What Loyal Guru does

Loyal Guru (legal entity JOBTITUDE, S.L.) is a Barcelona-based SaaS company founded in 2016 that operates an AI-driven loyalty and promotions platform for enterprise retailers and grocers. The platform unifies four core modules — Loyalty Management (points, tiers, multi-country rewards), Promotional Engine (centralized offer execution at scale), Gamification (missions, instant-win mechanics), and AI Promo Personalization (1-to-1 hyper-personalized offers) — with supporting AI Loyalty Operations and a CPG Supplier Portal. The underlying technology is a cloud-native, multi-tenant architecture on Google Cloud Platform with sub-second evaluation of billions of data points, real-time API performance at POS and e-commerce, multi-region/multi-currency deployment, and ISO 27001, SOC 2 Type 2, and GDPR compliance. Named enterprise customers include Decathlon, MANGO, Sprinter, Desigual, Cencosud, Spar, and Auchan, with activity reported in 100+ countries.

Loyal Guru monetizes primarily through annual SaaS subscriptions priced via quote-based enterprise sales, supplemented by professional services for onboarding and campaign strategy delivered by dedicated Customer Success Managers. A secondary revenue lever comes from CPG brand co-funding of promotional campaigns — 63% of discounts are reportedly funded by CPG suppliers through the dedicated supplier portal — which functions as a media-network revenue layer on top of the core SaaS. The company employs roughly 70 people across Barcelona and Bogotá, with a sales-led go-to-market targeting Tier 1 retailers and grocers in Europe and the Americas, supported by inside sales for mid-market and LATAM accounts. Direct enterprise field sales is the exclusive distribution channel; there is no self-serve or marketplace motion.

The company has raised over $11M cumulatively since 2019, including an €8M Series A led by Nauta Capital in March 2022 with Greycroft and Telegraph Hill Capital participating. As of 2025, third-party data places ARR at $7M and post-money valuation at $21.1M. The platform reports measurable customer outcomes including 7:1 ROI on coupon campaigns, 15% redemption rates, 50% of customers redeeming at least one coupon, 2x incremental sales, and 25% AOV increases, though these figures are company-disclosed and not independently audited.

Name

Loyal Guru

Legal name

JOBTITUDE, S.L.

Website

https://loyal.guru

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Loyal Guru is a Barcelona-based SaaS company founded in 2016 that provides an AI-driven loyalty, promotions, and gamification platform for enterprise retailers and grocers. It serves Tier 1 multi-country operators including Decathlon, MANGO, Cencosud, Spar, and Auchan, monetizing via annual enterprise subscriptions and CPG brand co-funding of campaigns.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Enterprise loyalty platform
• Retail promotions software
• Customer loyalty SaaS
• AI personalization engine
• Gamification marketing software

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS licensing model providing access to the loyalty, promotions, and gamification platform. Revenue generated through recurring platform fees, likely tiered by customer size or usage volume.
2. Professional Services & Implementation: Implementation and strategic support services for enterprise clients, including onboarding, campaign strategy consulting, and data-driven recommendations delivered by Customer Success Managers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Loyal Guru sells a cloud-based, AI-driven loyalty and promotions SaaS platform to enterprise retailers and grocers. The platform unifies loyalty management (points, tiers, multi-country rewards), a promotional engine for executing offers at scale, gamification (missions, instant wins), and AI-powered 1-to-1 personalization, delivered as a multi-tenant service on Google Cloud Platform. Customers such as Decathlon, MANGO, Cencosud, Spar, and Auchan subscribe on an annual, quote-based enterprise license with implementation and Customer Success support.

