Never Was Average (nwa)
- Company typePrivate
- Founded2017
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
Never Was Average (nwa) firmographics
Firmographics- Name
- Never Was Average (nwa)
- Legal name
- Never Was Average
- Website
- https://neverwasaverage.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Never Was Average (nwa) is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Never Was Average (nwa) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Creative Services: Strategy, initiative design, community engagement, and production services offered from individual projects to full-service partnerships with brands, agencies, organizations, and institutions.
- Studio Rental: Rental of creative studio spaces (Le Salon and Le Studio) in Villeray, Montreal for content production, events, workshops, and gatherings. Includes both creative production hourly rates and event rental packages.
- Training Programs: Online and in-person workshops and skills development programs for leaders, teams, and ERGs focused on fostering inclusive work environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Creative Production - 2 hours |
| Unit Pricing | Pay-as-you-go | Creative Production - 4 hours |
| Unit Pricing | Pay-as-you-go | Creative Production - 8 hours |
| Unit Pricing | Pay-as-you-go | Creative Production - 12 hours |
| Unit Pricing | Pay-as-you-go | Event Rental - Hourly options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Never Was Average (nwa) product offering
Product offeringCore offering
Never Was Average (NWA) is a community-based creative company that provides strategy, initiative design, community engagement, production, and training services to organizations seeking to authentically engage diverse communities and build inclusive practices. The company also operates Studio Rental services in Villeray, Montreal, offering creative production space (Le Studio) and event gathering space (Le Salon) on an hourly basis. All offerings are anchored by NWA's proprietary Intentional Conversation methodology, developed in 2017 and adopted by the Bureau du design Montreal in 2025 as part of its Quality Toolkit.
Product overview
Never Was Average is a community-based creative company offering five core services centered on inclusive culture creation, design, and production: Strategy, Initiative Design, Community-Engagement, Production, and Training. Their approach is built on the 'Intentional Conversation' methodology, developed in 2017 and officially adopted by the Bureau du design Montreal in 2025. Additionally, they offer Studio Rental services featuring Le Studio (for creative production with cyclorama and skylights) and Le Salon (for larger gatherings), located in Villeray, Montreal. Services range from long-term partnerships to individual projects, with options for one, multiple, or full-service engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Develops strategic intentions rooted in inclusivity principles and provides clear guidelines for implementing, refining, and optimizing culture or projects for diverse communities. Targeted at brands, agencies, organizations, and institutions seeking to embed inclusive practices.
- Initiative Design Co-designs projects that foster community empowerment using NWA's proprietary Intentional Conversation methodology. Delivered to organizations seeking community-centered program and experience design.
- Community-Engagement Tailors community strategies that support go-to-market plans and authentically engage diverse audiences with intention and impact. Targeted at brands and institutions seeking authentic outreach to under-recognized communities.
- Production Creates artistic projects including video campaigns and live, virtual or hybrid experiences and activations that reach diverse audiences with inclusivity at the core. Targeted at brands, agencies, and institutions requiring inclusive content production.
- Training Offers online and in-person workshops and skills development programs for leaders, teams, and Employee Resource Groups (ERGs) to develop skills for fostering inclusive work environments. Targeted at corporate DEI initiatives and internal team development.
- Studio Rental Rental of creative production and event spaces (Le Studio with cyclorama for filming; Le Salon for larger gatherings) located in Villeray, Montreal. Available as hourly creative production packages (CA$250–CA$1,100) and event rental packages starting at CA$250. All bookings include access to both spaces.
Companies that use Never Was Average (nwa)
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Never Was Average (nwa) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Never Was Average (nwa) partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Fondation DynastiecorePartnership with Fondation Dynastie and Canadian Media Fund to foster accessibility, a sense of community and self-development for Black creators in the Canadian film industry.
- Six CinquièmecorePartnership with Six Cinquième and the City of Montreal's Design Office and Quebec's Ministry of Culture and Communications to develop a guide to improve inclusivity, equity, and diversity in the design industry.
- Bureau du design MontrealcoreCollaborative initiative through Six Cinquième partnership to develop inclusive design guide for Montreal's design industry.
- Mercedes-Benz CanadamajorPartnership to promote accessibility of diverse attendees during the F1 Grand Prix special event featuring Lewis Hamilton.
