Magniberg

Name

Magniberg

Legal name

Magniberg Design AB

Website

https://magniberg.com

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Premium Bedwear and Home Textiles

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Textile Mill Products (2200)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industries

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)

Keywords

• Premium bedwear
• Home textiles
• Bath linens
• Designer loungewear
• Luxury bedding

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. E-commerce retail (direct-to-consumer): Magniberg sells its bedwear, bath, home, and wear products directly to consumers through its magniberg.com e-commerce storefront. Products are sold at fixed retail prices with various size and color variants. The company ships globally with free delivery thresholds and accepts multiple payment methods including Klarna, Apple Pay, and major credit cards.
2. Collaborative/limited edition products: Magniberg generates revenue through limited collaborations with partners like Our Legacy Work Shop, producing exclusive collections that launch at partner websites and retail locations. These collaborative drops create scarcity and demand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Magniberg designs and retails premium bedwear (duvet covers, pillow cases, fitted sheets, flat sheets), bath textiles (bathrobes, towels, face cloths, bath mats), home textiles (blankets in alpaca, mohair, and wool), and a casual wear collection of shirts, pants, shorts, t-shirts, robes, and socks. Fabrics are developed with mills in Portugal and Italy using Pima cotton, organic cotton, European flax linen, alpaca, mohair, cupro, and lace, with OEKO-TEX certification on most products. The company also produces the Magniberg Form furniture line crafted in Sweden from solid Swedish materials.

Product overview

Magniberg is a Stockholm-based bedwear brand founded in 2016 by Bengt Thornefors and Nina Norgren, offering a multilateral approach to bedding, bath, and loungewear products. The company's offerings span multiple collections including bedwear (duvet covers, pillow cases, fitted sheets, flat sheets), bath products (bathrobes, towels, face cloths, bath mats), living/blankets, and a wear collection for garments designed for bed, garden, or casual wear. Key fabric lines include Wall Street (oxford cotton), Pure (sateen), Gelato and Wild (terrycloth), and specialty materials like alpaca, baby alpaca, virgin wool, linen, and cupro. The brand features sub-brands including Magniberg & Moomin (collaboration with Moomin family) and Magniberg Form (furniture collection). The company partnered with Kvadrat in 2019 and OEKO-TEX certified products (except decorative Rose and Nude Metallic styles). Production primarily takes place in Portugal and Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Magniberg Form: Design inspired by ABC societal architecture and allmoge – traditional Swedish peasantry genre. Crafted in Sweden from solid Swedish materials. Includes furniture such as tables, chairs, stools, and armchairs.
• Magniberg & Moomin
• Our Legacy Work Shop Magniberg Natura

Products and services

• Wall Street Bedding (Duvet Covers, Pillow Cases, Sheets)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• Our Legacy Work ShopflagshipStrategic or Co-development Partner · 1 October 2025Magniberg collaborates with Our Legacy Work Shop on exclusive collections. The 'NATURA' collection (launched December 5) uses natural dyeing methods with plant and mineral colorants. The Work Shop holiday market collaboration featured hand-dyed bedlinen and pyjamas in dead-stock fabrics with Magniberg's signature oversized mother-of-pearl buttons. Products distributed through ourlegacy.com, magniberg.com, and Dover Street Market.
• Lena Rewell Textile StudiominorStrategic or Co-development Partner · 1 July 2025Magniberg partnered with Lena Rewell Textile Studio, a family-owned mill refining hand weaving since 1962, to create The Lady mohair blanket collection. Every detail — weaving, fringes, brushing — is handmade one blanket at a time, using natural cones. The design references Magniberg's Wall Street pinstripe.
• KvadratcoreStrategic or Co-development Partner · 1 January 2019In 2019, Magniberg partnered with Kvadrat, one of the world's leading design textile companies. The partnership enables shared creativity and technical knowledge to create outstanding bedlinen. Kvadrat handles Magniberg's returns processing at their facility in Ebeltoft, Denmark. The brands share values and are described as 'family'. The partnership extends Magniberg's distribution reach through Kvadrat's infrastructure and global network.

Scale indicators4 records

Recent moves6 records

Direct peers

• Matouk: Family-owned American luxury linens brand (founded 1929) producing premium bed linens, bath towels, and table linens with strong design collaborations. Comparable premium price points, similar DTC + specialty retail distribution, and overlapping target customer of design-conscious consumers.
• Frette: Italian heritage luxury linen brand founded in 1860 producing premium bed linens, bath linens and homewear — the most established direct competitor to Magniberg in the premium bedwear category. Comparable premium positioning, similar product categories (bedwear, bath, robes), and shared global wholesale and DTC channels.
• Schlossberg: Swiss luxury textile manufacturer producing premium bed linens, sleepwear, and home textiles with high-quality fabrics and refined aesthetics. Comparable premium materials focus (Swiss cotton, silk blends), DTC + hotel/retail distribution, and design-conscious positioning overlapping Magniberg's.
• Tekla: Copenhagen-based modern home textiles brand producing premium bed linens, towels, bathrobes and sleepwear with a minimalist Scandinavian aesthetic. Closely comparable to Magniberg in geography (Nordic), product range (bedwear, bath, sleepwear), target customer, and DTC-led distribution.
• Yves Delorme: French heritage luxury linens brand producing premium bed linens, bath linens, sleepwear and homewear. Comparable premium positioning, broad product range, and global retail/wholesale footprint similar to where Magniberg is heading.
• House of Hackney: British design-led home and lifestyle brand producing premium printed bed linens, cushions, lighting and sleepwear with a maximalist, culturally-narrative aesthetic. Comparable DTC-led model, design-led brand storytelling, and design-conscious consumer target similar to Magniberg.
• Dedar: Italian premium textile manufacturer producing decorative fabrics, trims and home furnishings — Kvadrat's main Italian rival and the supplier of some of Magniberg's cupro and lace fabrics. Comparable design-led positioning in the premium textile market, with overlapping customer base of interior designers and luxury brands.
• Society Limonta: Italian luxury home textiles brand producing premium towels, robes, bed linens and loungewear with a fashion-forward, design-led aesthetic very close to Magniberg's positioning. Comparable DTC-led go-to-market, premium price points, and emphasis on material quality (organic cotton, linen).
• Sferra: American luxury linens brand founded in 1891 producing premium bed linens, bath towels, robes, and table linens. Comparable ultra-premium price points, established global distribution, and overlap with Magniberg in bedwear, bath, and robes categories.

Broad incumbents

• Marimekko: Finnish design-led lifestyle brand producing printed home textiles, apparel, and accessories. Comparable design-driven brand identity, Nordic heritage, and DTC + global retail distribution; broader product portfolio but operates in the same design-conscious premium home textiles category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Magnibergofficial
• Instagraminstagram.com/magnibergofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magniberg