What Kaledo does

Kaledo is a São Paulo-based B2B software company that operates a white-label digital benefits club and loyalty platform. Founded in 2013 and operating as a brand under Convenia Atividades de Internet e Corretora de Seguros S.A., the company enables organizations to launch customized discount clubs, points programs, prize distribution systems, and gamified engagement campaigns under their own brand identity. The platform is offered to HR departments, marketing teams, and internal team managers seeking to improve employee retention, customer loyalty, and team performance through tangible benefits and reward mechanisms.

The product portfolio is built on cloud infrastructure (AWS) and consists of four core modules — Kaledo Descontos (discounts and cashback club), Kaledo Pontos (customizable points program), Kaledo Prêmios (prize distribution via gift card catalog), and Kaledo Saúde (pharmacy discounts via Vidalink partnership covering 15,000+ pharmacies) — supplemented by add-on modules including Kaledo Cashback, Kaledo Cards, Kaledo Store, Kaledo Money, and Kaledo Engaja. The platform features a white-label branded interface, a full API for embedded integration into client environments, a gamification engine, and a management dashboard with reporting. A network of 300+ brand partners (Magazine Luiza, O Boticário, Vivo, Cinemark, Evino, among others) populates the discount catalog, serving as the underlying ecosystem that Kaledo packages for its clients.

Kaledo generates revenue through tiered SaaS subscriptions structured by user count (five tiers: below 200, 200-1,000, 1,000-10,000, 10,000-50,000, above 50,000), transaction-based fees on cashback and gift card flows, marketplace commissions from partner brands, and API licensing for enterprise integrations. The go-to-market is a hybrid sales-led and product-led motion: direct enterprise sales with personalized demos, a 7-day free trial for self-service evaluation, content marketing via blog and social channels, and dedicated subdomains targeting Marketing, HR, and Teams buyer personas. Notable clients include TIM, Pluxee, Safra, Dasa, Elo, Allianz, Alelo, CIEE, and AFRESP, with the company claiming 200+ clients and 15M+ users across the platform.

Name

Kaledo

Legal name

Convenia Atividades de Internet e Corretora de Seguros S.A.

Website

https://kaledo.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaledo provides a white-label digital benefits club platform for Brazilian companies to run customized discount, loyalty, and rewards programs under their own brand. It serves HR, marketing, and internal team managers across 200+ enterprises with a SaaS-plus-transaction model.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform Fees: Kaledo charges businesses (clients) for access to its loyalty and benefits platform on a subscription basis, with plans and conditions defined in contracts. The platform offers tiered plans based on number of users (e.g., under 200, 200-1,000, 1,000-10,000, 10,000-50,000, above 50,000).
2. Transaction & Cashback Revenue: Revenue is generated from transaction flows including cashback disbursements, gift card purchases, and platform usage fees tied to the volume of rewards distributed through the platform.
3. Partner Brand Commissions: Kaledo aggregates hundreds of brand partners (300+) offering discounts and cashback, potentially earning commissions or revenue shares from partner brands for user referrals and transactions within the platform.
4. API & Integration Licensing: Enterprise clients contract dedicated API access for custom platform integrations, generating additional licensing revenue from deep technical partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kaledo provides a white-label SaaS benefits-club platform that lets businesses launch their own branded discount and cashback clubs, customizable points programs, prize and gift card distributions, and health/pharmacy benefit programs. The platform aggregates 300+ brand partners, integrates with Vidalink for pharmacy discounts across 15,000+ locations, and offers a gamification engine, real-time dashboards, and a full white-label API so clients can embed the benefits experience inside their own websites and apps under their own brand.

Product overview

Kaledo is a white-label benefits ecosystem and platform that enables companies, associations, and organizations to create customized benefit clubs and loyalty programs. The core product portfolio includes Kaledo Descontos (discounts and cashback club), Kaledo Pontos (customizable points program), Kaledo Prêmios (prize distribution), and Kaledo Saúde (health discounts). Additional modules include Kaledo Cashback, Kaledo Cards (gift cards), Kaledo Vida (pharmacy discounts via Vidalink partnership), Kaledo Store, and Kaledo Money. The platform is offered on a white-label basis with full customization capabilities and API integration, allowing clients to embed Kaledo's benefits engine directly into their own websites or applications while maintaining their brand identity.

