Hubsoft Brasil Ltda
Hubsoft Brasil Ltda is a Brazilian SaaS company that builds a cloud-based ERP and management platform purpose-built for Internet Service Providers, covering subscriber management, billing, network mapping, field service, fiscal compliance, and BI dashboards for over 500 ISPs in Brazil.
- Company typePrivate
- Founded2016
- HeadquartersSanto Antônio Do Monte, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hubsoft Brasil Ltda does
Hubsoft Brasil Ltda is a privately held Brazilian SaaS company founded in 2016 and headquartered in Santo Antônio do Monte, Minas Gerais, Brazil. The company develops a cloud-based ERP and management platform purpose-built for Internet Service Providers (ISPs) and small telecom operators. The platform unifies subscriber lifecycle management, financial operations (billing, collections, Pix, credit card, bank reconciliation), inventory control, georeferenced FTTH/FTTx network mapping, service order execution, fiscal compliance (NFCom, NFSe), dashboards/business intelligence, and process automation into a single integrated system. It is complemented by native mobile apps for field technicians (work order execution, route tracking, preliminary risk analysis) and end customers (self-service bill payment, ticket opening, diagnostics), as well as an open REST API enabling third-party integrations with Pix, NFSe, WhatsApp, OLTs, radios, IPTV, PABX, hotspot, chatbots, and other systems.
The company's revenue model is SaaS subscription, priced per ISP/pro account (not per individual user), with unlimited user seats and quote-based annual billing. Additional paid modules (HubFrota fleet management, Módulo Rede Neutra, etc.) drive incremental ARPU. Distribution is direct sales combined with a self-serve demo motion, supported by heavy participation in industry events (ABRINT, Abramulti, iBusiness) and a content-marketing layer (Hubinar webinars, Hubcast podcast, blog). Hubsoft serves more than 500 ISPs across Brazil, controls more than 35,000 active subscribers, has migrated 150,000+ subscribers from 30+ competing systems, processes billions of financial transactions, and advertises a 99.999%+ core SLA. The company is bootstrapped and founder-controlled (CEO Guilherme Couto and Diretor/Sócio Antonio Modesto), with no disclosed external funding rounds.
Hubsoft Brasil Ltda firmographics
Firmographics- Name
- Hubsoft Brasil Ltda
- Legal name
- HubSoft Brasil LTDA
- Website
- https://hubsoft.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hubsoft Brasil Ltda is a Brazilian SaaS company that builds a cloud-based ERP and management platform purpose-built for Internet Service Providers, covering subscriber management, billing, network mapping, field service, fiscal compliance, and BI dashboards for over 500 ISPs in Brazil.
- Ownership category
- akta.pro rank
Hubsoft Brasil Ltda industry classification
Industry- Product category
- Telecom/ISP ERP Software
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Professional Services Automation (PSA) & Services ERP (HDAEAEAF)
- akta.pro secondary industry
- Industry-Specific ERP for Utilities & Energy (HDAEAEAN)
Keywords
Where Hubsoft Brasil Ltda is headquartered
LocationHeadquarters
- HQ city
- Santo Antônio Do Monte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Hubsoft Brasil Ltda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ERP SaaS Subscription: Hubsoft operates on a SaaS subscription model, charging ISPs for access to its cloud-based ERP platform. The system is priced per subscriber/company account rather than per individual user, with unlimited user seats included. Additional paid modules include HubFrota (fleet management), Neutral Network Management, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core ERP Subscription (Base Platform) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Hubsoft Brasil Ltda product offering
Product offeringCore offering
Hubsoft ERP is a cloud-based, modular management platform built exclusively for Internet Service Providers (ISPs) and small telecom operators in Brazil. It integrates subscriber lifecycle management, billing and collections, financial operations, georeferenced FTTH/FTTx network mapping, inventory, customer service/CRM, business intelligence dashboards, NFCom/NFSe fiscal compliance, and fleet management into a single web system, with companion mobile apps for field technicians and end subscribers.
