Mehr Concepts Ag

What Mehr Concepts Ag does

Mehr Concepts Ag is a privately held Swiss interior design firm founded in mid-2023 by Karin Mehr and Christian Mehr and headquartered at Alte Steinhauserstrasse 20, Cham, in the Canton of Zug. The company delivers holistic interior architecture, interior fittings, and tailored room concepts for residential property owners, property buyers, and commercial clients across central Switzerland, organized into three service packages — Creativity, Planning, and Realization — that cover concept development, material and color planning, cost estimation, specialist coordination, project supervision, and handover, with optional buyer-support from property signing through key handover.

The firm's commercial backbone is a 400m2 showroom in Cham, co-located with Marmobisa AG, displaying a curated portfolio of more than 20 premium furniture and material brands including WOGG AG, BW Bielefelder Werkstätten, Flou, DRAENERT, LEMA, Freifrau Manufaktur, Fischbacher 1819, Schönbuch, Mobimex, Wendelbo, KLAFS, Dornbracht, and Schlossberg Switzerland. It goes to market through a sales-led, event-driven motion: personalized consultation in the showroom, targeted regional poster advertising across Zug, Baar, Cham, Rotkreuz and Unterägeri, joint customer events (e.g., INSPIRATION TEILEN, DESIGN/and more), and trade-fair attendance including Salone del Mobile Milano and Choma 25.

Operationally, Mehr Concepts Ag is a small, founder-owned Aktiengesellschaft with a team of approximately 1-10 staff combining a CEO-owner (Christian Mehr, qualified carpenter and interior designer HF), co-owner and painter (Karin Mehr), an executive board member handling interior design project management (Laura Casagrande, joined January 2026), a buyer-support sales project manager (Isabelle Maud Haesler), interior architects, project managers, and an executive assistant. There is no proprietary technology platform, no external institutional investment, and revenue is generated entirely from project-based professional services fees quoted per engagement.

Name

Mehr Concepts Ag

Legal name

mehr concepts ag

Website

https://mehrconcepts.ch

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Mehr Concepts Ag is a Swiss interior design firm in Cham delivering holistic interior architecture, furnishings, and tailored room concepts for residential property owners, buyers, and commercial clients across central Switzerland, supported by a 400m2 showroom and over 20 premium brand partnerships.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Interior architecture services
• Residential interior design
• Commercial space planning
• Furnishing and decor
• Showroom consultation

Headquarters

HQ city

Cham

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interior Architecture Services: Comprehensive interior design services including concept development, material and color planning, space planning, and design execution. Delivered through three service packages: Creativity (preliminary assessment, rough concept, cost estimate), Planning (detailed planning, specialist coordination, permits), and Realization (execution supervision, project management, handover).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mehr Concepts Ag provides holistic interior architecture and interior fitting services for residential and commercial clients, covering the entire project lifecycle from initial consultation and concept development through material selection, color planning, space planning, cost planning, project and construction supervision, to final handover. The firm also delivers tailored furnishing and decor solutions, buyer support for property purchasers, and access to a curated network of premium European furniture and material brands showcased in its Cham showroom.

Product overview

Mehr Concepts Ag is an interior design firm offering a unified suite of services rather than a software product. Their core offering comprises Interior Design (Innenarchitektur), Furnishing, Cost Planning, and a Showroom Experience. These services are delivered through three structured service packages: Service Package 01 - Creativity (preliminary concepts and estimates), Service Package 02 - Planning (detailed planning and coordination), and Service Package 03 - Realization (execution and supervision). Additional services include Buyer Support for property purchasers. The company works with numerous premium furniture and material brands showcased in their showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design (Innenarchitektur) Holistic interior architecture service bridging architecture and interior decoration, including creative design elements, material and color concepts, space planning, and tailored room concepts for residential and commercial clients.
• Furnishing (Einrichtung) Interior furnishing service with high-quality furnishings, decorative lighting, textiles, and fine accessories; offers customized room concepts and exclusive design solutions for residential and commercial spaces.
• Cost Planning Careful project cost planning with reliable partners, coordinating all implementation steps and ensuring a smooth process with precision down to the smallest details, including rough cost estimates (+/- 25%) and detailed cost budgets.
• Showroom Experience Inspirational showroom in Cham presenting exclusive partner brands where clients can experience materials, design, and room concepts firsthand; complements design services with tangible product access across 50+ premium furniture and material brands.
• Buyer Support

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• WOGG AGflagshipStrategic or Co-development Partner · 15 August 2025Official Premium Partner of WOGG AG. WOGG AG combines perfect design with finest Swiss craftsmanship, producing furniture with high-quality materials emphasizing modularity, sustainability, innovation, functionality and design freedom. Mehr Concepts AG presents WOGG products in showroom and incorporates them into interior concepts.
• Marmobisa AGcoreStrategic or Co-development PartnerPartner for bathrooms, tiles and wellness. At shared Cham location, Marmobisa AG's 400m2 exhibition complements Mehr Concepts AG's interior design elements, creating a world of inspiration for customers. Co-organized DESIGN/and more event in September 2024.
• Bang & Olufsen Zug / Klangformat AGcoreChannel Partner/ Reseller/ DistributorRegional partner for Bang & Olufsen audio and home entertainment products. Presents products in showroom and plans holistic projects with regional specialist Klangformat AG. Joint exhibition at Metalli Zug (May 2025).
• Orea AGminorGTM or Marketing PartnerEvent partner for INSPIRATION TEILEN customer evening (October 2025). Swiss kitchen manufacturer.
• Küng Wellness AGminorGTM or Marketing PartnerEvent partner for INSPIRATION TEILEN customer evening. Wellness specialist.
• LICHTTEAM AGminorGTM or Marketing PartnerEvent partner for INSPIRATION TEILEN customer evening. Lighting specialist.
• BW Bielefelder WerkstättencoreChannel Partner/ Reseller/ DistributorGerman furniture manufacturer producing exclusively in Germany. Products displayed in showroom and featured in poster advertising campaign in Zug region.
• DRAENERTcoreChannel Partner/ Reseller/ DistributorGerman design furniture manufacturer known for iconic stone tables and natural materials. Products showcased in showroom.
• FloucoreChannel Partner/ Reseller/ DistributorItalian furniture company known for bed icons created with Vico Magistretti. Complete furniture collections for bedroom and living displayed in showroom.
• LEMAcoreChannel Partner/ Reseller/ DistributorItalian manufacturer of built-in wardrobes, shelving systems, sideboards with high flexibility and innovative materials. Products used in multiple projects including Herrliberg and Turnerstrasse Zurich.
• Freifrau ManufakturcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of comfortable seating furniture with feminine design language. Brand with favorite piece guarantee.
• Fischbacher 1819coreChannel Partner/ Reseller/ DistributorSwiss producer of luxurious home textiles for over 200 years. Fabrics, carpets, wallpapers and accessories showcased in showroom.
• SchönbuchcoreChannel Partner/ Reseller/ DistributorGerman brand with Simply beautiful credo. Products presented at THE SPACE showroom in Munich. Wardrobes used in projects.
• Studio by Mobimex AGcoreChannel Partner/ Reseller/ DistributorCreates tables, seating and carcass furniture combining traditional craftsmanship with innovative techniques. Products displayed in showroom.
• Zoom by MobimexcoreChannel Partner/ Reseller/ DistributorPremium desk-sharing systems including NAUTILUS used as company's own daily workplace. Products represented in showroom and projects.
• Mobimex OutsideminorChannel Partner/ Reseller/ DistributorOutdoor furniture collection complementing indoor furnishings. Outdoor Bridge in Dekton and Outdoor TIX in acacia displayed in showroom.
• ADL DesigncoreChannel Partner/ Reseller/ DistributorItalian door manufacturer creating flowing spaces. Doors used in loft projects and interior constructions.
• WendelbocoreChannel Partner/ Reseller/ DistributorInternational design company combining uncompromising upholstered furniture with complementary design icons. Used in city apartment projects.
• PulpominorChannel Partner/ Reseller/ DistributorDesign products focused on ceramics and glassblowing craftsmanship. Sculptural vases and design objects showcased in showroom.
• GuaxsminorChannel Partner/ Reseller/ DistributorHandmade glass objects with sculptural vases. Joint promotion with Bluemelaube Zug (flower arrangements) in spring 2025.
• Gardeco ObjectsminorChannel Partner/ Reseller/ DistributorHandmade art pieces from artists worldwide. Decorative objects displayed in showroom.
• Schlossberg Switzerland AGminorChannel Partner/ Reseller/ DistributorSwiss bed, bath and living textile brand. Products showcased in showroom.
• KLAFS GmbHminorChannel Partner/ Reseller/ DistributorWellness and sauna manufacturer. Products included in Herrliberg client project.
• Dornbracht Schweiz AGminorChannel Partner/ Reseller/ DistributorPremium bathroom fixtures and fittings. Products used in bathroom renovation projects.
• domovari GmbHminorChannel Partner/ Reseller/ DistributorBathroom solutions. Products used in Oberlunkhofen bathroom renovation project.
• DomovariminorChannel Partner/ Reseller/ DistributorBathroom products showcased in showroom.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Boffi: Italian luxury kitchens, bathrooms, and interior systems manufacturer. Comparable due to overlap in product categories (bathroom, wellness) and premium project specification market, plus reference-project-driven sales model that resembles Mehr Concepts' curated showroom approach.
• Vitra: Swiss global design and furniture company with deep roots in premium residential, commercial, and architectural segments. Comparable to Mehr Concepts as a Swiss-headquartered premium design brand working with the same luxury clientele, though at vastly larger scale and with a much broader product-and-experience portfolio.
• USM: Swiss manufacturer of modular furniture systems (USM Haller) for residential and office spaces. Comparable because of Swiss heritage, premium positioning, and presence in the same luxury interior specification market that Mehr Concepts serves through curation and design.
• Minotti: Italian premium upholstery and furniture brand with strong presence in luxury residential interior projects. Comparable for the same customer base and curated luxury retail/sales channel model that Mehr Concepts operates through its showroom.
• Poliform: Italian luxury furniture and interior systems brand with showrooms worldwide. Comparable to Mehr Concepts because it targets the same affluent residential clientele, sells premium made-to-order interiors, and operates through selected retail partners and flagship stores in Switzerland and beyond.
• B&B Italia: Italian luxury furniture brand with a global monobrand flagship network. Comparable due to shared positioning in the high-end residential design market, partnership-based sales through selected dealers, and overlap with the lifestyle segment Mehr Concepts targets.
• Molteni&C: Italian luxury furniture and interior systems brand with a network of monobrand stores. Comparable because it serves the same affluent residential interior specification market, partners with design professionals, and operates in Switzerland through a curated retail network.
• Mobimex AG: Swiss premium furniture manufacturer explicitly partnered with Mehr Concepts (Studio by Mobimex, Zoom, Mobimex Outside product lines showcased in the Cham showroom). Comparable as a Swiss premium furniture brand sold through curated retail/design partners, with overlapping client base.

Others

• Bang & Olufsen (Zug / Klangformat AG): Danish premium audio and home entertainment brand with a regional partner (Klangformat AG) in Zug that co-presents with Mehr Concepts (joint exhibition at Metalli Zug, May 2025). Comparable as an ecosystem partner operating adjacent luxury home-category showrooms and targeting the same affluent clients.
• WOGG AG: Swiss premium modular furniture manufacturer explicitly linked to Mehr Concepts as its "Official Premium Partner." Comparable as a Swiss premium interior product brand relying on curated design partner showrooms and high-end residential projects for distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mehrconcepts
• LinkedInlinkedin.com/company/mehr-concepts-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mehr Concepts Ag