Mountain Town Music

What Mountain Town Music does

Mountain Town Music is a Park City, Utah-based 501(c)(3) nonprofit organization founded in 2001 that programs, produces, and fosters live music across Summit County. The organization operates as a community music platform, presenting free and low-cost concerts at outdoor venues throughout Park City, Heber City, and surrounding areas. In 2024, MTM programmed 465 musical performances that drew 441,740 attendees, engaging 1,674 local musicians, interns, and sound engineers, and returning $3.1 million to the community. Core production capability is built on professional-grade SSL Live L100 audio consoles used in live show production, distinguishing the organization from typical community concert presenters.

Mountain Town Music monetizes through a diversified nonprofit revenue stack: annual Vibe Tribe memberships ranging from $180 (Superfan) to $10,000+ (Freebird) across six tiers, corporate sponsorship packages from $750 (Miner's Park) to $7,500+ (MTM Stages), tax-deductible donations including the Live PC Give PC annual campaign, federal and state arts grants (National Endowment for the Arts, Utah Arts and Museums, Park City Community Foundation), and premium event tickets ($10-$15) at selective events such as the Kimball Arts Festival. The majority of concerts remain free, with revenue generated through sponsorship, membership, and grants.

Educational programming is a growing pillar: the MJRS (Michael James Richards Scholarship) Fund provides $30,000 in annual scholarships, the Audio Engineering Internship Program launched an inaugural 4-student cohort with SSL partnership-driven Zoom mentorship from engineers working with acts like The Killers, Eagles, and the Grammys, and a Music Industry Internship covers logistics, talent buying, and event planning. The organization is governed by a 10-member Board of Trustees and led by Executive Director Brian Richards (since 2008), with sponsorship from local financial institutions (Grand Valley Bank), real estate firms (Summit Sotheby's, Park City Board of Realtors), and wealth managers (Graystone Consulting / Morgan Stanley).

Name

Mountain Town Music

Legal name

Mountain Town Music

Website

https://mountaintownmusic.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain Town Music is a Park City, Utah-based nonprofit that programs and produces free live music concerts across 13 Summit County venues, serving 441,740 attendees in 2024 through community programming, music education, and the Vibe Tribe membership program.

Ownership category

akta.pro rank

Product category

Community Live Music Programming

NAICS

Performing Arts Companies (7111), Musical Groups and Artists (71113), Arts, Entertainment, and Recreation (71), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Community live music
• Concert programming
• Music education
• Nonprofit arts
• Live event production

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vibe Tribe Memberships: Annual membership program with six tiers ranging from $180 to $10,000+, providing exclusive events, live stage acknowledgements, and VIP access to concerts. Memberships are for up to two individuals and include tax deductions.
2. Sponsorships: Corporate sponsorship packages including Miner's Park Sponsorship ($750), Concerts in the Park Package ($2,500), MTM Stages Package ($7,500), and Quarry Village Naming Rights sponsorship. Provides logo placement, social media mentions, and banner displays at venues.
3. Donations: Tax-deductible donations accepted through website and Live PC Give PC annual giving campaign. Organization holds 501(c)(3) status with Tax ID 87-0669814.
4. Ticket Sales (Premium Events): Some events feature $10-15 ticket prices for premium seating or special programming, such as Kimball Arts Festival performances.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mountain Town Music programs and produces free and low-cost community live music concerts across 13 outdoor venues in Summit County, Utah. The organization supplements its concert programming with student-focused music education offerings, including the Michael James Richards Scholarship (MJRS) fund, a hands-on audio engineering internship program built around SSL Live L100 consoles, and a music industry internship program. Operations are funded through Vibe Tribe memberships (six tiers, $180–$10,000+), corporate sponsorship packages ($750–$7,500+), and tax-deductible donations.

Product overview

Mountain Town Music is a nonprofit community music organization based in Park City, Utah, established in 2001. The organization operates a unified live music platform centered on programming and producing free community concerts across Summit County. The core offering is live music concert programming at over 30 venues, supplemented by educational programs including the MJRS Scholarship Fund, Audio Engineering Internship, and Music Industry Internship. Supporting revenue streams include Vibe Tribe membership tiers (Superfan through Freebird) and Sponsorship packages (Miner's Park, Concerts in the Park, MTM Stages, Quarry Village). In 2024, MTM programmed 465 musical performances reaching 441,740 people and employed 1,674 local musicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Music Concert Programming End-to-end programming, production, and fostering of free and low-cost community live music concerts at outdoor venues across Summit County, Utah. In 2024, MTM programmed 465 performances reaching 441,740 attendees across partner venues including Deer Valley, Snowbasin, Newpark, Park Silly Sunday Market, and others.
• Student Outreach Programs Outreach programs encouraging K-12 students to pursue music as a vocation or avocation, including music industry classes, audio engineering classes, youth music showcases, and partnership programs with Park City High School, Woodward Park City, SLAM, and the Park City Conservatory at Deer Valley.
• Michael James Richards Scholarship Fund (MJRS) Scholarship fund providing high school students from diverse backgrounds pathways to careers within the music industry through education, internship, and scholarship programs. MJR Memorial Fund distributed $30,000 in scholarships in 2024.
• Vibe Tribe Membership Six-tier annual membership program (Superfan $180, Opening Act $500, Headliner $1,000, Producer $2,500, Backstage $5,000, Freebird $10,000+) granting admit-2 through admit-8 access to Vibe Tribe events, live stage acknowledgements, VIP admission to the MTM Last Waltz Tribute, private home concerts, early access to member parties, and the satisfaction of funding MTM audio engineering interns. Tax-deductible under 501(c)(3) status.
• Corporate Sponsorship Packages Tiered corporate sponsorship packages ($750 Miner's Park, $2,500 Concerts in the Park, $7,500 MTM Stages, and Quarry Village Naming Rights) that provide businesses with logo placement, social media mentions, banner displays, and brand visibility at MTM venues, including presenting sponsorship opportunities for specific concert series such as Jazz in City Park, Opera Around the World, and Noches De Verano.
• Free Outdoor Concert Series at Partner Venues Free admission outdoor concert series across the network of 13+ MTM partner venues in Summit County, including Deer Valley (Silver Lake Lawn), Snowbasin (Blues + Brews, SnowWiesn Oktoberfest), Newpark Amphitheater, Park City Library patio, Park Silly Sunday Market, and other parks and restaurants. Majority of shows are free; some premium events such as Kimball Arts Festival stages charge $10-15.
• Tax-Deductible Donation Program Online tax-deductible donation program accepting contributions to Mountain Town Music's 501(c)(3) mission (Tax ID 87-0669814), including the annual Live PC Give PC giving campaign that supports community concert programming and music education scholarships.