- C2 MontrealmajorPartnership to facilitate inclusion of diverse attendees in the 11th edition of the C2 Montreal conference featuring Jay Shetty.
- Round Table on Black History MonthcoreFour-year partnership to conceptualize and bring to life a community conference celebrating Black History Month.
- Montréal PridecoreThree-year partnership to create an inclusive festival experience for Black audiences at Montréal Pride.
- Montreal Museum of Fine ArtscoreFour-year partnership to foster a sense of belonging, representation and accessibility in the art world through community initiatives.
- lululemoncoreFour-year partnership and ambassadorship to promote accessibility within the wellness and fitness industry.
- Le Marathon CréatifminorNWA co-founder Harry Julmice serves as mentor at Le Marathon Créatif, guiding youth from under-resourced communities aspiring to build careers in the creative field. Joanna Chevalier serves as General Director.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Never Was Average (nwa) competitors and assessment
Company assessmentBroad incumbents
- Moment Factory: Moment Factory is a Montreal-based multimedia and experience design studio. Comparable to NWA because both are Montreal creative studios delivering immersive productions to global brands, institutions, and event organizers.
- lg2: lg2 is a Montreal-based creative agency. Comparable to NWA because both are Quebec-based creative agencies providing brand strategy and creative production services to major Canadian and international brands.
- Sid Lee: Sid Lee is a global creative agency headquartered in Montreal. Comparable to NWA because both are Montreal-rooted creative agencies serving enterprise clients on strategy, content, and production work.
- TAXI: TAXI is a Montreal-based creative agency. Comparable to NWA because both are Montreal creative agencies delivering strategy, creative, and production work for major Canadian and global brands.
Others
- Hivebrite: Hivebrite is a community engagement software platform. Comparable to NWA because both enable brands and organizations to build and engage communities; however, Hivebrite is a SaaS platform while NWA delivers services.
- Peerspace: Peerspace is an online marketplace for booking creative and event spaces. Comparable to NWA's studio rental business because both facilitate access to creative spaces, but Peerspace operates a marketplace while NWA rents its own Montreal studios directly.
Direct peers
- Paradigm: Paradigm is a strategy consulting firm focused on inclusion and diversity strategy execution. Comparable to NWA because both work at the intersection of business strategy and inclusive culture change for enterprise clients.
- Diversio: Diversio is a DEI data analytics and advisory firm. Comparable to NWA because both operate in the DEI consulting space, helping enterprises measure and act on inclusion across their workforce and ecosystem.
- YSC: YSC is an executive coaching and consulting firm with DEI expertise. Comparable to NWA because both serve enterprise clients on leadership development and inclusive culture transformation.
- Frost Included: Frost Included is a DEI consulting firm providing strategic guidance and training. Comparable to NWA because both offer DEI training, facilitation, and advisory services to enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Never Was Average (nwa) social profiles
Digital presenceNever Was Average (nwa) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Never Was Average (nwa) leadership team
Management profileNumber of profiles
Profiles2 records
Never Was Average (nwa) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Never Was Average (nwa) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Never Was Average (nwa)
What does Never Was Average (nwa) do?
Never Was Average (NWA) is a community-based creative company that provides strategy, initiative design, community engagement, production, and training services to organizations seeking to authentically engage diverse communities and build inclusive practices. The company also operates Studio Rental services in Villeray, Montreal, offering creative production space (Le Studio) and event gathering space (Le Salon) on an hourly basis. All offerings are anchored by NWA's proprietary Intentional Conversation methodology, developed in 2017 and adopted by the Bureau du design Montreal in 2025 as part of its Quality Toolkit.
Is Never Was Average (nwa) a public or private company?
Never Was Average (nwa) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Never Was Average (nwa) founded?
Never Was Average (nwa) was founded in 2017. It employs 1 to 10 people.
Where is Never Was Average (nwa) based?
Never Was Average (nwa) is headquartered in Montréal, Canada, in the North America region.
How does Never Was Average (nwa) make money?
Three revenue lines are on record. Creative Services are the primary driver. The others are studio Rental and training Programs.
Who are Never Was Average (nwa)'s main competitors?
Broad incumbents on record are Moment Factory, lg2, Sid Lee and TAXI. Others are Hivebrite and Peerspace. Direct peers are Paradigm, Diversio, YSC and Frost Included.
Does Never Was Average (nwa) have an API?
No public API is recorded for Never Was Average (nwa).