on flower selection and quantities.
- Plants, Succulents, and Orchids Hand-nurtured potted plants, succulent gardens, and orchid arrangements for lasting floral gifts.
- Seasonal Collections Holiday and season-specific arrangements including Valentine's Day, Mother's Day, Christmas, Thanksgiving, 4th of July, Graduation Lei, and Spring/Fall flowers.
- Flower Delivery Service Same-day flower delivery to Huntington Beach, Newport Beach, Fountain Valley, Costa Mesa, Westminster, Corona Del Mar, Huntington Harbor, and surrounding Orange County areas. Delivery charges from $16 with a $80 minimum delivery order. Same-day cutoff 3:00 PM PST Monday-Friday, noon Saturdays.
- Gifts and Boutique Items Complementary gift items including candles, candy, custom greeting cards, and boutique products sold alongside flower purchases.
Companies that use Love N Bloom
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Love N Bloom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Love N Bloom partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- HOTWORXminorHOTWORX member discount partnership offering 10% off flower orders to HOTWORX gym members using promo code HOTWORXLOVE at checkout. Low impact, high results partnership targeting fitness community members who may purchase flowers for celebrations or gifts.
- Seacliff Elementary SchoolminorSpecial promotional partnership offering graduation lei discounts to Seacliff Elementary School families. Limited time offer from May 25th through June 30th with special promo code for graduation lei collection orders.
- Huntington Beach Area Funeral HomesminorFlower delivery partnerships with multiple funeral homes in the Huntington Beach and Orange County area including Westminster Memorial Park, Pacific View Memorial, Brothers Mortuary, Advantage Funeral & Cremation Services, Harbor Lawn, Heritage-Dilday Memorial Services, Heritage Memorial Services, Macdougall Family Mortuary, Diamond & Shanon Mortuary, South Coast Family Mortuary, Peek Funeral Home, Pierce Brothers Mortuary, McCormick & Son Mortuary, Forest Lawn Memorial Park, Sierra Memorial Chapel, Heritage-Dilday Memorial, and Hollywood Forever Funeral Home. Provides seamless delivery coordination for funeral and memorial services.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
Love N Bloom competitors and assessment
Company assessmentBroad incumbents
- ProFlowers: Online-direct floral retailer shipping nationwide. Competes with Love N Bloom on the gifting and occasion flower category, particularly for customers willing to forgo same-day local delivery for broader assortment and brand recognition.
- FTD: Long-standing U.S. floral delivery brand and network of affiliated local florists. Comparable on same-day flower delivery, gifting occasion focus, and reliance on design partners — but at national scale.
- 1-800-Flowers.com: National gifting and floral retailer offering flower arrangements, plants, and same-day delivery across the U.S. Operates at far greater scale and serves Love N Bloom's Orange County catchment through national logistics, making it the broadest direct competitive threat.
- Teleflora: Floral network that clears orders through member florists for same-day delivery. Comparable to Love N Bloom in retail florist DNA and service delivery model, but operates as a national platform rather than a single storefront.
Others
- The Knot Worldwide: Wedding planning marketplace and vendor directory (florists, planners, venues). Adjacent rather than competitive: it is a channel Love N Bloom's wedding business depends on for discovery, and competing florists rely on the same platform for lead flow.
Direct peers
- UrbanStems: Modern DTC floral brand with strong design-led positioning and direct delivery in select metros. Overlaps with Love N Bloom on curated, design-forward arrangements and same/next-day delivery for gifting and weddings.
- The Bouqs Co. Farm-to-doorstep online florist with subscription offerings. Directly comparable to Love N Bloom in occasion-based floral design and recurring delivery, but differentiates via farm-direct sourcing and national shipping.
- BloomNation: Online marketplace aggregating local florists for nationwide delivery. Directly comparable because it partners with neighborhood florists (similar to Love N Bloom) to fulfill orders, increasing competitive pressure on local shops.
- Farmgirl Flowers: DTC florist known for distinctive design aesthetic and sustainably sourced blooms. Competes for the same design-conscious, occasion-driven buyer that Love N Bloom targets through its wedding and luxury arrangement lines.
Emerging players
- BloomsyBox: Subscription-focused online florist delivering farm-fresh flowers on recurring schedules. Overlaps with Love N Bloom's Bloom Dash subscription and could compete for the same corporate and home recurring-buyer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Love N Bloom social profiles
Digital presenceLove N Bloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love N Bloom leadership team
Management profileNumber of profiles
Profiles3 records
Love N Bloom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love N Bloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love N Bloom
What does Love N Bloom do?
Love N Bloom is a family-owned Huntington Beach florist that handcrafts fresh cut flower arrangements, bouquets, plants, succulents, and orchids for everyday gifting occasions, weddings, funerals, proms, and corporate subscriptions. The company provides same-day local flower delivery across Huntington Beach and surrounding Orange County cities, with a specialized wedding floristry service offering bridal bouquets, ceremony florals, and a Floral Design Concierge for custom event designs.
Is Love N Bloom a public or private company?
Love N Bloom is a private company. It is classified as family owned and is currently operating.
When was Love N Bloom founded?
Love N Bloom was founded in 2017. It employs 1 to 10 people.
Where is Love N Bloom based?
Love N Bloom is headquartered in Huntington Beach, United States, in the North America region.
How does Love N Bloom make money?
Five revenue lines are on record. Retail Flower Sales are the primary driver. The others are flower Subscriptions (Bloom Dash), custom Floral Services, flower Delivery and gift Items and Boutique.
Who are Love N Bloom's main competitors?
Broad incumbents on record are ProFlowers, FTD, 1-800-Flowers.com and Teleflora. The Knot Worldwide is listed as an others. Direct peers are UrbanStems, The Bouqs Co., BloomNation and Farmgirl Flowers. BloomsyBox is listed as an emerging player.
Does Love N Bloom have an API?
No public API is recorded for Love N Bloom.
What industry is Love N Bloom in?
Love N Bloom's product category is Retail Floristry. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931.