What Business Development Resources does

Business Development Resources (BDR), founded in 1998 and headquartered in Seattle, Washington, is a privately held LLC that delivers business coaching, training, and marketing services exclusively to home service contractors in the HVAC, plumbing, and electrical trades. The company serves thousands of contractors across North America, ranging from emerging businesses under $1M in revenue to established operators above $3M, alongside HVAC and plumbing distributors who sponsor dealer training programs (e.g., Carrier Enterprise multi-region) and platform companies in the home services space. Its product portfolio spans recurring Profit Coach programs, industry-specific and specialty coaching (accounting, service, installation, sales), a training catalog (BDR University, Top Gun Technician Excellence, Trailblazer Sales Academy, Leadership Excellence Academy, Power-Up virtual sessions), and business planning workshops (Profit Launch) anchored by the flagship SPARK annual event.

BDR's underlying technology stack centers on a vertical business automation suite built around two proprietary products: ProBooks by BDR, a full-service bookkeeping solution with weekly reporting and integration into home service management platforms, and Sidekick by BDR, an AI-powered accounts payable automation tool that uses text-based document processing to streamline financial workflows. The company also runs BxB Media, a wholly owned marketing services arm delivering SEO, content marketing, paid advertising, and marketing strategy, and offers field service software consulting across ServiceTitan, Housecall Pro, and FieldEdge. The marketing and sales stack is built on HubSpot (CRM and marketing automation), Cvent (event registration), and major ad platforms (Google Ads, Meta Pixel, LinkedIn Insight Tag).

BDR's revenue mechanics combine subscription recurring streams (coaching retainers, marketing services via BxB Media, ProBooks/Sidekick subscriptions) with one-time transactional revenue (training classes priced $300-$1,265 per seat, multi-day event workshops like Profit Launch and SPARK). Go-to-market is sales-led through direct coaching relationships, event-driven (SPARK, Profit Launch, Profit & Growth Accelerator Series), and channel-driven via the Distributor Partnership Program where wholesalers fund dealer training. In July 2026, BDR transitioned leadership, appointing Ryan Farris as CEO while founder Bruce Wiseman moved to Executive Chairman, concurrent with the June 2026 launch of ProBooks and Sidekick, signaling the company's pivot from pure services toward an integrated coaching-plus-vertical-SaaS platform.

Name

Business Development Resources

Legal name

Business Development Resources, LLC

Website

https://bdrco.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Business Development Resources (BDR), founded 1998 in Seattle, delivers coaching, training, marketing, and vertical financial software (ProBooks, Sidekick) exclusively to HVAC, plumbing, and electrical contractors across North America, serving thousands of SMB operators and distributor partners.

Ownership category

akta.pro rank

Product category

Business Coaching and Training Services

NAICS

Professional and Management Development Training (611430), Business Support Services (5614), Business and Secretarial Schools (611410), Computer Training (611420)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Prospecting & Lead Generation (SDR/BDR) (EDABABAB), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Contractor business coaching
• HVAC training services
• Plumbing business consulting
• Trades industry marketing
• Home service business education

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Coaching Programs: Ongoing coaching services for home service contractors including Profit Coach programs, industry-specific coaching (HVAC, plumbing, electrical), and specialty coaching (accounting, service, installation, sales). Delivered through dedicated coaches who work with business owners over extended periods.
2. Training Classes and Programs: Classroom and virtual training sessions covering various topics including Top Gun Technician Excellence, Service Dispatch University, BDR University, Leadership Excellence Academy, Trailblazer Sales Academy, and Power-Up condensed training sessions.
3. Events and Workshops: Large-scale events including Profit Launch business planning workshops, SPARK conference, and the Profit & Growth Accelerator Series. These multi-day events provide intensive training and planning support.
4. Marketing Services: BxB Media provides marketing services including SEO, content marketing, paid advertising management, and marketing strategy for home service contractors.
5. Business Automation Tools: ProBooks bookkeeping and Sidekick AI-powered AP solutions offered as technology products to help contractors manage their financials.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Business Development Resources (BDR) delivers business coaching, training classes, marketing services, and business automation tools exclusively for HVAC, plumbing, and electrical contractors. Its offerings include tailored coaching programs (Profit Coach, Emerging Business Academy, specialty and industry-specific coaching), classroom and virtual training programs (BDR University, Top Gun Technician Excellence, Trailblazer Sales Academy, Leadership Excellence Academy), marketing services through BxB Media, bookkeeping via ProBooks, AI-powered accounts payable via Sidekick, and large-scale events such as Profit Launch workshops and the SPARK annual conference.

