pliq
PliQ is a Brazilian SaaS customer experience platform serving primarily ISPs and telecom operators. It automates WhatsApp, SMS, and email feedback collection using AI sentiment analysis and a proprietary R4 methodology to reduce churn and improve retention.
- Company typePrivate
- Founded2019
- HeadquartersCeará, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What pliq does
PliQ is a Brazilian SaaS company that provides an AI-powered customer experience and feedback management platform aimed primarily at internet service providers and telecom operators, with secondary use in healthcare, financial services, and B2B companies. The platform automates survey distribution across WhatsApp, SMS, and email; supports NPS, CSAT, CES, and churn metrics; and layers in reputation monitoring (Google Meu Negócio, Reclame Aqui, social media) and reactivation campaigns. Its proprietary R4 methodology (Resultado, Reputação, Relacionamento, Reativação) bundles AI-driven sentiment analysis, churn prediction, and real-time detractor alerts into a unified customer management workflow, and the company positions itself as the first in Brazil to implement NPS 3.0.
The product portfolio centers on the PliQ Platform and PliQ Play, a video and audio feedback module launched in 2022 that humanizes survey collection. PliQ integrates with 50+ tools including Brazilian ISP ERPs (IXC, Voalle, RBX, HubSoft, TOTVS, SGP, MKSolutions), 11 WhatsApp Business providers (Gupshup, 360dialog, Blip, Meta, and others), and BI tools (Power BI, Looker, Tableau, Qlik). AI capabilities are delivered via OpenAI for sentiment and emotion detection, with claimed customer outcomes including a 30% reduction in churn, 600% growth in positive reviews, and a 5x increase in survey response rates.
The business model is annual SaaS subscription, tiered by customer base size from under 100 to over 100,000 clients, with a free 7-day trial gated by a commercial meeting. GTM is sales-led across Brazil, targeting C-level and CX/CRM/marketing buyers, supplemented by content marketing (blog, DescomPliQ Podcast, PliQ Academy, free calculators and eBooks) and active event participation in ISP/telecom industry conferences. The company was founded in 2019 by César Rabelo (CEO/CTO) and Denise Barroso (COO/CMO) in Ceará, with a São Paulo presence, and remains privately held with only a small disclosed funding round (~$79K in 2022).
pliq firmographics
Firmographics- Name
- pliq
- Legal name
- PliQ
- Website
- https://pliq.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PliQ is a Brazilian SaaS customer experience platform serving primarily ISPs and telecom operators. It automates WhatsApp, SMS, and email feedback collection using AI sentiment analysis and a proprietary R4 methodology to reduce churn and improve retention.
- Ownership category
- akta.pro rank
pliq industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where pliq is headquartered
LocationHeadquarters
- HQ city
- Ceará
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
pliq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: PliQ operates as a SaaS (Software as a Service) platform offering subscription-based access to its customer experience management platform. Pricing tiers are available based on customer base size (ranging from 100 to 100,000+ clients), with annual billing. The platform includes modules for feedback collection, reputation management, reactivation campaigns, and upsell/cross-sell strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter/SMB tier for businesses with up to 100-500 clients |
| Subscription | Annual | Growth tier for mid-market businesses with 501-5,000 clients |
| Subscription | Annual | Enterprise tier for large organizations with 5,001-100,000+ clients |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
pliq product offering
Product offeringCore offering
PliQ is a Brazilian SaaS customer experience (CX) management platform that automates survey distribution via WhatsApp, SMS, and Email, and applies AI-driven sentiment analysis to identify customers prone to cancellation or ready for upgrades. The platform combines its proprietary R4 methodology (Resultado, Reputação, Relacionamento, Reativação) with omnichannel feedback collection, real-time dashboards, NPS/CSAT/CES measurement, reputation monitoring, reactivation campaigns, and integrations with 50+ ERPs, WhatsApp providers, and BI tools, primarily serving ISPs/telecom operators and healthcare providers in Brazil.
Product overview
PliQ is a comprehensive SaaS customer experience management platform that transforms research into business results. The platform centers on its core PliQ Platform for automated survey collection via WhatsApp, SMS, and email channels, combined with PliQ Play for humanized video and audio feedback collection. The offering includes survey templates (NPS, CSAT for healthcare, technical support, and telecom), free calculators (NPS, sample size, churn rate, LTV/CAC), and various tools (WhatsApp link generator, QR code generator, UTM campaign builder). The company also provides free educational content through PliQ Academy, the DescomPliQ podcast, and downloadable ebooks covering CX strategies. PliQ claims to be the first company in Brazil to implement NPS 3.0 methodology.
Differentiator
Problem solved
Functional benefit
Brands
- DescomPliQ Podcast: The company's podcast exploring stories of success in customer experience management.
- PliQ Play
Products and services
- PliQ Platform SaaS customer experience management platform that automates survey distribution via WhatsApp, SMS, and Email, personalizes customer journeys, and uses AI and data analytics to identify customers prone to cancellation or ready for upgrades. Serves B2B customers (ISPs, telecom operators, healthcare providers, and other B2B companies) in Brazil.
- PliQ Play Video and audio-based customer feedback collection platform that humanizes the survey experience through audio and video responses, enabling more intimate customer interactions and going beyond traditional robotized NPS methods. Targets B2B customers collecting customer experience data.
Quantifiable outcome
- 30% reduction in customer cancellation (churn) rates
- +2 more outcomes
Companies that use pliq
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
pliq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability6 records
Feature7 records
pliq partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- MundialecoreAnnounced January 2026, PliQ partnered with Mundiale to innovate customer experience using intelligent WhatsApp customer service. The partnership combines PliQ's CX platform with Mundiale's operations to deliver AI-powered WhatsApp customer support.