Quantifiable outcome

• 441,740 attendees at MTM events in 2024
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, major and minor.

• SSL (Solid State Logic)coreTechnology or IntegrationMTM partnered with SSL to provide students access to professional audio engineering mentorship through Zoom calls with engineers who work with major artists and events including The Killers, The Eagles, The Backstreet Boys, and The Grammys.
• Park City Community FoundationmajorGTM or Marketing PartnerFeatured as a non-profit partner, MTM participates in community foundation programs and grant opportunities.
• Visit Park CitycoreGTM or Marketing PartnerOfficial destination marketing organization for Park City, partner in promoting MTM events to visitors.
• Park City Board of RealtorsminorGTM or Marketing PartnerLocal real estate organization sponsoring MTM events.
• Graystone Consulting (Morgan Stanley)minorGTM or Marketing PartnerWealth management firm sponsoring MTM events.
• Grand Valley BankcoreGTM or Marketing PartnerPresenting sponsor for Jazz in City Park, Opera Around the World, and Noches De Verano concert series.
• Black Rock Mountain ResortminorGTM or Marketing PartnerMountain resort sponsoring MTM events and concerts.
• Local Venues (13 locations)coreStrategic or Co-development PartnerPartnership with 13 local venues including Deer Valley, Snowbasin, Newpark Amphitheater, Canyons Village, and various parks and restaurants throughout Summit County.
• Community Non-Profits (10 organizations)coreStrategic or Co-development PartnerPartnership with 10 community non-profits to enhance their events with live music production at below-market rates.
• Woodward Park CityminorStrategic or Co-development PartnerPartnership for First Friday events showcasing musicians aged 16-23.
• SLAM and PC Conservatory at Deer ValleyminorStrategic or Co-development PartnerPartnership showcasing musicians ages 11-19 through collaborative programs.
• Park City High SchoolcoreStrategic or Co-development PartnerMTM enhances, funds, scales, and supports the Park City High School music and audio engineering program.
• Kimball Arts FestivalmajorStrategic or Co-development PartnerMTM provides music programming for two outdoor stages at the prestigious Kimball Arts Festival.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Outside Lands (Another Planet Entertainment): Independent concert and festival producer with a community-rooted identity, similar to MTM in programming outdoor live music events and partnering with sponsors, venues, and local stakeholders.
• Sing for Hope: Nonprofit that brings arts programming, including music, into underserved communities via partnerships and residencies. Comparable as a community-arts nonprofit leveraging partnerships to deliver free live programming at scale.
• Levitt Foundation: National nonprofit that programs free outdoor concerts in communities across the U.S. — directly comparable to Mountain Town Music's free community concert programming model, sponsorship structure, and nonprofit mission.
• KEXP: Nonprofit community music organization with public-facing live performance programming, sponsorship, and member-supported funding — directly analogous in mission and supporter-driven revenue mix.

Broad incumbents

• AEG Presents: Major commercial concert promoter and venue operator. Broad incumbent with overlapping capabilities in live music programming, though focused on for-profit touring and ticketed events rather than community nonprofit delivery.
• Live Nation Entertainment: Global commercial concert promotion and live entertainment giant — broad incumbent in the same live music programming space as Mountain Town Music, but operating at vastly different commercial scale.
• Carnegie Hall: Established nonprofit performing arts institution combining live music programming, music education, and community engagement — a broader-scale incumbent in the same nonprofit performing-arts mission space.
• The Recording Academy: National nonprofit music organization with education, advocacy, and member services for music professionals — comparable in nonprofit music-industry mission and education programming at much larger scale.

Emerging players

• NPR Music: Public media organization producing live music programming, sessions, and music journalism — overlapping with MTM's community music programming mission via a different (broadcast/media) delivery model.

Others

• Park City Community Foundation: Local community foundation that provides grant funding and is a direct funder/partner of MTM. Comparable as a local nonprofit ecosystem enabler rather than a competing operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mtntownmusic?lang=en
• Facebookfacebook.com/mtntownmusic
• Instagraminstagram.com/mountaintownmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Town Music