If Architecture Pty Ltd

What If Architecture Pty Ltd does

IF Architecture Pty Ltd is a Melbourne-based, founder-led architecture and interior design practice established in 2013. The firm delivers architectural design, interior design, and styling services across four core categories organised on its website as Live (residential), Work (commercial), Eat (hospitality), and Shop (retail). Its portfolio spans more than 50 completed projects across Australian cities including Melbourne, Sydney, Brisbane, Perth, Adelaide, and Byron Bay. The client base is concentrated in hospitality venues (Andrew McConnell's Marion, Cutler & Co., and Prince Hotel venues; Ben Shewry's Attica; Baker Bleu bakeries) and retail showrooms (Jardan furniture showrooms across five cities; Assembly Label; Rolla's; Lux-Fx; Madeleine de Proust), with a smaller commercial office practice (Egon Zehnder) and an emerging residential stream.

The firm operates as a professional services business with no SaaS, product, or recurring subscription revenue streams. Design fees are negotiated on a project-by-project basis; pricing is not publicly disclosed. The practice acquires clients through a sales-led, reputation-driven motion backed by an online project portfolio and active social media presence across Instagram, Facebook, LinkedIn, and Pinterest, supplemented by earned media in Australian design publications and third-party industry awards (Eat Drink Design Awards, Australian Interior Design Awards, Dulux Colour Awards, IDEA shortlists). Delivery relies on a project-level network of specialist construction contractors (e.g., SCR Construction, MPA, CTM Constructions), branding studios, and project managers engaged per engagement. The firm is privately held, Australian-domiciled, founder-managed, and bootstrapped with no disclosed institutional investment.

Name

If Architecture Pty Ltd

Legal name

IF Architecture Pty Ltd

Website

https://ifarchitecture.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

IF Architecture is a Melbourne-based, founder-led architecture and interior design practice delivering residential, hospitality, retail, and commercial projects for clients across Australian cities, including repeat mandates from Jardan, Baker Bleu, and the Prince Hotel Group.

Ownership category

akta.pro rank

Product category

Architecture and Interior Design Services

NAICS

Interior Design Services (54141), Architectural Services (541310)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Architecture design services
• Interior design services
• Hospitality venue design
• Retail showroom design
• Residential architecture

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Architectural and Interior Design Services: IF Architecture generates revenue by providing architectural design, interior design, and styling services on a project-by-project basis. Revenue is earned through professional design fees for master planning, architectural design, interior design, and styling engagements across hospitality, retail, residential, and commercial sectors. The firm does not operate a SaaS or product-based business model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

IF Architecture Pty Ltd is a Melbourne-based architecture and interior design practice delivering professional design services across four categories: Live (residential renovations and additions), Work (commercial offices and workspaces), Eat (hospitality venues including restaurants, bars, cafés and wine bars), and Shop (retail showrooms and flagship stores). The firm operates on a project-by-project basis, providing master planning, architectural design, interior design, and styling services to clients primarily across Australian cities.

Product overview

IF Architecture Pty Ltd is a Melbourne-based architecture and interior design firm offering services across four core sectors: Live (residential architecture), Work (commercial architecture), Eat (hospitality venues), and Shop (retail spaces). The firm works with a client-centred, outcome-driven approach, drawing from art, fashion, psychology, branding, graphic design, and cultural trends. Their portfolio spans restaurants, bars, retail showrooms, offices, and residential homes across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Live (Residential Architecture) Residential architecture services including renovations, additions, and new home designs for individual clients and families across Australia. Projects range from Victorian terrace renewals to contemporary multi-generational home designs in urban sites.
• Work (Commercial Architecture) Commercial and workspace architecture design for offices, showrooms, and professional environments, including brand-aligned corporate interiors for professional services firms.
• Eat (Hospitality Architecture) Hospitality venue architecture and interior design for restaurants, cafés, bars, wine bars, bakeries, and patisseries, translating culinary concepts into immersive spatial environments for hospitality operators across Australia.
• Shop (Retail Architecture) Retail space architecture and interior design for boutiques, showrooms, and flagship stores across furniture, fashion, food & beverage retail, and lifestyle brand categories. Projects include flagship stores, concession spaces, and multi-location brand rollouts.

Quantifiable outcome

• Eat Drink Design Awards Best Bar Design 2016 (Marion), 2022 (Auterra)
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered project-level.

• CBD Contracting Groupproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Marion Wine Bar project (2016, Fitzroy). CBD Contracting Group delivered the fit-out and construction works as the build partner on this award-winning hospitality project.
• Blueprint Commercialproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Cutler & Co. redesign (2017, Fitzroy). Blueprint Commercial delivered the complete interior fit-out for this award-winning fine-dining restaurant redesign.
• Intact Projectsproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Egon Zehnder Melbourne office (2013, 985m²). Intact Projects delivered the interior construction for the global executive search firm's Melbourne headquarters.
• MPAproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Jardan Sydney flagship (2017, Surry Hills, 820m²). MPA delivered the complete fit-out of the heritage building transformation.
• Neo Constructproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Attica restaurant redesign (2017, Ripponlea, 100m²). Neo Construct delivered the fit-out for this award-winning fine-dining restaurant interior.
• Luma Projectsproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Etta bistro (2017, Brunswick, 60 pax). Luma Projects delivered the fit-out for the Italian-inspired bistro in Brunswick East.
• CRC Constructionproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Prince Dining Room (2018, St Kilda, 530m², 165 pax). CRC Construction delivered the extensive renovation of the Prince Hotel's dining venue.
• SCR Constructionproject-levelImplementation/ SI/ Consulting PartnerProject Manager for Prince Dining Room (2018, St Kilda). SCR Construction managed the Prince Dining Room project alongside acting as contractor for Baker Bleu Hawksburn and Prince Public Bar.
• SCR Constructionproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Baker Bleu Hawksburn (2021, Prahran, 97m²). Award-winning bakery retail design and fit-out.
• SCR Constructionproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Prince Public Bar (2020, St Kilda, 435m², 180 pax). Art Deco restoration and fit-out of the iconic St Kilda pub.
• CTM Constructionsproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Auterra Wine Bar (2021, Armadale, 130m², 50 pax). Award-winning hospitality design fit-out.
• Dimpatproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Standing Room café (2022, Fitzroy North, 114m², 22 pax). Fit-out of the heritage espresso bar within Gladstone Buildings.
• Rosa & Co Fitoutsproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for One Trick Pony (2021, Fitzroy North, 123m², 35 pax). Fit-out of the neighbourhood wine bar and shop in the wedge-shaped heritage building.
• Storeproproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Rolla's Fitzroy store (2022, 84m²). Retail fit-out for the denim brand's Fitzroy flagship.
• Silverstream Constructionsproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Lux-Fx showroom (2021, Collingwood, 260m²). Fit-out of the award-winning lighting showroom featuring bold polychromatic design.
• Lords Groupproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Baker Bleu Sydney flagship (2022, Double Bay, 247m²). Fit-out of the Baker Bleu production facility and retail space in Double Bay.
• Riverside Projectsproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Madeleine de Proust (2023, Carlton, 83m²). Award-winning patisserie fit-out inspired by milk bar nostalgia.
• Prospace Projectsproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Assembly Label Adelaide (2023, Rundle Street, 88m²). Minimalist retail fit-out for the fashion brand's first South Australian store.
• Pirone Buildersproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Jardan Perth (2020, Peppermint Grove, 420m²). Fit-out in the limestone heritage building near Cottesloe Beach.
• JPT Homesproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Bright House (2016, Brighton, 600m² site, 250m² internal). Residential renovation of the 1960s family home.
• Prolificaproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Apex House/Elwood House (2018, Elwood, 70m² + 176m² addition). Residential renovation and addition of the Edwardian house.
• Kick Buildingproject-levelImplementation/ SI/ Consulting PartnerConstruction contractor for Jardan Byron Bay (2024, 504m²). Fit-out of the furniture brand's showroom reflecting Byron Bay's beach culture.
• Amicus Projectsproject-levelImplementation/ SI/ Consulting PartnerProject Manager for Jardan Byron Bay (2024, 504m²). Managed the delivery of the Byron Bay flagship showroom.
• Seesaw Studioproject-levelGTM or Marketing PartnerBranding partner for Jardan Melbourne flagship (2014, Richmond, 930m²). Seesaw Studio contributed to the brand identity and spatial branding for the furniture showroom.
• Studio Roundproject-levelGTM or Marketing PartnerBranding partner for Marion Wine Bar (2016, Fitzroy). Studio Round delivered the brand identity for the Fitzroy wine bar.
• Susu Studioproject-levelGTM or Marketing PartnerBranding partner for Prince Dining Room (2018, St Kilda). Susu Studio delivered the brand identity for the redesigned Prince Dining Room.
• Rodrigues Bodycoat Architectsproject-levelStrategic or Co-development PartnerBase Build Architect for Jardan Perth (2020, Peppermint Grove, 420m²). Rodrigues Bodycoat Architects delivered the base building works for the showroom in the limestone heritage building.
• Mud Officeproject-levelStrategic or Co-development PartnerLandscape Design partner for Apex House/Elwood House (2018, Elwood). Mud Office delivered the landscape design for the residential project.
• Principle Designproject-levelGTM or Marketing PartnerBranding partner for Madeleine de Proust (2023, Carlton, 83m²). Principle Design delivered the brand identity for the nostalgic patisserie.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mim Design: Melbourne interior design studio with hospitality, retail, and residential projects. Similar boutique profile, award history, and Australian city footprint.
• Hecker Guthrie: Melbourne-based architecture and interior design studio with comparable hospitality, retail, and residential focus. Closely aligned practice size and sector mix, including award-winning restaurant and showroom design.
• Studio Tate: Melbourne interior design practice with hospitality, residential, and commercial work. Similar boutique scale and multi-sector capability.
• Biasol: Melbourne-based interior design practice with significant hospitality and restaurant portfolio. Directly comparable on boutique studio size, sector mix, and award recognition.
• Russell & George: Melbourne-based architecture and interior design studio with hospitality and retail focus. Comparable boutique profile and design-led approach.
• Tom Mark Jones (TMJ): Boutique Australian interior design studio with strong hospitality and lifestyle brand focus. Comparable client profile and design-led positioning.
• Splinter Society: Melbourne architecture and interior design practice with comparable hospitality/restaurant and residential specialisation. Direct competitor in the same boutique segment.
• YSG Studio (Yasmine Saleh Ghosen): Sydney-headquartered interior architecture studio with strong hospitality and residential portfolio. Comparable custom, design-led approach for premium Australian lifestyle clients.
• Techne Architects: Melbourne architecture and interior design firm with multi-sector portfolio across hospitality, retail, and residential. Comparable boutique Australian practice.
• Golden (studio): Melbourne-based multidisciplinary design studio with strong hospitality and retail interior work. Comparable boutique scale and client type.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ifarchitectureau
• LinkedInlinkedin.com/company/if-architecture
• Instagraminstagram.com/ifarchitecture
• Pinterestau.pinterest.com/ifarchitecture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about If Architecture Pty Ltd