- IXCcoreIXC is an ERP system for ISPs and telecom operators. PliQ integrates with IXC to synchronize customer data, enabling automated survey distribution and churn prediction based on billing and service data.
- VoallecoreVoalle is an ERP platform serving ISPs and telecom companies. PliQ integrates with Voalle for data synchronization supporting automated customer feedback workflows.
- RBXcoreRBX is an ERP system for telecom operators. PliQ integrates with RBX to enable data-driven customer experience management based on operational data.
- HubSoftcoreHubSoft provides ERP solutions for ISPs. PliQ integration enables automated customer feedback triggers based on HubSoft operational data.
- BlipcoreBlip is a WhatsApp Business solution provider. PliQ integrates with Blip to enable automated survey distribution and communication via WhatsApp.
- 360dialogcore360dialog is an official WhatsApp Business Solution Provider. PliQ integrates to send automated surveys and customer communications through WhatsApp.
- GupshupcoreGupshup is a WhatsApp Business API provider enabling conversational messaging. PliQ uses Gupshup for omnichannel WhatsApp survey distribution.
- Meta (Facebook/Instagram/WhatsApp)coreMeta is the parent company of WhatsApp, Instagram, and Facebook. PliQ leverages Meta's messaging and social platforms as primary channels for customer survey distribution and brand reputation monitoring.
- OpenAIcoreOpenAI provides AI language models integrated into PliQ's platform for sentiment analysis, emotion detection, and automated response generation in customer feedback processing.
- Power BIcoreMicrosoft Power BI is integrated with PliQ for advanced data visualization and analytics, enabling customers to create custom dashboards from PliQ feedback data.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
pliq competitors and assessment
Company assessmentBroad incumbents
- Medallia: Enterprise customer experience analytics platform with omnichannel signal capture and AI-powered sentiment analysis. Direct competitor at the enterprise CX platform layer; broader and more established than PliQ.
- Qualtrics: Enterprise experience management platform covering CX, EX, and brand tracking with broad multi-industry NPS/CSAT modules. Larger incumbent that PliQ competes against on enterprise deals; lacks PliQ's WhatsApp-native ISP specialization.
- Zenvia: Brazilian cloud communications and CX SaaS provider with WhatsApp Business APIs and customer journey automation. Comparable as LATAM-region incumbent combining communication channels and CX tooling relevant to PliQ's ISP customers.
- SurveyMonkey: General-purpose survey and CX platform with NPS/CSAT solutions (including the Delighted brand). Competes with PliQ in self-serve survey creation, though absent in PliQ's WhatsApp-first ISP vertical.
Direct peers
- Typeform: Global SaaS for conversational forms and surveys with NPS, CSAT, and CES templates. Competes with PliQ in survey design and feedback collection, though lacks PliQ's WhatsApp-first and ISP-vertical specialization.
- Hi Platform: Brazilian cloud contact center and CX platform with WhatsApp Business integration and NPS modules. Overlaps PliQ on omnichannel customer engagement and feedback collection for Brazilian enterprises.
- Tracksale: Brazilian SaaS platform for NPS measurement and customer feedback collection, focused on Brazilian SMBs and ISPs. Closest head-to-head competitor in the same product category, geography, and target customer set as PliQ.
- AskNicely: NPS-focused customer experience platform for service businesses. Closest global specialist peer to PliQ's NPS 3.0 methodology and NPS-as-growth-system positioning.
- Involves.stage: Brazilian customer experience and trade marketing platform serving consumer brands and retailers across LATAM. Direct competitor in CX data collection, NPS, and in-store/field execution analytics.
Emerging players
- Weni: Brazilian conversational AI and CX automation platform built on WhatsApp Business for customer service, sales, and feedback. Emerging peer in the WhatsApp-native automation space overlapping PliQ's omnichannel feedback workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
pliq social profiles
Digital presencepliq compliance and trust
Trust signalCompliance1 record
pliq financial estimates
Financial estimateRevenue estimate
Valuation estimate
pliq leadership team
Management profileNumber of profiles
Profiles1 record
pliq funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pliq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pliq
What does pliq do?
PliQ is a Brazilian SaaS customer experience (CX) management platform that automates survey distribution via WhatsApp, SMS, and Email, and applies AI-driven sentiment analysis to identify customers prone to cancellation or ready for upgrades. The platform combines its proprietary R4 methodology (Resultado, Reputação, Relacionamento, Reativação) with omnichannel feedback collection, real-time dashboards, NPS/CSAT/CES measurement, reputation monitoring, reactivation campaigns, and integrations with 50+ ERPs, WhatsApp providers, and BI tools, primarily serving ISPs/telecom operators and healthcare providers in Brazil.
Is pliq a public or private company?
pliq is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pliq founded?
pliq was founded in 2019. It employs 11 to 50 people.
Where is pliq based?
pliq is headquartered in Ceará, Brazil, in the Latin America region.
How does pliq make money?
One revenue line is on record: saaS Platform Subscription.
Who are pliq's main competitors?
Broad incumbents on record are Medallia, Qualtrics, Zenvia and SurveyMonkey. Direct peers are Typeform, Hi Platform, Tracksale, AskNicely and Involves.stage. Weni is listed as an emerging player.
Does pliq have an API?
No public API is recorded for pliq.
What industry is pliq in?
pliq's product category is Customer Experience Management Software. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 5182 and its SIC code is 7372.