Laps S.A.
Laps S.A. is a privately held Portuguese distributor founded in 1994, headquartered in Carnaxide. It exclusively imports premium car audio, security, and maintenance brands into Portugal and serves approximately 1,000 B2B installers, dealerships, and hypermarkets nationwide alongside a proprietary Sicur brand.
- Company typePrivate
- Founded1994
- HeadquartersCarnaxide, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Laps S.A. does
Laps S.A. is a privately held Portuguese specialty distributor and brand owner of automotive electronics, headquartered in company-owned facilities in Carnaxide (Lisbon metropolitan area). Founded in 1994, the company operates as the exclusive Portuguese importer and representative for a portfolio of internationally recognized brands in car audio, multimedia, automotive security, lighting, and maintenance — including Audison, Hertz, MTX Audio, Vodafone Automotive (Cobra), Philips, JVC, Hertz Marine, and Laserline. In parallel, Laps S.A. owns and markets the Sicur proprietary brand spanning car radios, amplifiers, subwoofers, alarms, GPS locators, and parking sensors.
The company is primarily a B2B distributor serving approximately 1,000 regular clients across three segments: professional car audio and security installers, automotive brands and authorized dealerships, and large retail chains and hypermarkets nationwide in Portugal. Distribution is supported by a professional sales team and a dedicated technical department that delivers training, technical support, vehicle study work, and project assistance for complex audio and security installations. The company also operates a direct-to-consumer e-commerce storefront (laps.pt) with a 30-day return policy on top of its B2B channel structure.
Laps S.A. generates revenue through hardware sales across three streams: car audio electronics (speakers, amplifiers, subwoofers, head units, and related accessories), automotive security (alarms, parking sensors, GPS trackers under both Sicur and partner brands), and maintenance/accessories (cleaning products, lubricants, tools, car covers, floor mats, EV/PHEV chargers). Pricing is not publicly disclosed and operates through B2B wholesale channels with final consumer pricing determined by dealers and retailers. The revenue model is purely transactional hardware distribution plus proprietary-brand margin capture; there is no software, SaaS, subscription, recurring service revenue, or licensing disclosed in the available data. No revenue figure, funding round, or headcount is publicly disclosed.
Laps S.A. firmographics
Firmographics- Name
- Laps S.A.
- Legal name
- Laps S.A.
- Website
- https://laps.pt
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laps S.A. is a privately held Portuguese distributor founded in 1994, headquartered in Carnaxide. It exclusively imports premium car audio, security, and maintenance brands into Portugal and serves approximately 1,000 B2B installers, dealerships, and hypermarkets nationwide alongside a proprietary Sicur brand.
- Ownership category
- akta.pro rank
Laps S.A. industry classification
Industry- Product category
- Automotive Electronics Distribution
- NAICS
- Audio and Video Equipment Manufacturing (334310), Automotive Parts and Accessories Retailers (441330)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Car Audio & In‑Vehicle Entertainment Retail (CRACAEAI)
- akta.pro secondary industry
- Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)
Keywords
Where Laps S.A. is headquartered
LocationHeadquarters
- HQ city
- Carnaxide
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Laps S.A. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Car Audio Electronics: Revenue generated from the sale of car audio products including speakers, amplifiers, subwoofers, head units, and related accessories. Products are sold exclusively through B2B channels to professional installers, car brands, dealerships, and large retail stores.
- Product Sales - Automotive Security: Revenue from security products including car alarms, parking sensors, GPS locators, and related security systems under proprietary Sicur brand and partner brands like Vodafone Automotive (Cobra) and Laserline.
- Product Sales - Maintenance and Accessories: Sales of automotive maintenance products including car covers, floor mats, cleaning products, lubricants, chemicals, tools, accessories, and EV/PHEV chargers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing through authorized channels |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Laps S.A. product offering
Product offeringCore offering
Laps S.A. is a Portuguese importer and distributor of car audio, automotive security, and vehicle maintenance products, operating as the exclusive representative for premium international brands including Audison, Hertz, MTX Audio, Vodafone Automotive (Cobra), Philips, and JVC. The company also markets its own proprietary Sicur brand of car radios, amplifiers, subwoofers, alarms, GPS locators, and parking sensors, supplying approximately 1,000 B2B clients nationwide through a professional sales team and technical department.
