What Tunsbergs Blad does

Tønsbergs Blad (legal entity Tønsbergs Blad AS) is a regional Norwegian newspaper founded in 1870, headquartered in Tønsberg (Vestfold) and serving local readers across the Tønsberg and Færder municipalities. It operates as a title within the Amedia media network, the largest local newspaper publisher in Norway, which provides shared advertising infrastructure, cross-title digital distribution, and corporate technology services. The paper publishes both a print edition (Papiravisen) and a digital replica edition (eAvis) via tb.no, supplemented by a portfolio of engagement products including live sports streaming (Direktesport), sports prediction content (Sportspill), podcasts, news alerts (Nyhetsvarsel), local business directory, classifieds, event calendar, and obituary services.

The core technology stack is a digital news platform built on Amedia-shared publishing infrastructure, with the eAvis electronic-newspaper module and cross-title kiosk (aviskiosk) as the main platform components; no proprietary AI, ML, or developer-facing API capabilities are disclosed. Distribution combines physical print delivery and newsstand sales with digital subscription access through the ALT bundle and a free UNG 15-20 youth tier, alongside local advertising channels (rubrikkannonse classifieds, bedrift business ads, and display).

The business model rests on three revenue streams — recurring digital subscriptions, recurring print subscriptions, and advertising — supplemented by ancillaries such as classifieds, events, and obituaries. The customer base is concentrated among local consumer subscribers and Vestfold-area SMB advertisers, with no enterprise or anchor accounts disclosed. The company employs 51-100 staff and operates under Norwegian regulatory compliance, including the Åpenhetsloven (Transparency Act) reporting requirements effective July 1, 2022.

Name

Tunsbergs Blad

Legal name

Tønsbergs Blad AS

Website

https://tb.no

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

51–100 employees

Short description

Tønsbergs Blad is a regional Norwegian newspaper founded in 1870, serving Tønsberg and Vestfold readers through print and digital editions, and operating as part of the Amedia local media network.

Ownership category

akta.pro rank

Product category

Regional Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Regional newspaper
• Local news coverage
• Digital subscriptions
• Print media
• Online journalism

Headquarters

HQ city

Tønsberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscriptions: Digital subscriptions providing access to online news content, eAvis, and exclusive subscriber articles
2. Print Subscriptions: Physical newspaper delivery subscription (Papiravisen)
3. Advertising: Advertising revenue including rubrikkannonse (classified ads), bedrift (business ads), and display advertising

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Tønsbergs Blad is a regional newspaper that publishes local news, sports, culture, and community information for the Tønsberg and Vestfold area of Norway. It delivers content through a printed newspaper (Papiravisen), a digital electronic edition (eAvis), and a news website (tb.no), with revenue from subscriptions (digital and print) and advertising. It also operates complementary content modules including live sports streaming, podcasts, obituaries, local business listings, and an event calendar.

Product overview

Tønsbergs Blad is a regional newspaper serving Tønsberg and surrounding Vestfold region, operated by Tønsbergs Blad AS (part of the Amedia group). The offering consists of a core newspaper product delivered in both print (Papiravisen) and digital (eAvis) formats, supplemented by several content modules including live sports streaming (Direktesport), podcast content, and sports gaming coverage (Sportspill). Additional services include job listings (ledige stillinger), real estate listings (Eiendom), local business directory (Lokale bedrifter), event calendar, and death notices. The digital products are accessible through the tb.no website and the dedicated eAvis platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Papiravisen / eAvis (Newspaper) Core regional newspaper product delivered in both print (Papiravisen) and digital (eAvis) formats, covering local news, sports, culture, and community events for Tønsberg and Vestfold residents.
• Direktesport Live sports streaming service covering sporting events in the Tønsberg region, accessible via direktesport.no with referral from tb.no.
• Podkast Podcast content produced by Tønsbergs Blad covering local news and topics for the Tønsberg/Vestfold audience.
• Sportspill Sports gaming content and predictions related to local sports coverage, available via tb.no.
• Dødsannonser Death notice / obituary service allowing users to view and submit obituaries for the local community.
• Lokale bedrifter Local business directory showcasing businesses in the Tønsberg area, accessible via derdubor.
• Arrangementskalender Event calendar feature allowing users to view and submit local events in the Tønsberg area.
• Advertising Services (Rubrikkannonse & Bedrift) Advertising placements including classified ads (rubrikkannonse), business display ads (bedrift), and announcements, sold to local businesses and individuals via Amedia's shared advertising platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• AmediacoreOthersAmedia is a national media network that Tønsbergs Blad operates within, providing shared technology, advertising services (amediaannonse), and corporate infrastructure. The paper is published by Tønsbergs Blad AS under the Amedia umbrella.
• Østlands-PostenminorOthersPartner newspaper within the Amedia network, listed among 'Våre steder og aviser' (our places and newspapers)
• Sandefjords BladminorOthersPartner newspaper within the Amedia network, listed among 'Våre steder og aviser'
• GjengangerenminorOthersPartner newspaper within the Amedia network, listed among 'Våre steder og aviser'
• JarlsbergminorOthersPartner newspaper within the Amedia network, listed among 'Våre steder og aviser'
• ØyeneminorOthersPartner newspaper within the Amedia network, listed among 'Våre steder og aviser'

Recent moves6 records

Expansion highlights6 records

Regional players

• Nordlys: Regional newspaper serving northern Norway (Tromsø, Troms region) with print and digital editions. Comparable regional newspaper model but operating in a different geography from Tønsberg/Vestfold.

Broad incumbents

• Aftenposten: Largest national newspaper in Norway, published by Schibsted, with national print and digital subscriptions and dominant national advertising share. Broad incumbent in Norwegian news rather than a direct micro-market competitor.
• VG (Verdens Gang): National Norwegian tabloid/digital newspaper with massive online readership and advertising. Operates broadly in Norwegian news but does not focus on a single micro-region; competes for ad and subscription wallet at the national level.

Direct peers

• Drammens Tidende: Regional Norwegian newspaper serving the Drammen area with print/digital subscriptions and advertising. Operates the same regional newspaper playbook as Tønsbergs Blad, frequently within the Amedia-adjacent ecosystem.
• Fædrelandsvennen: Regional Norwegian newspaper serving the Agder region with print and digital editions, subscriptions, and local advertising. Directly comparable as a Norwegian regional newspaper with mixed print/digital revenue.
• Adresseavisen: Regional newspaper for Trøndelag with print and digital editions, subscriptions, classified advertising, and local sports content. Closely mirrors the regional newspaper operating model used by Tønsbergs Blad.
• Stavanger Aftenblad: Regional Norwegian newspaper serving the Stavanger/Rogaland region with print, eAvis, digital subscriptions, advertising, and live sports streaming. Operates an equivalent regional newspaper model in a comparable Norwegian micro-market.
• Bergens Tidende: Major regional Norwegian newspaper serving the Bergen and Vestland region with combined print and digital subscriptions, advertising, and local sports coverage. Directly comparable regional newspaper business model in the Norwegian local-news market.
• Romerikes Blad: Amedia-affiliated regional newspaper serving the Romerike/Oslo-area outskirts with print and digital subscriptions. Direct structural analog: sister Amedia regional title with similar subscription tiers and shared advertising infrastructure.

Others

• Amedia: National Norwegian media group providing shared technology, advertising, and subscription infrastructure to its regional newspaper portfolio including Tønsbergs Blad. Functions as an enabling ecosystem participant and corporate umbrella rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tonsbergsblad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tunsbergs Blad