Turner Heating and air

What Turner Heating and air does

Wall-Turner Company, operating commercially as Turner Heating and Air, is a family-owned residential and commercial HVAC contractor headquartered at 150 Kapp Street in Winston-Salem, North Carolina. Founded in 1946 as Wall Coal Company and incorporated under its current name in 1949, the business is owned by Scott and Susan Bennett and serves Forsyth County and the surrounding Piedmont Triad region, including Clemmons, Lewisville, Kernersville, King, and Rural Hall. The company delivers heating, cooling, ventilation, water heating, geothermal, and indoor air quality services through NATE-certified field technicians dispatched from a single location.

The core offering spans AC and furnace repair, replacement, and maintenance; ductless mini-split installations using Mitsubishi equipment; Geo-Star geothermal systems capable of up to 28 SEER efficiency; water heater services across major brands; and indoor air quality products including AccuClean filtration and Global Plasma Solution ionization. Equipment is sourced through channel partnerships with American Standard, Geo-Star, Mitsubishi, AccuClean, and GPS. Revenue is generated through transactional service and repair work, equipment installation labor and hardware sales, and recurring maintenance contracts (Club Memberships) offered in 1-3 year residential terms and quarterly-to-annual commercial terms. Consumer financing is layered through Wells Fargo Financial and American General Financial, with utility rebates from Duke Power, Piedmont Natural Gas, and Progress Energy reducing customer acquisition cost.

The go-to-market model is direct-to-consumer field service with no intermediaries. Customer acquisition relies on the company website (with online scheduling and Ask-a-Tech forms), phone inquiries, referrals, traditional advertising (newspaper, TV, radio, Yellow Pages, direct mail, service truck signage), and community involvement such as sponsorship of a youth softball team. The company holds active memberships in the Winston-Salem Chamber of Commerce, the Winston-Salem Mechanical Contractors Association, and Mechanical Contractors of NC. Operations remain within a single store/warehouse footprint with 1-10 total employees.

Name

Turner Heating and air

Legal name

Wall-Turner Company

Website

https://wallturner.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Wall-Turner Company (Turner Heating and Air) is a family-owned HVAC contractor in Winston-Salem, NC, serving residential and commercial customers across the Piedmont Triad with heating, cooling, geothermal, water heating, and indoor air quality services since 1946.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Radiant Floor Heating Installation (HSAOAGAG)

Keywords

• HVAC services
• Heating systems
• Cooling systems
• Indoor air quality
• Geothermal systems

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Service and Repair: On-site diagnostic, repair, and maintenance services for heating and cooling systems including furnaces, heat pumps, air conditioners, water heaters, and indoor air quality equipment. Charged per service call or repair job.
2. Equipment Installation and Replacement: Installation and replacement of HVAC systems including furnaces, heat pumps, central AC, ductless mini-splits, geothermal systems, water heaters (tank and tankless). Revenue from equipment sales and installation labor.
3. Energy Saving Agreement / Club Memberships: Annual maintenance programs offering priority service, discounted repair rates, and special savings plus precision tune-ups. Available in 1, 2, or 3 year terms for residential and commercial customers.
4. Commercial Club Memberships: Quarterly, semi-annual, or annual service contracts for commercial customers including checks, filter replacements, coil cleaning, and priority service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wall-Turner Company, operating as Turner Heating and Air, is a family-owned HVAC contractor providing residential and commercial heating, cooling, indoor air quality, geothermal, and water heater services in the Piedmont Triad region of North Carolina. The company sells, installs, repairs, and maintains HVAC equipment from leading brands, and offers scheduled maintenance plans for ongoing service.

Product overview

Wall-Turner Company is a family-owned HVAC (heating, ventilation, and air conditioning) service company serving the North Carolina Piedmont Triad since 1946. The company offers a comprehensive portfolio of residential and commercial HVAC services organized around core service categories including AC systems (repair, replacement, maintenance, ductless mini-splits), furnaces, water heaters, geothermal systems, and indoor air quality solutions. Key product offerings include AccuClean air filtration (97% particle removal), Global Plasma Solution (GPS) ionization systems, and Geo-Star geothermal units. The company also provides annual maintenance programs (Club Memberships) with priority service and discounted repairs. Services are delivered through certified technicians with specialized expertise in equipment from brands including Mitsubishi, American Standard, Ruud, Rheem, and Bradford White.

Differentiator

Problem solved

Functional benefit

Products and services

• AC Repair, Replacement & Maintenance Sales, installation, repair, and preventive maintenance of central air conditioning systems for residential and light-commercial customers.

