Happy Hour, Inc

What Happy Hour, Inc does

Happy Hour, Inc. (doing business as Happy Hour 5pm) is a United States-based wholesaler and distributor of wine, bar, and beverage accessories and related gift items, founded in 2006. The company carries a catalog of 35+ supplier brands and holds team sports licensing agreements with the NFL, MLB, and NHL, enabling it to offer officially licensed sports-themed accessories alongside core barware. Its headquarters mailing address is in Antioch, California, with legal jurisdiction in Illinois; the operation runs with a small team of 1–10 employees.

The business operates strictly on a B2B wholesale model, selling only to registered retail and trade accounts rather than to end consumers. Distribution is domestic to the United States, executed through an account-registration-gated e-commerce storefront. The technology footprint is minimal: no disclosed APIs, no proprietary platform, no integrations, and no in-house engineering signals beyond standard catalog e-commerce. Marketing and customer reach are supported through a social media presence spanning Facebook, Pinterest, Flickr, Twitter, YouTube, and LinkedIn.

Revenue mechanics follow conventional wholesale distribution: the company sources from 35+ brand suppliers, holds inventory of accessories, barware, and licensed sports merchandise, and resells at wholesale margins to verified retail buyers. Pricing, contract structure, and minimum-order terms are not publicly disclosed. No funding rounds, acquisitions, partnerships with named strategic counterparties, leadership team disclosures, or AI/ML initiatives are evident in the available data.

Name

Happy Hour, Inc

Legal name

Happy Hour Inc.

Website

https://happyhour5pm.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Happy Hour, Inc. is a U.S. wholesale distributor of wine, bar, and beverage accessories, including officially licensed NFL, MLB, and NHL merchandise, selling exclusively to registered retail and trade accounts through an account-gated e-commerce platform.

Ownership category

akta.pro rank

Product category

Wholesale Distribution of Wine & Beverage Accessories

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Wholesale-Durable Goods (5000)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Wholesale wine accessories
• Beverage accessory distribution
• Bar accessories wholesale
• Licensed sports merchandise
• Retail gift supplies

Headquarters

HQ city

Antioch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Revenue generated from wholesale distribution of wine and beverage accessories to retail accounts. Products are sold in bulk quantities to retailers who then sell to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Happy Hour, Inc. is a B2B wholesaler and distributor of wine, bar, and beverage accessories and related gift items, operating under the brand Happy Hour 5pm. The company sells exclusively to registered retail accounts and business customers in the United States, offering a broad assortment across categories such as drinkware, kitchen, wine accessories, bar items, team sports licensed merchandise, holiday goods, and custom logo items. It does not sell directly to consumers.

Product overview

Happy Hour Inc. is a wholesaler/distributor of Wine and Beverage Accessories operating as a B2B retail-focused platform. The company offers an extensive portfolio of wine and beverage accessories organized across multiple product categories including Home/Gifts (wine purses, wood plaques, cork cages, decanters, insulated bottles, home decor, nightlights), Kitchen (wine towels, serving accessories, trivets, jar openers, cheese slicers, mugs, coasters), Drinkware (jeweled and decorative wine glasses, tumblers under the Vingo brand, silicone drinkware, plastic drinkware), Wine accessories (corkscrews, bottle stoppers, glass charms, preservation systems, aeration products including The Wand brand, chill products), Bar items (bar accessories, shot glasses, beer accessories, bottle openers, flasks, whiskey accessories including cocktail smoker kits), Team Sports licensed products (NFL, MLB, NHL teams with items like BamVino bottle holders and plastic shot glasses), Holiday items (gift bags, decorative glass), and Custom Logo Items for business branding. The company carries numerous branded partners including The Wand, Haley's Corker, Evergreen, VacuVin, and others. They operate exclusively as a wholesale distributor, selling only to registered retail accounts and business entities, not to individual consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Hour 5pm: The primary trading name and website domain for Happy Hour Inc., a wholesaler/distributor of wine and beverage accessories.

Products and services

• Gifts and Home Decor Wholesale assortment of decorative home and gift items including wine purses, wood plaques, beer and wine cap traps, cork cages, decanters, insulated bottles, bottle holders, gift sets, party games, home decor, wine glass shades, and nightlights with wine and beverage themes. Sold to registered retail accounts.
• Kitchen Accessories Wholesale kitchen accessories including wine-themed towels, trivets, jar openers, grabber mitts, cutting boards, cheese slicers, mugs, and coasters sold to retail accounts.
• Drinkware Wholesale drinkware including jeweled wine glasses, decorative wine glasses, wine glass stopper sets, silicone drinkware, double-wall insulated stainless steel tumblers (Vingo brand), and plastic drinkware, sold to retail accounts.
• Wine Accessories Wholesale wine accessories including corkscrews, bottle stoppers, glass charms, totes and bottle carriers, preservation systems (vacuum pumps), aeration devices (including The Wand brand), chill products, and Haley's Corker corking products, sold to retail accounts.
• Bar Accessories Wholesale bar items including bar accessories, shot glasses, beer accessories, bottle openers, flasks, whiskey accessories, and cocktail smoker kits sold to retail accounts.
• Team Sports Licensed Products Wholesale licensed wine and beverage accessories featuring NFL, MLB, and NHL team logos (e.g., Chicago Bears, Green Bay Packers, New York Giants, New York Jets, Oakland Raiders; MLB teams including Cubs, White Sox, Red Sox, Dodgers; Chicago Blackhawks) including BamVino bottle holders, plastic shot glasses, team shoe holders, LED wall decor, and string lights. Sold to retail accounts.
• Holiday Accessories Wholesale holiday gift bags and decorative holiday glass items, candles, and themed accessories sold to retail accounts.
• Custom Logo Items Customizable wholesale products with personalized logos for retail and business branding purposes, sold to retail accounts.
• Gift Bags Wholesale decorative paper gift bags for retail gifting purposes, sold to retail accounts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered minor.

• Aera WineminorOthersBrand carried in Happy Hour's wholesale inventory.
• Andreas SiliconeminorOthersBrand carried in Happy Hour's wholesale inventory.
• Barrel ArtminorOthersBrand carried in Happy Hour's wholesale inventory.
• Boelter BrandsminorOthersBrand carried in Happy Hour's wholesale inventory.
• Bormioli RoccominorOthersBrand carried in Happy Hour's wholesale inventory.
• BotskiminorOthersBrand carried in Happy Hour's wholesale inventory.
• CapabungaminorOthersBrand carried in Happy Hour's wholesale inventory.
• Counter ArtminorOthersBrand carried in Happy Hour's wholesale inventory.
• DEIminorOthersBrand carried in Happy Hour's wholesale inventory.
• DiPotterminorOthersBrand carried in Happy Hour's wholesale inventory.
• DrinkTopsminorOthersBrand carried in Happy Hour's wholesale inventory.
• DrymateminorOthersBrand carried in Happy Hour's wholesale inventory.
• EvergreenminorOthersBrand carried in Happy Hour's wholesale inventory. Manufacturer of team sports merchandise including BamVino wine bottle holders.
• FarfalliminorOthersBrand carried in Happy Hour's wholesale inventory.
• FlatyzminorOthersBrand carried in Happy Hour's wholesale inventory.
• FoozysminorOthersBrand carried in Happy Hour's wholesale inventory.
• Gift EssentialsminorOthersBrand carried in Happy Hour's wholesale inventory.
• Haley's CorkerminorOthersBrand carried in Happy Hour's wholesale inventory.
• Happy HourminorOthersHouse brand carried in Happy Hour's wholesale inventory.
• Kay Dee DesignsminorOthersBrand carried in Happy Hour's wholesale inventory.
• LeadingwareminorOthersBrand carried in Happy Hour's wholesale inventory.
• LS ArtsminorOthersBrand carried in Happy Hour's wholesale inventory.
• Parker and BaileyminorOthersBrand carried in Happy Hour's wholesale inventory.
• PrimewareminorOthersBrand carried in Happy Hour's wholesale inventory.
• ProdyneminorOthersBrand carried in Happy Hour's wholesale inventory.
• Pure WineminorOthersBrand carried in Happy Hour's wholesale inventory.
• Regent ProductsminorOthersBrand carried in Happy Hour's wholesale inventory.
• SharkSkinzminorOthersBrand carried in Happy Hour's wholesale inventory.
• The Queens JewelsminorOthersBrand carried in Happy Hour's wholesale inventory.
• The WandminorOthersBrand carried in Happy Hour's wholesale inventory. The Wand is a wine preservation product.
• Urban TrendminorOthersBrand carried in Happy Hour's wholesale inventory.
• VacuVinminorOthersBrand carried in Happy Hour's wholesale inventory. Wine preservation and accessory products.
• Wild EyeminorOthersBrand carried in Happy Hour's wholesale inventory.
• Wine StewardminorOthersBrand carried in Happy Hour's wholesale inventory.
• WineskinminorOthersBrand carried in Happy Hour's wholesale inventory.
• Zees Inc.minorOthersBrand carried in Happy Hour's wholesale inventory.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Viski: Viski produces and distributes wine and bar accessories through wholesale channels to retailers - similar product mix and channel model.
• Boelter Brands: Boelter Brands is a B2B wholesaler of barware, glassware, and licensed sports merchandise to retailers - mirrors Happy Hour's licensed sports and barware assortment.
• Gemline: Gemline is a wholesale distributor of branded promotional products, gifts, and accessories to retail and corporate buyers - parallel B2B distributor model with overlapping product categories.
• Wine Enthusiast Companies: Wine Enthusiast operates a retail and wholesale business for wine accessories, storage, and gifts, directly comparable to Happy Hour's product mix.
• True Brands (True Fabrications): True Brands is a wholesale distributor of barware, wine accessories, and gift items to retail accounts - the closest direct peer to Happy Hour in product category and B2B go-to-market.

Broad incumbents

• PCNA (Polyconcept): PCNA is a large-scale wholesale distributor of branded promotional products and accessories, serving retailers and corporate accounts - broader incumbent with the same B2B distribution mechanics.
• Sur La Table: Sur La Table is a multi-category retailer and wholesaler of kitchen, bar, and entertaining goods with a similar product taxonomy to Happy Hour's kitchen/bar/gift mix.
• Crate & Barrel (CB2 / Wedding Registry Wholesale): Crate & Barrel carries a wider assortment of home and barware - a broader incumbent with overlapping product categories in barware and gift items.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/happyhour5pm
• YouTubeyoutube.com/HappyHourWineAccys
• Facebookfacebook.com/happyhour5pm
• LinkedInlinkedin.com/company/happy-hour-inc
• Pinterestpinterest.com/happyhour5pm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Hour, Inc