Product overview

Loyal Guru is an AI-driven loyalty and promotions SaaS platform for enterprise retailers, grocers, and financial institutions. The platform follows a modular architecture centered on four core products: Loyalty Management (points, tiers, multi-country rewards), Promotional Engine (centralized offer execution at scale), Gamification (missions, challenges, instant wins), and AI Promo Personalization (1-to-1 hyper-personalized offers). These core modules are complemented by AI Loyalty Operations for automated campaign management and Extra Capabilities for extended functionality. All modules share a unified technology infrastructure built on Google Cloud Platform with real-time API performance, cloud-native architecture, and enterprise security compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalty Management

Quantifiable outcome

• 7:1 ROI on coupon campaigns
• +13 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google Cloud Platform (GCP)coreTechnology or IntegrationLoyal Guru's cloud-native infrastructure runs on Google Cloud Platform, which operates on renewable energy and holds energy efficiency certifications. GCP provides the underlying compute, storage, and networking for sub-second evaluation of billions of data points with 99.95% uptime.
• Adecco FoundationminorStrategic or Co-development PartnerLoyal Guru collaborates with the Adecco Foundation on educational and inclusive initiatives, including robotics workshops for people with disabilities to support social integration into the workforce.
• CPG Brands and SupplierscoreStrategic or Co-development PartnerConsumer packaged goods brands and suppliers co-fund loyalty and promotional campaigns through Loyal Guru's platform. A dedicated supplier portal allows CPG partners to review campaign forecasts, performance results, and ROI. 63% of discounts and offers are funded by CPG brands.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Antavo: Antavo is an enterprise loyalty cloud platform serving global retailers and brands with points, tiers, gamification, and API-driven loyalty programs. It is the closest direct competitor to Loyal Guru's loyalty management and promotional engine modules for enterprise retail and fashion verticals.
• Yotpo: Yotpo offers a loyalty and rewards platform alongside reviews, SMS marketing, and subscriptions for retail and DTC commerce brands. It overlaps with Loyal Guru in loyalty mechanics and personalization, targeting similar mid-market and enterprise retailers.
• Smile.io: Smile.io provides a loyalty and rewards platform primarily for Shopify-based ecommerce and DTC brands. It is comparable to Loyal Guru on points, tiers, and referral loyalty mechanics, though it focuses more on SMB and mid-market ecommerce than Tier 1 grocers.
• Punchh: Punchh operates an AI-powered loyalty and digital engagement platform for grocers, restaurants, and convenience stores. It directly mirrors Loyal Guru's grocery and food retail vertical with mobile loyalty, personalized offers, and POS-integrated campaigns.
• SailPlay: SailPlay is an omnichannel loyalty and marketing automation platform serving retail and ecommerce customers with points, tiers, and personalized offers. It is comparable to Loyal Guru on multi-channel loyalty orchestration and personalization for enterprise retail clients.
• Zinrelo: Zinrelo is a cloud-based loyalty rewards platform with points, tiers, gamification, and referral programs for ecommerce and retail brands. It overlaps with Loyal Guru's modular loyalty and gamification modules across mid-market retail and fashion.
• Open Loyalty: Open Loyalty is a headless loyalty platform offering customizable points, tiers, and gamification APIs for retailers and ecommerce operators. It competes with Loyal Guru on composable loyalty infrastructure and developer-first integrations.

Emerging players

• Como (Como Sense): Como is a customer engagement and loyalty platform serving retail, hospitality, and entertainment with personalized offers, gamification, and mobile apps. It is comparable on gamified loyalty mechanics and multi-channel campaign orchestration though it has a stronger hospitality tilt.

Broad incumbents

• Salesforce Loyalty Cloud (formerly Loyalty Management): Salesforce's Loyalty Management is part of its Commerce Cloud, targeting large enterprise retailers with loyalty programs integrated into its broader CRM and commerce suite. It is a broad incumbent that competes with Loyal Guru on Tier 1 enterprise deals despite being part of a much larger platform.
• SAP Emarsys: Emarsys is SAP's omnichannel customer engagement platform with personalization, loyalty, and AI-driven campaigns for retail and ecommerce. It overlaps with Loyal Guru's personalization and promotional capabilities but is sold as part of SAP's broader enterprise CX portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loyal-guru

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyal Guru