What Østlands-Posten does

Østlands-Posten AS is a regional Norwegian newspaper headquartered in Larvik, Vestfold, serving the Larvik municipality and surrounding Vestfold region. The publication operates as a multi-platform news organization delivering local news, sports (notably Larvik Handball Club coverage), cultural events including Stavern Festival, municipal affairs, and community information through a print newspaper (Papiravisen), a digital eAvis platform, and the op.no website. The editorial operation is led by Editor-in-Chief Thor Kenneth Løvenfalck and News Editor Therese Eskelund, supported by approximately 39 employees.

The company's product portfolio extends beyond core news into vertical modules including Eiendom (real estate listings), Stilling Ledig (job postings), Dødsannonser (obituaries), Lokale Bedrifter (local business directory), Debatt (reader opinion), and Lokalfotball (local football coverage). It operates a multi-tier subscription model: standard digital access, a premium ØP+ tier with enhanced content, print subscription, and a free UNG 15-20 access tier targeting youth aged 15-20 to build a long-term subscriber pipeline. Distribution is supported by social media presence on Facebook, Instagram, and TikTok, plus reader engagement tools including tip lines ([email protected], SMS 2005, phone 80 08 20 00) and customer service (33 16 31 80).

Østlands-Posten operates as a subsidiary within the Amedia newspaper network, Norway's second-largest media group. This relationship provides shared infrastructure including advertising sales (amediaannonse.no), subscription platforms, classifieds technology, HR services, and cross-title content distribution via the +Alt multi-title subscription and Avistorget eAvis kiosk. Revenue is generated through a combination of subscription fees (digital and print), local advertising, and classifieds, with no public revenue disclosure. The company is structured as a private limited company (aksjeselskap) under Norwegian law and complies with the Åpenhetsloven (Transparency Act) reporting requirements on human rights and working conditions.

Name

Østlands-Posten

Legal name

Østlands-Posten AS

Website

https://op.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Østlands-Posten is a regional Norwegian newspaper serving Larvik and Vestfold, operating print, digital eAvis, and social media channels as a subsidiary of the Amedia media network.

Ownership category

akta.pro rank

Product category

Regional Newspaper

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper
• Local journalism
• Digital news subscription
• Print newspaper
• Community news coverage

Headquarters

HQ city

Larvik

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Distribution channels3 records

Marketing channels4 records

Core offering

Østlands-Posten publishes a regional newspaper covering Larvik and the Vestfold region of Norway, delivered in print (Papiravisen) and digital (eAvis) formats. Its core offering is local journalism — news, sports (including Larvik Handball Club and local football), culture, community events, obituaries, real estate, and job listings — supported by subscription services (standard digital subscription and the premium ØP+/aID tier) and a free access program for youth (UNG 15-20).

Product overview

Østlands-Posten is a regional Norwegian newspaper serving the Larvik area, operating as a multi-platform news organization. The core product is the Østlands-Posten digital newspaper (eAvis), which provides online news coverage. The portfolio includes several complementary modules: Lokalfotball for local sports coverage, Eiendom for real estate listings, Stilling Ledig for job postings, Dødsannonser for obituaries, Lokale Bedrifter as a local business directory, Debatt for reader commentary, and Avistorget offering access to digital editions from newspapers nationwide. The publication also offers a premium subscription tier called ØP+ with enhanced content access.

Differentiator

Problem solved

Functional benefit

Products and services

• Østlands-Posten Digital (eAvis) Digital edition of the Østlands-Posten newspaper, providing online access to local news content for subscribers on web and mobile platforms.
• Papiravisen (Print Newspaper) Physical print edition of Østlands-Posten delivered to subscribers in the Larvik and Vestfold region.
• ØP+ (Premium subscription / aID) Premium subscription tier offering enhanced content access and additional features beyond the standard digital subscription.
• Avistorget (eAvis newspaper kiosk) Newspaper kiosk feature providing access to digital editions of newspapers from across Norway.
• UNG 15-20 Free Access Program Free digital access program for youth aged 15-20, providing complimentary subscription access.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AmediacoreStrategic or Co-development PartnerØstlands-Posten is operated under the Amedia newspaper chain. Amedia provides shared infrastructure, technology platform, advertising services (amediaannonse.no), and corporate services including HR (careers at amedia.no), customer service systems, and digital platform support.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tønsbergs Blad: Local Amedia newspaper serving the neighboring Tønsberg municipality in Vestfold. Directly comparable in business model, regional footprint, Amedia affiliation, and product offering (print + digital eAvis + classifieds).
• Romerikes Blad: Amedia local newspaper covering the Romerike region east of Oslo. Highly comparable in size, audience, and product mix (print, eAvis, local classifieds, sports coverage).
• Drammens Tidende: Regional Amedia newspaper serving Drammen and surrounding Buskerud communities. Same multi-platform local news model with digital eAvis, classified verticals, and Amedia-shared back-office services.
• Sandefjords Blad: Amedia-owned local newspaper covering Sandefjord, also in Vestfold. Same subscription/classifieds model, same parent-group infrastructure, and directly adjacent geographic market to ØP.

Broad incumbents

• VG: Schibsted-owned national tabloid. A dominant Norwegian news brand competing for reader attention and digital ad spend; ØP's digital eAvis must compete with VG+ and VG.no for subscriber share-of-wallet.
• Adresseavisen: Schibsted regional newspaper serving Trondheim and Trøndelag. Comparable multi-platform regional newspaper model, though serving a different and larger geographic market.
• Bergens Tidende: Schibsted-owned regional newspaper serving Bergen and Vestland. Operates the same local/regional newspaper model at significantly larger scale, competing for the same advertisers and reader attention across formats.
• Stavanger Aftenblad: Schibsted regional newspaper for the Stavanger/Rogaland area. Comparable product (print + digital subscription + classifieds) but larger market and broader scope than ØP.
• Aftenposten: Schibsted's national newspaper of record. Overlaps with ØP in covering Vestfold regional affairs and competes for the same subscription and advertising budgets from Larvik-area readers and businesses.

Emerging players

• Nettavisen: Digital-first Norwegian news outlet. Competes with ØP and other local papers for online readers and digital advertising in the Larvik/Vestfold area, illustrating the platform-shift pressure on legacy local newspapers.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ostlandsposten
• Instagraminstagram.com/ostlandsposten
• TikToktiktok.com/@ostlandsposten
• LinkedInlinkedin.com/company/ostlands-posten

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Østlands-Posten