Land & Links

What Land & Links does

Land & Links is a privately held US-based golf travel company founded in 2019 that organizes curated, all-inclusive golf trips to premier destinations worldwide. Its core offering centers on multi-day packages that bundle championship-course tee times, luxury accommodations, ground transportation, and curated dining and social experiences; published pricing for individual travelers ranges from approximately $2,795 to $10,995 per golfer depending on destination, duration, and accommodation level (single vs. double occupancy). The company distributes through a combination of direct website sales, phone and email consultation, and referral relationships with directors of golf and PGA professionals at private and country clubs (e.g., Highlands Country Club, Manasquan River Golf Club, Old Edwards Club).

The company's product surface is anchored by The Pilgrimage, an event series of signature trips published two years in advance and including dedicated offerings such as the Pro-Am in the Pines at Pinehurst, the Southwest Stableford Pro-Am at We-Ko-Pa, the U.S. Open Preview at Pebble Beach, ladies-only Bloom retreats at The Greenbrier, couples retreats in Hawaii, and international expeditions to Iceland. Strategic accommodation and course partnerships with Pinehurst Resort, The Lodge at Pebble Beach, Kiawah Island Golf Resort (The Sanctuary), Ritz-Carlton Kapalua, Four Seasons Lanai and Oahu, We-Ko-Pa Casino Resort, The Greenbrier, and Iceland Parliament Hotel form the operational backbone. The Patrons Club, an invitation-only loyalty program extended exclusively to past travelers, is intended to drive repeat bookings and priority access.

The revenue model is transactional, pay-as-you-go package sales with per-golfer pricing; the company does not use third-party resellers and operates without disclosed institutional funding or ownership beyond its founding team of travel professionals, including PGA Professional Anthony Morris and Bob Brandt. Customer segments span individual golf enthusiasts, private/country clubs organizing member trips and tournament prizes, and couples/ladies-only cohorts. Land & Links is a service business — not a technology company — and has no proprietary software platform, integrations, or AI/ML capabilities disclosed.

Name

Land & Links

Legal name

Land & Links

Website

https://landandlinks.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Land & Links is a US-based golf travel company founded in 2019 that organizes all-inclusive, curated golf trips to premier destinations worldwide for individual enthusiasts, private country clubs, and couples/ladies-only cohorts.

Ownership category

akta.pro rank

Product category

Luxury Golf Travel Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industry

Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)

Keywords

• Golf travel packages
• Luxury golf vacations
• Golf trip planning
• Premier golf destinations
• Golf tour services

Headquarters

HQ city

Aiken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Golf Travel Packages: Land & Links generates revenue by organizing and selling all-inclusive golf travel packages that include accommodations, tee times at championship courses, ground transportation, and curated experiences. Packages range from $2,795 to $10,995 per person depending on destination, duration, and accommodation level.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Land & Links organizes and sells curated, all-inclusive golf travel packages to premier championship courses and luxury resorts across the United States and internationally. Each package bundles accommodations, tee times, ground transportation, and curated dining experiences into a single per-person priced trip. The company runs a recurring annual event series called The Pilgrimage featuring signature events such as the U.S. Open Preview at Pebble Beach, Pro-Am in the Pines, The Bloom Ladies Golf Retreat, Southwest Stableford Pro-Am, Hawaii Couples Retreat, and the Iceland Golf Expedition.

Product overview

Land & Links is a golf travel company offering customizable golf trip experiences. The core offering consists of curated golf travel packages to premier destinations worldwide, including The Pilgrimage (an exclusive event series featuring signature golf trips like the Iceland Golf Expedition, Pro-Am in the Pines, and U.S. Open Preview), and The Patrons Club (a loyalty program for past travelers). The company works with golf professionals, business leaders, and individual enthusiasts to craft trips featuring championship golf courses, luxury accommodations, dining, and ground transportation.

Differentiator

Problem solved

Functional benefit

Brands

• The Patrons Club: Land & Links' exclusive loyalty program offering priority access to Pilgrimage events, travel benefits, and invitations to exclusive events for past travelers.

Quantifiable outcome

• Testimonials consistently mention 'experience of a lifetime', 'not one error made', and 'seamless experience' indicating high customer satisfaction

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Ship SticksminorGTM or Marketing PartnerShip Sticks provides golf club shipping services. Land & Links encourages customers to utilize Ship Sticks for personal quotes to simplify travel logistics. This partnership enhances the customer experience by offering convenient equipment transport.
• TravelexminorGTM or Marketing PartnerTravelex provides travel insurance services. Land & Links has partnered with Travelex to offer customers travel insurance options for their golf trips. Customers are directed to Travelex for personal insurance quotes.
• Ritz-Carlton KapaluacoreStrategic or Co-development PartnerRitz-Carlton Maui Kapalua is a key accommodation partner for Hawaii golf packages. The resort provides luxury accommodations and serves as the base for golf experiences at Kapalua courses including the Plantation Course, ranked #1 in Hawaii.
• Four Seasons LanaicoreStrategic or Co-development PartnerFour Seasons Resort Lanai serves as a key accommodation partner, providing luxury resort stays and access to Manele Golf Course, the #1 public course in Hawaii.
• Four Seasons Oahu at Ko OlinacoreStrategic or Co-development PartnerFour Seasons Resort Oahu at Ko Olina provides luxury beachfront accommodations for the extended 10-day Hawaii Couples package, with access to Ko Olina Golf Club.
• The Lodge at Pebble BeachcoreStrategic or Co-development PartnerThe Lodge at Pebble Beach is the exclusive accommodation partner for U.S. Open Preview trips, providing luxury garden view rooms and access to Pebble Beach Golf Links and surrounding championship courses.
• We-Ko-Pa Casino ResortcoreStrategic or Co-development PartnerWe-Ko-Pa Casino Resort provides accommodations for Scottsdale-based events, featuring award-winning golf courses (Cholla and Saguaro courses) and Four Diamond desert resort amenities.
• Pinehurst ResortcoreStrategic or Co-development PartnerPinehurst Resort is a key partner for Pro-Am in the Pines events, providing accommodations at The Manor, Holly Inn, Carolina Hotel, and Carolina Villas, plus access to championship courses including No. 2, No. 4, and No. 10.
• Kiawah Island Golf Resort (The Sanctuary)coreStrategic or Co-development PartnerKiawah Island Golf Resort's The Sanctuary provides Forbes Five-Star accommodations for Reunion events, with access to Ocean Course (host of 2021 PGA Championship), Cougar Point, Osprey Point, and Turtle Point.
• Iceland Parliament Hotel, Curio CollectioncoreStrategic or Co-development PartnerIceland Parliament Hotel serves as the accommodation partner for Iceland golf expeditions, providing five-night stays in Reykjavik with easy access to courses including Oddur Golf Club, Korpa Golf Club, Brautarholt Golf Club, and Keilir Golf Club.
• The Greenbrier ResortcoreStrategic or Co-development PartnerThe Greenbrier Resort in White Sulphur Springs, WV hosts The Bloom Ladies Golf Retreat, providing accommodations and access to Old White, Meadows, and Ashford Short Course.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Golfbreaks: Golfbreaks (now part of Haversham & Baker) is a UK-headquartered golf travel specialist offering curated breaks and tournament packages to premier courses across Europe and beyond, directly comparable to Land & Links in product structure and target customer.
• Golfasian: Golfasian is one of the largest dedicated golf tour operators globally, organizing curated multi-destination golf trips with premium resort partners — closely matching Land & Links' core model of bundling tee times, lodging, and transportation into all-inclusive packages.
• Golf Zoo: Golf Zoo is a US-based golf tour operator that packages tee times, lodging, and transport at top domestic and international courses, overlapping directly with Land & Links on US destinations and group-trip organization.
• Premier Golf: Premier Golf operates premium golf facilities and curates golf travel packages to top US and international courses, sharing Land & Links' positioning around premium destinations, luxury accommodations, and bundled experiences.
• Your Golf Travel: Your Golf Travel is a UK-based online golf tour operator offering curated breaks and tournament packages to premier European and global courses, comparable to Land & Links in product structure though focused primarily on the UK/European market.
• Golfpac Travel: Golfpac Travel is a long-standing US golf tour operator packaging trips to Myrtle Beach, Pinehurst, Pebble Beach, Scotland, and Ireland, with a comparable model of bundled lodging, tee times, and ground transport.

Others

• Pebble Beach Company: Pebble Beach Company operates The Lodge at Pebble Beach, Pebble Beach Golf Links, and surrounding resorts. It is both a key supplier for Land & Links' flagship U.S. Open Preview and a potential disintermediation channel via its own direct booking site.

Broad incumbents

• Troon: Troon is the world's largest golf course management company, operating hundreds of premium facilities and adjacent hospitality services. While not a tour operator, it sits in the same premium-golf ecosystem and controls inventory that Land & Links books tee times on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/land-and-links
• Instagraminstagram.com/landandlinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land & Links