Fresh Drink Ag

What Fresh Drink Ag does

Fresh Drink AG is a Swiss online retailer and B2B beverage producer headquartered in Fällanden, Canton Zurich, founded in 2014. The company operates the e-commerce platform freshdrink.ch and distributes a portfolio of proprietary sub-brands — sluups (shots, juices, vitamin waters since 2014), VIGO BIO Kombucha, Züri Schorle (Bio Knospe regional apple spritzer since 2016), Vitamin+, chaYa iced tea, and Fresh Drink Bio Limos — each targeting distinct functional beverage niches. The company serves three customer segments: health-conscious direct-to-consumer (DTC) shoppers, HoReCa (hotels, restaurants, catering) buyers, and retail consumers via its wholesale partnership with Coop.

The company's core production technology is cold-press juicing combined with High Pressure Processing (HPP) at 6,000 bar, which preserves products without heat pasteurization, maintaining nutritional content and shelf life. The entire production is centralized at the Fällanden facility, which is certified to ISO 22000/2011 and FSSC 22000 food safety standards, with select products holding Bio Knospe and EU-BIO organic certifications. Notable product mechanics include a regional sourcing arrangement with Mosterei Brunner (Steinmaur) supplying apple juice for Züri Schorle, and kombucha lines fermented up to 10 days.

Fresh Drink AG monetizes through three revenue streams: (1) DTC e-commerce sales via freshdrink.ch with a subscription/recurring delivery option managed through Appstle Subscriptions on Shopify; (2) retail/wholesale distribution to Coop and online marketplaces (Farmy, InterComestibles, Pepillo, justdrink.ch); and (3) a dedicated B2B channel with separate office hours serving food service establishments in larger formats. Pricing is in CHF with pay-as-you-go and monthly subscription billing cadences, free shipping over CHF 70, and a minimum order of CHF 20. The company is founder-led by a three-person Geschäftsleitung (Bruno Schiess, Markus Raths, Marc Lang) with no disclosed external institutional investment.

Name

Fresh Drink Ag

Legal name

Fresh Drink AG

Website

https://freshdrink.ch

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Drink AG is a Swiss online retailer and B2B producer of cold-pressed functional beverages, operating the freshdrink.ch platform with proprietary sub-brands (sluups, VIGO Kombucha, Züri Schorle, Vitamin+) using HPP preservation, and distributing nationwide via Coop and HoReCa channels.

Ownership category

akta.pro rank

Product category

Cold-Pressed Functional Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

Keywords

• Cold-pressed juices
• Functional beverages
• HPP preservation
• Vitamin shots
• Organic kombucha

Headquarters

HQ city

Fällanden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Sales: Direct-to-consumer online sales through freshdrink.ch. Customers purchase individual products or subscribe to recurring deliveries. Subscription management handled through Appstle Subscriptions platform. Revenue generated from individual transactions and subscription renewals.
2. Retail/Wholesale Distribution: Products sold through retail partners including Coop, Farmy, InterComestibles, Pepillo, and justdrink.ch. Revenue generated from wholesale orders to retail partners who then sell to end consumers.
3. B2B Sales: Dedicated B2B channel with separate office hours and delivery schedules. Products available in different packaging sizes (e.g., Gastroflaschen for food service establishments).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fresh Drink AG manufactures and sells cold-pressed functional beverages — including shots, fresh juices, smoothies, vitamin waters, kombucha, and bio-certified carbonated drinks — under proprietary sub-brands such as sluups, VIGO BIO Kombucha, Züri Schorle, Vitamin+, Fresh Drink Bio Limos, and chaYa. Products are preserved using High Pressure Processing (HPP) at 6,000 bar pressure without heat, retaining vitamins, nutrients, and natural flavors, and are sold directly to consumers via freshdrink.ch and through retail and food-service partners such as Coop.

Product overview

Fresh Drink AG operates an online shop (freshdrink.ch) for innovative Swiss beverages, organized as a portfolio of sub-brands each addressing distinct functional drink categories. The core brand is sluups (launched 2014), offering cold-pressed, HPP-preserved fresh juices, shots, smoothies, and vitamin waters — notable for never being heated. VIGO BIO Kombucha provides bio-certified kombucha shots and long-fermented kombuchas in 330ml glass bottles. Vitamin+ is a Swiss-made vitamin water with 40% fewer calories than conventional vitamin waters. Züri Schorle offers regional Bio Knospe-certified apple spritzers. Fresh Drink Bio Limos and Schorles provide bio-certified carbonated drinks (ginger, lemon, apple, rhubarb). chaYa delivers vegan iced teas. The company also maintains a B2B channel and subscription (abo) service, with products available online and at Coop. Products are manufactured in Fällanden, ZH, and the company holds ISO 22000/2011 and FSSC 22000 food safety certifications.

Differentiator

Problem solved

Functional benefit

Brands

• sluups: Leading Swiss brand for cold-pressed fresh juices, shots, and vitamin water. Products are never heated (HPP preservation method) and contain no added sugar.
• chaYa
• Fresh Drink Getränke
• VIGO Kombucha
• Vitamin+
• Züri Schorle

Quantifiable outcome

• 100% of daily vitamin C requirement in one shot (80mg from Acerola berry)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CoopcoreChannel Partner/ Reseller/ DistributorCoop is the primary retail distribution partner for Fresh Drink AG products. sluups shots, vitamin waters, and juices are sold in Coop stores throughout Switzerland, primarily in refrigerated sections. This partnership provides significant retail presence and brand visibility across the Swiss market.
• Mosterei BrunnercoreStrategic or Co-development PartnerMosterei Brunner in Steinmaur, Canton Zurich supplies the Bio-Knospe-certified apple juice used in Züri Schorle products. This regional partnership ensures consistent quality and supports the regional branding of Züri Schorle products.
• ShopifycoreTechnology or IntegrationShopify International Limited hosts the freshdrink.ch website and e-commerce platform. Processes customer data including IP addresses, device/browser information, purchase data (name, email, delivery/billing addresses, payment data). Powers checkout, invoicing, and internal automations.
• FarmyminorChannel Partner/ Reseller/ DistributorSwiss online marketplace partner for Fresh Drink Bio Limo products. Consumers can purchase Fresh Drink products alongside other gourmet items through Farmy's platform.
• InterComestiblesminorChannel Partner/ Reseller/ DistributorSwiss online marketplace partner offering Fresh Drink products as part of their specialty food and beverage selection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BIONADE: BIONADE is a German organic fermented soft drink brand with strong DACH retail presence. Directly comparable to Fresh Drink's Bio Limos and Schorles product line on organic positioning, carbonated soft drinks, and DACH retail distribution.
• True Fruits: True Fruits is a German cold-pressed smoothie and juice brand with strong design-led premium positioning. Comparable on cold-press manufacturing, smoothies/superfruit blends, and DACH retail premium-channel presence.
• Evolution Fresh: Evolution Fresh is a US cold-pressed juice and HPP-preserved beverage brand acquired by Starbucks. Most comparable peer on the HPP cold-press technology platform, premium positioning, and functional beverage mix.
• Pressed Juicery: Pressed Juicery is a US cold-pressed juice and functional shots brand with HPP production and retail footprint. Comparable on HPP cold-press technology, functional shot portfolio, and premium direct-to-consumer plus retail model.
• innocent drinks: innocent is a UK-based smoothies, juices, and shots brand owned by Coca-Cola, distributed across Europe including Switzerland. Comparable on cold-pressed fruit beverages, functional shots, and a similar natural-ingredient brand voice, though at substantially larger scale.
• Haus Rabenhorst: Haus Rabenhorst is a German premium juice and functional beverage manufacturer with a long history in cold-pressed and shelf-stable juices. Comparable on premium juice positioning, broad SKU portfolio, and European retail distribution.
• Suja Life: Suja is a US-based organic cold-pressed juice and functional shot brand using HPP. Comparable on cold-press manufacturing technology, functional shots category, and organic/clean-label positioning.
• Voelkel: Voelkel is a German family-owned organic juice and beverage manufacturer producing cold-pressed juices, shots, and spritzers. Comparable on organic certification (EU-BIO equivalent), family-led structure, and premium natural positioning.
• Biotta AG: Biotta is a Swiss organic juice and shot manufacturer based in Tägerwilen, Switzerland, with deep retail and HoReCa penetration. Directly comparable to Fresh Drink on geography (Switzerland), category (cold-pressed juices/shots), and positioning (organic, premium, functional).

Broad incumbents

• Eckes-Granini (hohes C): Eckes-Granini is one of Europe's largest juice producers, marketing brands including hohes C and granini. Comparable on juice category and DACH retail dominance, though at substantially broader scale and without Fresh Drink's HPP/functional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fresh-drink-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Drink Ag