Product overview

Business Development Resources (BDR) offers a comprehensive suite of business coaching, training, and marketing services exclusively for the home services industry (HVAC, plumbing, and electrical). The core offering includes business coaching programs (Profit Coach, Emerging Business Academy, and industry-specific coaching), training programs (BDR University with courses like Top Gun Technician Excellence, Trailblazer Sales Academy, and Leadership Excellence Academy), and marketing services through BxB Media. BDR also provides business automation tools including ProBooks by BDR (full-service bookkeeping) and Sidekick by BDR (AI-powered accounts payable), along with Profit Launch business planning workshops and the annual SPARK industry event. The company operates as a single integrated platform delivering coaching, training, marketing execution, and financial tools to help home service contractors drive profit and growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Coaching Tailored business coaching services exclusively for HVAC, plumbing, and electrical industries that help business owners increase profitability, cash flow, and personal wealth by building self-sustaining companies with well-paid employees and high morale.
• Emerging Business Academy Coaching program designed for new and emerging businesses in the home services trades that helps establish strong business foundations for newer contracting companies.
• Profit Coach Comprehensive coaching program helping contractors build profit through various strategies including service profit optimization, sales excellence, and financial management.
• Contractor Training Comprehensive training classes covering the training needs of HVAC and plumbing dealers and contractors of all sizes, delivered by expert trainers with reference guides, workbooks, and digital tools.
• Distributor Training Training programs for HVAC and plumbing distributors and wholesalers, including the Distributor Partnership Program and Territory Manager Consulting Skills Series, enabling distributors to train their dealer networks.
• Marketing Services (BxB Media) Marketing services delivered through BxB Media covering marketing strategy, budget planning, channel execution (Google Local Service Ads, PPC, SEO, content marketing), and ROI measurement for home service contractors.
• ProBooks by BDR Full-service bookkeeping solution designed specifically for home service businesses providing accurate, timely, and organized bookkeeping support, regular financial reviews, and weekly reporting for greater visibility into financial performance.
• Sidekick by BDR AI-powered accounts payable platform that streamlines financial workflows and improves visibility into accounts payable and receivable activity for home service contractors.
• Field Service Software Consulting Consulting services helping contractors select, implement, and optimize field service software platforms including ServiceTitan, Housecall Pro, FieldEdge, and other HVAC business management software.
• Profit Launch Business planning workshop helping contracting companies develop comprehensive business plans encompassing all departments, operations, marketing, advertising, sales, service, and leadership development, providing individualized roadmaps to personal and business freedom.
• SPARK Annual flagship industry event for contractors featuring training, networking, and industry best practices in the home services trades.

Quantifiable outcome

• 264% net profit increase for long-term coaching clients
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• HubSpotcoreTechnology or IntegrationHubSpot serves as BDR's marketing automation, CRM, and email marketing platform. HubSpot enables lead management, contact tracking, email campaigns, and behavioral automation across BDR's marketing and sales processes.
• CventcoreTechnology or IntegrationCvent provides event registration and management technology for BDR's large-scale events including SPARK conference and Profit Launch workshops.
• GooglecoreTechnology or IntegrationGoogle provides analytics, advertising, and reCAPTCHA services supporting BDR's website analytics and digital marketing campaigns.
• Meta (Facebook)coreGTM or Marketing PartnerMeta/Facebook provides advertising platform and pixel analytics enabling BDR to run retargeting campaigns and measure conversions from Facebook advertising.
• LinkedIncoreGTM or Marketing PartnerLinkedIn Insight Tag enables conversion tracking from LinkedIn campaigns and retargeting of BDR website visitors on the LinkedIn platform.
• Vimeo and YouTubesupportingTechnology or IntegrationVideo hosting platforms for BDR's educational content, training videos, and marketing materials.
• CookieYessupportingTechnology or IntegrationCookie consent management platform enabling BDR's website compliance with cookie regulations.
• BxB MediacoreStrategic or Co-development PartnerBxB Media is a BDR company providing website design and development services. It serves as an integrated marketing services partner delivering SEO, content marketing, and digital marketing execution for contractors.
• PPATECsupportingStrategic or Co-development PartnerBDR launched a new training partnership with PPATEC in March 2026, delivering first live training session and building momentum for future workshop sessions.
• JB WarrantiessupportingChannel Partner/ Reseller/ DistributorJB Warranties hosted BDR's Profit & Growth Accelerator Series event at their location in Argyle, TX (Dallas suburb), demonstrating partnership with warranty and extended service contract providers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency whose services overlap with BDR's BxB Media SEO, content, and paid advertising offerings, though WebFX serves a much broader industry base than BDR.
• Housecall Pro: Housecall Pro provides field service management software for home service businesses including HVAC and plumbing, a category where BDR explicitly consults; competes for the same contractor wallet as a software-led alternative to BDR's services-plus-software stack.
• ServiceTitan: ServiceTitan is the dominant field service management software for HVAC, plumbing, and electrical contractors. BDR operates a Field Service Software Consulting practice that helps customers select ServiceTitan, making it both a partner and adjacent incumbent in the same vertical.

Direct peers

• Reach by EverConnect: Reach is a digital marketing and lead-generation platform built exclusively for home service businesses, overlapping with BDR's BxB Media marketing services in serving HVAC, plumbing, and electrical contractors.
• Power Selling Pros: Power Selling Pros delivers HVAC sales training and call-center/coaching programs to home service contractors, overlapping directly with BDR's sales coaching, training academies, and recurring coaching engagement model.
• Service Roundtable: Service Roundtable operates peer-group coaching and training for HVAC and home service contractors, directly overlapping with BDR's coaching and training engagement model in the same vertical customer base.
• Scorpion: Scorpion provides marketing, advertising, and technology services specifically to home services businesses (HVAC, plumbing, electrical), overlapping BDR's BxB Media arm in serving the same contractor customer base with marketing and revenue growth solutions.
• Topline Coaching (by Nexstar Network): Topline/Nexstar offers HVAC and plumbing business coaching, training, and peer groups to home services contractors — a direct comparable to BDR's Profit Coach and BDR University offerings in the same vertical.
• Mike's HVAC Marketing: Mike's HVAC Marketing delivers digital marketing and lead generation services targeted at HVAC contractors, directly overlapping with BDR's SEO, content marketing, and paid acquisition services through BxB Media.

Emerging players

• FieldEdge: FieldEdge provides HVAC-specific field service software. BDR offers Field Service Software Consulting that includes FieldEdge, indicating overlapping customer bases and partial feature overlap with BDR's software consulting arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bdrcompany
• Facebookfacebook.com/BDRCompany
• LinkedInlinkedin.com/company/708597
• Instagraminstagram.com/bdr_company

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Development Resources