Quantifiable outcome

• AccuClean removes up to 97% of particles from indoor air
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Duke PowerminorGTM or Marketing Partner · 1 January 2014Duke Power Smart $aver program offers $200 rebates to residential customers who install 15SEER or higher heat pump or AC system with variable speed blower motor.
• Piedmont Natural GasminorGTM or Marketing Partner · 1 January 2014Piedmont Natural Gas offers rebates: $300 for 90%+ gas furnace, $250 for tankless water heater, $50 for gas water heater installed by licensed NC contractors.
• Progress EnergyminorGTM or Marketing Partner · 1 January 2014Progress Energy offers $150 rebates for residential customers installing 15SEER or higher heat pump or AC system with variable speed blower motor.
• American StandardcoreChannel Partner/ Reseller/ Distributor · 1 February 2012Wall-Turner offers American Standard high efficiency systems with rebates ranging from $300 to $1,600 on select models including furnaces, heat pumps, and air conditioning units. Also offers special financing rates through Wells Fargo Financial Services.
• Geo-StarcoreTechnology or IntegrationWall-Turner has chosen Geo-Star as their main line of geothermal systems. Geo-Star is a single unit that can be installed horizontally or vertically in crawlspace or basement. The system uses a closed loop with pipes buried in the yard or installed vertically, achieving efficiencies up to 28 SEER.
• Winston-Salem Chamber of CommerceminorStrategic or Co-development PartnerWall-Turner is an active member of the Winston-Salem Chamber of Commerce, providing networking and community connection.
• Winston-Salem Mechanical Contractors AssociationminorStrategic or Co-development PartnerWall-Turner is an active member providing access to industry best practices, training, and networking with other mechanical contractors.
• Mechanical Contractors of NCminorStrategic or Co-development PartnerState-level trade association membership providing access to resources, training, and industry standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ragsdale Heating, Air & Plumbing: Atlanta-area residential HVAC and plumbing service contractor with a similar local brand-and-referral-driven model, NATE-certified technicians, and recurring maintenance agreements. Closely comparable local-services business model to Wall-Turner.

Emerging players

• Benjamin Franklin Plumbing: Franchised plumbing and HVAC service brand operating in similar residential service category with comparable on-time, certified-technician positioning. Comparable service ethos and customer experience playbook to Wall-Turner.

Regional players

• Coolray Heating & Cooling: Regional HVAC service company operating across the U.S. Southeast with similar residential and light commercial service, replacement, and maintenance offerings. Comparable service model; serves overlapping geographies but with broader regional reach than Wall-Turner.

Broad incumbents

• One Hour Heating & Air Conditioning: Large franchised residential HVAC service brand with national footprint offering service, repair, and replacement on furnaces, ACs, and heat pumps. Directly comparable business model and customer base to Wall-Turner but at vastly greater scale and with franchise-driven marketing.
• Aire Serv: Franchised residential and light commercial HVAC service brand operating in multiple U.S. markets. Closely comparable service offering (heating, cooling, IAQ) but with franchised multi-territory reach versus Wall-Turner's single-metro local presence.
• Service Experts (Carrier): National HVAC service brand owned by Carrier that installs Carrier and Bryant systems with full-service residential and commercial capabilities. Same equipment ecosystem as Wall-Turner (American Standard is a Carrier brand) and same direct-to-consumer field service model, but with substantially greater scale.

Others

• Rheem Manufacturing: Major water heater and HVAC equipment manufacturer whose products (including water heaters Wall-Turner services across Ruud, Rheem, A.O. Smith brands) anchor a meaningful share of residential replacement demand. Key upstream supplier and category shaper.
• Carrier Residential HVAC: Major residential HVAC equipment manufacturer whose brands (Carrier, Bryant, American Standard) are installed by Wall-Turner. Adjacent in the value chain — Wall-Turner is a downstream dealer/installer of Carrier-family products and competes with other Carrier dealers.
• Authority Brands (Home Franchise Concepts): Multi-brand franchisor owning Aire Serv, Benjamin Franklin Plumbing, and The Grounds Guys, with a similar local-services roll-up playbook. Relevant peer for understanding what an institutionalized, multi-brand version of Wall-Turner could become.
• Trane Residential: Major residential HVAC OEM whose equipment competes with American Standard systems Wall-Turner installs. Comparable category leadership and dealer-network model; not a direct service peer but a key adjacent ecosystem player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turner Heating and air