Differentiator

Problem solved

Functional benefit

Brands

• Kaledo Descontos: A benefits club with hundreds of discounts and cashback, easy integration and 100% customizable.
• Kaledo Pontos
• Kaledo Prêmios
• Kaledo Saúde

Products and services

• Kaledo Descontos White-label discounts and cashback club offering hundreds of offers aggregated from Kaledo's 300+ brand-partner network; designed for B2B clients (HR, Marketing, Teams) who deploy it under their own brand for employees or customers.
• Kaledo Pontos Customizable points program allowing client companies to create their own branded virtual currency and define engagement objectives for employee or customer campaigns, exchangeable for rewards in the Kaledo ecosystem.
• Kaledo Prêmios Prize and reward distribution platform that lets client companies allocate a monetary balance to recipients, redeemable inside Kaledo's gift card catalog; designed to remove the operational burden of selecting and sourcing individual rewards.
• Kaledo Saúde (Kaledo Vida) Virtual-card-based pharmacy and medication discount program for end users, enabled through Kaledo's partnership with Vidalink and providing discounts at 15,000+ Brazilian pharmacies.
• Kaledo White Label Platform The umbrella white-label SaaS platform that bundles Kaledo Descontos, Kaledo Pontos, Kaledo Prêmios, Kaledo Saúde, dashboard, gamification, and API into a fully rebranded benefits and loyalty experience sold B2B to companies, associations, and non-profits.

Quantifiable outcome

• Over 2 million monthly accesses across the platform, indicating high user engagement with Kaledo's benefit programs.
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• VidalinkcoreTechnology or IntegrationVidalink provides Kaledo with a health discounts module called 'Kaledo Vida', offering users discounts of up to 40% on medications across more than 15,000 pharmacies in Brazil. This partnership enables Kaledo to offer healthcare benefits as part of its ecosystem, increasing platform value for clients and end users.
• AWS (Amazon Web Services)coreTechnology or IntegrationKaledo's cloud infrastructure is hosted on AWS servers located in US East (N. Virginia), with intrusion prevention systems and network firewalls providing security. AWS ensures the platform's availability and performance for all client operations.
• CielocoreTechnology or IntegrationCielo provides Kaledo with payment gateway services to process financial transactions for purchases made within the platform, enabling cashback disbursements, gift card purchases, and other payment flows within the loyalty ecosystem.
• 300+ Brand Partners (Discount Network)coreOthersKaledo aggregates 300+ brand partners across categories including retail (Magazine Luiza, Casas Bahia, Renner, Extra, Renner, Ponto, Netshoes, Dafiti), entertainment (Cinemark), education (CNA, USP/Esalq, Universidade São Judas Tadeu, Escola Conquer, Saint Paul), health (Petz), food (Domino's, Empório da Cerveja, Liv Up, Três Corações), beauty (O Boticário), telecom (Vivo), electronics (Multilaser), wine (Evino), and more. These partners provide exclusive discounts and cashback offers to Kaledo's client user bases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Loyal Guru: Loyal Guru is an enterprise loyalty SaaS platform offering points, rewards, and white-label loyalty programs. It targets similar marketing and CX use cases as Kaledo's Descontos and Pontos modules.
• Swile: Swile is a French-origin employee benefits and engagement platform that has expanded into Brazil. It combines a benefits card with engagement and rewards features, making it a directly comparable multi-product benefits SaaS competitor.
• VR Benefícios: VR (Vale Refeição) is one of the largest Brazilian corporate benefits providers with food, meal, and culture cards plus digital engagement offerings. It is a scaled incumbent competing for the same enterprise HR budgets that Kaledo targets.
• Caju Benefícios: Caju is a Brazilian employee benefits platform offering a flexible multi-benefits card (food, meal, culture, education). It targets the same HR buyer as Kaledo with a similar SaaS-plus-card model, making it a directly comparable emerging competitor in Brazil.
• Pluxee: Pluxee (formerly Sodexo BRS) is a leading global benefits and engagement platform with significant operations in Brazil, offering employee benefits, gift cards, and loyalty solutions — directly overlapping Kaledo's white-label benefits club and corporate rewards offering.
• Kangaroo Rewards: Kangaroo Rewards is a white-label loyalty SaaS platform enabling SMB and mid-market merchants to launch branded points and rewards programs — closely aligned with Kaledo's white-label configurability for smaller clients.
• Flash Benefícios: Flash is a Brazilian digital employee benefits and expense management platform offering flexible multi-purpose cards and an app-driven experience. It overlaps with Kaledo's HR-focused benefits, points, and rewards use cases for corporate clients.
• Antavo: Antavo is a loyalty cloud SaaS platform enabling brands to run points, gamification, and rewards programs. It overlaps with Kaledo's Pontos and Engaja modules and competes for the same marketing-led loyalty buyer.
• Alelo: Alelo is a major Brazilian corporate benefits and payments company providing meal, food, and culture cards plus loyalty programs. It competes head-on with Kaledo's benefits platform for HR-led corporate contracts and is also a Kaledo client, illustrating competitive overlap.
• Yegoo: Yegoo is a Brazilian marketplace aggregating corporate benefits and discounts, including pharmacy and retail partners. It competes with Kaledo's Descontos and Vida modules for the same benefits-buying HR and marketing personas in Brazil.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookweb.facebook.com/kaledobr
• LinkedInlinkedin.com/company/kaledo
• Instagraminstagram.com/kaledobr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaledo