Mastering Digital

What Mastering Digital does

Mastering Digital is a privately held, founder-owned growth marketing agency founded in 2016 and based in Pembroke Pines, Florida (Miami-Dade County). The agency serves three verticals — home services, e-commerce, and multifamily real estate — delivering paid media, SEO, lifecycle marketing, and lead-generation services to a mix of SMB and mid-market clients including Lifetime Enclosures, Lawrence Air Systems, The Florist Supply Shop, WristCo, Addaday, Shoma Group, 850 Living, Sanctuary Doral, and Greystar. A dedicated multifamily sub-brand, Lease Ups, focuses on developer and operator lease-up campaigns.

The agency's technical offering centers on the proprietary "AMOS Framework" delivered on top of certified partner platforms — Google, Meta, Shopify, Klaviyo, and primarily GoHighLevel — where most AI and automation builds live. AI capabilities include custom GPTs and knowledge assistants, AI-driven lead qualification, conversational chatbots, automated follow-up sequences, and anomaly detection, applied primarily at the workflow layer rather than as proprietary models. A productized suite of free diagnostic tools (Marketing Audit, SEO Snapshot, AI Visibility Report, AI Readiness Assessment) and a $299 paid AI Search Audit function as top-of-funnel acquisition assets.

The business model combines traditional monthly marketing retainers with the newer AI Implementation service line, supplemented by transactional revenue from the paid audit. The company is bootstrapped with no external funding and operates with a team of fewer than ten people. Disclosed client outcomes — $3.2M+ in client revenue generated and $260M+ in property values marketed — reflect portfolio performance, not Mastering Digital's own revenue.

Name

Mastering Digital

Legal name

Mastering Digital

Website

https://masteringdigital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mastering Digital is a bootstrapped, founder-led growth marketing agency in South Florida serving home services, e-commerce, and multifamily real estate clients with paid media, SEO, AI-powered lead generation, and the Lease Ups sub-brand for multifamily lease-up campaigns.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

akta.pro secondary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Growth marketing agency
• Digital marketing services
• Web design conversion
• AI marketing automation
• Paid media management

Headquarters

HQ city

Pembroke Pines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services Retainer: Full-service digital marketing agency providing ongoing strategy, channel management, and optimization services. Revenue generated through monthly retainer engagements for home services, e-commerce, and multifamily clients.
2. AI Implementation Services: End-to-end AI system implementation with audit, build, launch, and ongoing optimization phases. Built for GoHighLevel and modern marketing stacks.
3. AI Search Audit: Full AI Search Audit offered at $299 as a paid diagnostic tool with 20-point assessment, LLM visibility testing, E-E-A-T analysis, and 90-day action plan delivered within 48-72 hours.
4. Free Marketing Tools: Free tools including Marketing Audit (instant), SEO Snapshot (24 hours), AI Visibility Report (48 hours), and AI Readiness Assessment (instant) used as lead generation for service engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mastering Digital is a full-service growth marketing agency delivering strategy, execution, and optimization across digital channels. Core offerings include Strategy & Channel Marketing, Web Design & Conversion, AI Implementation (lead qualification, follow-up automation, appointment booking, AI reporting), PPC Google Ads, SEO Services, Meta Ads & Social, and Fractional CMO services. All services are focused on three verticals: home services, e-commerce, and multifamily real estate.

Product overview

Mastering Digital is a growth marketing agency offering a portfolio of integrated marketing services built around a core technology-enabled platform. The offering consists of seven core services: Strategy & Channel Marketing (fractional CMO-level strategic planning), Web Design & Conversion (high-converting websites and CRO), AI Implementation (automation systems for lead qualification, follow-up, and reporting), PPC Google Ads, SEO Services, Meta Ads & Social, and Fractional CMO. These services are supported by a suite of free diagnostic tools including Marketing Audit, SEO Snapshot, AI Visibility Report, and AI Readiness Assessment. The AI Implementation service is the key differentiator, built on GoHighLevel with integrations to Salesforce, HubSpot, Slack, Zapier, and Make, enabling automated lead scoring, SMS/email follow-up sequences, appointment booking, and AI-powered reporting. All services are delivered with real-time reporting dashboards and are focused on three primary industries: home services, e-commerce, and multifamily real estate.

Differentiator

Problem solved

Functional benefit

Brands

• Lease Ups: Multifamily marketing agency co-founded by Michael Schott, specifically built to help apartment communities and developers accelerate lease-up velocity. Through Lease Ups, the team has marketed $260M+ in multifamily properties.

