Helgeland Event AS

What Helgeland Event AS does

Helgeland Event AS (HEV) is a privately held Norwegian event and profiling agency founded in 2007 and headquartered in Mosjøen, in the Helgeland region of northern Norway. The company operates as a full-service agency combining event planning, design and branding, consulting, and staffing under one roof, with an in-house graphic designer and a broad network of suppliers and resource personnel that it draws on for AV production, logistics, security, and catering. HEV serves both private-sector businesses and public-sector organizations across Norway, with Helgeland as the core market, addressing client needs that range from corporate conferences and product launches to municipal festivals and sports events. The company also owns and operates a portfolio of branded events, notably Bysprinten (Norway's longest-running ski show race, held annually since 2007 and spun off into a separate AS entity in 2021), Bysprinten Summer Tour, Julebyen Mosjøen (Christmas market), Byfesten Mosjøen (summer festival), Gullhanen (business awards), Vefsnakonferansen, MILÆ (city run), Tiendebytte, and Cupdager.

The company's technology layer is modest and built on standard SaaS components: a WooCommerce-powered online store (nettbutikk) for retail textile products such as EVERYDAY towels and TROLLSTIGEN wool blankets, Vipps and Klarna for payment processing, Mailchimp for email marketing, Google Analytics for web traffic, and Tripletex for accounting. There is no proprietary platform or AI/ML layer; the technology is functional infrastructure for transactions, marketing, and bookkeeping rather than a defensible product. Revenue is generated primarily through professional services fees for event management, design/branding, consulting, and project management, supplemented by direct-to-consumer product sales through the e-commerce store. The go-to-market is sales-led and relationship-based, with flagship events serving as showcase assets to attract new clients in the Helgeland region and Norwegian market.

Name

Helgeland Event AS

Legal name

Helgeland Event AS

Website

https://helgelandevent.no

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Helgeland Event AS is a small Norwegian event and profiling agency headquartered in Mosjøen, planning and producing events, design, branding, and marketing campaigns for private and public-sector clients across the Helgeland region.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Event Signage, Props & Custom Installations (HSACAOAG), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Event management services
• Corporate event planning
• Design and branding
• Marketing campaigns
• Project management consulting

Headquarters

HQ city

Mosjøen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: Planning, execution and project management of corporate events, conferences, festivals and sports events. Revenue generated through service fees for project management, logistics, staffing, and technical production.
2. Design and Branding Services: Creative services including graphic design, printing, promotional materials, websites, photography, video production and branding. Generates revenue through project-based fees.
3. E-commerce Product Sales: Online retail of textile products including blankets and towels through WooCommerce-powered nettbutikk. Revenue from direct product sales with prices ranging from kr 1 to kr 1999.
4. Consulting Services: Advisory services including market analysis, PR strategies, HR support, sponsorship advisory, and application writing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Helgeland Event AS plans and produces events and marketing campaigns for private and public-sector organizations, covering conferences, festivals, sports events, conferences, corporate gifts, and team-building activities, along with logistics, AV production, staffing, catering, marketing, and ticketing. The agency also delivers graphic design, branding, print, photography, video, and web services through an in-house designer, and offers project management, consulting, and staffing services as standalone offerings. A small e-commerce component sells branded textile merchandise (towels, wool blankets) through the HEV nettbutikk online store.

Product overview

Helgeland Event AS operates as a full-service event and branding agency offering a comprehensive portfolio of products and services. The core offering includes event planning and execution services (handling conferences, promotions, logistics, AV production, staffing, catering, marketing, and ticketing), supported by specialized service modules: Prosjektledelse (project management), Rådgivning (consulting), Bemanning (staffing), Design & Profil (design and branding with print, advertising, banners, websites, photography, and corporate gifts), and an annual Julekatalog (Christmas catalog). The company also operates major branded events including Bysprinten (annual ski show race since 2007), Bysprinten Summer Tour (roller ski tour), Gullhanen (business awards), Vefsnakonferansen (conference), Byfesten Mosjøen (summer festival), MILÆ (city run), Julebyen Mosjøen (Christmas market), Tiendebytte (traditional market), and Cupdager (football tournament event days). A retail component features textile products including EVERYDAY towels and TROLLSTIGEN blankets through the online store. The offering functions as an integrated service portfolio where event services serve as the primary revenue driver, supplemented by design/branding work and retail product sales.

Differentiator

Problem solved

Functional benefit

Brands

• HEV Julegaveshop: Christmas gift shop operated in collaboration with Sparebank 1 Helgeland, selling promotional textile products including blankets, towels, and gifts.

Products and services

• Event Services Comprehensive event planning and execution services for businesses and organizations, including conference management, promotion, logistics, camera, sound and lighting production, entertainment, activities, staffing, coordination, catering, marketing, and ticket sales systems.
• Prosjektledelse (Project Management)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sparebank 1 HelgelandcoreGTM or Marketing Partner · 1 January 2021Partnership for HEV Christmas Gift Shop initiative in 2021. Sparebank 1 Helgeland sponsored the Christmas gift shop, with gifts distributed through HEV's online store.
• Vefsn kommunes BedriftsidrettslagcoreStrategic or Co-development PartnerCo-organizer of MILÆ (Mosjøen Indoor City Run). HEV serves as event manager for this annual fitness event organized on behalf of the municipal sports club.
• Sparebank1 Nord-NorgecoreGTM or Marketing PartnerGeneral sponsor for MILÆ event. Provides financial support enabling event organization and marketing.
• Mosjøen IL / KippermocupenminorStrategic or Co-development PartnerPartnership for Cupdager event in connection with annual Kippermocupen football tournament. Combined sports and commercial event in Mosjøen.
• Bysprinten AScoreStrategic or Co-development PartnerBysprinten was established as a separate AS company to further develop Norway's longest-running ski show race. HEV manages and operates this flagship event.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Geelmuyden.Kiese: One of Norway's largest communications and PR firms, with significant event, campaign, and profile-building capabilities serving national corporate and public-sector clients. Comparable as a Norwegian full-service agency spanning communications and event execution.
• TRY Apt: Major Norwegian creative agency group offering advertising, design, branding, and integrated campaign services. Comparable as a Norwegian full-service creative and brand-execution firm, though at substantially larger scale and broader geographic reach.

Direct peers

• Eventyr: Norwegian event agency specializing in corporate events, conferences, and live experiences. Comparable as a domestic Norwegian peer competing for similar corporate event budgets and operating with a similar professional-services model.
• Trigger: Norwegian creative agency producing events, brand experiences, film, and content for commercial clients. Comparable as a Norwegian full-service experience and creative shop overlapping HEV's event, design, and marketing mix.
• Sappa: Norwegian event and experience agency delivering corporate events, conferences, and brand activations. Comparable as a domestic Norwegian event and profiling services provider with similar customer base and service scope.
• Aventura: Norwegian events and communications agency delivering live experiences and brand activations for corporate and public-sector clients. Comparable as a Norwegian peer offering event execution with an integrated communications angle.
• ID Kommunikasjon: Norwegian communications and event agency serving corporate and public-sector clients across Norway. Comparable as a domestic peer in the event management and profiling services space.
• Mastermind Event: Norwegian event and brand activation agency working with corporate clients on conferences, launches, and experiential campaigns. Comparable as a domestic Norwegian peer in event management and brand activation.

Others

• Norges Varemesse: Norway's leading trade fair and convention venue operator (Oslo Spektrum / Norway Trade Fairs). Comparable as an adjacent ecosystem participant in the Norwegian MICE and event market that both supplies infrastructure and competes for event-organizer relationships.

Regional players

• Momentium Group: Swedish event and experience agency focused on corporate events, conferences, and brand experiences across the Nordics. Comparable as a Nordic event agency peer operating in a similar model but primarily serving Swedish and Stockholm-based clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HelgelandEvent
• Instagraminstagram.com/helgelandevent

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helgeland Event AS