Oboda

Inventory Management Softwareoboda.io

Oboda provides an AI-powered inventory and order management platform for Filipino SME distributors, wholesalers, and manufacturers, featuring real-time stock tracking, computer vision order automation, AI-driven restocking suggestions, and integrations with Shopee, Lazada, and TikTok Shop, sold via tiered SaaS subscriptions starting at ₱5,000 per month.

Company typePrivate
Founded2023
Headquarters—
Headcount11–50
GTM typeB2B
OfferingSoftware

What Oboda does

Oboda is a Philippines-based SaaS company that provides an AI-powered inventory and order management platform targeting small and medium-sized Filipino distributors, wholesalers, and (more recently) manufacturers. The platform is built around real-time inventory tracking across unlimited SKUs, warehouses, and users, with synchronized visibility between warehouse, sales, and finance operations. It addresses pain points that incumbent ERPs fail to handle for the Philippine market, including multi-level discounts, Viber-based customer orders, late payment and collections tracking, and split deliveries with missing paperwork.

The product surface comprises the core inventory platform plus three proprietary AI modules: oVision, which uses computer vision to ingest purchase orders from varied formats including Viber messages; oGPT, an AI agent that answers natural-language queries against business data; and oInsight, which performs supplier price analysis and trend detection. The company offers four pricing tiers — Starter (₱5,000/month annual), Pro (₱7,500/month), Pro Max (₱15,000/month), and Enterprise (custom) — with the Pro tier including native integrations to Shopee, Lazada, and TikTok Shop. Onboarding is delivered by a Filipino support team with a 30-day go-live guarantee.

Oboda was founded in 2023 by founders who themselves operate distribution businesses in the Philippines, and it operates as a subsidiary of Adobo Super Software. The company runs a sales-led go-to-market with demo booking via Calendly, targets SMEs in hardware, trading, appliances, electronics, and construction distribution, and has published testimonials from customers including Justin Troy Enterprises (paint distribution) and Fotile Philippines (appliances). No external funding has been disclosed, suggesting a bootstrapped operating model with 1–10 employees.

Oboda firmographics

Firmographics

Name: Oboda
Legal name: Adobo Super Software
Website: https://www.oboda.io
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 11–50 employees
Short description: Oboda provides an AI-powered inventory and order management platform for Filipino SME distributors, wholesalers, and manufacturers, featuring real-time stock tracking, computer vision order automation, AI-driven restocking suggestions, and integrations with Shopee, Lazada, and TikTok Shop, sold via tiered SaaS subscriptions starting at ₱5,000 per month.
Ownership category
akta.pro rank

Oboda industry classification

Industry

Product category: Inventory Management Software
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
akta.pro secondary industry: Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

Inventory management software
AI-powered ERP
Wholesale distribution software
Cloud inventory platform
SME digitization Philippines

Oboda business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Subscription: Monthly recurring subscription revenue with four pricing tiers (Starter, Pro, Pro Max, Enterprise). All tiers are cloud-based with unlimited products and storage. Annual billing available with lower monthly rates.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Starter - For standard distribution companies with lean workforces
Subscription	Monthly	Pro - For specialized distribution or manufacturing companies with tracking requirements
Subscription	Monthly	Pro Max - For larger distribution or manufacturing companies with multiple warehouses and complex needs
Subscription	Multi-year contract	Enterprise - For complex organizations with customized requirements

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Oboda product offering

Product offering

Core offering

Oboda is a cloud-based, AI-powered inventory management and ERP platform built for Filipino SME distributors, wholesalers, and manufacturers. The platform delivers real-time inventory tracking, AI-suggested purchase orders, order automation via computer vision (oVision), AI-driven business queries (oGPT), and predictive analytics (oInsight), with native integrations to Shopee, Lazada, and TikTok Shop. It is sold through tiered monthly subscriptions (Starter, Pro, Pro Max, Enterprise) starting at ₱5,000/month billed annually, with a 30-day go-live guarantee.

Product overview

Oboda is a single unified AI-powered inventory management platform for Filipino wholesalers and distributors, consisting of a core platform with integrated AI modules (oVision for computer vision-based order automation, oGPT for AI agent-powered knowledge retrieval, and oInsight for predictive analytics). The platform is available through four pricing tiers: Starter (₱5,000/month), Pro (₱7,500/month), Pro Max (₱15,000/month), and Enterprise (custom pricing). The platform also integrates with e-commerce marketplaces including Shopee, Lazada, and TikTok Shop in the Pro tier.