Product overview
Hubsoft Brasil Ltda offers Hubsoft ERP, a modular and integrated web-based management platform developed specifically for Internet Service Providers (ISPs) in Brazil. The platform consists of a core ERP system that integrates commercial, technical, financial, and operational management into a single platform. It is complemented by a suite of mobile applications (App Hubsoft for field technicians, App do Cliente for subscriber self-service), specialized modules (HubFrota for fleet management, the upcoming Rede Neutra module for neutral network management, HubAcademia for training, Dashboard/BI for analytics, Automation Tasks for process automation, Financial module, and Inventory & Mapping module), and an AI assistant (Hubinho). The Hubsoft ERP platform is offered alongside an open public API, enabling extensibility and third-party integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Hubsoft ERP Cloud-based, modular ERP platform built specifically for Internet Service Providers (ISPs) in Brazil, integrating subscriber management, billing, financial operations, georeferenced FTTH/FTTx network mapping, inventory, customer service/CRM, BI dashboards, NFCom/NFSe fiscal compliance, and task automation into a single web system.
- App Hubsoft (Technician App) Mobile application for field technicians enabling work order execution, subscriber activation, real-time route tracking, CPE management, and preliminary risk analysis (APR) for safety compliance, distributed via Google Play and the Apple App Store.
- App do Cliente (Customer Self-Service App) Self-service mobile application for ISP end-subscribers enabling second-via bill issuance and payment, protocol/ticket opening, self-service connection unblock in case of default, data consumption analysis, and connection diagnostics.
- Hubsoft Open API Open, publicly documented REST API for the Hubsoft ERP that allows any company or developer to integrate Hubsoft data and workflows with third-party systems, supporting authentication via credentials requested from support with company-manager authorization.
- HubFrota (Fleet Management Module) Add-on module for managing ISP vehicle fleets, centralizing vehicle data in a structured inventory, organizing reservations to eliminate scheduling conflicts, and providing upcoming fuel and maintenance tracking for field service logistics.
- Pix Automático (Automatic Pix) Native recurring Pix payment feature within the Hubsoft financial module that enables automatic collection of subscriber recurring payments via the Banco Central's Pix Automático protocol, reducing delinquency and eliminating boleto costs.
- Hubinho (AI Assistant) AI assistant embedded in the Hubsoft platform that supports users in navigating and learning platform features through practical and educational text-based interaction.
Quantifiable outcome
- 150,000+ subscribers successfully migrated with 95% accuracy from competing ERP systems
- +5 more outcomes
Companies that use Hubsoft Brasil Ltda
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Hubsoft Brasil Ltda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature14 records
Hubsoft Brasil Ltda partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- F&D AssessoriaminorF&D Assessoria (represented by Diaimerffer Dornelles and Rafael Gregório) collaborates with Hubsoft on M&A advisory content, appearing on the Hubcast podcast to discuss mergers and acquisitions in the ISP market and how Hubsoft's ERP supports acquisition readiness.
- PliQcorePliQ is a customer experience platform specializing in automated surveys, online reputation monitoring, and real-time AI-powered data analysis. The partnership integrates PliQ's VoC (Voice of Customer) capabilities with Hubsoft's ERP, enabling ISPs to reduce churn, increase retention, and take proactive customer actions. The integration connects Hubcast discussions and the PliQ 4R methodology (Relationship, Reputation, Retention, Reactivation) with Hubsoft's operational data.
- CampsoftminorCampsoft is a provider of SVAs (Supplemental Value Added Services) for ISPs and a specialist in fiscal optimization. Partnering with Hubsoft, Campsoft enables ISPs to leverage editorial SVAs as a legal means of tax optimization (up to 70% reduction) under the Via Livros program, integrating fiscal compliance with the NFCom module.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Hubsoft Brasil Ltda competitors and assessment
Company assessmentDirect peers
- IXC Soft: One of the most established Brazilian ISP management software vendors, offering ERP, billing, and operations modules to ISPs. Directly competes with Hubsoft for the same mid-market Brazilian ISP customer, making it the most comparable peer.
- Power DS: Brazilian telecom and ISP-focused management software covering billing, subscriber lifecycle, and operational workflows. Directly competes with Hubsoft in the same vertical and geography.
- BLU Telecom: Brazilian ISP operations platform offering subscriber management, billing, and technical support tools. Targets the same Brazilian ISP segment and represents a direct competitor in vertical SaaS for ISPs.
- MkSolutions: Brazilian ISP-focused management software vendor providing subscriber, billing, and network operations tooling. Competes head-to-head with Hubsoft for small and mid-sized ISPs across Brazil.
- SGP Sistema: Brazilian management software for ISPs and telecom providers offering billing, subscriber, and operations modules. Comparable business model, vertical, and target customer as Hubsoft.
- Staysys: ISP management software vendor serving Brazilian providers with billing, subscriber, and operational management features. Comparable vertical-specialization and target customer as Hubsoft.
Emerging players
- Omie: Brazilian cloud ERP and financial management platform targeting SMBs and service businesses with subscription-based billing and automation features. Comparable SaaS delivery model and Brazilian SMB customer base, with partial functional overlap to Hubsoft.
Broad incumbents
- TOTVS: Largest Brazilian enterprise software company offering broad ERP, CRM, and vertical-specific platforms across multiple industries. While not ISP-specialized, TOTVS could enter or expand in the ISP vertical and represents a much larger incumbent competitor.
- Salesforce: Global cloud CRM and platform vendor whose Industry Clouds and AppExchange ecosystem could overlap with ISP customer experience and subscriber management workflows. Comparable SaaS delivery model with much broader scale and resources.
- SAP Business One: Global ERP vendor whose SMB-focused Business One product competes in the same mid-market ERP category. Although not ISP-specialized, SAP's scale and partner ecosystem pose a competitive threat if it invests in telecom vertical templates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hubsoft Brasil Ltda social profiles
Digital presenceHubsoft Brasil Ltda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubsoft Brasil Ltda leadership team
Management profileNumber of profiles
Profiles8 records
Hubsoft Brasil Ltda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubsoft Brasil Ltda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubsoft Brasil Ltda
What does Hubsoft Brasil Ltda do?
Hubsoft ERP is a cloud-based, modular management platform built exclusively for Internet Service Providers (ISPs) and small telecom operators in Brazil. It integrates subscriber lifecycle management, billing and collections, financial operations, georeferenced FTTH/FTTx network mapping, inventory, customer service/CRM, business intelligence dashboards, NFCom/NFSe fiscal compliance, and fleet management into a single web system, with companion mobile apps for field technicians and end subscribers.
Is Hubsoft Brasil Ltda a public or private company?
Hubsoft Brasil Ltda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hubsoft Brasil Ltda founded?
Hubsoft Brasil Ltda was founded in 2016. It employs 11 to 50 people.
Where is Hubsoft Brasil Ltda based?
Hubsoft Brasil Ltda is headquartered in Santo Antônio Do Monte, Brazil, in the Latin America region.
How does Hubsoft Brasil Ltda make money?
One revenue line is on record: ERP SaaS Subscription.
Who are Hubsoft Brasil Ltda's main competitors?
Direct peers on record are IXC Soft, Power DS, BLU Telecom, MkSolutions, SGP Sistema and Staysys. Omie is listed as an emerging player. Broad incumbents are TOTVS, Salesforce and SAP Business One.
Does Hubsoft Brasil Ltda have an API?
Yes. Hubsoft offers an open API enabling third-party systems and developers to integrate with the Hubsoft ERP. Any company or developer can create solutions using Hubsoft data via the open API, making integration and communication processes more dynamic. The API supports authentication via credentials requested from support with authorization from the company manager. Documentation includes endpoints, methods, and JSON request examples. The API is documented in Postman, where users can fork to their workspace or copy examples. Code samples are available in JavaScript and PHP on the Hubsoft GitHub repository. Developer documentation is at docs.hubsoft.com.br.
What industry is Hubsoft Brasil Ltda in?
Hubsoft Brasil Ltda's product category is Telecom/ISP ERP Software. Its primary akta.pro industry code is HDAEAEAF, Professional Services Automation (PSA) & Services ERP, with a secondary code of HDAEAEAN, Industry-Specific ERP for Utilities & Energy. Its NAICS code is 5415 and its SIC code is 7373.