Chequamegon Area Mountain Bike Association

Name

Chequamegon Area Mountain Bike Association

Legal name

Chequamegon Area Mountain Bike Association

Website

https://cambatrails.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Recreation / Trail-Based Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Mountain bike trails
• Trail network management
• Cycling events
• Outdoor recreation programs
• Winter fat biking

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: Direct financial contributions from individuals supporting trail development and maintenance. CAMBA actively solicits donations through their website with a dedicated donation portal.
2. Membership: Annual membership program offering benefits including $5 discount on Cheq Challenge registration. CAMBA members receive promo codes through a member benefits portal.
3. Event Registration Fees: Revenue from multiple annual events including Cheq Challenge ($55 adults, $25 youth), Women's MTB Clinic South ($350), and various other races. Registration is handled through online platforms with CAMBA member discounts available.
4. Sponsorships: Multi-tiered sponsorship program with Partners, Titanium Sponsors, Platinum Sponsors, and Gold Sponsors. Corporate sponsors receive logo placement on website and event materials in exchange for financial support.
5. Grants: Funding from partner organizations including grants from organizations that stage area cycling events, federal and state forest service partnerships, and foundation support.
6. Merchandise and Map Sales: Sales of maps, merchandise, and trail-related products through the CAMBA store.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Chequamegon Area Mountain Bike Association (CAMBA) develops, manages, and protects a regional mountain bike trail system comprising 135+ miles of singletrack, 70+ miles of groomed winter fat bike trails, and 200+ miles of mapped gravel routes across Bayfield and Sawyer County Forests in the Chequamegon-Nicolet National Forest. Beyond physical trail access, CAMBA produces an annual portfolio of cycling and multi-sport events (e.g., Cheq Challenge, Women's Weekend MTB Clinics, CAMBA Kids Adventure MTB Camp, Seeley Big Fat Race, Hungry Bear Gravel, Thunderbird Warrior Challenge) and ancillary services (merchandise, campground, park-and-ride shuttle, raffle fundraising).

Product overview

Chequamegon Area Mountain Bike Association (CAMBA) operates as a non-profit trail management organization offering a comprehensive outdoor recreation platform built around its core trail system product. The flagship offering is the CAMBA Trail System—a 135+ mile singletrack network supplemented by 70+ miles of groomed winter/fat bike trails and 200+ miles of mapped gravel routes across nearly a million acres of northern Wisconsin forests. The organization supports this trail infrastructure with event programming including endurance races (Cheq Challenge), skills development clinics (Women's Weekend MTB Clinics North and South), youth programming (CAMBA Kids Adventure MTB Camp), winter riding events (Seeley Big Fat Race), multi-sport events (Tricky Trout Paddle Triathlon), and partner cycling events. The product portfolio also includes ancillary services such as membership programs with registration discounts, merchandise sales, and event amenities like camping and shuttle services. All offerings interconnect to promote trail usage, community building, and economic development in the region.

Differentiator

Problem solved

Functional benefit

Products and services

• CAMBA Trail System A regional mountain bike trail network spanning over 135 miles of singletrack, 70 miles of groomed winter/fat bike trails, and 200+ miles of mapped gravel routes across Bayfield and Sawyer County Forests in northern Wisconsin. Includes 10 distinct singletrack trail areas (Ojibwe, Rock Lake, Namekagon, Hatchery Creek, Makwa, Treasures' Trace, Seeley Pass, Danky Dank, Mt. Ashwabay, and Gateway Trails) across five primary trail clusters plus Mt. Ashwabay. Open to riders of all abilities from flow trails to gnarly singletrack to wilderness routes.
• Cheq Challenge Mountain Bike Race Annual mountain bike endurance race offering 30k, 50k, and 100k distance options traversing singletrack trails through Sawyer and Bayfield County Forests. CAMBA members receive $5 discount on registration via promo code.
• Women's Weekend MTB Clinic North Three-day mountain bike skills clinic held at Mt. Ashwabay near Bayfield, WI, offering instruction for beginner to advanced riders with certified coaches, meals, and swag included. Hansen's Market IGA is the presenting sponsor.
• Women's Weekend MTB Clinic South Three-day mountain bike skills clinic at Mt. Telemark Village in Cable, WI, providing level-appropriate instruction, guided trail rides, meals, and educational breakout sessions. $350 per person, limited to 65 participants.
• CAMBA Kids Adventure MTB Camp Free four-week summer camp for children ages 6-11 held Thursday evenings, teaching basic trail riding skills at Tamarack Health Gateway Trails with certified coaches. Courtesy of the Life Time Foundation.
• Seeley Big Fat Race Annual fat bike winter race at Seeley Recreation Area offering short course (6.5 miles) and long course (13 miles) options on groomed snow-packed trails. Equipment requirement: fat bikes with 3.8 inch or wider tires.
• Tricky Trout Paddle Triathlon Adventure paddle triathlon combining a 2.5-mile river paddle, 5k trail run, and 9-mile mountain bike loop around Phipps Flowage near Hayward, WI.
• Gordon Pines Barrens 50 Gravel race event offering 25-mile and 50-mile distances through Gordon, WI township with mixed gravel and sand surfaces, 2,500 ft of climbing.
• Hungry Bear Gravel Gravel cycling event in Cable, WI offering Hungry Bear 100 (100 miles), Snacking Bear 60 (60 miles), and Climbing Cub 30 (30 miles) route options.
• Seeley Lions PreFat Bike Race Annual fat bike race fundraiser hosted by Seeley Lions Club, offering family-friendly courses on CAMBA singletrack and gravel trails with multiple distance options. Proceeds support local community service.
• Thunderbird Warrior Challenge Trail running event offering 50K, 25K, 10K, and 5K distances with obstacles, starting at Big Top Chautauqua Tent on Mt. Ashwabay slopes. Fundraiser for Camp Benesi and Mt. Ashwabay.
• Wisconsin NICA Race at Telemark: Cable Conquest Festival Wisconsin NICA high school mountain bike race series event held over Labor Day weekend at Mt. Telemark Village, featuring racing, camping, and trail adventures.
• Women's Dirt Shredder Weekend

