Motoland

What Motoland does

Motoland is a privately held, locally owned motorcycle and power equipment retail dealership based in Napier, New Zealand, operating since 2018. The business is an authorized dealer for Yamaha (motorcycles, ATVs, and power products) and Husqvarna (outdoor power equipment), and serves retail customers across the Hawke's Bay region — including recreational riders, lifestyle and property owners, and the local farming community. Its product mix spans new and used motorcycles and ATVs, generators, parts, accessories, and branded apparel, supported by an in-house workshop for warranty and general servicing.

The company runs a single physical retail and service site in Napier complemented by a Shopify-based e-commerce storefront that extends parts, accessories, and selected unit sales to customers outside the immediate catchment. It employs between 1 and 10 staff, a footprint consistent with a small owner-operated regional dealership. The business model is a multi-revenue-stream retail operation: gross profit on new and used unit sales, margin on parts and accessories, and recurring workshop labour income from servicing and warranty work.

Go-to-market is locally anchored: physical retail presence in Napier, regional brand presence through Yamaha NZ demo days, and a growing online channel for parts and accessories. Customer segments are diversified across recreational, agricultural, and lifestyle buyers, which reduces exposure to any single end-market but ties revenue to discretionary rural and recreational spending cycles. No public financials, external funding, or expansion transactions are disclosed.

Name

Motoland

Legal name

Motoland

Website

https://motoland.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Motoland is an authorized Yamaha and Husqvarna motorcycle, ATV, and power equipment dealership in Napier, New Zealand, serving recreational riders, farmers, and lifestyle property owners across Hawke's Bay via a retail store, workshop, and Shopify e-commerce channel.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Outdoor Power Equipment Retailers (44423)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle retail
• Outdoor power equipment
• Motorcycle servicing
• Motorcycle apparel
• ATV sales

Headquarters

HQ city

Napier

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: Sales of new Yamaha motorcycles, ATVs, and utility vehicles through the Napier dealership showroom
2. Power Equipment Sales: Sales of Husqvarna power equipment including chainsaws, lawn mowers, trimmers, and generators
3. Motorcycle Apparel and Accessories: Sales of motorcycle gear including helmets, jackets, pants, gloves, boots, and accessories such as oils, lubricants, phone mounts, intercom systems, and GPS devices
4. Servicing and Repair: Workshop services including motorcycle servicing, farm and ATV servicing, small engine repairs, and pre-purchase inspections

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Motoland is a motorcycle and outdoor power equipment retailer based in Napier, New Zealand. The business sells Yamaha motorcycles, ATVs, Husqvarna outdoor power equipment, and motorcycle apparel, and also offers motorcycle servicing and repair.

Product overview

Motoland is a Napier, New Zealand-based motorcycle and outdoor power equipment retailer and authorised Yamaha workshop. The business operates as a single-location dealer offering Yamaha motorcycles (road bikes, dirt bikes, ATVs/ROVs), Husqvarna power equipment (chainsaws, lawn mowers, trimmers), and a comprehensive range of motorcycle apparel and accessories. Services include authorised Yamaha servicing, farm/ATV maintenance, small engine repair, and pre-purchase inspections. The portfolio is organized around three core pillars: vehicle sales (motorcycles, ATVs, power equipment), protective gear and accessories (helmets, apparel, oils, phone mounts, intercoms, GPS), and workshop services (maintenance, diagnostics, repairs).

Differentiator

Problem solved

Functional benefit

Products and services

• Yamaha Motorcycles
• Yamaha ATVs
• Husqvarna Outdoor Power Equipment
• Motorcycle Apparel
• Motorcycle Servicing and Repairs

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• YamahacoreChannel Partner/ Reseller/ Distributor · 1 January 2018Authorized Yamaha motorcycle, ATV, and generator dealer. Motoland is Hawke's Bay's Only Authorised Yamaha Workshop with factory-trained technicians. Provides warranty servicing using genuine Yamaha parts and fluids.
• HusqvarnacoreChannel Partner/ Reseller/ Distributor · 1 January 2018Authorized Husqvarna power equipment dealer offering chainsaws, lawn mowers, trimmers, brushcutters, and related accessories. Provides warranty servicing as an authorized Husqvarna partner.
• REV'IT!minorChannel Partner/ Reseller/ DistributorStocking partner for REV'IT! motorcycle apparel including jackets, pants, gloves, and footwear
• MotulminorChannel Partner/ Reseller/ DistributorStocking partner for Motul motorcycle oils and lubricants
• Yamaha Motor Finance (YMF)minorGTM or Marketing PartnerFinancing partner offering Yamaha Motor Finance for motorcycle purchases
• Yamaha Motor Insurance (YMI)minorGTM or Marketing PartnerInsurance partner offering Yamaha Motor Insurance for motorcycle coverage

Scale indicators3 records

Expansion highlights3 records

Direct peers

• MotoSport: US online retailer of powersports gear, parts, and accessories for motorcycles, ATVs, and snowmobiles. Comparable to Motoland's combined powersports (motorcycles + ATVs) and accessories offering.
• J&P Cycles: US motorcycle parts, accessories, and gear retailer with both online and physical presence. Comparable to Motoland's aftermarket parts, accessories, and apparel business.
• RevZilla: Leading US online motorcycle gear, helmet, apparel, and accessories retailer. Comparable to Motoland's motorcycle apparel and accessories retail business, though operating at much larger scale online-only.
• Chaparral Motorsports: Large US powersports retailer offering motorcycles, ATVs, parts, and accessories both online and through a physical superstore. Comparable to Motoland's motorcycle and ATV retail dealership model.
• Cycle Gear: US specialty retailer of motorcycle apparel, parts, and accessories with both physical stores and e-commerce. Comparable to Motoland's hybrid retail and accessories model.
• Dennis Kirk: US motorcycle, ATV, and snowmobile parts and accessories retailer operating online and via catalog. Comparable to Motoland's motorcycle and ATV parts and accessories operations.
• Ebbett: New Zealand automotive retail group with Yamaha motorcycle dealerships across multiple cities. Comparable to Motoland as a Yamaha motorcycle retailer operating in the NZ market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/motolandyamaha
• Facebookfacebook.com/motolandnapier
• Instagraminstagram.com/motolandyamaha
• LinkedInlinkedin.com/company/motoland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motoland