Differentiator

Problem solved

Functional benefit

Products and services

Oboda Platform Cloud-based, AI-powered inventory management and ERP platform for Filipino SME distributors, wholesalers, and manufacturers. Provides real-time inventory tracking, AI-suggested purchase orders, order automation via computer vision, AI-driven business queries, predictive analytics, batch/lot/serial and expiration/FIFO/FEFO tracking, bill of materials for manufacturing, and native integrations with Shopee, Lazada, and TikTok Shop. Synchronizes warehouse, sales, and finance operations, supports unlimited SKUs/warehouses/users/transactions, and includes a 30-day go-live guarantee with Filipino customer support.

Quantifiable outcome

Go live in 30 days - guaranteed
+2 more outcomes

Companies that use Oboda

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Oboda technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature5 records

Oboda partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

ShopeecoreTechnology or IntegrationNative e-commerce integration included in Pro tier, allowing Filipino distributors to sync inventory with Shopee marketplace, streamlining order and inventory management across platforms.
LazadacoreTechnology or IntegrationNative e-commerce integration included in Pro tier, enabling synchronization of inventory data and orders between Oboda's system and Lazada's Philippine marketplace operations.
TikTok ShopcoreTechnology or IntegrationNative integration with TikTok Shop included in Pro tier, allowing distributors to manage TikTok Shop orders and inventory through the Oboda platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Oboda competitors and assessment

Company assessment

Emerging players

Deskera: Singapore-headquartered cloud ERP and accounting platform serving Southeast Asian SMBs. Closest peer in terms of emerging-market focus and SMB price point, though broader in geography and industry coverage.

Broad incumbents

SAP Business One: Global ERP suite designed for small and midsize businesses, including distribution and manufacturing modules. Overlaps with Oboda's inventory, order, and finance functionality but at significantly higher price points and complexity, serving larger SMEs globally.
Microsoft Dynamics 365 Business Central: Cloud ERP for SMBs from Microsoft covering inventory, sales, and finance. Broad incumbent in the same ERP space Oboda targets, though aimed at larger and more complex organizations.
Oracle NetSuite: Cloud ERP suite for mid-market companies with inventory, order management, and financials. Comparable feature surface to Oboda but targeting mid-market and enterprise globally rather than Philippine SMEs.

Direct peers

inFlow Inventory: SMB-focused inventory management software with barcode scanning, order management, and manufacturing features. Comparable target customer (small distributors and wholesalers) and SaaS delivery model.
Zoho Inventory: Cloud inventory and order management software for SMBs, including multi-channel integrations and warehouse tracking. Comparable to Oboda in target buyer (SME distributors), feature scope, and SaaS delivery model.
Cin7: Cloud-based inventory management platform built for product sellers, distributors, and wholesalers with multi-channel order sync. Highly comparable to Oboda in core use case (inventory + order management for distributors), but serves global SMBs rather than the Philippine market specifically.
Katana MRP: Cloud inventory and manufacturing platform for SMB manufacturers and distributors, with bill-of-materials and production tracking. Overlaps with Oboda's Pro/Pro Max tiers that add manufacturing, BOM, and batch/lot/serial tracking.
Fishbowl Inventory: Inventory and manufacturing software for SMBs that integrates with accounting systems like QuickBooks and Xero. Comparable in targeting small distributors and manufacturers with warehouse, order, and BOM features.
Unleashed Software: Cloud inventory management software aimed at wholesalers, distributors, and manufacturers with real-time stock visibility. Directly comparable on inventory-first functionality for distribution SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Oboda financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Oboda leadership team

Management profile

Number of profiles

Oboda funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Oboda M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oboda

What does Oboda do?

Is Oboda a public or private company?

Oboda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Oboda founded?

Oboda was founded in 2023. It employs 11 to 50 people.

How does Oboda make money?

One revenue line is on record: saaS Subscription.

Who are Oboda's main competitors?

Deskera is listed as an emerging player. Broad incumbents are SAP Business One, Microsoft Dynamics 365 Business Central and Oracle NetSuite. Direct peers are inFlow Inventory, Zoho Inventory, Cin7, Katana MRP, Fishbowl Inventory and Unleashed Software.

Does Oboda have an API?

No public API is recorded for Oboda.

What industry is Oboda in?

Oboda's product category is Inventory Management Software. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse), with a secondary code of HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its SIC code is 7372.