Quantifiable outcome

• Over 25,000 individual trail users recorded in 2013 (figure has grown significantly since)
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

27 partnerships are on record, tiered flagship, core, major and minor.

• The Lumber ExchangeflagshipStrategic or Co-development Partner · 1 January 2026The Lumber Exchange announced CAMBA as its inaugural First Light Partner. This partnership marks the first in a series of early collaborators who will help shape The Lumber Exchange before it opens to the public in summer 2026. CAMBA was selected for embodying the spirit of connection, exploration, and community in the Northwoods.
• Tamarack HealthcoreGTM or Marketing PartnerPartner-level sponsor with logo displayed prominently on CAMBA website. Provides healthcare amenities and support for CAMBA events including hosting CAMBA Kids Adventure MTB Camp at Tamarack Health Gateway Trails.
• Pivot CyclescoreGTM or Marketing PartnerPartner-level sponsor with logo displayed on CAMBA website main sponsors section.
• Don Johnson Hayward MotorscoreGTM or Marketing PartnerPartner-level sponsor specializing in Silverado 1500 vehicles with outdoor/adventure focus.
• OtsocyclescoreGTM or Marketing PartnerPartner-level sponsor and event supporter. Sponsors Seeley Big Fat Race with Otso Arctodus Fat Bike raffle prize valued at $2,395 to support winter grooming.
• Wolf Tooth ComponentscoreGTM or Marketing PartnerPartner-level sponsor and Cheq Challenge supporting sponsor. Mountain bike component manufacturer.
• Borah TeamwearmajorGTM or Marketing PartnerTitanium sponsor with logo displayed on CAMBA website.
• NL CoopmajorGTM or Marketing PartnerTitanium sponsor with logo displayed on CAMBA website.
• New Moon Ski & BikemajorGTM or Marketing PartnerPlatinum sponsor and event partner. Hosts bib pickup for Cheq Challenge and Global Fat Bike Day celebrations. Provider of free fat bike rentals for events.
• Riverbrook Bike & SkimajorGTM or Marketing PartnerPlatinum sponsor and event partner. Hosts bib pickup for Seeley Big Fat race. Sponsors women's MTB clinics and Dirt Shredder Weekend.
• Start Line InnmajorGTM or Marketing PartnerPlatinum sponsor and event partner. Offers lodging for CAMBA event participants with exclusive pricing. Provides bike repair services during events.
• Wind Seeker RealtymajorGTM or Marketing PartnerPlatinum sponsor with logo displayed on CAMBA website.
• Washburn Hardware and Sport (Do It Best)majorGTM or Marketing PartnerPlatinum sponsor and bike sales/repair provider for CAMBA events.
• CPR Rescuers NorthmajorGTM or Marketing PartnerPlatinum sponsor with logo displayed on CAMBA website.
• US Forest Service (Chequamegon-Nicolet National Forest)flagshipStrategic or Co-development PartnerFederal agency partner from CAMBA's founding in 1992. Manages the Chequamegon-Nicolet National Forest where significant portions of CAMBA trail system are located. CAMBA operates under permits through Sawyer County Forest and Bayfield County Forest.
• Bayfield County ForestcoreStrategic or Co-development PartnerCounty forest partner where CAMBA trails are permitted. Trail races including Cheq Challenge traverse Bayfield County Forest.
• Sawyer County ForestcoreStrategic or Co-development PartnerCounty forest partner where CAMBA trails are permitted. Trail races including Cheq Challenge traverse Sawyer County Forest.
• Seeley Lions ClubmajorGTM or Marketing PartnerPartner organization hosting PreFat Bike Race as their major annual fundraiser. Event uses CAMBA singletrack and gravel trails. Proceeds support local community service.
• Hansen\'s Market IGAmajorGTM or Marketing PartnerPresenting sponsor of Women\'s Weekend MTB Clinic North with logo displayed on clinic page.
• Woodside Cottages of BayfieldmajorGTM or Marketing PartnerLodging partner for Women\'s Weekend MTB Clinic North offering exclusive clinic pricing ($100-150/night) for participants.
• 180 AdventuremajorGTM or Marketing PartnerPartner for Women\'s Weekend MTB Clinic South with logo displayed on clinic page.
• Home Base at Mt. Telemark VillagemajorGTM or Marketing PartnerLodging partner for Women\'s Weekend MTB Clinic South offering exclusive pricing with CAMBAWMTB2026 promo code.
• Adventure Club BrewingminorGTM or Marketing PartnerEvent sponsor for Women\'s Weekend MTB Clinic North with on-site presence.
• Earth Rider BrewingminorGTM or Marketing PartnerCheq Challenge supporting sponsor and craft brewery.
• Life Time FoundationcoreGTM or Marketing PartnerSponsors CAMBA Kids Adventure MTB Camp providing free youth mountain bike programming for ages 6-11.
• Cable Chamber of CommercemajorGTM or Marketing PartnerFounding partner from 1992 alongside US Forest Service and area cyclists.
• Hayward Area Chamber of CommercemajorGTM or Marketing PartnerGold sponsor and regional tourism partner promoting CAMBA trails to visitors.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Travel Wisconsin: State-level tourism marketing organization that promotes Wisconsin outdoor recreation including CAMBA's trail system. Acts as a regional ecosystem partner that channels visitors and awareness to CAMBA's destination.
• Visit Hayward (Hayward Area Chamber of Commerce): Regional tourism promotion organization that markets Hayward/Cable area including CAMBA trails. Serves as a regional GTM/marketing counterpart that drives visitor traffic to CAMBA's trail network and events.

Broad incumbents

• PeopleForBikes: National bicycle advocacy and industry coalition (parent of IMBA) representing the U.S. bike industry and supporting trail organizations like CAMBA through policy, grants, and standards. Overlapping mission but national/industry scope rather than single-region trail operation.
• International Mountain Bicycling Association (IMBA): National non-profit (now part of PeopleForBikes) that sets trail-building best practices and supports a chapter network including CAMBA. Directly comparable mission (developing and protecting MTB trails) but operates at a national advocacy and standards level rather than as a single regional trail operator.

Direct peers

• Kingdom Trails Association: Non-profit trail organization in Vermont's Northeast Kingdom managing a large multi-use trail network with membership, donations, and event-driven revenue. Closely analogous operating model (non-profit, volunteer-powered, event programming, destination tourism) and similar scale to CAMBA.
• Pisgah Area SORBA: Regional IMBA-affiliated mountain bike non-profit managing trail systems in the Pisgah National Forest area of North Carolina. Same IMBA-chapter model, same combination of trail stewardship, events, and member/donation revenue as CAMBA.
• Copper Harbor Trails Club: Michigan Upper Peninsula non-profit operating a destination mountain bike trail network with similar rural, cold-weather, destination-tourism profile. Comparable scale, volunteer model, and event-based monetization to CAMBA.
• Evergreen Mountain Bike Alliance: Washington-state IMBA chapter that builds and maintains MTB trail systems through a non-profit, volunteer-driven, donation- and event-funded model. Comparable mission, structure, and revenue mix to CAMBA's.
• Crested Butte Mountain Bike Association (CBMBA): Non-profit that develops and maintains trail networks around Crested Butte, Colorado, with membership, sponsorships, and event-driven funding. Highly comparable as a destination MTB non-profit with similar revenue mix and trail philosophy.

Emerging players

• National Interscholastic Cycling Association (NICA): National non-profit governing high school mountain bike racing leagues across the U.S., including the Wisconsin NICA league whose races CAMBA hosts. Comparable youth cycling non-profit with shared mission of growing MTB participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cambatrails
• LinkedInlinkedin.com/company/cambatrails

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chequamegon Area Mountain Bike Association