Product overview
Laps S.A. is a Portuguese company specializing in car electronics, entertainment, and security products since 1994. The company operates as both a distributor of internationally recognized premium audio brands (Audison, Hertz, MTX Audio, Philips, JVC, Vodafone Cobra) and as a manufacturer of its own Sicur brand products. The product portfolio centers on three main categories: Car Audio (speakers, amplifiers, subwoofers, car radios), Vehicle Security (alarms, GPS trackers, parking sensors), and Maintenance/Accessories (car covers, cleaning products, tools, lubricants). The Sicur brand offers a comprehensive range of car entertainment products including auto radios (from basic USB/Bluetooth units to advanced Android-powered multimedia systems with CarPlay/AndroidAuto), amplifiers (2-channel and 4-channel), active subwoofer boxes, and security products (Bluetooth car alarms with variable codes, GPS locators). As an exclusive importer, Laps S.A. also distributes premium brands like Audison and Hertz for high-end car audio systems, Vodafone Cobra for security, and Philips for automotive lighting.
Differentiator
Problem solved
Functional benefit
Brands
- Sicur: Brand of car audio and security products including alarms, car radios, subwoofers, and GPS locators sold by Laps.
Products and services
- Sicur Auto-Radios (Own Brand) Laps S.A.'s proprietary Sicur brand of car stereos/auto-radios offered in multiple tiers: basic single-DIN units with USB/SD/Bluetooth/FM-RDS playback, fixed-panel designs with RCA outputs and customizable equalizers, and advanced multimedia units with 7-inch touchscreens, wireless CarPlay/AndroidAuto, GPS navigation, Mirror Link, and USB-C fast charging. Sold B2B to professional installers, car brands, dealerships, and retail stores, with limited online direct-to-consumer availability.
- Sicur Car Amplifiers (Own Brand)
Quantifiable outcome
- Serves approximately 1,000 regular customers nationwide in Portugal
- +1 more outcomes
Companies that use Laps S.A.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Laps S.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Laps S.A. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- AudisoncoreExclusive importer and representative of Audison brand in Portugal. Audison specializes in premium car audio OEM integration and DSP amplifiers, positioned as the next level of OEM integration technology.
- HertzcoreExclusive importer and representative of Hertz car audio brand in Portugal. Hertz produces high-performance car audio systems including speakers, amplifiers, processors, and subwoofers based on extensive research and development.
- MTX AudiocoreExclusive importer of MTX Audio brand products in Portugal. MTX Audio specializes in car audio amplifiers and subwoofers, known for tools like the re-Q universal head unit.
- Vodafone Automotive (Cobra)coreExclusive representative of Vodafone Automotive (Cobra) security products in Portugal. Provides class-leading automotive security and protection products for automobile, fleet, and insurance sectors.
- PhilipscoreImporter of Philips automotive lighting products including the Ultinon Access LED headlight upgrade range. Philips offers car audio and automotive lighting solutions.
- JVCcoreImporter of JVC car audio and multimedia products in Portugal. JVC offers car radios, speakers, and multimedia systems for automotive applications.
- Hertz MarinecoreImporter of Hertz Marine audio products, extending the Hertz brand into marine audio applications for boats and watercraft.
- LaserlinecoreImporter of Laserline automotive security products including parking sensors and other vehicle safety equipment for the Portuguese market.
- Sicur (Proprietary Brand)coreLaps S.A. owns and markets the Sicur brand for car radios, amplifiers, subwoofers, alarms, parking sensors, and GPS locators. The proprietary brand provides product diversity and margin opportunities alongside partner brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Laps S.A. competitors and assessment
Company assessmentBroad incumbents
- Harman International (Samsung subsidiary): Premium automotive audio and connected car solutions provider (JBL, Infinity, Harman Kardon, Bowers & Wilkins Automotive). Comparable because it serves the same premium car audio and OEM integration categories that Laps competes in via its Audison brand.