Products and services

• Strategy & Channel Marketing Fractional CMO-level strategic planning and channel oversight including Google Ads strategy, Meta strategy, testing frameworks, tracking standards, and optimization roadmaps for multi-channel growth. Targeted at home services, e-commerce, and multifamily clients.
• Web Design & Conversion High-converting website design and development including e-commerce builds, lead generation sites, brand websites, landing page optimization, A/B testing, and CRO with GA4/attribution dashboards.
• AI Implementation End-to-end AI system implementation including lead qualification automation, follow-up automation, appointment booking, AI reporting and alerts, and custom integrations built for GoHighLevel, Salesforce, HubSpot, Slack, Zapier, and Make.
• PPC Google Ads Google Ads management including search campaigns, Local Service Ads, Performance Max, Shopping, remarketing, and display advertising with GA4/GTM tracking and reporting.
• SEO Services Search engine optimization including technical SEO, local SEO, content strategy, authority building, AI search/GEO optimization, and monthly reporting with KPI tracking.
• Meta Ads & Social Full-funnel Meta advertising including campaign strategy, tracking setup, audience targeting, retargeting, creative development, and weekly optimization with monthly reporting.
• Fractional CMO Part-time executive marketing leadership providing strategic direction, team and vendor management, KPI dashboards, channel strategy, budget allocation, and executive advisory using the AMOS Framework. Positioned as an alternative to a $250K+ full-time CMO salary.

Quantifiable outcome

• 5x average lead increase for home services clients
• +7 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner with certified expertise in Google Ads management, Local Service Ads, Performance Max, and Shopping campaigns. Badges displayed on website indicating certified partner status.
• MetacoreTechnology or IntegrationMeta Business Partner with certified expertise in Facebook and Instagram advertising, Meta Pixel implementation, and Conversions API setup.
• ShopifycoreTechnology or IntegrationShopify Partner with certified expertise in e-commerce platform builds, product catalog design, checkout optimization, and Shopify-specific integrations.
• KlaviyocoreTechnology or IntegrationKlaviyo Partner with expertise in email automation, SMS marketing, and e-commerce flow optimization for Shopify and other platforms.
• Lease UpscoreStrategic or Co-development PartnerMultifamily marketing agency co-founded and operated by Michael Schott. Dedicated division for helping apartment communities and developers accelerate lease-up velocity. $260M+ in properties marketed through this partnership.
• GoHighLevelcoreTechnology or IntegrationPrimary marketing platform for AI implementation services. Built for GoHighLevel with integrations available for Salesforce, HubSpot, Slack, Zapier, Make, and other platforms.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LYFE Marketing: Social media and digital marketing agency providing PPC, SEO, and content services for SMB clients. Comparable in retainer-based, multi-channel model and customer segment (SMBs seeking growth marketing).
• Ignite Visibility: Performance marketing agency providing SEO, PPC, social media, email, and CRO services with proprietary AI tools and reporting dashboards. Closely comparable in multi-channel service breadth and technology-led differentiator.
• Thrive Internet Marketing Agency: Full-service digital marketing agency with web design, SEO, PPC, social media, and AI marketing services. Comparable in end-to-end service stack and SMB-to-mid-market positioning.
• SmartSites: Full-service digital marketing agency offering PPC, SEO, web design, and AI-driven marketing services for SMB and mid-market clients. Directly comparable in service mix and customer profile (SMBs seeking multi-channel growth).
• WebFX: Established performance digital marketing agency with deep SEO, PPC, web design, and CRO offerings. Comparable in integrated services portfolio, AI-enhanced reporting, and vertical specialization playbooks.
• KlientBoost: PPC, CRO, and content marketing agency with conversion-focused landing pages and paid media management. Comparable in performance-led, ROI-tied engagement model for home services and e-commerce clients.
• NinjaPromo: Multi-channel digital marketing agency with strong focus on paid social, SEO, and influencer marketing for e-commerce and SaaS. Comparable in integrated service offering and SMB growth focus.
• Disruptive Advertising: PPC and multi-channel digital marketing agency focused on lead generation and e-commerce ROAS. Comparable in performance-driven retainer model and AI-augmented optimization offerings.
• LeaseLabs (Criterion.B): Multifamily-specific marketing agency offering branding, web design, paid media, and AI-driven leasing solutions for apartment communities. Directly comparable to Mastering Digital's Lease Ups sub-brand in vertical, service mix, and AI tour-scheduling capabilities.

Broad incumbents

• Power Digital Marketing: Larger, PE-backed digital marketing agency offering paid media, SEO, content, and analytics services. Comparable service mix but at greater scale, broader vertical coverage, and with institutional capital that Mastering Digital lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mastering-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastering Digital