What پیام گستر does

Payam Gostar (پیام گستر) is a privately held Iranian software company that develops and sells a modular customer relationship management (CRM) platform to small, medium, and large enterprises as well as government organizations across Iran. Headquartered in Tehran and operating for approximately ten years, it serves more than 3,500 customers and holds a Knowledge-Based Company (دانش بنیان) certification from the Iranian Vice Presidency for Science and Technology. The platform follows a core-plus-modules architecture: a central CRM hub manages customer data, leads, appointments, and tasks, with twelve optional add-on modules covering sales management, marketing automation, after-sales service ticketing, VoIP call center, BPMS and form building, e-commerce via its own Tejart Aval marketplace, business intelligence with Power BI integration, a customer loyalty club, office automation, accounting software synchronization, and the TimeNegar employee productivity monitor.

The platform is fully web-based (under-web), accessible from any browser without per-machine installation, and supports both cloud (CRM ابری) and on-premise deployment. All development is performed in-house by Iranian programmers, with deep localization for Iranian business processes, invoicing conventions, and Shaparak payment compliance. Native, often bidirectional, integrations connect the CRM to the dominant Iranian accounting suites (Sepehr, Tadbir, Rahkaran, Pioost, Farangr, Zenik, Hamkaran), the Tejart Aval marketplace, AlvoIP VoIP/PBX, Microsoft Power BI, and tools such as Azure DevOps, Jira, and Trello. A BPMS engine with a no-code form builder, role-based access control tied to organizational positions, and configurable workflows enable customers to tailor the system without traditional programming.

Revenue is generated through an annual or multi-year subscription pricing model, modularized so customers pay only for the modules they select; pricing is customized to organization size and required modules. A 30-day free trial, free phone consultation (021-49714), and an authorized agency/reseller network support a direct enterprise sales motion plus product-led acquisition, with usage-based revenue from bulk SMS, email, and fax marketing services. Customers span generalist SMBs as well as targeted verticals such as healthcare, hospitality, insurance, transportation and logistics, travel agencies, and commercial/trading firms.

Name

پیام گستر

Legal name

Payam Gostar (پیام گستر)

Website

https://payamgostar.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Payam Gostar (پیام گستر) is an Iranian software company that develops a modular, web-based CRM platform with twelve add-on modules, sold via customized subscription pricing to over 3,500 SMBs, enterprises, and government organizations across Iran.

Ownership category

akta.pro rank

Product category

CRM Software

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

akta.pro secondary industries

Customer Success & Account Management CRM (HDAEAFAD), CRM Implementation & Customization Services (BPAEAGAC), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Customer relationship management
• Sales automation software
• Marketing automation platform
• Business intelligence analytics
• Contact center software

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Software Subscription: Payam Gostar sells its CRM software as a modular, customizable package. Organizations select the modules they need (CRM base, sales, marketing, call center, BPMS, e-commerce, business intelligence, loyalty club, automation, integration, TimeNegar) and pay accordingly. The pricing is customized based on business size and scope of modules selected. The company offers a 30-day free trial before purchase. Annual and multi-year billing options are implied by the presence of contract management and renewal tracking features.
2. SMS/Email/Fax Marketing Services: The marketing module enables bulk SMS, email, and fax campaigns. Revenue is generated through usage of the messaging platform integrated within the CRM, including personalized bulk messaging, automated reminders, and campaign management tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Payam Gostar develops and sells a modular, web-based Customer Relationship Management (CRM) platform built entirely in-house by Iranian developers. The platform consists of a Core CRM module plus twelve add-on modules covering sales management, marketing automation, after-sales support, call center/telephony, BPMS workflow automation, e-commerce, business intelligence, loyalty club, office automation, third-party system integration, and employee productivity monitoring (TimeNegar). It supports both cloud and on-premise deployment and is tailored to Iranian business processes, accounting standards, and regulatory requirements.

Product overview

پیام گستر is a comprehensive, modular CRM platform built entirely in-house by Iranian developers. The platform follows a core-plus-modules architecture: the Core CRM (CRM پایه) serves as the central hub managing customer identities, contacts, tasks, appointments, and internal communication, while twelve specialized add-on modules extend its functionality. These include Sales Management (مدیریت خرید و فروش) for invoicing, inventory, and financial tracking; Marketing (مدیریت تبلیغات) for campaign automation and bulk communications; After-Sales Services (خدمات پس از فروش) for ticketing and warranty management; Call Center (مرکز تماس) for VoIP/PBX telephony; BPMS & Form Builder (فرم‌ساز و BPMS) for workflow automation; E-Commerce (تجارت الکترونیک) via the تجارت اول platform; Business Intelligence (تحلیل داده و هوش تجاری) with Power BI integration; Loyalty Club (باشگاه وفاداری) for customer tiering and rewards; Office Automation (اتوماسیون اداری) for RBAC and paperless workflows; Integration (یکپارچه‌سازی) for accounting software sync; and TimeNegar (تایم نگر) for employee productivity monitoring. The platform is web-based (under-web) and supports both cloud (CRM ابری) and on-premise (offline) deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM پایه (Core CRM)

Quantifiable outcome

• 30% increase in lead-to-customer conversion rate
• +6 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• Sepehr (سپیدار)coreTechnology or IntegrationSepehr is one of Iran's most widely used accounting software platforms. Payam Gostar's integration module enables automatic two-way data synchronization with Sepehr, transferring invoices, receipts, customer data, product information, and financial account balances between the CRM and accounting system, eliminating manual re-entry and reducing errors.
• Tadbir (تدبیر)coreTechnology or IntegrationIntegration with Tadbir accounting software enables organizations using Tadbir for financial management to synchronize customer data, invoices, and account balances with Payam Gostar's CRM, providing a seamless financial and customer relationship management experience.
• Rahkaran (راهکاران)coreTechnology or IntegrationRahkaran is an enterprise resource planning (ERP) system popular in Iran. Payam Gostar's integration module supports synchronization with Rahkaran for shared customer and financial data management across both platforms.
• Microsoft Power BIcoreTechnology or IntegrationPayam Gostar's Business Intelligence module supports live integration with Microsoft Power BI, enabling users to leverage Power BI dashboards and analytics capabilities directly within the CRM environment for advanced data visualization and reporting.
• Tejart Aval (تجارت اول)coreTechnology or IntegrationTejart Aval is an Iranian B2B/B2C online marketplace. The e-commerce module of Payam Gostar provides direct synchronization with Tejart Aval, allowing products listed in the CRM to automatically appear on the marketplace and orders to flow back into the CRM, with inventory, pricing, and customer data kept in sync.
• Shaparak (شاپرک)coreTechnology or IntegrationShaparak is Iran's primary online payment gateway network. Payam Gostar's payment module integrates with Shaparak to enable in-CRM payment link generation, secure online payment collection from customers, and automatic receipt/sales document creation upon successful payment, all within the Payam Gostar platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Insightly: CRM and project management platform with sales pipeline, marketing automation, and workflow features. Comparable modular offering targeting mid-market customers with integrated workflow automation.
• SugarCRM: Customizable CRM platform with sales automation, marketing, and service modules, plus BPMS-like workflow capabilities. Comparable in emphasizing configurability and integration with back-office systems.
• Freshsales (Freshworks): Sales CRM with built-in phone, email, chat, contact center (Freshcaller), and workflow automation. Comparable in offering integrated telephony and AI-assisted sales workflows similar to Payam Gostar's VoIP call center module.
• Pipedrive: Sales-focused CRM with pipeline management, automation, and integrations. Comparable as a horizontal CRM targeting SMB and mid-market with subscription pricing, similar in scope to Payam Gostar's Sales Management module.
• Bitrix24: All-in-one CRM with built-in task management, BPMS-style workflows, telephony, contact center, and office collaboration. Closely comparable in scope to Payam Gostar's bundled CRM + BPMS + Call Center + Office Automation offering.
• Creatio: No-code CRM and workflow (BPMS) platform combining sales, marketing, service automation with a low-code process engine. Closely comparable in pairing a graphical BPMS with CRM modules — a near-functional analogue to Payam Gostar's BPMS + CRM combination.
• Zoho CRM: Multi-module business suite including Zoho CRM, SalesIQ, Campaigns, Books, and Desk. Closely comparable in bundling CRM with finance, help desk, BI, and office automation, and known for broad customization and strong SMB-to-enterprise appeal.

Broad incumbents

• Salesforce: Global CRM and customer experience platform leader with Sales Cloud, Service Cloud, and Marketing Cloud. Directly comparable as a horizontal CRM suite targeting enterprises; currently distribution-limited in Iran but otherwise the closest functional analogue.
• HubSpot: All-in-one CRM platform combining sales, marketing, service, and CMS hubs. Comparable in offering modular 'hubs' akin to Payam Gostar's 12 modules, and targets SMBs to enterprises with freemium/trial-led GTM.
• Microsoft Dynamics 365: Enterprise CRM and ERP suite tightly integrated with Microsoft Power BI, Azure, and Office. Payam Gostar's explicit Power BI integration and ERP/accounting sync mirror Dynamics' positioning, and Dynamics competes for the same enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/payamgostar_com
• YouTubeyoutube.com/channel/UCpwWVPwM3AJ2MA1URyFsImg?view_as=public
• Facebookfacebook.com/1st.payamgostar
• LinkedInlinkedin.com/company/payamgostar
• Instagraminstagram.com/payamgostar/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about پیام گستر