Moxie Markets Global Limited

What Moxie Markets Global Limited does

Moxie Markets Global Limited operates Moxie Pilates, a single-location group fitness studio based in Howick, East Auckland, New Zealand. The business is privately held and run as a solo-operator enterprise by owner Jana Cuff, who functions as the sole instructor. It delivers in-person Pilates, barre, yoga, and pregnancy-focused group classes along with private sessions, with class sizes capped at 8 (Barre) to 12 (all other classes) to preserve a small-group, community-oriented format. A sister brand, BumpYoga, addresses the pregnancy segment and feeds postnatal clients into the Moxie lifecycle.

The core product set comprises Moxie Mums + Little Ones (parent-and-child friendly express classes), Moxie Pumped Up Strength (resistance training with cardio), Moxie Mat (mat-based Pilates in 45-minute and 1-hour formats), Moxie Barre (TOTAL Barre format combining Pilates, dance, and strength work), Pregnancy Pilates, plus customizable group sessions and private 1:1 sessions. Underlying technology is minimal: a Squarespace-hosted website (moxiepilates.co.nz) for marketing and information, Acuity Scheduling for bookings, and Stripe for payments. There is no proprietary software, mobile app, or AI component.

The business model is direct-to-consumer class-based fitness with publicly disclosed pricing: casual drop-ins at NZ$25, a NZ$35 two-class new-client trial, 11-week term passes at NZ$125 (one class per week) or NZ$230 (two classes per week), and 6-month flexi passes at NZ$200 (10 classes) or NZ$350 (20 classes). Go-to-market is community-led, relying on word-of-mouth, prominent client testimonials, and cross-promotion with BumpYoga, with email ([email protected]) handling inquiries and bookings. The customer base is concentrated in East Auckland suburbs (Howick, Pakuranga, Botany, Flatbush, Beachlands, Whitford, Eastern Beaches) and skews toward mothers with young children, pregnant women, and women seeking low-impact, non-intimidating group fitness. No external funding, M&A, or institutional investors are identified.

Name

Moxie Markets Global Limited

Legal name

Moxie Pilates

Website

https://moxiepilates.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Moxie Pilates is a privately held, single-instructor fitness studio in Howick, East Auckland, offering small-group Pilates, barre, yoga, and pregnancy classes to local women, particularly mothers with young children, under the owner-operated Moxie and BumpYoga brands.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Prenatal & Postnatal Yoga/Pilates (HSADACAD)

Keywords

• Group fitness classes
• Pilates instruction
• Barre classes
• Prenatal yoga
• Postnatal fitness

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Class-based fitness sessions: Revenue generated through sale of fitness classes including casual sessions, term packages, and flexi passes. Primary revenue comes from block term bookings (11-week terms) and flexible class passes (10 or 20 class bundles valid for 6 months). New client acquisition through discounted 2-class trial.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Moxie Pilates runs a single-location boutique studio in Howick, East Auckland, delivering in-person group and private fitness classes that combine Pilates, barre, yoga, and strength training. The studio serves local mothers with young children, pregnant and postnatal women, and general fitness participants, with class sizes capped at 8-12 attendees. Revenue is generated through term passes, multi-class flexi passes, casual drop-ins, and private bookings, with online booking and payment handled through Acuity Scheduling and Stripe.

Product overview

Moxie Pilates operates as a single-location fitness studio offering in-person Pilates, barre, and yoga classes. The core product portfolio includes five main class types (Moxie Mums + Little Ones, Moxie Pumped Up Strength, Moxie Mat, Moxie Barre, Pregnancy Pilates) plus private sessions and customizable group sessions. A sister company, BumpYoga, provides pregnancy-specific classes. Classes are offered on a term-time schedule with various pass options (term passes, flexi passes, casual). The business operates from a physical studio location in Howick, East Auckland.

