Kent County Association Of Realtors Inc

What Kent County Association Of Realtors Inc does

Kent County Association of REALTORS Inc. is a non-profit trade association founded in 1945 and headquartered in Dover, Delaware. It serves real estate practitioners and affiliated service providers operating in Kent County, Delaware, with a roster of 500+ REALTOR members and 58 affiliate members. The organization operates as a local chapter within the federated REALTOR association structure and is affiliated with the Delaware Association of REALTORS (DAR) and the National Association of REALTORS (NAR). Its scope is limited to a single county in central Delaware, and it is staffed by between 1 and 10 employees, consistent with a small local trade body.

KCAR's core offering is membership services comprising professional standards enforcement, ethics adjudication, continuing education, advocacy, and peer networking for local practitioners. Its principal technology is a member portal built on GrowthZone, a third-party association management software platform, supplemented by a partnership with SentriLock for electronic lockbox services. The business model is membership-dues driven, with a published tiered affiliate membership structure of $56, $131, and $225 per quarter (implying annual dues of $224 to $900 per affiliate member depending on tier); REALTOR member dues are not publicly disclosed but follow state and national conventions.

The organization runs two notable member-facing programs: the Gene Auen Memorial Scholarship Program, established in 1995 and having awarded more than $100,000 cumulatively, and the Ethics Citation Program, launched May 23, 2018. Beyond these programs and ongoing platform partnerships, the input data does not disclose product launches, M&A activity, or geographic expansion, indicating a mature, stable local association operating primarily in maintenance mode.

Name

Kent County Association Of Realtors Inc

Legal name

Kent County Association of REALTORS®

Website

https://kcar.realtor

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Kent County Association of REALTORS is a Dover, Delaware-based non-profit trade association founded in 1945, serving 500+ REALTOR members and 58 affiliate members in Kent County with professional standards, ethics, education, and advocacy services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Kent County Association of REALTORS® (KCAR) is a member trade association founded in 1945 that provides real estate professionals in Central Delaware with professional standards enforcement, ethics complaint and citation processes, continuing education, networking events, and access to directories of REALTOR® and affiliate members. The association also runs an annual scholarship program (Gene Auen Memorial Golf Tournament & Scholarship Award) and offers tiered affiliate memberships for complementary service providers such as lenders, attorneys, appraisers, and home inspectors.

Product overview

Kent County Association of REALTORS® operates as a trade association for real estate professionals in Central Delaware, offering a unified member services platform built on GrowthZone. The core offerings include the KCAR Member Portal providing access to REALTOR® and Affiliate Directories, ethics enforcement through the Citation Program and Ombudsman Program, and professional development via continuing education scheduling. The association runs the Gene Auen Memorial Golf Tournament and Scholarship Award as its primary community outreach program. Affiliate members can purchase tiered memberships (First State, Blue Hen, Diamond) for directory visibility and business networking.

Differentiator

Problem solved

Functional benefit

Brands

• Gene Auen Memorial Golf Tournament & Scholarship Award: Annual scholarship program for high school seniors in Kent County, Delaware, presented by the KCAR Scholarship Foundation. Began in 1995 and has awarded over $100,000 to deserving students.

