Jarlsberg Avis AS
Jarlsberg Avis AS is a privately held Norwegian local newspaper serving Holmestrand, Hof, Botne, and Sande municipalities in Vestfold county, publishing in print and digital (eAvis) formats via the Amedia network with subscription, advertising, and single-copy revenue streams.
- Company typePrivate
- Founded-
- HeadquartersHolmestrand, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Jarlsberg Avis AS does
Jarlsberg Avis AS is a privately held local newspaper company headquartered at Dr. Graaruds plass 6 in Holmestrand, Norway, providing news coverage for Holmestrand, Hof, Botne, and Sande municipalities in Vestfold county. The company publishes a daily local newspaper in both print (Papiravisen) and digital (eAvis) formats, covering local news, sports, culture, business, obituaries, real estate transactions, job listings, and classified advertisements for a coverage area of approximately 27,140 inhabitants. The publication operates as part of the Amedia local newspaper network, which provides shared advertising platforms (Amediaannonse), the +Alt subscription network giving access to 100+ Norwegian newspapers, and shared technology infrastructure.
The business model combines recurring subscription revenue (print home delivery plus bundled digital access via Min side), advertising revenue from local SMBs through classifieds and display ads, and single-copy retail sales. Distribution operates through home delivery subscriptions, eAvis digital self-serve access, newsagent retail sales, and the +Alt cross-newspaper subscription bundle. The company employs 1-10 people and offers a UNG 15-20 free subscription tier targeting youth readers aged 15-20 as a long-term reader-acquisition mechanism. Editor-in-chief Magnus Franer-Erlingsen leads editorial operations, and content is archived by the National Library of Norway as part of cultural preservation.
Jarlsberg Avis AS firmographics
Firmographics- Name
- Jarlsberg Avis AS
- Legal name
- Jarlsberg Avis AS
- Website
- https://jarlsbergavis.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jarlsberg Avis AS is a privately held Norwegian local newspaper serving Holmestrand, Hof, Botne, and Sande municipalities in Vestfold county, publishing in print and digital (eAvis) formats via the Amedia network with subscription, advertising, and single-copy revenue streams.
- Ownership category
- akta.pro rank
Jarlsberg Avis AS industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Jarlsberg Avis AS is headquartered
LocationHeadquarters
- HQ city
- Holmestrand
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Jarlsberg Avis AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Recurring subscription fees for newspaper delivery including both print and digital access (eAvis). Part of +Alt subscription network allowing access to multiple newspapers.
- Advertising Revenue: Classified ads (rubrikkannonse), business/enterprise advertising through Amediaannonse platform, job listings, real estate listings, obituary notices.
- Single Copy Sales: Individual newspaper sales at newsagents and through e-pages digital platform for non-subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription covering print and digital access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Jarlsberg Avis AS product offering
Product offeringCore offering
Jarlsberg Avis AS publishes a local newspaper covering the Holmestrand, Hof, Botne, and Sande municipalities in Vestfold county, Norway. The newspaper is delivered in both print (Papiravisen) and digital (eAvis) formats, offering local news, sports, culture, obituaries, classified ads, job listings, and real estate listings. The company sells subscriptions, single copies, and advertising space to local residents and businesses.
Product overview
Jarlsberg Avis AS operates as a local newspaper providing news coverage for the Holmestrand region in Vestfold, Norway. The core product is the Jarlsberg Avis newspaper, available both in print (Papiravisen) and digital (eAvis) formats. The company also offers specialized sections including job listings (Ledige stillinger), real estate (Eiendom), obituaries (Dødsannonser), and reader photo competitions (Sommerbilder). Digital access is available through subscription tiers including a free offering for young readers aged 15-20.
Differentiator
Problem solved
Functional benefit
Products and services
- Jarlsberg Avis (Newspaper)
- eAvis (Digital Newspaper)
- Papiravisen (Print Newspaper)
- UNG 15-20 Free Subscription
Companies that use Jarlsberg Avis AS
Customer profileSegments3 records
Ideal customer profiles3 records
Jarlsberg Avis AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jarlsberg Avis AS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AmediacoreMajor Norwegian local newspaper network. Jarlsberg Avis is part of Amedia group which provides shared technology infrastructure, advertising platforms, and operational support. Amedia operates over 70 local newspapers across Norway.
- Nasjonalbiblioteket (National Library of Norway)minorWebsite content is regularly archived by the National Library of Norway as part of national cultural preservation.
- DirektesportminorSports streaming service partnership providing access to live sports content for readers.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Jarlsberg Avis AS competitors and assessment
Company assessmentBroad incumbents
- Amedia: Parent network operator of 70+ local Norwegian newspapers, including Jarlsberg Avis. Provides technology, advertising platforms, and the +Alt subscription bundle. Comparable as the broader incumbent that defines the operating model and economics of Jarlsberg Avis.
- NRK: Norwegian public broadcaster with substantial regional news operations (NRK Vestfold). Provides free local news coverage that competes for reader attention and indirectly pressurizes local advertising budgets for Jarlsberg Avis.
- Bergens Tidende: Largest regional newspaper in western Norway, part of the Amedia network. Comparable as a regional/legacy newspaper with print + digital + subscription bundle, but operates at materially larger scale and broader geographic scope.
- Verdens Gang (VG): Norway's largest online newspaper. Competes with Jarlsberg Avis for digital reader attention and digital advertising spend in the Holmestrand region, although it does not focus on hyperlocal content.
- Aftenposten: National daily newspaper based in Oslo. Comparable as a news subscription and advertising business covering local/regional news, but operates at substantially larger scale, includes national coverage, and competes for the same advertiser and digital subscriber pools.
Direct peers
- Sandefjords Blad: Local newspaper serving Sandefjord in Vestfold, Norway, also part of Amedia. Operates the same hybrid print/digital model and +Alt subscription network, competing for the same pool of Vestfold advertisers and readers.
- Romerikes Blad: Regional newspaper covering the Romerike area in Akershus, Norway, and an Amedia publication. Similar in product mix, subscription bundling, and GTM (print home delivery plus digital access via +Alt).
- Tønsbergs Blad: Local newspaper serving Tønsberg in Vestfold county, Norway, and part of the Amedia network. Highly comparable to Jarlsberg Avis as a regional print + digital local title in the same county with similar subscription and advertising model.
- Drammens Tidende: Regional newspaper based in Drammen, Buskerud, Norway, and an Amedia title. Directly comparable in format, audience type (local residents seeking community news), and bundle/subscription mechanics.
- Østlands-Posten: Local newspaper in Moss/Østfold, Norway, part of the Amedia network. Closely comparable as a small-to-mid-sized regional paper with hybrid print/digital distribution and shared Amedia advertising infrastructure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Jarlsberg Avis AS social profiles
Digital presenceJarlsberg Avis AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jarlsberg Avis AS leadership team
Management profileNumber of profiles
Profiles1 record
Jarlsberg Avis AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jarlsberg Avis AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jarlsberg Avis AS
What does Jarlsberg Avis AS do?
Jarlsberg Avis AS publishes a local newspaper covering the Holmestrand, Hof, Botne, and Sande municipalities in Vestfold county, Norway. The newspaper is delivered in both print (Papiravisen) and digital (eAvis) formats, offering local news, sports, culture, obituaries, classified ads, job listings, and real estate listings. The company sells subscriptions, single copies, and advertising space to local residents and businesses.
Is Jarlsberg Avis AS a public or private company?
Jarlsberg Avis AS is a private company. It is classified as unknown and is currently operating.
When was Jarlsberg Avis AS founded?
Jarlsberg Avis AS was founded in -1. It employs 1 to 10 people.
Where is Jarlsberg Avis AS based?
Jarlsberg Avis AS is headquartered in Holmestrand, Norway, in the Europe region.
How does Jarlsberg Avis AS make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue and single Copy Sales.
Who are Jarlsberg Avis AS's main competitors?
Broad incumbents on record are Amedia, NRK, Bergens Tidende, Verdens Gang (VG) and Aftenposten. Direct peers are Sandefjords Blad, Romerikes Blad, Tønsbergs Blad, Drammens Tidende and Østlands-Posten.
Does Jarlsberg Avis AS have an API?
No public API is recorded for Jarlsberg Avis AS.
What industry is Jarlsberg Avis AS in?
Jarlsberg Avis AS's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.