Differentiator

Problem solved

Functional benefit

Brands

• BumpYoga: Sister company offering Pre and Postnatal Yoga, Pilates, and TOTAL Barre classes specifically designed for pregnant women and new mums. Serves the East Auckland area including Howick, Pakuranga, Botany, Flatbush, and Beachlands.

Products and services

• Moxie Mums + Little Ones Express-style group fitness class designed for mothers with babies and young children present, combining Pilates, yoga, and barre techniques for a full-body 45-minute workout.
• Moxie Pumped Up Strength One-hour resistance training class combining standing and mat work with cardio elements, designed to boost metabolism and build lean muscle mass.
• Moxie Mat Mat-based Pilates classes focusing on posture, alignment, and core conditioning, available in 1-hour standard and 45-minute express formats, including an intermediate/advanced morning option.
• Moxie Barre One-hour hybrid fitness class combining Pilates, dance, cardio, and strength-training using the ballet barre and props, set to music, in TOTAL Barre format. Capped at 8 attendees.
• Pregnancy Pilates Prenatal Pilates class tailored for second and third trimesters, suitable for all fitness levels with no prior experience required.
• Group Sessions (Coffee Groups / Custom Groups) Customizable 50-minute group sessions for friends, coffee groups, sports groups, birthday parties, and corporate or social groups; can include pre/postnatal fitness, toning, barre, Pilates, and infant massage techniques.
• Private Sessions One-on-one personalized Pilates sessions tailored to individual fitness goals, needs, and any pre/postnatal considerations.
• BumpYoga Pregnancy-specific yoga, Pilates, and TOTAL Barre classes offered through the BumpYoga sister sub-brand for pre and postnatal women in East Auckland (Howick, Pakuranga, Botany, Flatbush, Beachlands).

Quantifiable outcome

• Clients can see and feel results in as little as 8-10 lessons
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BumpYogacoreStrategic or Co-development PartnerBumpYoga is Moxie Pilates' sister company specializing in pregnancy-specific fitness classes (prenatal yoga, Pilates, and TOTAL Barre). Operated by the same owner (Jana Cuff), BumpYoga serves as a dedicated pathway for pregnant clients who may transition to Moxie Pilates postnatal offerings. Both businesses share resources, cross-promote on respective websites, and serve the same East Auckland mother demographic.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Physique 57: Boutique barre studio combining Pilates, strength, and cardio in small group settings. Comparable in target market (predominantly female clientele) and class structure to Moxie's Barre class.
• Barre3: Boutique barre brand combining Pilates, yoga, and strength in small group settings with both studio and online/digital delivery, contrasting with Moxie's in-person-only model.
• Xtend Barre: Global barre franchise combining Pilates, dance, and cardio in small group formats. Directly comparable to Moxie Barre's Total Barre-style class structure.
• Bodybar Pilates: Boutique Pilates and barre studio franchise with comparable small-group format and instructor-led mat/reformer style classes targeting women at varying fitness levels.
• Barre Body: Australasian barre and Pilates studio franchise offering small-group classes with multiple class formats, very similar in model and customer base to Moxie Pilates' barre-leaning offering.
• The Dailey Method: Barre and Pilates studio franchise focusing on small group classes for women, comparable in class format and pre/postnatal-friendly positioning to Moxie Pilates.

Broad incumbents

• F45 Training: Global functional training franchise operating studio classes. Wider fitness focus rather than Pilates-specific, but competes for the same Auckland female fitness customer base.
• Les Mills: New Zealand-headquartered global fitness content and brand company. Operates broadly in group exercise via licensed programs; competes for fitness-minded women in Auckland with broader program portfolio.
• Club Pilates: Largest Pilates franchise in the US with group reformer-based classes. Operates in the same Pilates category as Moxie but at significantly larger scale and with a standardized franchise model.

Regional players

• Yoga Ground: New Zealand-based boutique yoga studio offering small group classes with mixed-level access. Comparable as a domestic NZ boutique studio focused on instructor-led mind-body classes for similar female demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moxie-pilates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moxie Markets Global Limited