- Pioneer Corporation (Carrozzeria, part of Panasonic): Major Japanese car audio/multimedia brand offering head units, speakers and amplifiers. Comparable as a broad incumbent in the same aftermarket head unit and audio categories that Laps distributes via its own Sicur brand and partner brands.
- Focal-JMLab: French premium audio manufacturer producing home hi-fi, headphones and car audio (Focal Inside OEM integration programs). Comparable as a premium audio brand competing in the same high-end car audio space as Audison and Hertz, distributed via similar specialist channels.
- Bosch Automotive Aftermarket: Global automotive parts and accessories multinational that supplies independent workshops, dealerships and retail chains across Europe. Comparable as a broad incumbent operating in adjacent automotive aftermarket categories (parts, accessories, lighting) that overlap with Laps' maintenance and accessories portfolio.
- JVCKENWOOD Corporation: Japanese multinational that produces JVC and Kenwood car audio/multimedia products, which Laps distributes in Portugal. Comparable as a broad incumbent in the same car audio category with overlapping installer and OEM channels globally.
- Sony Group Corporation (Car Audio): Multinational electronics company with a car audio and multimedia product line (XAV receivers, speakers). Comparable as a broad incumbent in the same head unit and audio categories that anchor Laps' core business.
Emerging players
- Garmin Ltd. Multinational producer of GPS navigation, dashcams and automotive electronics. Comparable as an adjacent automotive electronics player whose GPS and connected-device categories overlap with Laps' vehicle security and navigation product lines.
- Ground Zero GmbH: German car audio brand specializing in SPL subwoofers and amplifiers, distributed across European aftermarket channels. Comparable as a focused European car audio specialist whose products compete with Laps' distributed portfolio at the enthusiast/installer level.
Direct peers
- Vodafone Automotive (formerly Cobra): UK-based vehicle security and telematics manufacturer whose products Laps exclusively distributes in Portugal. Direct peer because of overlapping vehicle security portfolio (alarms, GPS trackers) and shared B2B distribution model into dealerships, fleets and insurance.
- Elettromedia S.p.A. Italian manufacturer and global distributor of Audison, Hertz and Hertz Marine premium car audio brands — the same brands Laps exclusively distributes in Portugal. Most direct peer because of overlapping product portfolio, channel to professional installers, and ownership of premium audio brand equity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Laps S.A. social profiles
Digital presenceLaps S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laps S.A. leadership team
Management profileNumber of profiles
Laps S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laps S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laps S.A.
What does Laps S.A. do?
Laps S.A. is a Portuguese importer and distributor of car audio, automotive security, and vehicle maintenance products, operating as the exclusive representative for premium international brands including Audison, Hertz, MTX Audio, Vodafone Automotive (Cobra), Philips, and JVC. The company also markets its own proprietary Sicur brand of car radios, amplifiers, subwoofers, alarms, GPS locators, and parking sensors, supplying approximately 1,000 B2B clients nationwide through a professional sales team and technical department.
Is Laps S.A. a public or private company?
Laps S.A. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laps S.A. founded?
Laps S.A. was founded in 1994. It employs 1 to 10 people.
Where is Laps S.A. based?
Laps S.A. is headquartered in Carnaxide, Portugal, in the Europe region.
How does Laps S.A. make money?
Three revenue lines are on record. Product Sales - Car Audio Electronics are the primary driver. The others are product Sales - Automotive Security and product Sales - Maintenance and Accessories.
Who are Laps S.A.'s main competitors?
Broad incumbents on record are Harman International (Samsung subsidiary), Pioneer Corporation (Carrozzeria, part of Panasonic), Focal-JMLab, Bosch Automotive Aftermarket, JVCKENWOOD Corporation and Sony Group Corporation (Car Audio). Emerging players are Garmin Ltd. and Ground Zero GmbH. Direct peers are Vodafone Automotive (formerly Cobra) and Elettromedia S.p.A..
Does Laps S.A. have an API?
No public API is recorded for Laps S.A..
What industry is Laps S.A. in?
Laps S.A.'s product category is Automotive Electronics Distribution. Its primary akta.pro industry code is CRACAEAI, Car Audio & In‑Vehicle Entertainment Retail, with a secondary code of CRACANAI, Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers). Its NAICS code is 334310 and its SIC code is 5731.