CIRCULARITY

What CIRCULARITY does

Circularity is a Bengaluru-based computer lifecycle services company founded in 2020. It positions itself around 'Revival Engineering' — a systematic methodology for extending the operational life of enterprise and consumer PCs through diagnostic assessment, component upgrades, and board-level repairs — and operates across five service lines: Revival as a Service (one-time repair and upgrade at an average ₹9,000 per system), Circularity Performance AMC (recurring annual maintenance), High-Performance Custom Builds (workflow-specific workstations for rendering, simulation, and AI/ML), Refurbished System Sales (on-demand procurement of refurbished devices), and AI Labs Setup (GPU-enabled infrastructure for AI/ML workloads). Customers include IT teams and CTOs at enterprises, startups, educational institutions, design and creative professionals, and sustainability-focused organizations; all current operations are within India.

The technical foundation consists of a 25-point diagnostic methodology, board-level repair capabilities (including work on devices declared unrepairable by OEM service centers), and transparent pre/post-revival benchmarking across CPU, RAM, GPU, storage, and thermal parameters. The company reports a 96% revival success rate and documents performance uplifts of 2–3x per device with 2–4+ years of added lifespan. Revenue is generated through unit-priced service engagements (Revival, Refurbished Sales), annual subscriptions (AMC), and project-based professional services (Custom Builds, AI Labs). Distribution is direct-sales-led, anchored by a free 'Revival Audit' entry point and supplemented by a five-tier partner network spanning institutional, corporate, recycling, reseller, and policy collaborators. Pricing is quote-based rather than publicly listed; component costs are disclosed before commitment on custom builds.

Circularity is founder-controlled and bootstrapped, with no disclosed external funding, and operates as a single-country entity headquartered in HSR Layout, Bengaluru. The founding team comprises Rajesh Kavungal (CEO, MIT, ex-Accenture), Kathiresan Mahendran (Chief Evangelist, BITS Pilani, ex-Philips), and Ayush Rai (Operations Head, IIT Kanpur, ex-Bosch), with the broader organization reported at 11–50 employees. Operational scale disclosed by the company includes 5,000+ systems revived, 350+ organizations served, client-claimed savings of ₹10 Cr+, and 75+ tonnes of CO2 equivalent and 5+ tons of e-waste avoided. Sustainability positioning — anchored in documented environmental impact metrics — functions as both a marketing differentiator and a procurement criterion for ESG-mandated enterprise and institutional buyers.

Name

CIRCULARITY

Legal name

Circularity

Website

https://circularity.co.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Circularity is a Bengaluru-based computer revival services company that extends PC lifecycles through diagnostics, board-level repairs, and component upgrades, serving 350+ Indian enterprises, startups, and institutions across five service lines since 2020.

Ownership category

akta.pro rank

Product category

Computer Revival and IT Lifecycle Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121), Electronic and Precision Equipment Repair and Maintenance (8112), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Services-Miscellaneous Repair Services (7600), Computer & Office Equipment (3570)

akta.pro primary industry

Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

akta.pro secondary industries

Repair, Refurbishment & Remanufacturing Services (EUAIANAB), Reuse & Resale / Recommerce Operations (EUAIANAC), Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)

Keywords

• Computer revival services
• IT lifecycle management
• Hardware maintenance contracts
• Custom workstation builds
• Refurbished IT equipment

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Revival as a Service: One-time targeted repair and upgrade service for existing computers. Includes 25-point diagnostic, board-level repairs, component upgrades (SSD, RAM, CPU), stress testing, and 6-month warranty. Average cost ₹9,000 per system. Average cost saved: 70% vs buying new.
2. Refurbished System Sales: Sale of professionally refurbished laptops and desktops. Devices are deep cleaned, hardware-tested, repaired, upgraded, and loaded with licensed OS. Includes 6-month warranty and performance reports. Pricing at up to 50% savings over new systems. On-demand procurement model — devices sourced to match specific requirements.
3. Circularity Performance AMC: Recurring annual maintenance contract offering quarterly health checks, diagnostics, early issue detection, performance reporting, priority support, and renewal/upgrade options. Designed as proactive, predictive, and performance-focused ongoing care.
4. High-Performance Custom Builds: Custom workstation assembly for specific workflows (3D rendering, video editing, simulations, AI/ML). Includes requirement mapping, component planning, assembly, benchmarking, and post-build support. Parts list and pricing provided before commitment.
5. AI Lab Setup: End-to-end AI/ML lab infrastructure setup including needs assessment, procurement, assembly, deployment, network setup, software configuration (Python, TensorFlow, etc.), and post-setup training/support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CIRCULARITY provides computer revival and lifecycle extension services through a methodology termed 'Revival Engineering.' The company restores existing laptops and desktops via 25-point diagnostics, board-level repairs (including OEM-rejected devices), targeted component upgrades (SSD, RAM, CPU), and pre/post benchmarking. It also designs and assembles custom high-performance workstations, sells professionally refurbished systems, and offers annual maintenance contracts and end-to-end AI/ML lab infrastructure setup.

