Popop
Popop is a Moroccan direct-to-consumer retailer selling NFC-enabled networking gadgets (Tags, digital business cards, bracelets, keychains) paired with a mobile app, enabling Moroccan professionals, entrepreneurs, and students to share contact information via tap or QR scan.
- Company typePrivate
- Founded2022
- HeadquartersSouss-Massa-Dr, Morocco
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Popop does
Popop is a Moroccan direct-to-consumer retailer headquartered in Agadir that sells NFC-enabled networking gadgets (Tags, digital business cards, bracelets, and keychains) paired with a companion Android/iOS mobile application. The platform allows users to share professional contact information instantly via NFC tap or QR code scan, with recipients not required to install any app to receive shared data. Real-time profile updates flow through a custom URL and mobile app, letting users keep contact details, social links, and professional identity current across all distributed physical devices.
The business operates a primarily transactional revenue model: customers purchase hardware units one time at prices between 199.99 and 299.95 MAD (approximately $20–$30 USD), with delivery included. Two subscription tiers, POPOP PRO (multi-account management and premium support) and POPOP Teams (organizational team management), are described in the product portfolio as still in development, signaling an intended shift toward recurring B2B revenue. The customer base is a horizontal mix of Moroccan professionals, entrepreneurs, designers, students, real-estate brokers, photographers, and influencers — all sourced via the company's own e-commerce site at popop.ma, supported by Instagram, Facebook, LinkedIn, and WhatsApp channels.
Popop positions itself as Morocco's first NFC and QR-code networking application, leaning on national first-mover status and an eco-friendly paperless alternative to traditional business cards as its core value proposition. The company is privately held, appears bootstrapped with no disclosed investors or funding rounds, and operates within a single-country (Morocco) geography. No patents, certifications, partnerships, or institutional customer relationships are disclosed.
Popop firmographics
Firmographics- Name
- Popop
- Legal name
- Popop
- Website
- https://popop.ma
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Popop is a Moroccan direct-to-consumer retailer selling NFC-enabled networking gadgets (Tags, digital business cards, bracelets, keychains) paired with a mobile app, enabling Moroccan professionals, entrepreneurs, and students to share contact information via tap or QR scan.
- Ownership category
- akta.pro rank
Popop industry classification
Industry- Product category
- Smart NFC Business Cards and Contact-Sharing Devices
- NAICS
- Small Electrical Appliance Manufacturing (33521)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
- akta.pro secondary industry
- Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)
Keywords
Where Popop is headquartered
LocationHeadquarters
- HQ city
- Souss-Massa-Dr
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
Popop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Hardware Product Sales: Sale of NFC-enabled physical networking gadgets including digital business cards, tags, bracelets, and keychains. Products are sold as one-time purchases without requiring monthly subscription for basic functionality.
- POPOP PRO Subscription: Optional professional tier with additional features including multiple accounts (personal, professional), team management, and premium support.
- POPOP Teams Subscription: Team management and collaboration features for organizations requiring coordinated professional networking tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital Business Card |
| Unit Pricing | Pay-as-you-go | NFC Tag |
| Unit Pricing | Pay-as-you-go | NFC Bracelet |
| Unit Pricing | Pay-as-you-go | NFC Keychain |
| Subscription | Annual | POPOP PRO |
| Subscription | Annual | POPOP Teams |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Popop product offering
Product offeringCore offering
Popop manufactures and sells NFC-enabled physical networking gadgets — including NFC tags, digital business cards, NFC bracelets, and NFC keychains — paired with a mobile application (iOS, Android, Apple Watch compatible) that lets users share and update professional contact information instantly via a tap or QR code. The platform also offers optional subscription plans (PRO for individuals and Teams for businesses) that unlock unlimited connections, analytics, and customizable profile features.
Product overview
POPOP is a digital networking platform offering NFC-enabled physical gadgets (Tags, Business Cards, Bracelets, Keychains) combined with a mobile application. The ecosystem enables instant sharing of professional contact information via NFC tap or QR code scanning without requiring recipients to install an app. The portfolio includes core products available for one-time purchase and subscription tiers (POPOP PRO and POPOP Teams) for advanced professional features. POPOP is positioned as Morocco's first NFC and QR code networking application, emphasizing eco-friendly paperless networking.
Differentiator
Problem solved
Functional benefit
Products and services
- POPOP Tag A small NFC tag/sticker that attaches to the back of a phone or phone case so the user can share their POPOP digital profile with a single tap on any NFC-enabled smartphone. Sold to individual professionals as an entry-level smart contact-sharing device.
- POPOP Business Card An NFC-enabled physical business card that, when tapped on a smartphone, opens the user's POPOP digital profile with contact details and links. Sold as a modern, updatable replacement for traditional paper business cards, priced at 149 MAD per unit.
- POPOP Bracelet A wearable NFC bracelet that allows the wearer to share their POPOP digital profile with a tap, useful for events, conferences, and casual networking where carrying a business card is inconvenient.
- POPOP Keychain An NFC keychain that shares the user's POPOP digital profile when tapped on a smartphone, designed for everyday carry so users always have a way to share contact information.
- POPOP Mobile App A free mobile application on iOS, Android, and Apple Watch that manages the user's digital profile, configures POPOP NFC hardware, captures contacts shared to them, and serves analytics. Required for POPOP hardware owners and available to anyone who wants to receive shared contacts.
- POPOP PRO subscription A monthly/annual subscription for individual professionals that unlocks unlimited shared connections, performance analytics, customizable profile features, and additional app functionality on top of the free POPOP app.
- POPOP Teams subscription A subscription plan for businesses and organizations that equips multiple employees with POPOP NFC business cards under a single account, providing centralized profile management, team-wide updates, and standardized networking tools for sales, events, and operations teams.
Quantifiable outcome
- Approximately 90% smartphone compatibility rate (Android and Apple)
Companies that use Popop
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Popop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Popop partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Popop competitors and assessment
Company assessmentDirect peers
- Dot: Dot produces NFC smart business cards with profile management via a companion app — a smaller-scale direct peer in the NFC digital business card category.
- Plinx: Plinx offers NFC-enabled business cards and a profile app for tap-to-share networking — comparable product surface area and target customer (professionals and SMBs).
- Mobilo: Mobilo offers NFC smart business cards and a lead-capture app targeted at sales teams and enterprises — overlaps with Popop on the PRO/Teams subscription angle.
- HiHello: HiHello offers a free digital business card platform with NFC and QR sharing plus paid Teams/Enterprise tiers — directly comparable to Popop's hardware-plus-subscription model.
- Uniqode (formerly Beaconstac): Uniqode provides NFC business cards and QR-code-based digital business cards with team management — competes with Popop across both NFC and QR modalities.
- Blinq: Blinq provides NFC smart business cards and a mobile app for tap-to-share contact info with team management features — competes with Popop on the same core workflow.
- Linq: Linq sells NFC-enabled business cards, tags, and accessories with CRM integrations and team plans — a direct head-to-head competitor in the NFC networking category.
- Popl: Popl sells NFC-enabled digital business cards, tags, and accessories with a mobile app for real-time profile sharing — the closest direct analogue to Popop's product set and GTM motion.
- Wave (formerly V1CE): Wave offers NFC-enabled business cards and accessories for individuals and teams, mirroring Popop's NFC-tag-plus-mobile-app stack.
- Tapni: Tapni sells NFC business cards, stickers, and accessories with a mobile app and team features — a direct peer in product scope and pricing tiering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Popop social profiles
Digital presencePopop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Popop leadership team
Management profileNumber of profiles
Popop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Popop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Popop
What does Popop do?
Popop manufactures and sells NFC-enabled physical networking gadgets — including NFC tags, digital business cards, NFC bracelets, and NFC keychains — paired with a mobile application (iOS, Android, Apple Watch compatible) that lets users share and update professional contact information instantly via a tap or QR code. The platform also offers optional subscription plans (PRO for individuals and Teams for businesses) that unlock unlimited connections, analytics, and customizable profile features.
Is Popop a public or private company?
Popop is a private company. It is classified as unknown and is currently operating.
When was Popop founded?
Popop was founded in 2022. It employs 11 to 50 people.
Where is Popop based?
Popop is headquartered in Souss-Massa-Dr, Morocco, in the Africa region.
How does Popop make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are POPOP PRO Subscription and POPOP Teams Subscription.
Who are Popop's main competitors?
Direct peers on record are Dot, Plinx, Mobilo, HiHello, Uniqode (formerly Beaconstac), Blinq, Linq, Popl, Wave (formerly V1CE) and Tapni.
Does Popop have an API?
No public API is recorded for Popop.
What industry is Popop in?
Popop's product category is Smart NFC Business Cards and Contact-Sharing Devices. Its primary akta.pro industry code is MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps), with a secondary code of FSAMAEAB, Mobile Wallets (NFC Tap-to-Pay / HCE). Its NAICS code is 33521 and its SIC code is 3576.