Products and services

• KCAR Member Portal Member-facing web platform built on GrowthZone that provides access to REALTOR® and affiliate directories, event calendar, class schedules, complaint filing, by-laws, forms, and member-only resources for licensed real estate professionals in Central Delaware.
• REALTOR® and Affiliate Directories Searchable online directories listing association REALTOR® members and 58 affiliate business partners including mortgage lenders, attorneys, appraisers, home inspectors, and title companies, with contact information and service categories.
• Ethics Citation Program Streamlined alternative to the standard ethics complaint process, allowing respondents to pay preset fines and complete education rather than undergo lengthy hearings for NAR Code of Ethics violations.
• Ombudsman Program Informal telephone mediation service assisting parties in finding solutions to minor complaints before they escalate to formal ethics complaint processes.
• KCAR Class Schedule and Continuing Education Education platform offering continuing education courses, CE certificate tracking and downloading, and access to third-party online education providers (CE Shop) for real estate professionals.
• Affiliate Membership Program Tiered membership program for real estate industry partners with three levels — First State ($56 quarterly), Blue Hen ($131 quarterly), and Diamond ($225 quarterly) — providing directory placement and networking benefits.
• Gene Auen Memorial Golf Tournament & Scholarship Award Annual scholarship program administered by the KCAR Scholarship Foundation that awards scholarships of up to 10 recipients per year to high school seniors in Kent County, Delaware pursuing higher education, with over $100,000 distributed to recipients over 20+ years.
• Diamond KCAR Affiliates Premium tier affiliate showcase highlighting top-level business partners including law firms, banks, credit unions, and mortgage services at $225 quarterly.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerKCAR operates under and complies with NAR bylaws, policies, rules, and regulations. KCAR is invested in the beliefs of the National Association of REALTORS and the real estate profession. The Code of Ethics enforced by KCAR is the NAR Code of Ethics.
• Delaware Association of REALTORS (DAR)coreStrategic or Co-development PartnerState-level REALTOR association partner serving as a referral and advocacy organization at the Delaware state level. Listed as an affiliate member with contact at (302) 734-4444.
• Sussex County Association of REALTORS (SCAOR)minorChannel Partner/ Reseller/ DistributorSister REALTOR association in Sussex County, Delaware. Listed as affiliate member of KCAR. SCAOR provides professional development and pro standards services including Stephanie Talbott as Director of Professional Development/Pro Standards.
• SentriLockcoreTechnology or IntegrationLockbox technology provider for real estate professionals. KCAR provides SentriLock services to members including troubleshooting guides and battery best practices documentation.
• GrowthZonecoreTechnology or IntegrationWebsite platform and member management system provider powering the kcar.realtor website, member portals, directories, and association management functionality.

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Others

• GrowthZone: Association management software provider that powers KCAR's website, member portal, directories, and event calendar. Comparable as an enabling technology vendor that many local REALTOR associations depend on for member-facing operations.
• SentriLock: Lockbox technology provider serving REALTOR associations including KCAR. Comparable as an ecosystem service that REALTOR associations resell or facilitate to their members, supporting member stickiness.

Direct peers

• New Castle County Board of REALTORS: County-level REALTOR association covering New Castle County, Delaware. Runs the same local-board structure as KCAR within the same state and is a direct comparable on membership, ethics enforcement, and NAR-affiliation model.
• Delaware Association of REALTORS: State-level REALTOR trade association serving Delaware, already listed as an affiliate member of KCAR. Provides the same membership, ethics, and advocacy functions one tier above KCAR and is directly comparable in mission and operating model.
• Sussex County Association of REALTORS: Sister county-level REALTOR association in Sussex County, Delaware, already identified as an affiliate partner of KCAR. Operates the same membership/ethics/education model in an immediately adjacent geography and is the most direct operational peer.

Broad incumbents

• National Association of REALTORS: The national umbrella trade association for REALTORS in the United States. KCAR explicitly operates under NAR bylaws and enforces the NAR Code of Ethics, making NAR the most directly relevant structural peer and the apex of the same multi-tier association system.
• Maryland REALTORS: State-level REALTOR trade association serving Maryland. Comparable in mission and structure to the Delaware Association of REALTORS and a useful reference peer for state-level advocacy, education, and member-service programs adjacent to KCAR's territory.

Regional players

• Cecil County Board of REALTORS: County-level REALTOR association in neighboring Cecil County, Maryland. Comparable in size, scope, and operating model to KCAR, but operates across a different state boundary and does not directly compete in Central Delaware.
• Pennsylvania Association of REALTORS: State-level REALTOR trade association serving Pennsylvania, in the broader Mid-Atlantic region. Comparable in mission to the Delaware Association of REALTORS but operates primarily across a different state from KCAR's territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kentcountyrealtor
• LinkedInlinkedin.com/company/kcar-realtor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kent County Association Of Realtors Inc