Product overview

CIRCULARITY is a computer revival and maintenance services company offering five distinct service lines: Revival as a Service (flagship board-level repair and diagnostic service), High-Performance Custom Builds (tailored workstations), Circularity Performance AMC (proactive maintenance contracts), Refurbished System Sales (quality-tested pre-owned devices), and AI Labs Setup (infrastructure for AI/ML workloads). The company positions itself as an alternative to device replacement, helping organizations extend the life of existing IT systems while reducing e-waste and costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Revival as a Service
• High-Performance Custom Builds
• Circularity Performance AMC
• Refurbished System Sales
• AI Labs Setup

Quantifiable outcome

• Up to 80% cost saved per system vs buying new
• +10 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• A Leading Professional Waste Management CompanycoreStrategic or Co-development PartnerCircularity has partnered with a leading professional waste management company to ensure that all e-waste collected from partner organizations is handled responsibly and recycled through certified channels. This partnership closes the loop on the circular economy model by ensuring end-of-life devices that cannot be revived are properly recycled.
• Institutional PartnerscoreStrategic or Co-development PartnerPartnership model for educational institutions to equip students and teams with revived systems. Co-development of infrastructure models that are both cost-efficient and environmentally responsible. Targets schools, universities, and training institutions seeking to modernize IT labs sustainably.
• Corporate PartnerscoreImplementation/ SI/ Consulting PartnerCorporate IT outsourcing partnerships where Circularity handles the revival of enterprise IT infrastructure. Extends device lifecycles, reduces e-waste, and unlocks cost savings across corporate operations. B2B engagement model targeting enterprises with large device fleets.
• Recycling & E-Waste PartnersminorStrategic or Co-development PartnerCertified, traceable e-waste disposal partnerships ensuring old electronics that cannot be revived are recycled through proper certified channels. Closes the circular loop responsibly.
• Resellers & Distributors (Revival Network)minorChannel Partner/ Reseller/ DistributorDistribution partnerships for high-quality revived systems to schools, NGOs, startups, and other underserved markets. Designed to bridge the digital divide while building a sustainable distribution business. Target markets include organizations with limited IT budgets.
• Policy & Ecosystem CollaboratorsminorStrategic or Co-development PartnerCollaborations with policymakers and ecosystem players on public-private playbooks, policy pilots, and research initiatives that embed revival into national and institutional sustainability strategies.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cashify: India's largest recommerce platform for used smartphones, laptops, and electronics — buying, refurbishing, and reselling devices domestically. Highly comparable to Circularity on refurbished system sales and on-demand procurement model, with broader consumer brand recognition but less focus on deep board-level revival services.
• Refurbed: European recommerce platform selling refurbished electronics with warranty-backed quality assurance. Comparable to Circularity on refurbished device resale and circular-economy positioning, though Refurbed operates as a marketplace rather than providing bespoke revival engineering for OEM-rejected devices.
• Techyuga: Indian laptop and computer repair service company offering motherboard-level repair, chip-level service, and on-site support across multiple Indian cities. Very directly comparable to Circularity on repair capability depth and Indian SMB/enterprise customer base, though Techyuga's geographic reach is broader while lacking Circularity's dedicated sustainability framing.
• uBreakiFix: Largest US-based chain of consumer electronics repair stores (smartphones, tablets, computers) with standardized diagnostics and component-level repair capabilities. Closely comparable to Circularity's Revival as a Service model in service structure and customer segments, though at much greater geographic scale.
• Greenchip Computers: Indian refurbished computer and laptop retailer sourcing, refurbishing, and reselling pre-owned enterprise-grade desktops and laptops. Comparable to Circularity's Refurbished System Sales stream in product category and Indian market, with longer operating history but narrower service scope (no revival engineering for OEM-rejected devices).
• iFixit: Global repair community and parts retailer producing open-source repair manuals and selling components for electronics including computers. Comparable to Circularity's diagnostic and component-level repair capabilities at the technical level, though iFixit's business model is community/parts-driven rather than service-delivery-driven.
• Budli: Indian recommerce marketplace for used electronics, laptops, and mobile devices with refurbishment and resale operations. Directly comparable to Circularity's Refurbished System Sales stream in geography and product category, though Budli's model is more transactional marketplace and less focused on enterprise/institutional revival contracts.

Broad incumbents

• Back Market: Global recommerce marketplace for refurbished electronics with strong consumer brand and warranty-backed offerings. Comparable to Circularity's refurbished system sales and sustainability narrative, though Back Market operates as a marketplace aggregator rather than performing in-house board-level repair and revival engineering.
• Apto Solutions: Global IT asset disposition and circular IT lifecycle services provider focused on enterprise device recovery, refurbishment, and resale at scale. Comparable to Circularity's e-waste avoidance, refurbishment, and ESG reporting capabilities for enterprise customers, though Apto operates as an enterprise ITAD incumbent with broader global infrastructure.
• Econocom: European digital services and IT lifecycle management company with substantial circular IT asset disposition, refurbishment, and device-as-a-service offerings. Comparable to Circularity on enterprise IT lifecycle extension and ESG-driven procurement narratives, though Econocom operates as a broad incumbent across multiple IT services verticals rather than specializing in revival engineering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/circularity

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIRCULARITY